What Are the Best Places to Invest in Airbnb in Thailand?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-04-09

The short-term rental market in Thailand spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Thailand across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Bangkok, Krung Thep Maha Nakhon leads by market size with 12,108 active listings and $640/month revenue. Across all ranked markets, average occupancy is 36.3% with $1,136/month in average revenue and $152/night ADR. 100 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Thailand by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Thailand attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Bangkok, Krung Thep Maha Nakhon leads with 12,108 active short-term rental listings and $640/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Bangkok, Krung Thep Maha Nakhon	12,108	$640	$72	40.0%	Low
2	Pattaya City, Chon Buri Province	5,723	$580	$88	35.7%	Low
3	Chiang Mai, Chiang Mai Province	3,093	$585	$63	41.5%	Low
4	Rawai, Phuket Province	2,011	$1,497	$228	38.5%	Low
5	Choeng Thale, Phuket Province	1,782	$1,782	$275	36.7%	Low
6	Patong, Phuket Province	1,665	$1,484	$175	37.2%	Low
7	Kamala, Phuket Province	1,094	$2,202	$290	40.1%	Low
8	Karon, Phuket Province	947	$1,499	$185	39.6%	Low
9	Ko Samui, Surat Thani Province	855	$2,993	$349	41.0%	Low
10	Chiang Mai City Municipality, Chiang Mai Province	798	$694	$61	40.9%	Low
11	Hua Hin, Prachuap Khiri Khan Province	776	$680	$89	41.4%	Low
12	Wichit, Phuket Province	517	$1,257	$141	40.9%	Low
13	Sakhu, Phuket Province	483	$691	$136	33.6%	Low
14	Ko Tao, Surat Thani Province	478	$1,266	$137	34.5%	Low
15	Ban Ao Nang, Krabi Province	441	$935	$96	38.2%	Low
16	Chalong, Phuket Province	439	$1,204	$194	37.5%	Low
17	Ao Nang, Krabi Province	392	$296	$95	19.4%	Low
18	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	365	$688	$85	38.9%	Low
19	Baan Chaweng Noi, Surat Thani Province	324	$3,012	$296	43.1%	Low
20	Watthana, Bangkok	318	$860	$109	40.9%	Low
21	Baan Lamai, Surat Thani Province	304	$1,431	$128	46.0%	Low
22	Baan Tai, Surat Thani Province	288	$1,431	$178	37.3%	Low
23	Pattaya City, Chon Buri	281	$755	$102	40.0%	Low
24	Baan Bang Rak, Surat Thani Province	273	$1,946	$236	41.8%	Low
