Ko Samui, Surat Thani Province Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ko Samui, Surat Thani Province? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $35,917 per year — at a $349 nightly rate, 41.0% occupancy, and a $131 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 855 active listings and moderate demand with room for well-positioned listings to outperform, Ko Samui is an established vacation rental market. Supply grew 77.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Ko Samui?
In Ko Samui, the headline Airbnb metrics are $35,917 in average annual revenue,41.0% occupancy, $349 ADR, and $131 in RevPAR, and guests book about 64 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ko Samui?
Understanding the monthly revenue variations for Airbnb listings in Ko Samui is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ko Samui is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ko Samui across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,276+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,798 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,664 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,049, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ko Samui
What Is the Monthly Airbnb Occupancy Rate in Ko Samui?
Maximize your bookings by understanding the Ko Samui STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ko Samui:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ko Samui
What Is the Average Airbnb Nightly Rate in Ko Samui?
Effective short term rental pricing strategy in Ko Samui involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ko Samui typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $691+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $376 or more.
- Typical properties (Median) charge around $190 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Ko Samui
What Is the RevPAR for Airbnb in Ko Samui?
RevPAR in Ko Samui is currently $131. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $37 RevPAR.
- Typical properties (Median) generate $80 RevPAR.
- Strong performers (Top 25%) earn $164 RevPAR.
- Best-in-class (Top 10%) achieve $302 RevPAR.
Average Monthly RevPAR Trend in Ko Samui
RevPAR Insights for Ko Samui
- The average RevPAR in Ko Samui is $131. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($302) and bottom 25% ($37) is $265, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jan and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ko Samui benchmarks. If your RevPAR falls below the median of $80, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $164+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ko Samui?
Ko Samui's peak Airbnb season falls in January, February, August, while the softest stretch is May, September, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, August)
- Revenue averages $5,841 per month
- Occupancy rates average 54.9%
- Daily rates average $359
Shoulder Season
- Revenue averages $4,415 per month
- Occupancy maintains around 43.0%
- Daily rates hold near $321
Low Season (May, September, November)
- Revenue drops to average $3,384 per month
- Occupancy decreases to average 41.1%
- Daily rates adjust to average $290
Seasonality Insights for Ko Samui
- The Airbnb seasonality pattern in Ko Samui shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ko Samui's highest earning potential, with monthly revenues climbing to $6,318, occupancy reaching 57.6%, and ADRs peaking at $383.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $3,367, occupancy could drop to 35.7%, and ADRs may adjust to $280.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ko Samui.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Ko Samui seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Ko Samui?
Ko Samui, Surat Thani Province, Thailand currently shows a low regulation profile despite having 855 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ko Samui to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Ko Samui?
Location within Ko Samui matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chaweng Beach | The most famous and lively beach on the island, ideal for tourists who want nightlife, dining, and beach activities. A hub for visitors looking for entertainment and water sports. | Chaweng Beach, Central Festival Samui, Chaweng Walking Street, KC Beach Club, Wat Plai Laem |
| Lamai Beach | A more relaxed atmosphere than Chaweng, popular among families and couples. Offers a balance of beach serenity and access to vibrant local markets and cafes. | Lamai Beach, Grandfather and Grandmother Rocks, Lamai Night Plaza, Wat Khunaram, Samui Aquarium and Tiger Zoo |
| Bophut | Known for its charming Fisherman's Village with historical wooden shopfronts and a Friday night market. A favorite for its laid-back vibe and beachfront restaurants. | Fisherman's Village, Bophut Beach, Bophut Night Market, Wat Phetchaburi, Samui Go Kart |
| Maenam | A quieter alternative to the busier beaches, popular for long stretches of beach and a more local atmosphere. Attracts those looking for tranquility and relaxation. | Maenam Beach, Santiburi Samui Country Club, Sirida Boutique Bed & Breakfast, Chinese Temple, Maenam Walking Street |
| Nathon | The main port town of Koh Samui, offering a more authentic Thai experience away from tourist hotspots. Great for those interested in local culture and lifestyle. | Nathon Beach, Ko Samui Hospital, Nathon Pier, Shopping at local markets, Wat Khunaram |
| Bang Po | A serene beach area known for its stunning sunsets and less crowded atmosphere. Ideal for travelers seeking relaxation and nature. | Bang Po Beach, Nikki Beach, Wat Phu Khao Thong, Palm trees and quiet sands, Fisherman's huts |
| Choeng Mon | A beautiful beach with a more upscale feel, favored by families and those looking for a resort-style vacation with plenty of amenities. | Choeng Mon Beach, Samui Football Golf, Choeng Mon Street Market, Wat Plai Laem, The Spa Retreat |
| Silver Beach | A hidden gem with beautiful scenery and less commercialized than other beaches. It offers a perfect spot for relaxation and enjoying nature. | Silver Beach, Restaurants along the beach, Snorkeling spots, Private villas, Stunning viewpoints |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ko Samui offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ko Samui?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ko Samui
- The Ko Samui Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.8% of the 855 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ko Samui, House properties are the most common (78%), reflecting the local real estate landscape.
