What Are the Best Places to Invest in Airbnb in Thailand?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-07-06

The short-term rental market in Thailand spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Thailand across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Bangkok, Krung Thep Maha Nakhon leads by market size with 11,242 active listings and $641/month revenue. Across all ranked markets, average occupancy is 38.3% with $1,056/month in average revenue and $154/night ADR. 100 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Thailand by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Thailand attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Bangkok, Krung Thep Maha Nakhon leads with 11,242 active short-term rental listings and $641/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Bangkok, Krung Thep Maha Nakhon	11,242	$641	$72	39.5%	Low
2	Pattaya City, Chon Buri Province	5,269	$578	$88	36.0%	Low
3	Chiang Mai, Chiang Mai Province	3,036	$594	$65	41.7%	Low
4	Rawai, Phuket Province	2,391	$1,413	$237	40.1%	Low
5	Choeng Thale, Phuket Province	2,211	$1,653	$278	38.6%	Low
6	Pattaya, Chon Buri	1,850	$563	$132	37.0%	Low
7	Patong, Phuket Province	1,553	$1,478	$180	36.8%	Low
8	Karon, Phuket Province	1,142	$1,393	$197	40.0%	Low
9	Kamala, Phuket Province	1,064	$2,190	$300	39.7%	Low
10	Hua Hin, Prachuap Khiri Khan Province	886	$720	$97	42.1%	Low
11	Ko Samui, Surat Thani Province	843	$3,010	$361	41.1%	Low
12	Watthana, Bangkok	816	$772	$112	42.7%	Low
13	Ao Nang, Krabi	808	$778	$132	38.1%	Low
14	Ko Tao, Surat Thani Province	793	$880	$118	30.7%	Low
15	Chiang Mai City Municipality, Chiang Mai Province	727	$734	$63	41.9%	Low
16	Pa Tong, Phuket	637	$1,163	$184	38.2%	Low
17	Amphoe Mueang Chiang Mai, Chiang Mai	613	$514	$77	43.8%	Low
18	Wichit, Phuket Province	587	$1,132	$141	42.0%	Low
19	Chalong, Phuket Province	566	$1,131	$190	41.1%	Low
20	Sakhu, Phuket Province	467	$718	$142	34.5%	Low
21	Khlong Toei, Bangkok	436	$584	$83	44.1%	Low
22	Ban Ao Nang, Krabi Province	422	$979	$102	38.3%	Low
23	Khet Huai Khwang, Krung Thep Maha Nakhon	387	$327	$60	33.0%	Low
24	Ao Nang, Krabi Province	385	$283	$103	18.9%	Low
25	Bo Phut, Surat Thani	369	$1,361	$221	45.3%	Low
