What Are the Best Places to Invest in Airbnb in Mexico?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-06-02

The short-term rental market in Mexico spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Mexico across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Mexico City, Ciudad de México leads by market size with 20,343 active listings and $1,208/month revenue. Across all ranked markets, average occupancy is 30.3% with $924/month in average revenue and $146/night ADR. 100 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Mexico by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Mexico attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Mexico City, Ciudad de México leads with 20,343 active short-term rental listings and $1,208/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Mexico City, Ciudad de México	20,343	$1,208	$107	44.8%	Low
2	Tulum, Quintana Roo	7,587	$1,271	$203	28.9%	Low
3	Playa del Carmen, Quintana Roo	7,401	$1,062	$141	36.2%	Low
4	Puerto Vallarta, Jalisco	6,409	$1,925	$227	37.8%	Low
5	Cancún, Quintana Roo	5,922	$1,073	$130	36.1%	Low
6	Guadalajara, Jalisco	5,452	$550	$69	36.9%	Low
7	Mazatlán, Sinaloa	4,935	$668	$140	25.8%	Low
8	Mérida, Yucatán	4,640	$802	$88	39.0%	Low
9	Monterrey, Nuevo León	3,609	$663	$80	36.9%	Low
10	Acapulco, Guerrero	3,233	$984	$190	26.2%	Low
11	Oaxaca City, Oaxaca	3,135	$925	$108	32.6%	Low
12	Cabo San Lucas, Baja California Sur	2,740	$2,589	$417	31.6%	Low
13	Zapopan, Jalisco	2,253	$625	$83	35.6%	Low
14	San Miguel de Allende, Guanajuato	2,207	$1,444	$209	30.0%	Low
15	La Paz, Baja California Sur	2,006	$1,365	$139	40.3%	Low
16	León, Guanajuato	1,861	$395	$69	30.4%	Low
17	Querétaro, Querétaro	1,802	$494	$64	35.3%	Low
18	Rocky Point, Sonora	1,704	$1,442	$248	25.4%	Low
19	Brisas de Zicatela, Oaxaca	1,644	$1,530	$156	37.8%	Low
20	Bucerías, Nayarit	1,606	$1,531	$227	33.9%	Low
21	Ensenada, Baja California	1,584	$918	$159	27.5%	Low
22	Morelia, Michoacán	1,538	$383	$62	29.3%	Low
23	Puebla City, Puebla	1,499	$448	$56	33.8%	Low
24	Tijuana, Baja California	1,484	$553	$89	32.4%	Low
25	Sayulita, Nayarit	1,463	$2,070	$261	35.5%	Low
26	Rosarito, Baja California	1,349	$923	$204	23.6%	Low
27	Hermosillo, Sonora	1,339	$381	$59	31.9%	Low
28	San José del Cabo, Baja California Sur	1,272	$2,433	$397	32.0%	Low
29	Acapulco de Juárez, Guerrero	1,216	$989	$163	26.0%	Low
30	Mazamitla, Jalisco	1,172	$926	$175	23.6%	Low
31	San Miguel de Cozumel, Quintana Roo	1,151	$1,143	$152	33.2%	Low
32	Cuernavaca, Morelos	1,144	$919	$162	27.4%	Low
33	Guanajuato City, Guanajuato	1,138	$605	$83	29.7%	Low
34	Puerto Escondido, Oaxaca	1,119	$1,315	$166	36.0%	Low
35	Ciudad Juárez, Chihuahua	1,089	$467	$62	37.3%	Low
36	Manzanillo, Colima	1,060	$931	$164	26.8%	Low
37	Aguascalientes City, Aguascalientes	1,020	$445	$75	30.1%	Low
38	Isla Mujeres, Quintana Roo	885	$2,521	$261	37.4%	Low
39	Solidaridad, Quintana Roo	878	$870	$154	31.0%	Low