25	Baan Sri Thanu, Surat Thani Province	270	$1,874	$197	39.9%	Low
26	Ao Nang, Krabi	255	$1,090	$123	37.1%	Low
27	Kathu, Phuket Province	253	$1,290	$139	44.7%	Low
28	Baan Plai Laem, Surat Thani Province	248	$2,278	$358	38.4%	Low
29	Suthep, Chiang Mai Province	244	$657	$59	44.8%	Low
30	Baan Bo Phut, Surat Thani Province	239	$2,067	$223	42.7%	Low
31	Baan Chaweng, Surat Thani Province	232	$1,200	$143	36.8%	Low
32	Hat Yai, Songkhla Province	225	$457	$82	22.5%	Low
33	Nong Pa Khrang, Chiang Mai Province	223	$382	$44	40.7%	Low
34	Ratsada, Phuket Province	218	$467	$102	29.3%	Low
35	Pattaya, Chon Buri	217	$941	$183	33.2%	Low
36	Baan Wang Ta Kien, Surat Thani Province	201	$1,918	$272	40.3%	Low
37	Na Chom Thian, Chon Buri Province	196	$892	$180	30.1%	Low
38	Choeng Mon, Surat Thani Province	193	$2,587	$385	35.9%	Low
39	Ban Klong Haeng, Krabi Province	190	$929	$107	36.2%	Low
40	Nong Hoi, Chiang Mai Province	189	$877	$77	45.2%	Low
41	Haad Phra Ae, Krabi Province	187	$623	$102	32.4%	Low
42	Tambon Mai Khao, Chang Wat Phuket	186	$349	$68	35.8%	Low
43	Nonthaburi City Municipality, Nonthaburi Province	183	$272	$32	42.2%	Low
44	Pai, Mae Hong Son Province	168	$331	$50	31.1%	Low
45	Khet Khlong Toei, Krung Thep Maha Nakhon	164	$804	$105	41.3%	Low
46	Thep Krasatti, Phuket Province	163	$1,046	$231	28.2%	Low
47	Cha-am, Phetchaburi Province	160	$516	$121	29.2%	Low
48	Pa Tong, Phuket	149	$2,271	$258	44.1%	Low
49	Chang Phueak, Chiang Mai Province	143	$619	$77	36.8%	Low
50	Sala Dan, Krabi Province	143	$941	$95	40.7%	Low
51	Mu Si, Nakhon Ratchasima Province	142	$721	$207	18.2%	Low
52	Baan Mae Nam, Surat Thani Province	142	$1,348	$222	39.5%	Low
53	San Sai Noi, Chiang Mai	136	$485	$46	46.8%	Low
54	Baan Thong Po, Surat Thani Province	134	$3,696	$390	42.1%	Low
55	Krabi, Krabi Province	132	$303	$64	27.3%	Low
56	Tambon Hua Hin, Chang Wat Prachuap Khiri Khan	129	$792	$135	31.1%	Low
57	Khet Huai Khwang, Krung Thep Maha Nakhon	121	$423	$63	29.9%	Low
58	Chiang Rai, Chiang Rai Province	119	$285	$46	28.7%	Low
59	Baan Hin Kong, Surat Thani Province	118	$1,872	$164	47.6%	Low
60	Baan Klong Son, Trat Province	117	$1,265	$216	30.9%	Low
61	Khlong Toei, Bangkok	113	$798	$92	43.9%	Low
62	Ko Pha-ngan, Surat Thani	113	$1,855	$181	41.7%	Low
63	Ban Haad Rin, Surat Thani Province	111	$631	$130	23.4%	Low