26	Huai Khwang, Bangkok	358	$326	$63	37.7%	Low
27	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	353	$709	$87	41.2%	Low
28	Kathu, Phuket Province	348	$1,126	$133	45.9%	Low
29	Chang Phueak, Chiang Mai Province	324	$513	$71	41.4%	Low
30	Baan Chaweng Noi, Surat Thani Province	315	$2,958	$303	41.9%	Low
31	Khet Khlong Toei, Krung Thep Maha Nakhon	313	$619	$92	40.5%	Low
32	Pattaya City, Chon Buri	299	$851	$124	40.3%	Low
33	Baan Lamai, Surat Thani Province	296	$1,451	$136	46.5%	Low
34	Ko Pha-ngan, Surat Thani	275	$1,368	$174	39.9%	Low
35	Na Chom Thian, Chon Buri Province	271	$734	$158	28.8%	Low
36	Baan Sri Thanu, Surat Thani Province	268	$1,870	$204	38.6%	Low
37	Kammala, Phuket	267	$1,352	$243	48.5%	Low
38	Baan Tai, Surat Thani Province	267	$1,493	$184	38.3%	Low
39	Hat Yai, Songkhla Province	261	$392	$83	23.0%	Low
40	Baan Bang Rak, Surat Thani Province	260	$2,121	$246	41.9%	Low
41	Baan Plai Laem, Surat Thani Province	250	$2,241	$366	39.4%	Low
42	Suthep, Chiang Mai Province	242	$711	$62	45.8%	Low
43	Ratsada, Phuket Province	240	$534	$116	32.5%	Low
44	Nong Prue, Chang Wat Chon Buri	235	$415	$85	33.6%	Low
45	Sala Dan, Krabi Province	233	$854	$114	40.1%	Low
46	Nong Pa Khrang, Chiang Mai Province	232	$375	$46	42.6%	Low
47	Maret, Surat Thani	232	$1,181	$140	47.9%	Low
48	Baan Bo Phut, Surat Thani Province	232	$2,145	$234	42.5%	Low
49	Pai, Mae Hong Son Province	223	$284	$51	31.2%	Low
50	Baan Chaweng, Surat Thani Province	216	$1,224	$155	37.7%	Low
51	Nong Kae, Prachuap Khiri Khan	210	$550	$75	42.3%	Low
52	Mai Khao, Phuket	205	$954	$139	38.0%	Low
53	San Sai Noi, Chiang Mai	203	$490	$54	47.8%	Low
54	Amphoe Ko Pha-ngan, Surat Thani	203	$1,245	$215	42.3%	Low
55	Cha-am, Phetchaburi Province	197	$513	$115	30.1%	Low
56	Ban Tai, Surat Thani	197	$662	$135	30.6%	Low
57	Baan Wang Ta Kien, Surat Thani Province	191	$1,991	$285	40.6%	Low
58	Nong Hoi, Chiang Mai Province	190	$858	$86	44.3%	Low
59	Choeng Mon, Surat Thani Province	190	$2,636	$394	36.5%	Low
60	Ban Klong Haeng, Krabi Province	187	$902	$110	37.5%	Low
61	Nonthaburi City Municipality, Nonthaburi Province	172	$265	$32	42.0%	Low
62	Haad Phra Ae, Krabi Province	171	$740	$108	35.9%	Low
63	Mu Si, Nakhon Ratchasima Province	171	$733	$218	19.5%	Low