40	Bacalar, Quintana Roo	872	$1,122	$149	30.4%	Low
41	Tepoztlán, Morelos	865	$996	$161	24.1%	Low
42	Santiago de Querétaro, Querétaro	838	$336	$62	32.4%	Low
43	Puerto Morelos, Quintana Roo	826	$1,077	$160	32.7%	Low
44	Oaxaca, Oaxaca	804	$716	$118	29.9%	Low
45	Chihuahua City, Chihuahua	800	$466	$58	34.0%	Low
46	La Crucecita, Oaxaca	792	$882	$129	32.1%	Low
47	San Cristóbal, Chiapas	789	$360	$60	29.4%	Low
48	Zihuatanejo, Guerrero	777	$1,111	$187	30.0%	Low
49	Valle de Bravo, State of Mexico	758	$1,170	$265	22.8%	Low
50	Veracruz City, Veracruz	724	$505	$66	33.0%	Low
51	San Luis Potosí City, San Luis Potosí	703	$405	$53	33.5%	Low
52	Saltillo, Coahuila	699	$366	$60	31.7%	Low
53	Torreón, Coahuila	696	$319	$55	30.5%	Low
54	San Carlos Nuevo Guaymas, Sonora	678	$1,168	$218	26.3%	Low
55	Valladolid, Yucatán	674	$466	$69	26.4%	Low
56	Boca del Río, Veracruz	643	$698	$101	31.6%	Low
57	Nuevo Vallarta, Nayarit	621	$1,302	$216	32.7%	Low
58	Tlaquepaque, Jalisco	605	$468	$70	34.1%	Low
59	Puebla, Puebla	599	$281	$60	31.6%	Low
60	Holbox, Quintana Roo	583	$1,417	$177	29.5%	Low
61	Vallarta, Jalisco	576	$1,733	$182	38.6%	Low
62	Ciudad Madero, Tamaulipas	575	$440	$88	25.6%	Low
63	Ixtapa Zihuatanejo, Guerrero	570	$773	$181	23.0%	Low
64	Mexicali, Baja California	565	$493	$78	31.0%	Low
65	Durango, Durango	538	$336	$54	32.1%	Low
66	Guadalupe, Nuevo León	531	$454	$68	32.1%	Low
67	Puerto Penasco, Sonora	522	$1,097	$287	24.5%	Low
68	Tampico, Tamaulipas	520	$438	$76	30.1%	Low
69	San Francisco, Nayarit	516	$1,883	$225	34.0%	Low
70	La Cruz de Huanacaxtle, Nayarit	486	$1,963	$287	32.0%	Low
71	Xalapa, Veracruz	482	$269	$43	32.1%	Low
72	Tequesquitengo, Morelos	478	$1,283	$239	23.1%	Low
73	Apodaca, Nuevo León	478	$476	$74	33.6%	Low
74	Veracruz, Veracruz	476	$525	$98	28.2%	Low
75	Compostela, Nayarit	470	$1,201	$194	27.1%	Low
76	Tuxtla Gutiérrez, Chiapas	453	$271	$48	29.4%	Low
77	Todos Santos, Baja California Sur	452	$2,051	$292	32.7%	Low
78	Campeche City, Campeche	451	$513	$78	28.5%	Low
79	Ciudad Valles, San Luis Potosí	449	$433	$77	25.3%	Low
80	Orizaba, Veracruz	449	$351	$53	29.9%	Low
81	Tapalpa, Jalisco	432	$909	$216	19.3%	Low
82	Parras de la Fuente, Coahuila	430	$1,008	$209	19.3%	Low
83	Corral del Risco, Nayarit	420	$4,029	$743	29.3%	Low
84	Progreso, Yucatán	419	$843	$141	32.5%	Low
85	Mazunte, Oaxaca	417	$801	$112	29.8%	Low
86	Zacatlán, Puebla	413	$367	$83	21.0%	Low
87	Tequila, Jalisco	410	$562	$114	19.4%	Low
88	San Pedro Garza García, Nuevo León	406	$1,043	$117	37.9%	Low
89	Atlixco, Puebla	406	$831	$150	21.9%	Low
90	Tequisquiapan, Querétaro	403	$927	$169	23.4%	Low
91	Tepic, Nayarit	396	$321	$51	30.5%	Low
92	Las Jarretaderas, Nayarit	388	$1,176	$292	28.2%	Low
93	Taxco, Guerrero	382	$283	$70	20.1%	Low
94	Puerto Aventuras, Quintana Roo	380	$1,613	$275	31.4%	Low
95	Pátzcuaro, Michoacán	379	$278	$100	16.8%	Low
96	San Felipe, Baja California	377	$774	$227	19.8%	Low
97	San Nicolás de los Garza, Nuevo León	375	$380	$58	32.8%	Low