- Houses represent a significant 78% portion, catering likely to families or larger groups.
- The presence of 8.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 1.0%) offer potential for unique stay experiences.
Ko Samui Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ko Samui
- The dominant room capacity in Ko Samui is 3 bedrooms listings, making up 25.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 49.3% of the active Airbnb listings in Ko Samui, indicating a high concentration in these sizes.
- A significant 50.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ko Samui.
Ko Samui Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ko Samui
- The most common guest capacity trend in Ko Samui vacation rentals is listings accommodating 8+ guests (26.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ko Samui STR market, accounting for 50.2% of listings.
- 51.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ko Samui.
- On average, properties in Ko Samui are equipped to host 5.0 guests.
How Do Listings in Ko Samui Compare on Quality?
Listing quality in Ko Samui can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ko Samui
- At 41.9 photos per listing on average, Ko Samui hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 32.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ko Samui averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ko Samui?
Amenity Prevalence
Amenity Insights for Ko Samui
- Essential amenities in Ko Samui that guests expect include: TV, Wifi, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Pool, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Ko Samui.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ko Samui: TV, Wifi, Air conditioning, Free parking on premises.
- Prioritize adding missing essentials: TV, Wifi, Air conditioning, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Pool to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ko Samui to stay competitive.
Which Airbnb Amenities Boost Revenue in Ko Samui?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ko Samui, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hair dryer | 81.3% | $43,324 | $3,745 | 1057.0% |
Cooking basics | 79.1% | $44,174 | $4,735 | 832.9% |
Dishes and silverware | 80.2% | $41,958 | $11,398 | 268.1% |
Coffee maker | 62.9% | $48,593 | $14,405 | 237.3% |
Movie theaterHigh opportunity | 3.3% | $111,855 | $33,346 | 235.4% |
Children's playroomHigh opportunity | 2.2% | $108,397 | $34,270 | 216.3% |
Children’s bikesHigh opportunity | 0.6% | $111,016 | $35,476 | 212.9% |
Gym | 36.4% | $63,201 | $20,320 | 211.0% |
Oven | 53.6% | $52,197 | $17,136 | 204.6% |
Sound system | 23.5% | $72,072 | $24,805 | 190.5% |
Revenue Impact Insights for Ko Samui
- Hair dryer tops the revenue impact list with a 1057.0% uplift — listings with this amenity earn $43,324 vs. $3,745 without it.
- High-opportunity amenities — Movie theater, Children's playroom, Children’s bikes — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hair dryer, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Movie theater — it has the best combination of high revenue impact and low market saturation in Ko Samui.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ko Samui STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ko Samui. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKo Samui Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ko Samui
- The typical guest profile for Airbnb in Ko Samui consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 2.6% of guests.
- Key international markets include Germany (16.4%) and United Kingdom (14.7%).
- Top languages spoken are English (45.5%) followed by German (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ko Samui?