64	Si Sunthon, Phuket Province	165	$1,882	$331	36.3%	Low
65	Tambon Mai Khao, Chang Wat Phuket	163	$354	$78	36.0%	Low
66	Thep Krasatti, Phuket Province	151	$1,011	$226	27.7%	Low
67	Mae Nam, Surat Thani	149	$1,609	$229	45.9%	Low
68	Amphoe Thalang, Chang Wat Phuket	146	$1,325	$282	40.5%	Low
69	Phra Khanong, Bangkok	144	$454	$61	44.1%	Low
70	Krabi, Krabi Province	141	$284	$67	27.0%	Low
71	Baan Mae Nam, Surat Thani Province	136	$1,534	$246	39.5%	Low
72	Sa Khu, Phuket	129	$778	$179	41.1%	Low
73	Baan Thong Po, Surat Thani Province	128	$3,880	$393	42.9%	Low
74	Tambon Hua Hin, Chang Wat Prachuap Khiri Khan	126	$857	$135	32.5%	Low
75	Bang Sare, Chon Buri Province	124	$691	$174	30.9%	Low
76	Khet Phra Khanong, Krung Thep Maha Nakhon	121	$362	$52	40.0%	Low
77	Baan Klong Son, Trat Province	121	$1,122	$213	29.9%	Low
78	Chiang Rai, Chiang Rai Province	119	$269	$46	28.6%	Low
79	Khet Sathon, Krung Thep Maha Nakhon	118	$409	$67	40.6%	Low
80	Ratchathewi, Bangkok	115	$698	$77	48.9%	Low
81	Baan Hin Kong, Surat Thani Province	113	$2,018	$168	47.1%	Low
82	Pak Kret City Municipality, Nonthaburi Province	105	$240	$44	26.7%	Low
83	Ban Haad Rin, Surat Thani Province	105	$670	$131	24.9%	Low
84	Baan Chaloklum, Surat Thani Province	102	$1,331	$170	42.8%	Low
85	Talat Nuea, Phuket Province	99	$345	$52	37.8%	Low
86	Amphoe Ko Samui, Surat Thani	99	$1,118	$235	42.4%	Low
87	Khet Khlong San, Krung Thep Maha Nakhon	97	$423	$46	45.0%	Low
88	Sunthonphu, Rayong Province	97	$453	$93	28.6%	Low
89	Khet Ratchathewi, Krung Thep Maha Nakhon	96	$738	$87	42.0%	Low
90	Bang Rak, Bangkok	93	$685	$82	43.6%	Low
91	Haad Khlong Khong, Krabi Province	93	$1,751	$156	42.0%	Low
92	Khao Noi, Prachuap Khiri Khan Province	93	$883	$165	29.7%	Low
93	Khet Bang Rak, Krung Thep Maha Nakhon	92	$983	$105	40.6%	Low
94	Baan Hua Thanon, Surat Thani Province	91	$2,489	$273	43.9%	Low
95	Pa Khlok, Phuket Province	89	$4,333	$856	30.3%	Low
96	Samrong Nuea Subdistrict Municipality, Samut Prakan Province	88	$277	$29	43.2%	Low
97	Phra Nakhon Si Ayutthaya City Municipality, Phra Nakhon Si Ayutthaya Province	87	$198	$52	17.8%	Low
98	Sathon, Bangkok	83	$675	$82	44.6%	Low
99	Baan Harn, Surat Thani Province	82	$1,814	$267	36.8%	Low
100	Khuekkhak, Phang-nga Province	80	$724	$108	44.2%	Low