98	Toluca, Toluca	370	$274	$40	30.7%	Low
99	Mezcales, Nayarit	360	$1,263	$186	32.6%	Low
100	Los Mochis, Sinaloa	359	$331	$55	31.2%	Low

Most Profitable Airbnb Markets in Mexico by Revenue

The most profitable Airbnb cities in Mexico are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Corral del Risco, Nayarit leads with $4,029/month at $743 ADR and 29.3% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Corral del Risco, Nayarit	$4,029	420	$743	29.3%	Low
2	Cabo San Lucas, Baja California Sur	$2,589	2,740	$417	31.6%	Low
3	Isla Mujeres, Quintana Roo	$2,521	885	$261	37.4%	Low
4	San José del Cabo, Baja California Sur	$2,433	1,272	$397	32.0%	Low
5	Sayulita, Nayarit	$2,070	1,463	$261	35.5%	Low
6	Todos Santos, Baja California Sur	$2,051	452	$292	32.7%	Low
7	La Cruz de Huanacaxtle, Nayarit	$1,963	486	$287	32.0%	Low
8	Puerto Vallarta, Jalisco	$1,925	6,409	$227	37.8%	Low
9	San Francisco, Nayarit	$1,883	516	$225	34.0%	Low
10	Vallarta, Jalisco	$1,733	576	$182	38.6%	Low
11	Puerto Aventuras, Quintana Roo	$1,613	380	$275	31.4%	Low
12	Bucerías, Nayarit	$1,531	1,606	$227	33.9%	Low
13	Brisas de Zicatela, Oaxaca	$1,530	1,644	$156	37.8%	Low
14	San Miguel de Allende, Guanajuato	$1,444	2,207	$209	30.0%	Low
15	Rocky Point, Sonora	$1,442	1,704	$248	25.4%	Low
16	Holbox, Quintana Roo	$1,417	583	$177	29.5%	Low
17	La Paz, Baja California Sur	$1,365	2,006	$139	40.3%	Low
18	Puerto Escondido, Oaxaca	$1,315	1,119	$166	36.0%	Low
19	Nuevo Vallarta, Nayarit	$1,302	621	$216	32.7%	Low
20	Tequesquitengo, Morelos	$1,283	478	$239	23.1%	Low
21	Tulum, Quintana Roo	$1,271	7,587	$203	28.9%	Low
22	Mezcales, Nayarit	$1,263	360	$186	32.6%	Low
23	Mexico City, Ciudad de México	$1,208	20,343	$107	44.8%	Low
24	Compostela, Nayarit	$1,201	470	$194	27.1%	Low
25	Las Jarretaderas, Nayarit	$1,176	388	$292	28.2%	Low
26	Valle de Bravo, State of Mexico	$1,170	758	$265	22.8%	Low
27	San Carlos Nuevo Guaymas, Sonora	$1,168	678	$218	26.3%	Low
28	San Miguel de Cozumel, Quintana Roo	$1,143	1,151	$152	33.2%	Low
29	Bacalar, Quintana Roo	$1,122	872	$149	30.4%	Low
30	Zihuatanejo, Guerrero	$1,111	777	$187	30.0%	Low
31	Puerto Penasco, Sonora	$1,097	522	$287	24.5%	Low
32	Puerto Morelos, Quintana Roo	$1,077	826	$160	32.7%	Low
33	Cancún, Quintana Roo	$1,073	5,922	$130	36.1%	Low
34	Playa del Carmen, Quintana Roo	$1,062	7,401	$141	36.2%	Low
35	San Pedro Garza García, Nuevo León	$1,043	406	$117	37.9%	Low
36	Parras de la Fuente, Coahuila	$1,008	430	$209	19.3%	Low
37	Tepoztlán, Morelos	$996	865	$161	24.1%	Low
38	Acapulco de Juárez, Guerrero	$989	1,216	$163	26.0%	Low
39	Acapulco, Guerrero	$984	3,233	$190	26.2%	Low
40	Manzanillo, Colima	$931	1,060	$164	26.8%	Low
41	Tequisquiapan, Querétaro	$927	403	$169	23.4%	Low
42	Mazamitla, Jalisco	$926	1,172	$175	23.6%	Low
43	Oaxaca City, Oaxaca	$925	3,135	$108	32.6%	Low
44	Rosarito, Baja California	$923	1,349	$204	23.6%	Low
45	Cuernavaca, Morelos	$919	1,144	$162	27.4%	Low