64	Nong Kae, Prachuap Khiri Khan	110	$699	$82	42.6%	Low
65	Baan Chaloklum, Surat Thani Province	109	$1,339	$172	42.5%	Low
66	Pak Kret City Municipality, Nonthaburi Province	108	$254	$43	28.8%	Low
67	Si Sunthon, Phuket Province	104	$2,148	$328	35.5%	Low
68	Bang Sare, Chon Buri Province	101	$793	$191	28.9%	Low
69	Sunthonphu, Rayong Province	99	$451	$92	26.1%	Low
70	Haad Khlong Khong, Krabi Province	96	$1,602	$146	38.6%	Low
71	Khao Noi, Prachuap Khiri Khan Province	96	$805	$178	27.0%	Low
72	Baan Hua Thanon, Surat Thani Province	95	$2,483	$262	44.7%	Low
73	Samrong Nuea Subdistrict Municipality, Samut Prakan Province	94	$274	$29	44.3%	Low
74	Ban Tai, Surat Thani	89	$623	$125	26.4%	Low
75	Phra Nakhon Si Ayutthaya City Municipality, Phra Nakhon Si Ayutthaya Province	87	$217	$50	18.7%	Low
76	Mai Khao, Phuket	84	$1,565	$155	35.9%	Low
77	Talat Nuea, Phuket Province	82	$358	$47	38.8%	Low
78	Baan Harn, Surat Thani Province	81	$1,855	$263	38.4%	Low
79	Tambon Cha-am, Chang Wat Phetchaburi	79	$688	$145	25.6%	Low
80	Tambon Ao Nang, Chang Wat Krabi	78	$1,938	$197	42.5%	Low
81	Baan Maduea Wan, Surat Thani Province	78	$1,796	$162	41.4%	Low
82	Ban Na Tin, Krabi Province	75	$1,247	$154	39.3%	Low
83	Khlong Dao, Krabi Province	74	$361	$94	29.7%	Low
84	Khao Chi Chan, Chon Buri Province	73	$909	$215	23.9%	Low
85	Pa Khlok, Phuket Province	71	$4,921	$876	29.0%	Low
86	ตำบล หนองปรือ, Chang Wat Chon Buri	69	$570	$58	41.0%	Low
87	Baan Wok Tum, Surat Thani Province	68	$1,840	$171	40.3%	Low
88	Ban Ko Li Pe, Satun Province	67	$501	$117	29.1%	Low
89	Bang Saen, Chon Buri Province	66	$411	$79	24.7%	Low
90	Bo Put, Surat Thani	66	$2,818	$277	45.2%	Low
91	Huai Khwang, Bangkok	65	$319	$61	31.7%	Low
92	Krabi Noi, Krabi Province	65	$1,627	$163	33.4%	Low
93	Khet Phra Khanong, Krung Thep Maha Nakhon	64	$421	$49	39.6%	Low
94	Nong Prue, Chang Wat Chon Buri	63	$948	$154	32.2%	Low
95	Khet Sathon, Krung Thep Maha Nakhon	63	$396	$65	38.0%	Low
96	Maret, Surat Thani	63	$1,507	$130	48.1%	Low
97	Surat Thani, Surat Thani Province	63	$242	$39	20.9%	Low
98	Khet Khlong San, Krung Thep Maha Nakhon	62	$398	$34	47.2%	Low
99	บ้านอ่าวน้ำเมา, Krabi Province	61	$1,435	$129	40.4%	Low
100	Phuket City Municipality, Phuket Province	61	$287	$47	33.7%	Low