Most Profitable Airbnb Markets in Thailand by Revenue

The most profitable Airbnb cities in Thailand are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Pa Khlok, Phuket Province leads with $4,333/month at $856 ADR and 30.3% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Pa Khlok, Phuket Province	$4,333	89	$856	30.3%	Low
2	Baan Thong Po, Surat Thani Province	$3,880	128	$393	42.9%	Low
3	Ko Samui, Surat Thani Province	$3,010	843	$361	41.1%	Low
4	Baan Chaweng Noi, Surat Thani Province	$2,958	315	$303	41.9%	Low
5	Choeng Mon, Surat Thani Province	$2,636	190	$394	36.5%	Low
6	Baan Hua Thanon, Surat Thani Province	$2,489	91	$273	43.9%	Low
7	Baan Plai Laem, Surat Thani Province	$2,241	250	$366	39.4%	Low
8	Kamala, Phuket Province	$2,190	1,064	$300	39.7%	Low
9	Baan Bo Phut, Surat Thani Province	$2,145	232	$234	42.5%	Low
10	Baan Bang Rak, Surat Thani Province	$2,121	260	$246	41.9%	Low
11	Baan Hin Kong, Surat Thani Province	$2,018	113	$168	47.1%	Low
12	Baan Wang Ta Kien, Surat Thani Province	$1,991	191	$285	40.6%	Low
13	Si Sunthon, Phuket Province	$1,882	165	$331	36.3%	Low
14	Baan Sri Thanu, Surat Thani Province	$1,870	268	$204	38.6%	Low
15	Baan Harn, Surat Thani Province	$1,814	82	$267	36.8%	Low
16	Haad Khlong Khong, Krabi Province	$1,751	93	$156	42.0%	Low
17	Choeng Thale, Phuket Province	$1,653	2,211	$278	38.6%	Low
18	Mae Nam, Surat Thani	$1,609	149	$229	45.9%	Low
19	Baan Mae Nam, Surat Thani Province	$1,534	136	$246	39.5%	Low
20	Baan Tai, Surat Thani Province	$1,493	267	$184	38.3%	Low
21	Patong, Phuket Province	$1,478	1,553	$180	36.8%	Low
22	Baan Lamai, Surat Thani Province	$1,451	296	$136	46.5%	Low
23	Rawai, Phuket Province	$1,413	2,391	$237	40.1%	Low
24	Karon, Phuket Province	$1,393	1,142	$197	40.0%	Low
25	Ko Pha-ngan, Surat Thani	$1,368	275	$174	39.9%	Low
26	Bo Phut, Surat Thani	$1,361	369	$221	45.3%	Low
27	Kammala, Phuket	$1,352	267	$243	48.5%	Low
28	Baan Chaloklum, Surat Thani Province	$1,331	102	$170	42.8%	Low
29	Amphoe Thalang, Chang Wat Phuket	$1,325	146	$282	40.5%	Low
30	Amphoe Ko Pha-ngan, Surat Thani	$1,245	203	$215	42.3%	Low
31	Baan Chaweng, Surat Thani Province	$1,224	216	$155	37.7%	Low
32	Maret, Surat Thani	$1,181	232	$140	47.9%	Low
33	Pa Tong, Phuket	$1,163	637	$184	38.2%	Low
34	Wichit, Phuket Province	$1,132	587	$141	42.0%	Low
35	Chalong, Phuket Province	$1,131	566	$190	41.1%	Low
36	Kathu, Phuket Province	$1,126	348	$133	45.9%	Low
37	Baan Klong Son, Trat Province	$1,122	121	$213	29.9%	Low
38	Amphoe Ko Samui, Surat Thani	$1,118	99	$235	42.4%	Low
39	Thep Krasatti, Phuket Province	$1,011	151	$226	27.7%	Low
40	Khet Bang Rak, Krung Thep Maha Nakhon	$983	92	$105	40.6%	Low
41	Ban Ao Nang, Krabi Province	$979	422	$102	38.3%	Low
42	Mai Khao, Phuket	$954	205	$139	38.0%	Low
43	Ban Klong Haeng, Krabi Province	$902	187	$110	37.5%	Low
44	Khao Noi, Prachuap Khiri Khan Province	$883	93	$165	29.7%	Low
45	Ko Tao, Surat Thani Province	$880	793	$118	30.7%	Low
46	Nong Hoi, Chiang Mai Province	$858	190	$86	44.3%	Low
47	Tambon Hua Hin, Chang Wat Prachuap Khiri Khan	$857	126	$135	32.5%	Low