46	Ensenada, Baja California	$918	1,584	$159	27.5%	Low
47	Tapalpa, Jalisco	$909	432	$216	19.3%	Low
48	La Crucecita, Oaxaca	$882	792	$129	32.1%	Low
49	Solidaridad, Quintana Roo	$870	878	$154	31.0%	Low
50	Progreso, Yucatán	$843	419	$141	32.5%	Low
51	Atlixco, Puebla	$831	406	$150	21.9%	Low
52	Mérida, Yucatán	$802	4,640	$88	39.0%	Low
53	Mazunte, Oaxaca	$801	417	$112	29.8%	Low
54	San Felipe, Baja California	$774	377	$227	19.8%	Low
55	Ixtapa Zihuatanejo, Guerrero	$773	570	$181	23.0%	Low
56	Oaxaca, Oaxaca	$716	804	$118	29.9%	Low
57	Boca del Río, Veracruz	$698	643	$101	31.6%	Low
58	Mazatlán, Sinaloa	$668	4,935	$140	25.8%	Low
59	Monterrey, Nuevo León	$663	3,609	$80	36.9%	Low
60	Zapopan, Jalisco	$625	2,253	$83	35.6%	Low
61	Guanajuato City, Guanajuato	$605	1,138	$83	29.7%	Low
62	Tequila, Jalisco	$562	410	$114	19.4%	Low
63	Tijuana, Baja California	$553	1,484	$89	32.4%	Low
64	Guadalajara, Jalisco	$550	5,452	$69	36.9%	Low
65	Veracruz, Veracruz	$525	476	$98	28.2%	Low
66	Campeche City, Campeche	$513	451	$78	28.5%	Low
67	Veracruz City, Veracruz	$505	724	$66	33.0%	Low
68	Querétaro, Querétaro	$494	1,802	$64	35.3%	Low
69	Mexicali, Baja California	$493	565	$78	31.0%	Low
70	Apodaca, Nuevo León	$476	478	$74	33.6%	Low
71	Tlaquepaque, Jalisco	$468	605	$70	34.1%	Low
72	Ciudad Juárez, Chihuahua	$467	1,089	$62	37.3%	Low
73	Valladolid, Yucatán	$466	674	$69	26.4%	Low
74	Chihuahua City, Chihuahua	$466	800	$58	34.0%	Low
75	Guadalupe, Nuevo León	$454	531	$68	32.1%	Low
76	Puebla City, Puebla	$448	1,499	$56	33.8%	Low
77	Aguascalientes City, Aguascalientes	$445	1,020	$75	30.1%	Low
78	Ciudad Madero, Tamaulipas	$440	575	$88	25.6%	Low
79	Tampico, Tamaulipas	$438	520	$76	30.1%	Low
80	Ciudad Valles, San Luis Potosí	$433	449	$77	25.3%	Low
81	San Luis Potosí City, San Luis Potosí	$405	703	$53	33.5%	Low
82	León, Guanajuato	$395	1,861	$69	30.4%	Low
83	Morelia, Michoacán	$383	1,538	$62	29.3%	Low
84	Hermosillo, Sonora	$381	1,339	$59	31.9%	Low
85	San Nicolás de los Garza, Nuevo León	$380	375	$58	32.8%	Low
86	Zacatlán, Puebla	$367	413	$83	21.0%	Low
87	Saltillo, Coahuila	$366	699	$60	31.7%	Low
88	San Cristóbal, Chiapas	$360	789	$60	29.4%	Low
89	Orizaba, Veracruz	$351	449	$53	29.9%	Low
90	Durango, Durango	$336	538	$54	32.1%	Low
91	Santiago de Querétaro, Querétaro	$336	838	$62	32.4%	Low
92	Los Mochis, Sinaloa	$331	359	$55	31.2%	Low
93	Tepic, Nayarit	$321	396	$51	30.5%	Low
94	Torreón, Coahuila	$319	696	$55	30.5%	Low
95	Taxco, Guerrero	$283	382	$70	20.1%	Low
96	Puebla, Puebla	$281	599	$60	31.6%	Low
97	Pátzcuaro, Michoacán	$278	379	$100	16.8%	Low
98	Toluca, Toluca	$274	370	$40	30.7%	Low
99	Tuxtla Gutiérrez, Chiapas	$271	453	$48	29.4%	Low
100	Xalapa, Veracruz	$269	482	$43	32.1%	Low

Most Expensive Airbnb Markets in Mexico by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Corral del Risco, Nayarit commands the highest Airbnb nightly rate in Mexico at $743/night, generating $4,029/month at 29.3% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Corral del Risco, Nayarit	$743	420	$4,029	29.3%	Low