Most Profitable Airbnb Markets in Thailand by Revenue

The most profitable Airbnb cities in Thailand are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Pa Khlok, Phuket Province leads with $4,921/month at $876 ADR and 29.0% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Pa Khlok, Phuket Province	$4,921	71	$876	29.0%	Low
2	Baan Thong Po, Surat Thani Province	$3,696	134	$390	42.1%	Low
3	Baan Chaweng Noi, Surat Thani Province	$3,012	324	$296	43.1%	Low
4	Ko Samui, Surat Thani Province	$2,993	855	$349	41.0%	Low
5	Bo Put, Surat Thani	$2,818	66	$277	45.2%	Low
6	Choeng Mon, Surat Thani Province	$2,587	193	$385	35.9%	Low
7	Baan Hua Thanon, Surat Thani Province	$2,483	95	$262	44.7%	Low
8	Baan Plai Laem, Surat Thani Province	$2,278	248	$358	38.4%	Low
9	Pa Tong, Phuket	$2,271	149	$258	44.1%	Low
10	Kamala, Phuket Province	$2,202	1,094	$290	40.1%	Low
11	Si Sunthon, Phuket Province	$2,148	104	$328	35.5%	Low
12	Baan Bo Phut, Surat Thani Province	$2,067	239	$223	42.7%	Low
13	Baan Bang Rak, Surat Thani Province	$1,946	273	$236	41.8%	Low
14	Tambon Ao Nang, Chang Wat Krabi	$1,938	78	$197	42.5%	Low
15	Baan Wang Ta Kien, Surat Thani Province	$1,918	201	$272	40.3%	Low
16	Baan Sri Thanu, Surat Thani Province	$1,874	270	$197	39.9%	Low
17	Baan Hin Kong, Surat Thani Province	$1,872	118	$164	47.6%	Low
18	Ko Pha-ngan, Surat Thani	$1,855	113	$181	41.7%	Low
19	Baan Harn, Surat Thani Province	$1,855	81	$263	38.4%	Low
20	Baan Wok Tum, Surat Thani Province	$1,840	68	$171	40.3%	Low
21	Baan Maduea Wan, Surat Thani Province	$1,796	78	$162	41.4%	Low
22	Choeng Thale, Phuket Province	$1,782	1,782	$275	36.7%	Low
23	Krabi Noi, Krabi Province	$1,627	65	$163	33.4%	Low
24	Haad Khlong Khong, Krabi Province	$1,602	96	$146	38.6%	Low
25	Mai Khao, Phuket	$1,565	84	$155	35.9%	Low
26	Maret, Surat Thani	$1,507	63	$130	48.1%	Low
27	Karon, Phuket Province	$1,499	947	$185	39.6%	Low
28	Rawai, Phuket Province	$1,497	2,011	$228	38.5%	Low
29	Patong, Phuket Province	$1,484	1,665	$175	37.2%	Low
30	บ้านอ่าวน้ำเมา, Krabi Province	$1,435	61	$129	40.4%	Low
31	Baan Lamai, Surat Thani Province	$1,431	304	$128	46.0%	Low
32	Baan Tai, Surat Thani Province	$1,431	288	$178	37.3%	Low
33	Baan Mae Nam, Surat Thani Province	$1,348	142	$222	39.5%	Low
34	Baan Chaloklum, Surat Thani Province	$1,339	109	$172	42.5%	Low
35	Kathu, Phuket Province	$1,290	253	$139	44.7%	Low
36	Ko Tao, Surat Thani Province	$1,266	478	$137	34.5%	Low
37	Baan Klong Son, Trat Province	$1,265	117	$216	30.9%	Low
38	Wichit, Phuket Province	$1,257	517	$141	40.9%	Low
39	Ban Na Tin, Krabi Province	$1,247	75	$154	39.3%	Low
40	Chalong, Phuket Province	$1,204	439	$194	37.5%	Low
41	Baan Chaweng, Surat Thani Province	$1,200	232	$143	36.8%	Low
42	Ao Nang, Krabi	$1,090	255	$123	37.1%	Low
43	Thep Krasatti, Phuket Province	$1,046	163	$231	28.2%	Low
44	Nong Prue, Chang Wat Chon Buri	$948	63	$154	32.2%	Low
45	Sala Dan, Krabi Province	$941	143	$95	40.7%	Low
46	Pattaya, Chon Buri	$941	217	$183	33.2%	Low
47	Ban Ao Nang, Krabi Province	$935	441	$96	38.2%	Low
48	Ban Klong Haeng, Krabi Province	$929	190	$107	36.2%	Low
49	Khao Chi Chan, Chon Buri Province	$909	73	$215	23.9%	Low