48	Sala Dan, Krabi Province	$854	233	$114	40.1%	Low
49	Pattaya City, Chon Buri	$851	299	$124	40.3%	Low
50	Ao Nang, Krabi	$778	808	$132	38.1%	Low
51	Sa Khu, Phuket	$778	129	$179	41.1%	Low
52	Watthana, Bangkok	$772	816	$112	42.7%	Low
53	Haad Phra Ae, Krabi Province	$740	171	$108	35.9%	Low
54	Khet Ratchathewi, Krung Thep Maha Nakhon	$738	96	$87	42.0%	Low
55	Na Chom Thian, Chon Buri Province	$734	271	$158	28.8%	Low
56	Chiang Mai City Municipality, Chiang Mai Province	$734	727	$63	41.9%	Low
57	Mu Si, Nakhon Ratchasima Province	$733	171	$218	19.5%	Low
58	Khuekkhak, Phang-nga Province	$724	80	$108	44.2%	Low
59	Hua Hin, Prachuap Khiri Khan Province	$720	886	$97	42.1%	Low
60	Sakhu, Phuket Province	$718	467	$142	34.5%	Low
61	Suthep, Chiang Mai Province	$711	242	$62	45.8%	Low
62	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	$709	353	$87	41.2%	Low
63	Ratchathewi, Bangkok	$698	115	$77	48.9%	Low
64	Bang Sare, Chon Buri Province	$691	124	$174	30.9%	Low
65	Bang Rak, Bangkok	$685	93	$82	43.6%	Low
66	Sathon, Bangkok	$675	83	$82	44.6%	Low
67	Ban Haad Rin, Surat Thani Province	$670	105	$131	24.9%	Low
68	Ban Tai, Surat Thani	$662	197	$135	30.6%	Low
69	Bangkok, Krung Thep Maha Nakhon	$641	11,242	$72	39.5%	Low
70	Khet Khlong Toei, Krung Thep Maha Nakhon	$619	313	$92	40.5%	Low
71	Chiang Mai, Chiang Mai Province	$594	3,036	$65	41.7%	Low
72	Khlong Toei, Bangkok	$584	436	$83	44.1%	Low
73	Pattaya City, Chon Buri Province	$578	5,269	$88	36.0%	Low
74	Pattaya, Chon Buri	$563	1,850	$132	37.0%	Low
75	Nong Kae, Prachuap Khiri Khan	$550	210	$75	42.3%	Low
76	Ratsada, Phuket Province	$534	240	$116	32.5%	Low
77	Amphoe Mueang Chiang Mai, Chiang Mai	$514	613	$77	43.8%	Low
78	Chang Phueak, Chiang Mai Province	$513	324	$71	41.4%	Low
79	Cha-am, Phetchaburi Province	$513	197	$115	30.1%	Low
80	San Sai Noi, Chiang Mai	$490	203	$54	47.8%	Low
81	Phra Khanong, Bangkok	$454	144	$61	44.1%	Low
82	Sunthonphu, Rayong Province	$453	97	$93	28.6%	Low
83	Khet Khlong San, Krung Thep Maha Nakhon	$423	97	$46	45.0%	Low
84	Nong Prue, Chang Wat Chon Buri	$415	235	$85	33.6%	Low
85	Khet Sathon, Krung Thep Maha Nakhon	$409	118	$67	40.6%	Low
86	Hat Yai, Songkhla Province	$392	261	$83	23.0%	Low
87	Nong Pa Khrang, Chiang Mai Province	$375	232	$46	42.6%	Low
88	Khet Phra Khanong, Krung Thep Maha Nakhon	$362	121	$52	40.0%	Low
89	Tambon Mai Khao, Chang Wat Phuket	$354	163	$78	36.0%	Low
90	Talat Nuea, Phuket Province	$345	99	$52	37.8%	Low
91	Khet Huai Khwang, Krung Thep Maha Nakhon	$327	387	$60	33.0%	Low
92	Huai Khwang, Bangkok	$326	358	$63	37.7%	Low
93	Krabi, Krabi Province	$284	141	$67	27.0%	Low
94	Pai, Mae Hong Son Province	$284	223	$51	31.2%	Low
95	Ao Nang, Krabi Province	$283	385	$103	18.9%	Low
96	Samrong Nuea Subdistrict Municipality, Samut Prakan Province	$277	88	$29	43.2%	Low
97	Chiang Rai, Chiang Rai Province	$269	119	$46	28.6%	Low
98	Nonthaburi City Municipality, Nonthaburi Province	$265	172	$32	42.0%	Low
99	Pak Kret City Municipality, Nonthaburi Province	$240	105	$44	26.7%	Low
100	Phra Nakhon Si Ayutthaya City Municipality, Phra Nakhon Si Ayutthaya Province	$198	87	$52	17.8%	Low

