Rawai, Phuket Province Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rawai, Phuket Province? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,963 per year — at a $228 nightly rate, 38.5% occupancy, and a $79 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Rawai's 2,011 active listings and moderate demand with room for well-positioned listings to outperform make it a major short-term rental market. Supply grew 117.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Rawai?
In Rawai, the headline Airbnb metrics are $17,963 in average annual revenue,38.5% occupancy, $228 ADR, and $79 in RevPAR, and guests book about 45 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rawai?
Understanding the monthly revenue variations for Airbnb listings in Rawai is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rawai is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rawai across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,474+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,437 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,442 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $603, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rawai
What Is the Monthly Airbnb Occupancy Rate in Rawai?
Maximize your bookings by understanding the Rawai STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rawai:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rawai
What Is the Average Airbnb Nightly Rate in Rawai?
Effective short term rental pricing strategy in Rawai involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rawai typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $462+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $253 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Rawai
What Is the RevPAR for Airbnb in Rawai?
RevPAR in Rawai is currently $79. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $23 RevPAR.
- Typical properties (Median) generate $45 RevPAR.
- Strong performers (Top 25%) earn $98 RevPAR.
- Best-in-class (Top 10%) achieve $189 RevPAR.
Average Monthly RevPAR Trend in Rawai
RevPAR Insights for Rawai
- The average RevPAR in Rawai is $79. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($189) and bottom 25% ($23) is $166, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jan and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rawai benchmarks. If your RevPAR falls below the median of $45, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $98+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rawai?
Rawai's peak Airbnb season falls in January, December, February, while the softest stretch is May, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, February)
- Revenue averages $3,993 per month
- Occupancy rates average 50.7%
- Daily rates average $301
Shoulder Season
- Revenue averages $2,414 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $213
Low Season (May, September, October)
- Revenue drops to average $1,737 per month
- Occupancy decreases to average 37.2%
- Daily rates adjust to average $191
Seasonality Insights for Rawai
- Airbnb seasonality in Rawai is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rawai's highest earning potential, with monthly revenues climbing to $4,583, occupancy reaching 54.1%, and ADRs peaking at $313.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,541, occupancy could drop to 35.1%, and ADRs may adjust to $185.
- Lower occupancy paired with meaningful seasonality means hosts in Rawai need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rawai, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rawai?
Rawai, Phuket Province, Thailand currently shows a low regulation profile despite having 2,011 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rawai to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Rawai?
Rawai is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Rawai, Phuket Province.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nai Harn Beach | A beautiful and tranquil area known for its pristine beaches and relaxed atmosphere. Popular among families and those looking for a peaceful getaway with access to restaurants and local markets. | Nai Harn Beach, Laem Phrom Thep, Nai Harn Lake, Rawai Viewpoint, local seafood restaurants |
| Rawai Beach | A vibrant beach area famous for its seafood markets and boat trips to nearby islands. Ideal for tourists looking for a taste of local culture and adventure. Perfect for hosting guests who want to explore the surrounding waters. | Rawai Beach, Phuket Seashell Museum, Visakha Muaya Thai Temple, Island-hopping tours, Rawai Seafood Market |
| Chalong Bay | A bustling area well-known for its pier and water sports activities, making it a hub for yacht rental and diving excursions. Great for tourists interested in active holidays and marine experiences. | Chalong Pier, Diving schools, Big Buddha, Wat Chalong Temple, beachfront dining options |
| Cape Panwa | A stunning area that provides a quieter and more luxurious experience, with beautiful scenery and upscale resorts. Attracts travelers seeking relaxation and an escape from the more crowded tourist spots. | Cape Panwa Beach, Phuket Aquarium, Khao Kad Beach, Panwa Viewpoint, Cape Panwa Hotel |
| Kata Beach | A family-friendly beach that combines vibrant nightlife with serene beach experiences. Suitable for tourists looking for a mix of relaxation and entertainment. | Kata Beach, Kata Noi Beach, Surfing schools, Kata Viewpoint, local shops and restaurants |
| Karon Beach | A long stretch of beach that offers a more laid-back atmosphere with plenty of accommodations. Ideal for tourists who appreciate spacious beaches and water activities. | Karon Beach, Karon Night Market, Big Buddha, Karon Viewpoint, Wat Suwan Khiri Khet |
| Yao Yai Island | A serene tropical island known for its pristine beaches and clear waters, making it perfect for travelers looking to escape and relax away from the busier areas of Phuket. | Yao Yai Beach, scuba diving, snorkeling, traditional local villages, beachfront bungalows |
| Sirey Island | A relatively undiscovered island offering a peaceful getaway with stunning views and a charming local community. Great for travelers seeking a unique local experience away from the tourist traps. | Sirey Beach, local fishing villages, island exploration, cultural immersion, beautiful viewpoints |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rawai offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rawai?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rawai
- The Rawai Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93% of the 2,011 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rawai, House properties are the most common (52.3%), reflecting the local real estate landscape.
- Houses represent a significant 52.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, outdoor/unique, others (combined 4.6%) offer potential for unique stay experiences.