50	Na Chom Thian, Chon Buri Province	$892	196	$180	30.1%	Low
51	Nong Hoi, Chiang Mai Province	$877	189	$77	45.2%	Low
52	Watthana, Bangkok	$860	318	$109	40.9%	Low
53	Khao Noi, Prachuap Khiri Khan Province	$805	96	$178	27.0%	Low
54	Khet Khlong Toei, Krung Thep Maha Nakhon	$804	164	$105	41.3%	Low
55	Khlong Toei, Bangkok	$798	113	$92	43.9%	Low
56	Bang Sare, Chon Buri Province	$793	101	$191	28.9%	Low
57	Tambon Hua Hin, Chang Wat Prachuap Khiri Khan	$792	129	$135	31.1%	Low
58	Pattaya City, Chon Buri	$755	281	$102	40.0%	Low
59	Mu Si, Nakhon Ratchasima Province	$721	142	$207	18.2%	Low
60	Nong Kae, Prachuap Khiri Khan	$699	110	$82	42.6%	Low
61	Chiang Mai City Municipality, Chiang Mai Province	$694	798	$61	40.9%	Low
62	Sakhu, Phuket Province	$691	483	$136	33.6%	Low
63	Tambon Cha-am, Chang Wat Phetchaburi	$688	79	$145	25.6%	Low
64	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	$688	365	$85	38.9%	Low
65	Hua Hin, Prachuap Khiri Khan Province	$680	776	$89	41.4%	Low
66	Suthep, Chiang Mai Province	$657	244	$59	44.8%	Low
67	Bangkok, Krung Thep Maha Nakhon	$640	12,108	$72	40.0%	Low
68	Ban Haad Rin, Surat Thani Province	$631	111	$130	23.4%	Low
69	Ban Tai, Surat Thani	$623	89	$125	26.4%	Low
70	Haad Phra Ae, Krabi Province	$623	187	$102	32.4%	Low
71	Chang Phueak, Chiang Mai Province	$619	143	$77	36.8%	Low
72	Chiang Mai, Chiang Mai Province	$585	3,093	$63	41.5%	Low
73	Pattaya City, Chon Buri Province	$580	5,723	$88	35.7%	Low
74	ตำบล หนองปรือ, Chang Wat Chon Buri	$570	69	$58	41.0%	Low
75	Cha-am, Phetchaburi Province	$516	160	$121	29.2%	Low
76	Ban Ko Li Pe, Satun Province	$501	67	$117	29.1%	Low
77	San Sai Noi, Chiang Mai	$485	136	$46	46.8%	Low
78	Ratsada, Phuket Province	$467	218	$102	29.3%	Low
79	Hat Yai, Songkhla Province	$457	225	$82	22.5%	Low
80	Sunthonphu, Rayong Province	$451	99	$92	26.1%	Low
81	Khet Huai Khwang, Krung Thep Maha Nakhon	$423	121	$63	29.9%	Low
82	Khet Phra Khanong, Krung Thep Maha Nakhon	$421	64	$49	39.6%	Low
83	Bang Saen, Chon Buri Province	$411	66	$79	24.7%	Low
84	Khet Khlong San, Krung Thep Maha Nakhon	$398	62	$34	47.2%	Low
85	Khet Sathon, Krung Thep Maha Nakhon	$396	63	$65	38.0%	Low
86	Nong Pa Khrang, Chiang Mai Province	$382	223	$44	40.7%	Low
87	Khlong Dao, Krabi Province	$361	74	$94	29.7%	Low
88	Talat Nuea, Phuket Province	$358	82	$47	38.8%	Low
89	Tambon Mai Khao, Chang Wat Phuket	$349	186	$68	35.8%	Low
90	Pai, Mae Hong Son Province	$331	168	$50	31.1%	Low
91	Huai Khwang, Bangkok	$319	65	$61	31.7%	Low
92	Krabi, Krabi Province	$303	132	$64	27.3%	Low
93	Ao Nang, Krabi Province	$296	392	$95	19.4%	Low
94	Phuket City Municipality, Phuket Province	$287	61	$47	33.7%	Low
95	Chiang Rai, Chiang Rai Province	$285	119	$46	28.7%	Low
96	Samrong Nuea Subdistrict Municipality, Samut Prakan Province	$274	94	$29	44.3%	Low
97	Nonthaburi City Municipality, Nonthaburi Province	$272	183	$32	42.2%	Low
98	Pak Kret City Municipality, Nonthaburi Province	$254	108	$43	28.8%	Low
99	Surat Thani, Surat Thani Province	$242	63	$39	20.9%	Low
100	Phra Nakhon Si Ayutthaya City Municipality, Phra Nakhon Si Ayutthaya Province	$217	87	$50	18.7%	Low