Most Expensive Airbnb Markets in Thailand by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Pa Khlok, Phuket Province commands the highest Airbnb nightly rate in Thailand at $856/night, generating $4,333/month at 30.3% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Pa Khlok, Phuket Province	$856	89	$4,333	30.3%	Low
2	Choeng Mon, Surat Thani Province	$394	190	$2,636	36.5%	Low
3	Baan Thong Po, Surat Thani Province	$393	128	$3,880	42.9%	Low
4	Baan Plai Laem, Surat Thani Province	$366	250	$2,241	39.4%	Low
5	Ko Samui, Surat Thani Province	$361	843	$3,010	41.1%	Low
6	Si Sunthon, Phuket Province	$331	165	$1,882	36.3%	Low
7	Baan Chaweng Noi, Surat Thani Province	$303	315	$2,958	41.9%	Low
8	Kamala, Phuket Province	$300	1,064	$2,190	39.7%	Low
9	Baan Wang Ta Kien, Surat Thani Province	$285	191	$1,991	40.6%	Low
10	Amphoe Thalang, Chang Wat Phuket	$282	146	$1,325	40.5%	Low
11	Choeng Thale, Phuket Province	$278	2,211	$1,653	38.6%	Low
12	Baan Hua Thanon, Surat Thani Province	$273	91	$2,489	43.9%	Low
13	Baan Harn, Surat Thani Province	$267	82	$1,814	36.8%	Low
14	Baan Bang Rak, Surat Thani Province	$246	260	$2,121	41.9%	Low
15	Baan Mae Nam, Surat Thani Province	$246	136	$1,534	39.5%	Low
16	Kammala, Phuket	$243	267	$1,352	48.5%	Low
17	Rawai, Phuket Province	$237	2,391	$1,413	40.1%	Low
18	Amphoe Ko Samui, Surat Thani	$235	99	$1,118	42.4%	Low
19	Baan Bo Phut, Surat Thani Province	$234	232	$2,145	42.5%	Low
20	Mae Nam, Surat Thani	$229	149	$1,609	45.9%	Low
21	Thep Krasatti, Phuket Province	$226	151	$1,011	27.7%	Low
22	Bo Phut, Surat Thani	$221	369	$1,361	45.3%	Low
23	Mu Si, Nakhon Ratchasima Province	$218	171	$733	19.5%	Low
24	Amphoe Ko Pha-ngan, Surat Thani	$215	203	$1,245	42.3%	Low
25	Baan Klong Son, Trat Province	$213	121	$1,122	29.9%	Low
26	Baan Sri Thanu, Surat Thani Province	$204	268	$1,870	38.6%	Low
27	Karon, Phuket Province	$197	1,142	$1,393	40.0%	Low
28	Chalong, Phuket Province	$190	566	$1,131	41.1%	Low
29	Pa Tong, Phuket	$184	637	$1,163	38.2%	Low
30	Baan Tai, Surat Thani Province	$184	267	$1,493	38.3%	Low
31	Patong, Phuket Province	$180	1,553	$1,478	36.8%	Low
32	Sa Khu, Phuket	$179	129	$778	41.1%	Low
33	Ko Pha-ngan, Surat Thani	$174	275	$1,368	39.9%	Low
34	Bang Sare, Chon Buri Province	$174	124	$691	30.9%	Low
35	Baan Chaloklum, Surat Thani Province	$170	102	$1,331	42.8%	Low
36	Baan Hin Kong, Surat Thani Province	$168	113	$2,018	47.1%	Low
37	Khao Noi, Prachuap Khiri Khan Province	$165	93	$883	29.7%	Low
38	Na Chom Thian, Chon Buri Province	$158	271	$734	28.8%	Low
39	Haad Khlong Khong, Krabi Province	$156	93	$1,751	42.0%	Low
40	Baan Chaweng, Surat Thani Province	$155	216	$1,224	37.7%	Low
41	Sakhu, Phuket Province	$142	467	$718	34.5%	Low
42	Wichit, Phuket Province	$141	587	$1,132	42.0%	Low
43	Maret, Surat Thani	$140	232	$1,181	47.9%	Low
44	Mai Khao, Phuket	$139	205	$954	38.0%	Low
45	Baan Lamai, Surat Thani Province	$136	296	$1,451	46.5%	Low
46	Tambon Hua Hin, Chang Wat Prachuap Khiri Khan	$135	126	$857	32.5%	Low
47	Ban Tai, Surat Thani	$135	197	$662	30.6%	Low
48	Kathu, Phuket Province	$133	348	$1,126	45.9%	Low