Rawai Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rawai
- The dominant room capacity in Rawai is 1 bedroom listings, making up 39.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 60.6% of the active Airbnb listings in Rawai, indicating a high concentration in these sizes.
- A significant 35.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rawai.
Rawai Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rawai
- The most common guest capacity trend in Rawai vacation rentals is listings accommodating 2 guests (26.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rawai STR market, accounting for 46.4% of listings.
- 36.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rawai.
- On average, properties in Rawai are equipped to host 4.3 guests.
How Do Listings in Rawai Compare on Quality?
Listing quality in Rawai can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rawai
- At 39.6 photos per listing on average, Rawai hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rawai averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rawai?
Amenity Prevalence
Amenity Insights for Rawai
- Essential amenities in Rawai that guests expect include: Air conditioning, Wifi, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Pool, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Rawai.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rawai: Air conditioning, Wifi, Free parking on premises, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, Free parking on premises, TV.
- Consider adding popular differentiators like Kitchen or Pool to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rawai to stay competitive.
Which Airbnb Amenities Boost Revenue in Rawai?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rawai, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Oven | 32.7% | $33,838 | $10,259 | 229.8% |
Baby bathHigh opportunity | 3.2% | $49,924 | $16,912 | 195.2% |
Life size gamesHigh opportunity | 0.2% | $51,773 | $17,878 | 189.6% |
Outlet coversHigh opportunity | 1.6% | $49,549 | $17,436 | 184.2% |
Dishwasher | 13.3% | $40,778 | $14,455 | 182.1% |
Pool | 89.0% | $19,312 | $7,087 | 172.5% |
Children’s books and toysHigh opportunity | 3.9% | $43,580 | $16,915 | 157.6% |
Hair dryer | 85.1% | $19,760 | $7,712 | 156.2% |
Sound systemHigh opportunity | 5.8% | $41,656 | $16,499 | 152.5% |
Rice maker | 17.4% | $35,176 | $14,348 | 145.2% |
Revenue Impact Insights for Rawai
- Oven tops the revenue impact list with a 229.8% uplift — listings with this amenity earn $33,838 vs. $10,259 without it.
- High-opportunity amenities — Baby bath, Life size games, Outlet covers — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Pool, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Baby bath — it has the best combination of high revenue impact and low market saturation in Rawai.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rawai STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rawai. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRawai Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rawai
- The typical guest profile for Airbnb in Rawai consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 3.3% of guests.
- Key international markets include United States (14%) and United Kingdom (12.5%).
- Top languages spoken are English (45%) followed by French (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rawai?
Listings in Rawai average 4.77 out of 5 overall, with about 20.8 reviews per active listing and 21.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rawai
- An average rating of 4.77 places Rawai in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.84), while Location (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 21.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 21.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Rawai Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rawai
- The most common availability pattern in Rawai falls within the 271-366 days range, representing 60.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rawai (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rawai?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rawai
- The overall average booking lead time for vacation rentals in Rawai is 45 days.
- Guests book furthest in advance for stays during January (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (61 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Rawai.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Rawai averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rawai?
Guests in Rawai stay about 8.4 nights on average, generating roughly 23,654 reservations and 11.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Rawai
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rawai
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 11.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Nov (9.4 nights) and shorten in May (7.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rawai Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
266 listings
13.2% of total
2 Nights
165 listings
8.2% of total
3 Nights
164 listings
8.2% of total
4-6 Nights
318 listings
15.8% of total
7-29 Nights
373 listings
18.5% of total
30+ Nights
725 listings
36.1% of total
Key Insights
- The most prevalent minimum stay requirement in Rawai is 30+ Nights, adopted by 36.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.1%) caters to monthly stays (30+ nights) in Rawai, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.1% of Rawai hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rawai.
Rawai Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
59 listings
2.9% of total
Super Strict 60 Days
125 listings
6.2% of total
Limited
63 listings
3.1% of total
Flexible
146 listings
7.3% of total
Moderate
184 listings
9.2% of total
Firm
858 listings
42.7% of total
Strict
574 listings
28.6% of total
Cancellation Policy Insights for Rawai
- The prevailing Airbnb cancellation policy trend in Rawai is Firm, used by 42.7% of listings.
- A majority (71.3%) of hosts in Rawai utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.7% market standard in Rawai.
- Regularly review your cancellation policy against competitors and market demand shifts in Rawai.
How Much Are Airbnb Cleaning Fees in Rawai?
Cleaning fees in Rawai are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rawai
- About 53.4% of Rawai listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($93) and median ($38) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rawai median of $38. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rawai Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rawaibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Brand New 8BR Private Pool Villa
Entire Place • 8 bedrooms
incredible modern 5 bdrs pool villa in rawai
Entire Place • 5 bedrooms
Luxury 5BR Pool Villa in Nai Harn – Villa Solana
Entire Place • 5 bedrooms
Night Market Walk | 14m Pool | Luxury Villa #V82
Entire Place • 5 bedrooms
*4BR Villa | Pool, Pool Table, BBQ & Garden V136
Entire Place • 4 bedrooms
Luxury 6BR Seaview Infinity Pool – Villa Shine
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rawai?