Most Expensive Airbnb Markets in Thailand by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Pa Khlok, Phuket Province commands the highest Airbnb nightly rate in Thailand at $876/night, generating $4,921/month at 29.0% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Pa Khlok, Phuket Province	$876	71	$4,921	29.0%	Low
2	Baan Thong Po, Surat Thani Province	$390	134	$3,696	42.1%	Low
3	Choeng Mon, Surat Thani Province	$385	193	$2,587	35.9%	Low
4	Baan Plai Laem, Surat Thani Province	$358	248	$2,278	38.4%	Low
5	Ko Samui, Surat Thani Province	$349	855	$2,993	41.0%	Low
6	Si Sunthon, Phuket Province	$328	104	$2,148	35.5%	Low
7	Baan Chaweng Noi, Surat Thani Province	$296	324	$3,012	43.1%	Low
8	Kamala, Phuket Province	$290	1,094	$2,202	40.1%	Low
9	Bo Put, Surat Thani	$277	66	$2,818	45.2%	Low
10	Choeng Thale, Phuket Province	$275	1,782	$1,782	36.7%	Low
11	Baan Wang Ta Kien, Surat Thani Province	$272	201	$1,918	40.3%	Low
12	Baan Harn, Surat Thani Province	$263	81	$1,855	38.4%	Low
13	Baan Hua Thanon, Surat Thani Province	$262	95	$2,483	44.7%	Low
14	Pa Tong, Phuket	$258	149	$2,271	44.1%	Low
15	Baan Bang Rak, Surat Thani Province	$236	273	$1,946	41.8%	Low
16	Thep Krasatti, Phuket Province	$231	163	$1,046	28.2%	Low
17	Rawai, Phuket Province	$228	2,011	$1,497	38.5%	Low
18	Baan Bo Phut, Surat Thani Province	$223	239	$2,067	42.7%	Low
19	Baan Mae Nam, Surat Thani Province	$222	142	$1,348	39.5%	Low
20	Baan Klong Son, Trat Province	$216	117	$1,265	30.9%	Low
21	Khao Chi Chan, Chon Buri Province	$215	73	$909	23.9%	Low
22	Mu Si, Nakhon Ratchasima Province	$207	142	$721	18.2%	Low
23	Tambon Ao Nang, Chang Wat Krabi	$197	78	$1,938	42.5%	Low
24	Baan Sri Thanu, Surat Thani Province	$197	270	$1,874	39.9%	Low
25	Chalong, Phuket Province	$194	439	$1,204	37.5%	Low
26	Bang Sare, Chon Buri Province	$191	101	$793	28.9%	Low
27	Karon, Phuket Province	$185	947	$1,499	39.6%	Low
28	Pattaya, Chon Buri	$183	217	$941	33.2%	Low
29	Ko Pha-ngan, Surat Thani	$181	113	$1,855	41.7%	Low
30	Na Chom Thian, Chon Buri Province	$180	196	$892	30.1%	Low
31	Baan Tai, Surat Thani Province	$178	288	$1,431	37.3%	Low
32	Khao Noi, Prachuap Khiri Khan Province	$178	96	$805	27.0%	Low
33	Patong, Phuket Province	$175	1,665	$1,484	37.2%	Low
34	Baan Chaloklum, Surat Thani Province	$172	109	$1,339	42.5%	Low
35	Baan Wok Tum, Surat Thani Province	$171	68	$1,840	40.3%	Low
36	Baan Hin Kong, Surat Thani Province	$164	118	$1,872	47.6%	Low
37	Krabi Noi, Krabi Province	$163	65	$1,627	33.4%	Low
38	Baan Maduea Wan, Surat Thani Province	$162	78	$1,796	41.4%	Low
39	Mai Khao, Phuket	$155	84	$1,565	35.9%	Low
40	Nong Prue, Chang Wat Chon Buri	$154	63	$948	32.2%	Low
41	Ban Na Tin, Krabi Province	$154	75	$1,247	39.3%	Low
42	Haad Khlong Khong, Krabi Province	$146	96	$1,602	38.6%	Low
43	Tambon Cha-am, Chang Wat Phetchaburi	$145	79	$688	25.6%	Low
44	Baan Chaweng, Surat Thani Province	$143	232	$1,200	36.8%	Low
45	Wichit, Phuket Province	$141	517	$1,257	40.9%	Low
46	Kathu, Phuket Province	$139	253	$1,290	44.7%	Low
47	Ko Tao, Surat Thani Province	$137	478	$1,266	34.5%	Low
48	Sakhu, Phuket Province	$136	483	$691	33.6%	Low