49	Pattaya, Chon Buri	$132	1,850	$563	37.0%	Low
50	Ao Nang, Krabi	$132	808	$778	38.1%	Low
51	Ban Haad Rin, Surat Thani Province	$131	105	$670	24.9%	Low
52	Pattaya City, Chon Buri	$124	299	$851	40.3%	Low
53	Ko Tao, Surat Thani Province	$118	793	$880	30.7%	Low
54	Ratsada, Phuket Province	$116	240	$534	32.5%	Low
55	Cha-am, Phetchaburi Province	$115	197	$513	30.1%	Low
56	Sala Dan, Krabi Province	$114	233	$854	40.1%	Low
57	Watthana, Bangkok	$112	816	$772	42.7%	Low
58	Ban Klong Haeng, Krabi Province	$110	187	$902	37.5%	Low
59	Haad Phra Ae, Krabi Province	$108	171	$740	35.9%	Low
60	Khuekkhak, Phang-nga Province	$108	80	$724	44.2%	Low
61	Khet Bang Rak, Krung Thep Maha Nakhon	$105	92	$983	40.6%	Low
62	Ao Nang, Krabi Province	$103	385	$283	18.9%	Low
63	Ban Ao Nang, Krabi Province	$102	422	$979	38.3%	Low
64	Hua Hin, Prachuap Khiri Khan Province	$97	886	$720	42.1%	Low
65	Sunthonphu, Rayong Province	$93	97	$453	28.6%	Low
66	Khet Khlong Toei, Krung Thep Maha Nakhon	$92	313	$619	40.5%	Low
67	Pattaya City, Chon Buri Province	$88	5,269	$578	36.0%	Low
68	Khet Ratchathewi, Krung Thep Maha Nakhon	$87	96	$738	42.0%	Low
69	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	$87	353	$709	41.2%	Low
70	Nong Hoi, Chiang Mai Province	$86	190	$858	44.3%	Low
71	Nong Prue, Chang Wat Chon Buri	$85	235	$415	33.6%	Low
72	Khlong Toei, Bangkok	$83	436	$584	44.1%	Low
73	Hat Yai, Songkhla Province	$83	261	$392	23.0%	Low
74	Sathon, Bangkok	$82	83	$675	44.6%	Low
75	Bang Rak, Bangkok	$82	93	$685	43.6%	Low
76	Tambon Mai Khao, Chang Wat Phuket	$78	163	$354	36.0%	Low
77	Ratchathewi, Bangkok	$77	115	$698	48.9%	Low
78	Amphoe Mueang Chiang Mai, Chiang Mai	$77	613	$514	43.8%	Low
79	Nong Kae, Prachuap Khiri Khan	$75	210	$550	42.3%	Low
80	Bangkok, Krung Thep Maha Nakhon	$72	11,242	$641	39.5%	Low
81	Chang Phueak, Chiang Mai Province	$71	324	$513	41.4%	Low
82	Krabi, Krabi Province	$67	141	$284	27.0%	Low
83	Khet Sathon, Krung Thep Maha Nakhon	$67	118	$409	40.6%	Low
84	Chiang Mai, Chiang Mai Province	$65	3,036	$594	41.7%	Low
85	Huai Khwang, Bangkok	$63	358	$326	37.7%	Low
86	Chiang Mai City Municipality, Chiang Mai Province	$63	727	$734	41.9%	Low
87	Suthep, Chiang Mai Province	$62	242	$711	45.8%	Low
88	Phra Khanong, Bangkok	$61	144	$454	44.1%	Low
89	Khet Huai Khwang, Krung Thep Maha Nakhon	$60	387	$327	33.0%	Low
90	San Sai Noi, Chiang Mai	$54	203	$490	47.8%	Low
91	Phra Nakhon Si Ayutthaya City Municipality, Phra Nakhon Si Ayutthaya Province	$52	87	$198	17.8%	Low
92	Talat Nuea, Phuket Province	$52	99	$345	37.8%	Low
93	Khet Phra Khanong, Krung Thep Maha Nakhon	$52	121	$362	40.0%	Low
94	Pai, Mae Hong Son Province	$51	223	$284	31.2%	Low
95	Chiang Rai, Chiang Rai Province	$46	119	$269	28.6%	Low
96	Nong Pa Khrang, Chiang Mai Province	$46	232	$375	42.6%	Low
97	Khet Khlong San, Krung Thep Maha Nakhon	$46	97	$423	45.0%	Low
98	Pak Kret City Municipality, Nonthaburi Province	$44	105	$240	26.7%	Low
99	Nonthaburi City Municipality, Nonthaburi Province	$32	172	$265	42.0%	Low
100	Samrong Nuea Subdistrict Municipality, Samut Prakan Province	$29	88	$277	43.2%	Low