Listings in Ko Samui average 4.78 out of 5 overall, with about 27.9 reviews per active listing and 22.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ko Samui
- An average rating of 4.78 places Ko Samui in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.85), while Location (4.63) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 22.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 22.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Ko Samui Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ko Samui
- The most common availability pattern in Ko Samui falls within the 271-366 days range, representing 49.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ko Samui (27%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ko Samui?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ko Samui
- The overall average booking lead time for vacation rentals in Ko Samui is 64 days.
- Guests book furthest in advance for stays during December (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (91 days avg.) sees the longest lead times, while Fall (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Ko Samui.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Ko Samui averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ko Samui?
Guests in Ko Samui stay about 7.8 nights on average, generating roughly 13,841 reservations and 16.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Ko Samui
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ko Samui
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 16.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (8.2 nights) and shorten in Apr (6.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ko Samui Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
138 listings
16.2% of total
2 Nights
59 listings
6.9% of total
3 Nights
190 listings
22.3% of total
4-6 Nights
106 listings
12.4% of total
7-29 Nights
60 listings
7% of total
30+ Nights
300 listings
35.2% of total
Key Insights
- The most prevalent minimum stay requirement in Ko Samui is 30+ Nights, adopted by 35.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.2%) caters to monthly stays (30+ nights) in Ko Samui, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.2% of Ko Samui hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ko Samui.
Ko Samui Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
26 listings
3% of total
Limited
14 listings
1.6% of total
Super Strict 30 Days
47 listings
5.5% of total
Flexible
78 listings
9.1% of total
Moderate
58 listings
6.8% of total
Firm
453 listings
53% of total
Strict
178 listings
20.8% of total
Cancellation Policy Insights for Ko Samui
- The prevailing Airbnb cancellation policy trend in Ko Samui is Firm, used by 53% of listings.
- A majority (73.8%) of hosts in Ko Samui utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 53% market standard in Ko Samui.
- Regularly review your cancellation policy against competitors and market demand shifts in Ko Samui.
How Much Are Airbnb Cleaning Fees in Ko Samui?
Cleaning fees in Ko Samui are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ko Samui
- About 48.9% of Ko Samui listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($114) and median ($57) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ko Samui median of $57. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ko Samui Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ko Samuibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lime Samui 15: Perfect for Weddings and Events
Entire Place • 15 bedrooms
9BR Solana/Cine/Gym/Sauna/8FT Pool/BF/Chef/Beach
Entire Place • 9 bedrooms
Solana/Cine/Gym/Sauna/8FT Pool/BF/Chef/5min2Beach
Entire Place • 7 bedrooms
Villa Hanna Luxury Beachfront Koh Samui
Entire Place • 5 bedrooms
Moonstone - Samui's Premiere Private Villa
Entire Place • 6 bedrooms
VILLA SYAMA - Direct Beach Access
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ko Samui?
Learn from the best! This table showcases top-performing Airbnb hosts in Ko Samui based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sunshine Samui Villas | 26 | $2,338,035 | 239 | 4.83/5.0 |
| Stephanie | 30 | $1,634,020 | 684 | 4.79/5.0 |
| Siam-CS Management | 28 | $989,163 | 757 | 4.59/5.0 |
| Daniel | 9 | $932,876 | 988 | 4.78/5.0 |
| Alexandre | 13 | $778,071 | 257 | 4.61/5.0 |
| David | 2 | $688,977 | 17 | 5.00/5.0 |
| Jeffrie | 12 | $637,434 | 429 | 4.94/5.0 |
| The Luxe Nomad | 10 | $634,729 | 36 | 4.95/5.0 |
| Cindy | 8 | $606,650 | 360 | 4.76/5.0 |
| Laurent | 9 | $577,176 | 522 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ko Samui.
Who Are the Airbnb Hosts in Ko Samui?