49	Tambon Hua Hin, Chang Wat Prachuap Khiri Khan	$135	129	$792	31.1%	Low
50	Ban Haad Rin, Surat Thani Province	$130	111	$631	23.4%	Low
51	Maret, Surat Thani	$130	63	$1,507	48.1%	Low
52	บ้านอ่าวน้ำเมา, Krabi Province	$129	61	$1,435	40.4%	Low
53	Baan Lamai, Surat Thani Province	$128	304	$1,431	46.0%	Low
54	Ban Tai, Surat Thani	$125	89	$623	26.4%	Low
55	Ao Nang, Krabi	$123	255	$1,090	37.1%	Low
56	Cha-am, Phetchaburi Province	$121	160	$516	29.2%	Low
57	Ban Ko Li Pe, Satun Province	$117	67	$501	29.1%	Low
58	Watthana, Bangkok	$109	318	$860	40.9%	Low
59	Ban Klong Haeng, Krabi Province	$107	190	$929	36.2%	Low
60	Khet Khlong Toei, Krung Thep Maha Nakhon	$105	164	$804	41.3%	Low
61	Ratsada, Phuket Province	$102	218	$467	29.3%	Low
62	Pattaya City, Chon Buri	$102	281	$755	40.0%	Low
63	Haad Phra Ae, Krabi Province	$102	187	$623	32.4%	Low
64	Ban Ao Nang, Krabi Province	$96	441	$935	38.2%	Low
65	Sala Dan, Krabi Province	$95	143	$941	40.7%	Low
66	Ao Nang, Krabi Province	$95	392	$296	19.4%	Low
67	Khlong Dao, Krabi Province	$94	74	$361	29.7%	Low
68	Khlong Toei, Bangkok	$92	113	$798	43.9%	Low
69	Sunthonphu, Rayong Province	$92	99	$451	26.1%	Low
70	Hua Hin, Prachuap Khiri Khan Province	$89	776	$680	41.4%	Low
71	Pattaya City, Chon Buri Province	$88	5,723	$580	35.7%	Low
72	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	$85	365	$688	38.9%	Low
73	Hat Yai, Songkhla Province	$82	225	$457	22.5%	Low
74	Nong Kae, Prachuap Khiri Khan	$82	110	$699	42.6%	Low
75	Bang Saen, Chon Buri Province	$79	66	$411	24.7%	Low
76	Nong Hoi, Chiang Mai Province	$77	189	$877	45.2%	Low
77	Chang Phueak, Chiang Mai Province	$77	143	$619	36.8%	Low
78	Bangkok, Krung Thep Maha Nakhon	$72	12,108	$640	40.0%	Low
79	Tambon Mai Khao, Chang Wat Phuket	$68	186	$349	35.8%	Low
80	Khet Sathon, Krung Thep Maha Nakhon	$65	63	$396	38.0%	Low
81	Krabi, Krabi Province	$64	132	$303	27.3%	Low
82	Chiang Mai, Chiang Mai Province	$63	3,093	$585	41.5%	Low
83	Khet Huai Khwang, Krung Thep Maha Nakhon	$63	121	$423	29.9%	Low
84	Huai Khwang, Bangkok	$61	65	$319	31.7%	Low
85	Chiang Mai City Municipality, Chiang Mai Province	$61	798	$694	40.9%	Low
86	Suthep, Chiang Mai Province	$59	244	$657	44.8%	Low
87	ตำบล หนองปรือ, Chang Wat Chon Buri	$58	69	$570	41.0%	Low
88	Pai, Mae Hong Son Province	$50	168	$331	31.1%	Low
89	Phra Nakhon Si Ayutthaya City Municipality, Phra Nakhon Si Ayutthaya Province	$50	87	$217	18.7%	Low
90	Khet Phra Khanong, Krung Thep Maha Nakhon	$49	64	$421	39.6%	Low
91	Phuket City Municipality, Phuket Province	$47	61	$287	33.7%	Low
92	Talat Nuea, Phuket Province	$47	82	$358	38.8%	Low
93	San Sai Noi, Chiang Mai	$46	136	$485	46.8%	Low
94	Chiang Rai, Chiang Rai Province	$46	119	$285	28.7%	Low
95	Nong Pa Khrang, Chiang Mai Province	$44	223	$382	40.7%	Low
96	Pak Kret City Municipality, Nonthaburi Province	$43	108	$254	28.8%	Low
97	Surat Thani, Surat Thani Province	$39	63	$242	20.9%	Low
98	Khet Khlong San, Krung Thep Maha Nakhon	$34	62	$398	47.2%	Low
99	Nonthaburi City Municipality, Nonthaburi Province	$32	183	$272	42.2%	Low
100	Samrong Nuea Subdistrict Municipality, Samut Prakan Province	$29	94	$274	44.3%	Low