Highest Occupancy Airbnb Markets in Thailand

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Kathu, Phuket Province leads Thailand with 45.9% occupancy, $1,126/month revenue, and 348 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Kathu, Phuket Province	45.9%	348	$1,126	$133	Low
2	Bo Phut, Surat Thani	45.3%	369	$1,361	$221	Low
3	Khlong Toei, Bangkok	44.1%	436	$584	$83	Low
4	Amphoe Mueang Chiang Mai, Chiang Mai	43.8%	613	$514	$77	Low
5	Watthana, Bangkok	42.7%	816	$772	$112	Low
6	Hua Hin, Prachuap Khiri Khan Province	42.1%	886	$720	$97	Low
7	Wichit, Phuket Province	42.0%	587	$1,132	$141	Low
8	Chiang Mai City Municipality, Chiang Mai Province	41.9%	727	$734	$63	Low
9	Baan Chaweng Noi, Surat Thani Province	41.9%	315	$2,958	$303	Low
10	Chiang Mai, Chiang Mai Province	41.7%	3,036	$594	$65	Low
11	Chang Phueak, Chiang Mai Province	41.4%	324	$513	$71	Low
12	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	41.2%	353	$709	$87	Low
13	Ko Samui, Surat Thani Province	41.1%	843	$3,010	$361	Low
14	Chalong, Phuket Province	41.1%	566	$1,131	$190	Low
15	Khet Khlong Toei, Krung Thep Maha Nakhon	40.5%	313	$619	$92	Low
16	Rawai, Phuket Province	40.1%	2,391	$1,413	$237	Low
17	Karon, Phuket Province	40.0%	1,142	$1,393	$197	Low
18	Kamala, Phuket Province	39.7%	1,064	$2,190	$300	Low
19	Bangkok, Krung Thep Maha Nakhon	39.5%	11,242	$641	$72	Low
20	Choeng Thale, Phuket Province	38.6%	2,211	$1,653	$278	Low
21	Ban Ao Nang, Krabi Province	38.3%	422	$979	$102	Low
22	Pa Tong, Phuket	38.2%	637	$1,163	$184	Low
23	Ao Nang, Krabi	38.1%	808	$778	$132	Low
24	Huai Khwang, Bangkok	37.7%	358	$326	$63	Low
25	Pattaya, Chon Buri	37.0%	1,850	$563	$132	Low
26	Patong, Phuket Province	36.8%	1,553	$1,478	$180	Low
27	Pattaya City, Chon Buri Province	36.0%	5,269	$578	$88	Low
28	Sakhu, Phuket Province	34.5%	467	$718	$142	Low
29	Khet Huai Khwang, Krung Thep Maha Nakhon	33.0%	387	$327	$60	Low
30	Ko Tao, Surat Thani Province	30.7%	793	$880	$118	Low
31	Ao Nang, Krabi Province	18.9%	385	$283	$103	Low

How to Choose an Airbnb Investment Market in Thailand

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Thailand tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Thailand

Understanding the regulatory environment is critical for any Airbnb investment in Thailand. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 100 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Thailand

This page ranks Airbnb markets in Thailand across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Thailand.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Thailand.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Thailand and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Thailand, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Thailand

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Thailand.

What are the best places to invest in Airbnb in Thailand?

Bangkok, Krung Thep Maha Nakhon leads this ranking for Thailand with 11,242 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Thailand?

Pa Khlok, Phuket Province posts the highest average monthly revenue in this ranking at $4,333. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Thailand?

Ratchathewi, Bangkok has the highest occupancy rate in this comparison at 48.9%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Thailand have the lowest regulation?

Bangkok (Krung Thep Maha Nakhon), Pattaya City (Chon Buri Province), Chiang Mai (Chiang Mai Province) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Thailand in 2026?

The markets ranked here average 38.3% occupancy, and the top performer posts $4,333 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Thailand for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Thailand?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Thailand?

First-time investors in Thailand should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Thailand?

Across the markets ranked here, the average occupancy rate in Thailand is 38.3%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Thailand?

Regulation is one of the most overlooked risks in short-term rental investing. In Thailand, 100 of 100 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Thailand?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Thailand ranking has about 216 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Thailand?

Seasonal markets in Thailand experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-07-06. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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