Maret, Surat Thani Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Maret, Surat Thani? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $14,174 per year — at a $140 nightly rate, 47.9% occupancy, and a $71 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Maret's 232 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Maret?
In Maret, the headline Airbnb metrics are $14,174 in average annual revenue,47.9% occupancy, $140 ADR, and $71 in RevPAR, and guests book about 34 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Maret?
Understanding the monthly revenue variations for Airbnb listings in Maret is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maret is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maret across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,133+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,176 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,469 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $693, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maret
What Is the Monthly Airbnb Occupancy Rate in Maret?
Maximize your bookings by understanding the Maret STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maret:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maret
What Is the Average Airbnb Nightly Rate in Maret?
Effective short term rental pricing strategy in Maret involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maret typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $269+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Maret
What Is the RevPAR for Airbnb in Maret?
RevPAR in Maret is currently $71. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $27 RevPAR.
- Typical properties (Median) generate $47 RevPAR.
- Strong performers (Top 25%) earn $100 RevPAR.
- Best-in-class (Top 10%) achieve $155 RevPAR.
Average Monthly RevPAR Trend in Maret
RevPAR Insights for Maret
- The average RevPAR in Maret is $71. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($155) and bottom 25% ($27) is $128, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Maret benchmarks. If your RevPAR falls below the median of $47, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $100+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Maret Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Maret?
Maret's peak Airbnb season falls in January, February, December, while the softest stretch is May, June, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, December)
- Revenue averages $2,900 per month
- Occupancy rates average 60.2%
- Daily rates average $150
Shoulder Season
- Revenue averages $2,109 per month
- Occupancy maintains around 48.6%
- Daily rates hold near $138
Low Season (May, June, October)
- Revenue drops to average $1,456 per month
- Occupancy decreases to average 36.7%
- Daily rates adjust to average $129
Seasonality Insights for Maret
- Airbnb seasonality in Maret is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Maret's highest earning potential, with monthly revenues climbing to $3,128, occupancy reaching 64.0%, and ADRs peaking at $160.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,232, occupancy could drop to 28.6%, and ADRs may adjust to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maret.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Maret, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Maret?
Low regulation and minimal registration activity in Maret, Surat Thani, Thailand point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Maret to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Maret?
Location within Maret matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Koh Samui | Popular tropical island known for its beautiful beaches, luxury resorts, and vibrant nightlife. Attracts tourists seeking relaxation, adventure, and a lively atmosphere. | Chaweng Beach, Lamai Beach, Big Buddha, Ang Thong National Marine Park, Fisherman's Village, Wat Plai Laem |
| Koh Phangan | Famous for its Full Moon Party and stunning natural beauty, Koh Phangan offers a mix of party atmosphere and serene beaches. Ideal for young travelers and backpackers. | Haad Rin Beach, Thong Nai Pan Noi, Bottle Beach, Phaeng Waterfall, Elephant Sanctuary, Ang Thong National Marine Park |
| Surat Thani City | The provincial capital offers access to various attractions in Southern Thailand and is a hub for transportation. Great for travelers looking to explore the region. | Surat Thani Whale Museum, Central Plaza Surat Thani, Ratchaprapa Dam, Khun Thale Waterfall, Night Market |
| Koh Tao | An island renowned for scuba diving and snorkeling, attracting adventure seekers and those looking to explore underwater life. Great for sport tourism. | Sairee Beach, Shark Bay, Koh Nang Yuan, Hin Wong Bay, Aow Leuk Beach |
| Koh Nang Yuan | Small island near Koh Tao known for its stunning coral reefs and unique rock formations. Attracts snorkelers and beach lovers looking for picturesque scenery. | Nang Yuan Beach, Coral reefs, Viewpoint, Snorkeling spots |
| Koh Gai (Chicken Island) | Famous for its unique rock formation resembling a chicken's head, it's a popular spot for snorkeling and day trips. Great for nature lovers. | Chicken Rock, Snorkeling sites, Clear waters, Small beaches |
| Koh Sichang | A lesser-known island with a charming local vibe, perfect for those looking to escape the crowds. Offers a more authentic Thai experience. | Koh Sichang Palace, Wang Pha Viewpoint, Chao Pho Khao Yai Shrine, Local markets |
| Koh Talu | An island known for its tranquility and beautiful beaches, ideal for couples and those looking for a quiet getaway. Offers a serene environment and diving spots. | Beach resorts, Diving spots, Snorkeling, Clear waters |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Maret offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Maret?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maret
- The Maret Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78% of the 232 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maret, House properties are the most common (50.9%), reflecting the local real estate landscape.
- Houses represent a significant 50.9% portion, catering likely to families or larger groups.