Highest Occupancy Airbnb Markets in Thailand

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Baan Lamai, Surat Thani Province leads Thailand with 46.0% occupancy, $1,431/month revenue, and 304 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Baan Lamai, Surat Thani Province	46.0%	304	$1,431	$128	Low
2	Baan Chaweng Noi, Surat Thani Province	43.1%	324	$3,012	$296	Low
3	Chiang Mai, Chiang Mai Province	41.5%	3,093	$585	$63	Low
4	Hua Hin, Prachuap Khiri Khan Province	41.4%	776	$680	$89	Low
5	Ko Samui, Surat Thani Province	41.0%	855	$2,993	$349	Low
6	Wichit, Phuket Province	40.9%	517	$1,257	$141	Low
7	Watthana, Bangkok	40.9%	318	$860	$109	Low
8	Chiang Mai City Municipality, Chiang Mai Province	40.9%	798	$694	$61	Low
9	Kamala, Phuket Province	40.1%	1,094	$2,202	$290	Low
10	Bangkok, Krung Thep Maha Nakhon	40.0%	12,108	$640	$72	Low
11	Karon, Phuket Province	39.6%	947	$1,499	$185	Low
12	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	38.9%	365	$688	$85	Low
13	Rawai, Phuket Province	38.5%	2,011	$1,497	$228	Low
14	Ban Ao Nang, Krabi Province	38.2%	441	$935	$96	Low
15	Chalong, Phuket Province	37.5%	439	$1,204	$194	Low
16	Patong, Phuket Province	37.2%	1,665	$1,484	$175	Low
17	Choeng Thale, Phuket Province	36.7%	1,782	$1,782	$275	Low
18	Pattaya City, Chon Buri Province	35.7%	5,723	$580	$88	Low
19	Ko Tao, Surat Thani Province	34.5%	478	$1,266	$137	Low
20	Sakhu, Phuket Province	33.6%	483	$691	$136	Low
21	Ao Nang, Krabi Province	19.4%	392	$296	$95	Low

How to Choose an Airbnb Investment Market in Thailand

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Thailand tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Thailand

Understanding the regulatory environment is critical for any Airbnb investment in Thailand. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 100 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Thailand

This page ranks Airbnb markets in Thailand across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Thailand.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Thailand.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Thailand and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Thailand, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Thailand

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Thailand.

What are the best places to invest in Airbnb in Thailand?

Bangkok, Krung Thep Maha Nakhon leads this ranking for Thailand with 12,108 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Thailand?

Pa Khlok, Phuket Province posts the highest average monthly revenue in this ranking at $4,921. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Thailand?

Maret, Surat Thani has the highest occupancy rate in this comparison at 48.1%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Thailand have the lowest regulation?

Bangkok (Krung Thep Maha Nakhon), Pattaya City (Chon Buri Province), Chiang Mai (Chiang Mai Province) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Thailand in 2026?

The markets ranked here average 36.3% occupancy, and the top performer posts $4,921 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Thailand for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Thailand?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Thailand?

First-time investors in Thailand should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Thailand?

Across the markets ranked here, the average occupancy rate in Thailand is 36.3%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Thailand?

Regulation is one of the most overlooked risks in short-term rental investing. In Thailand, 100 of 100 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Thailand?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Thailand ranking has about 143 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Thailand?

Seasonal markets in Thailand experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-09. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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