Learn from the best! This table showcases top-performing Airbnb hosts in Rawai based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Inter Property | 97 | $2,909,975 | 716 | 4.61/5.0 |
| Gilles | 94 | $2,588,319 | 1631 | 4.62/5.0 |
| Benoit | 15 | $1,403,805 | 1226 | 4.98/5.0 |
| Jérome | 16 | $1,399,374 | 790 | 4.97/5.0 |
| Thierry | 36 | $1,396,947 | 595 | 4.83/5.0 |
| Phuket Direct | 30 | $1,176,020 | 1121 | 4.75/5.0 |
| Jonas & Noi | 23 | $956,681 | 1094 | 4.78/5.0 |
| Artur | 63 | $941,493 | 701 | 4.70/5.0 |
| Tracey - The Villas-Phuket | 18 | $916,129 | 1012 | 4.68/5.0 |
| Gregory | 33 | $828,680 | 607 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rawai.
Who Are the Airbnb Hosts in Rawai?
Rawai has a relatively balanced host base.
Host Profile Insights for Rawai
- A 48.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 10.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 63.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rawai averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rawai
These are the highest-grossing professional property management operations in Rawai, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jérome | 16 | $1,399,374 | $426 | 60.1% | 4.97/5 |
| Thierry | 36 | $1,396,947 | $335 | 45.2% | 4.83/5 |
| Phuket Direct | 30 | $1,176,020 | $253 | 48.2% | 4.75/5 |
| Jonas & Noi | 23 | $956,681 | $278 | 46.1% | 4.78/5 |
| Artur | 63 | $941,493 | $233 | 29.5% | 4.70/5 |
| Pakakrong | 11 | $743,588 | $286 | 64.2% | 4.85/5 |
| Marine | 15 | $505,509 | $276 | 47.6% | 4.75/5 |
| Ira | 16 | $421,781 | $97 | 72.7% | 4.85/5 |
| Rbc.Rent | 19 | $190,329 | $61 | 51.2% | 4.71/5 |
| Lofty | 14 | $173,200 | $101 | 40.1% | 4.31/5 |
Management Company Insights for Rawai
- The leading management company, Jérome, operates 16 listings with $1,399,374 in gross revenue — a useful benchmark for what scale looks like in Rawai.
- Top managers average 24 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.75/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 10.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rawai's Airbnb Market Compare to Nearby Cities?
How does the Rawai Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Pa Tong, Rawai has 6 percentage points lower occupancy and about $29 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ban Khao Pi Lai | 10 | $5,232 | $1697.74 | 22% |
| Pa Khlok | 71 | $4,921 | $876.21 | 29% |
| Ban Khlong Son | 25 | $2,858 | $339.55 | 42% |
| Pa Tong | 149 | $2,271 | $257.58 | 44% |
| Haad Klong Jaak | 35 | $2,267 | $216.66 | 42% |
| Kamala | 1,094 | $2,202 | $290.01 | 40% |
| Si Sunthon | 104 | $2,148 | $327.75 | 36% |
| Tambon Ao Nang | 78 | $1,938 | $197.36 | 42% |
| Kuala Teriang | 12 | $1,851 | $234.76 | 32% |
| Choeng Thale | 1,782 | $1,782 | $275.10 | 37% |
Frequently Asked Questions About Airbnb in Rawai
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rawai.
How much do Airbnb hosts make in Rawai?
Rawai hosts earn about $17,963 per year on average, with an average nightly rate of $228 and RevPAR of $79. Those figures describe the typical revenue environment for active listings in Rawai, Phuket Province, not the ceiling for the best operators. Source: AirROI 2026 data, Rawai market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rawai?
The average Airbnb occupancy rate in Rawai is 38.5%. January is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rawai?
Listings in Rawai average $228 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rawai?
Rawai currently has about 2,011 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rawai?
AirROI currently classifies the short-term rental regulation level in Rawai as Low. The dataset also shows about 0.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rawai?
RevPAR in Rawai is about $79. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rawai?
Occupancy of 38.5% means Rawai is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,963, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rawai?
The average booking lead time in Rawai is about 45 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rawai?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rawai include Nai Harn Beach, Rawai Beach, Chalong Bay. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rawai?
entire_home listings make up 93.0% of the active supply in Rawai. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rawai compare to nearby Airbnb markets?
Among neighboring markets, Ban Khao Pi Lai posts $62,781 in average annual revenue with 21.9% occupancy, compared to Rawai's $17,963 and 38.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rawai?
The average Airbnb stay length in Rawai is about 8.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rawai?
Airbnb listings in Rawai average 4.77 out of 5 overall. About 21.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rawai?
Oven and Baby bath are among the strongest revenue-linked amenities in Rawai. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rawai?
Yes. About 53.4% of active Airbnb listings in Rawai charge a cleaning fee, and the average fee is $93. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rawai?
A 48.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.