- The presence of 13.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Maret Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maret
- The dominant room capacity in Maret is 1 bedroom listings, making up 47% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 68.6% of the active Airbnb listings in Maret, indicating a high concentration in these sizes.
- A significant 28.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maret.
Maret Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maret
- The most common guest capacity trend in Maret vacation rentals is listings accommodating 2 guests (40.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Maret STR market, accounting for 62.5% of listings.
- A significant 41.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Maret.
- 28.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maret.
- On average, properties in Maret are equipped to host 3.6 guests.
How Do Listings in Maret Compare on Quality?
Listing quality in Maret can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Maret
- At 27.1 photos per listing on average, Maret hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 45.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Maret averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Maret?
Amenity Prevalence
Amenity Insights for Maret
- Essential amenities in Maret that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Pool are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Maret.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maret: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maret to stay competitive.
Which Airbnb Amenities Boost Revenue in Maret?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Maret, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 71.1% | $17,646 | $5,624 | 213.7% |
TV | 90.9% | $15,088 | $4,989 | 202.5% |
Pool | 75.0% | $16,992 | $5,718 | 197.2% |
Dishwasher | 17.2% | $29,954 | $10,886 | 175.2% |
Oven | 27.6% | $25,677 | $9,792 | 162.2% |
Sun loungers | 32.3% | $23,145 | $9,888 | 134.1% |
Washer | 45.3% | $20,330 | $9,084 | 123.8% |
Wine glasses | 37.5% | $21,538 | $9,756 | 120.8% |
Blender | 15.9% | $25,931 | $11,943 | 117.1% |
Ceiling fan | 27.6% | $22,958 | $10,828 | 112.0% |
Revenue Impact Insights for Maret
- Kitchen tops the revenue impact list with a 213.7% uplift — listings with this amenity earn $17,646 vs. $5,624 without it.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Maret STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maret. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaret Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Maret
- The typical guest profile for Airbnb in Maret consists of predominantly international visitors (99%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.1% of guests.
- Key international markets include Germany (23.1%) and France (15.6%).
- Top languages spoken are English (42.4%) followed by German (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Maret?
Listings in Maret average 4.78 out of 5 overall, with about 7.8 reviews per active listing and 19.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Maret
- An average rating of 4.78 places Maret in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.87), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 19.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 19.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Maret Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maret
- The most common availability pattern in Maret falls within the 271-366 days range, representing 57.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Maret (40.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Maret?
Average Booking Lead Time by Month
Booking Lead Time Insights for Maret
- The overall average booking lead time for vacation rentals in Maret is 34 days.
- Guests book furthest in advance for stays during February (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (42 days avg.) sees the longest lead times, while Fall (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Maret.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Maret averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Maret?
Guests in Maret stay about 8.4 nights on average, generating roughly 2,699 reservations and 11.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Maret
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Maret
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 11.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (10.6 nights) and shorten in May (6.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Maret Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
62 listings
26.7% of total
2 Nights
10 listings
4.3% of total
3 Nights
49 listings
21.1% of total
4-6 Nights
42 listings
18.1% of total
7-29 Nights
13 listings
5.6% of total
30+ Nights
56 listings
24.1% of total
Key Insights
- The most prevalent minimum stay requirement in Maret is 1 Night, adopted by 26.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.1%) caters to monthly stays (30+ nights) in Maret, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 26.7% of Maret hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maret.
Maret Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
4 listings
1.7% of total
Limited
37 listings
15.9% of total
Super Strict 60 Days
1 listings
0.4% of total
Flexible
44 listings
19% of total
Moderate
19 listings
8.2% of total
Firm
121 listings
52.2% of total
Strict
6 listings
2.6% of total
Cancellation Policy Insights for Maret
- The prevailing Airbnb cancellation policy trend in Maret is Firm, used by 52.2% of listings.
- A majority (54.8%) of hosts in Maret utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (2.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 52.2% market standard in Maret.
- Using a Strict policy might deter some guests, as only 2.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maret.
How Much Are Airbnb Cleaning Fees in Maret?
Cleaning fees in Maret are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Maret
- 76.3% of listings charge a cleaning fee, making it standard practice in Maret. Guests expect it and factor it into their booking decisions.
- The gap between the average ($118) and median ($47) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Maret median of $47. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Maret Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maretbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa See10 • Seaview 4BR • Silver Beach
Entire Place • 4 bedrooms
Emerald Villa16 • Yanka 2BR Private Pool • Floor
Entire Place • 2 bedrooms
Saowanee Villa 6 • 3BR Pool Villa • Lamai Samui
Entire Place • 3 bedrooms
Emerald Villa12 • Zuzana 3BR Private Pool • Lamai
Entire Place • 3 bedrooms
Tasanee 04 • 4BR + Office • Lamai Beach
Entire Place • 4 bedrooms
Saowanee10 • 3BR Pool Villa • Lamai Samui
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Maret?