Ko Samui is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Ko Samui
- With 50.4% Superhosts, Ko Samui has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 6.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ko Samui averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Ko Samui
These are the highest-grossing professional property management operations in Ko Samui, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Siam-CS Management | 28 | $989,163 | $201 | 51.8% | 4.59/5 |
| Alexandre | 13 | $778,071 | $350 | 53.8% | 4.61/5 |
| Lazudi | 6 | $352,802 | $485 | 45.6% | 4.80/5 |
| Mr Property Siam | 6 | $304,442 | $319 | 47.2% | 4.78/5 |
| Ted | 3 | $209,137 | $1,227 | 23.1% | 5.00/5 |
| Sukkho Samui Estates | 3 | $183,149 | $500 | 40.3% | 4.96/5 |
| Simon | 2 | $141,246 | $461 | 41.5% | 4.95/5 |
| Kim - Sublime Samui Villas | 3 | $119,162 | $800 | 20.6% | 5.00/5 |
| Golden Palm Collection | 1 | $62,667 | $199 | 86.6% | 4.95/5 |
| Elite Havens Thailand | 1 | $61,824 | $1,273 | 20.6% | N/A |
Management Company Insights for Ko Samui
- The leading management company, Siam-CS Management, operates 28 listings with $989,163 in gross revenue — a useful benchmark for what scale looks like in Ko Samui.
- Top managers average 7 properties each, suggesting professional management in Ko Samui still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 6.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Ko Samui's Airbnb Market Compare to Nearby Cities?
How does the Ko Samui Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bo Phut, Ko Samui has 6 percentage points lower occupancy and about $63 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baan Thong Krut | 29 | $4,248 | $650.24 | 40% |
| Baan Thong Po | 134 | $3,696 | $389.50 | 42% |
| Baan Taling Ngam | 37 | $3,315 | $404.32 | 36% |
| Tong Yang | 53 | $3,302 | $653.82 | 30% |
| Baan Chaweng Noi | 324 | $3,012 | $296.02 | 43% |
| Ban Bang Khao | 53 | $2,867 | $431.16 | 32% |
| Bo Put | 66 | $2,818 | $277.01 | 45% |
| Baan Pang Ka | 16 | $2,633 | $242.28 | 41% |
| Bo Phut | 22 | $2,607 | $286.16 | 47% |
| Choeng Mon | 193 | $2,587 | $385.25 | 36% |
Frequently Asked Questions About Airbnb in Ko Samui
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ko Samui.
How much do Airbnb hosts make in Ko Samui?
Ko Samui hosts earn about $35,917 per year on average, with an average nightly rate of $349 and RevPAR of $131. Those figures describe the typical revenue environment for active listings in Ko Samui, Surat Thani Province, not the ceiling for the best operators. Source: AirROI 2026 data, Ko Samui market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ko Samui?
The average Airbnb occupancy rate in Ko Samui is 41.0%. January is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ko Samui?
Listings in Ko Samui average $349 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ko Samui?
Ko Samui currently has about 855 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ko Samui?
AirROI currently classifies the short-term rental regulation level in Ko Samui as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ko Samui?
RevPAR in Ko Samui is about $131. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ko Samui?
At 41.0% occupancy, Ko Samui can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $35,917, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ko Samui?
The average booking lead time in Ko Samui is about 64 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ko Samui?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ko Samui include Chaweng Beach, Lamai Beach, Bophut. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ko Samui?
entire_home listings make up 87.8% of the active supply in Ko Samui. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ko Samui compare to nearby Airbnb markets?
Among neighboring markets, Baan Thong Krut posts $50,972 in average annual revenue with 39.6% occupancy, compared to Ko Samui's $35,917 and 41.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ko Samui?
The average Airbnb stay length in Ko Samui is about 7.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ko Samui?
Airbnb listings in Ko Samui average 4.78 out of 5 overall. About 22.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ko Samui?
Hair dryer and Cooking basics are among the strongest revenue-linked amenities in Ko Samui. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ko Samui?
Yes. About 48.9% of active Airbnb listings in Ko Samui charge a cleaning fee, and the average fee is $114. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ko Samui?
A 50.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.