Learn from the best! This table showcases top-performing Airbnb hosts in Maret based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stephanie | 10 | $391,600 | 98 | 4.94/5.0 |
| Olga | 7 | $310,212 | 125 | 4.79/5.0 |
| Amphairat | 21 | $203,537 | 118 | 4.70/5.0 |
| Premium Investment | 14 | $199,337 | 157 | 4.77/5.0 |
| Alexandre | 9 | $192,122 | 70 | 4.26/5.0 |
| We Care Vacation | 6 | $152,630 | 33 | 4.95/5.0 |
| Nicolas ECN Samui | 5 | $150,070 | 73 | 4.97/5.0 |
| Orawan | 6 | $127,760 | 23 | 4.88/5.0 |
| Cindy | 3 | $74,736 | 13 | 5.00/5.0 |
| Frédéric | 2 | $73,108 | 21 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maret.
Who Are the Airbnb Hosts in Maret?
Maret has a relatively balanced host base.
Host Profile Insights for Maret
- A 42.2% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 9.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 18.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Maret averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Maret
These are the highest-grossing professional property management operations in Maret, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Amphairat | 21 | $203,537 | $79 | 44.9% | 4.70/5 |
| Premium Investment | 14 | $199,337 | $106 | 47.7% | 4.77/5 |
| Nicolas ECN Samui | 5 | $150,070 | $227 | 61.6% | 4.97/5 |
| Orawan | 6 | $127,760 | $194 | 51.5% | 4.88/5 |
| Soria | 2 | $54,277 | $258 | 50.9% | 4.86/5 |
| Karma Shana Residence | 3 | $47,158 | $249 | 53.1% | N/A |
| Ann | 7 | $27,083 | $75 | 31.2% | 4.68/5 |
| Manuel | 1 | $17,341 | $142 | 59.0% | N/A |
Management Company Insights for Maret
- The leading management company, Amphairat, operates 21 listings with $203,537 in gross revenue — a useful benchmark for what scale looks like in Maret.
- Top managers average 7 properties each, suggesting professional management in Maret still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.81/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 9.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Maret's Airbnb Market Compare to Nearby Cities?
How does the Maret Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bo Put, Maret has 3 percentage points higher occupancy and about $145 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baan Thong Krut | 29 | $4,370 | $659.76 | 37% |
| Baan Thong Po | 128 | $3,880 | $392.78 | 43% |
| Tong Yang | 51 | $3,778 | $696.65 | 31% |
| Baan Taling Ngam | 38 | $3,315 | $413.74 | 37% |
| Bo Put | 70 | $3,298 | $285.15 | 45% |
| Ko Samui | 843 | $3,010 | $360.59 | 41% |
| Baan Chaweng Noi | 315 | $2,958 | $303.09 | 42% |
| Ban Bang Khao | 53 | $2,922 | $423.54 | 35% |
| Baan Pang Ka | 16 | $2,773 | $461.65 | 38% |
| Ko Samui District | 49 | $2,739 | $315.45 | 41% |
Frequently Asked Questions About Airbnb in Maret
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Maret.
How much do Airbnb hosts make in Maret?
Maret hosts earn about $14,174 per year on average, with an average nightly rate of $140 and RevPAR of $71. Those figures describe the typical revenue environment for active listings in Maret, Surat Thani, not the ceiling for the best operators. Source: AirROI 2026 data, Maret market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Maret?
The average Airbnb occupancy rate in Maret is 47.9%. January is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Maret?
Listings in Maret average $140 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Maret?
Maret currently has about 232 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Maret?
AirROI currently classifies the short-term rental regulation level in Maret as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Maret?
RevPAR in Maret is about $71. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Maret?
At 47.9% occupancy, Maret can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $14,174, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Maret?
The average booking lead time in Maret is about 34 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Maret?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Maret include Koh Samui, Koh Phangan, Surat Thani City. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Maret?
entire_home listings make up 78.0% of the active supply in Maret. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Maret compare to nearby Airbnb markets?
Among neighboring markets, Baan Thong Krut posts $52,441 in average annual revenue with 37.1% occupancy, compared to Maret's $14,174 and 47.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Maret?
The average Airbnb stay length in Maret is about 8.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Maret?
Airbnb listings in Maret average 4.78 out of 5 overall. About 19.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Maret?
Kitchen and TV are among the strongest revenue-linked amenities in Maret. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Maret?
Yes. About 76.3% of active Airbnb listings in Maret charge a cleaning fee, and the average fee is $118. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Maret?
A 42.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.