2	Cabo San Lucas, Baja California Sur	$417	2,740	$2,589	31.6%	Low
3	San José del Cabo, Baja California Sur	$397	1,272	$2,433	32.0%	Low
4	Las Jarretaderas, Nayarit	$292	388	$1,176	28.2%	Low
5	Todos Santos, Baja California Sur	$292	452	$2,051	32.7%	Low
6	La Cruz de Huanacaxtle, Nayarit	$287	486	$1,963	32.0%	Low
7	Puerto Penasco, Sonora	$287	522	$1,097	24.5%	Low
8	Puerto Aventuras, Quintana Roo	$275	380	$1,613	31.4%	Low
9	Valle de Bravo, State of Mexico	$265	758	$1,170	22.8%	Low
10	Isla Mujeres, Quintana Roo	$261	885	$2,521	37.4%	Low
11	Sayulita, Nayarit	$261	1,463	$2,070	35.5%	Low
12	Rocky Point, Sonora	$248	1,704	$1,442	25.4%	Low
13	Tequesquitengo, Morelos	$239	478	$1,283	23.1%	Low
14	Bucerías, Nayarit	$227	1,606	$1,531	33.9%	Low
15	San Felipe, Baja California	$227	377	$774	19.8%	Low
16	Puerto Vallarta, Jalisco	$227	6,409	$1,925	37.8%	Low
17	San Francisco, Nayarit	$225	516	$1,883	34.0%	Low
18	San Carlos Nuevo Guaymas, Sonora	$218	678	$1,168	26.3%	Low
19	Nuevo Vallarta, Nayarit	$216	621	$1,302	32.7%	Low
20	Tapalpa, Jalisco	$216	432	$909	19.3%	Low
21	San Miguel de Allende, Guanajuato	$209	2,207	$1,444	30.0%	Low
22	Parras de la Fuente, Coahuila	$209	430	$1,008	19.3%	Low
23	Rosarito, Baja California	$204	1,349	$923	23.6%	Low
24	Tulum, Quintana Roo	$203	7,587	$1,271	28.9%	Low
25	Compostela, Nayarit	$194	470	$1,201	27.1%	Low
26	Acapulco, Guerrero	$190	3,233	$984	26.2%	Low
27	Zihuatanejo, Guerrero	$187	777	$1,111	30.0%	Low
28	Mezcales, Nayarit	$186	360	$1,263	32.6%	Low
29	Vallarta, Jalisco	$182	576	$1,733	38.6%	Low
30	Ixtapa Zihuatanejo, Guerrero	$181	570	$773	23.0%	Low
31	Holbox, Quintana Roo	$177	583	$1,417	29.5%	Low
32	Mazamitla, Jalisco	$175	1,172	$926	23.6%	Low
33	Tequisquiapan, Querétaro	$169	403	$927	23.4%	Low
34	Puerto Escondido, Oaxaca	$166	1,119	$1,315	36.0%	Low
35	Manzanillo, Colima	$164	1,060	$931	26.8%	Low
36	Acapulco de Juárez, Guerrero	$163	1,216	$989	26.0%	Low
37	Cuernavaca, Morelos	$162	1,144	$919	27.4%	Low
38	Tepoztlán, Morelos	$161	865	$996	24.1%	Low
39	Puerto Morelos, Quintana Roo	$160	826	$1,077	32.7%	Low
40	Ensenada, Baja California	$159	1,584	$918	27.5%	Low
41	Brisas de Zicatela, Oaxaca	$156	1,644	$1,530	37.8%	Low
42	Solidaridad, Quintana Roo	$154	878	$870	31.0%	Low
43	San Miguel de Cozumel, Quintana Roo	$152	1,151	$1,143	33.2%	Low
44	Atlixco, Puebla	$150	406	$831	21.9%	Low
45	Bacalar, Quintana Roo	$149	872	$1,122	30.4%	Low
46	Progreso, Yucatán	$141	419	$843	32.5%	Low
47	Playa del Carmen, Quintana Roo	$141	7,401	$1,062	36.2%	Low
48	Mazatlán, Sinaloa	$140	4,935	$668	25.8%	Low
49	La Paz, Baja California Sur	$139	2,006	$1,365	40.3%	Low
50	Cancún, Quintana Roo	$130	5,922	$1,073	36.1%	Low
51	La Crucecita, Oaxaca	$129	792	$882	32.1%	Low
52	Oaxaca, Oaxaca	$118	804	$716	29.9%	Low
53	San Pedro Garza García, Nuevo León	$117	406	$1,043	37.9%	Low
54	Tequila, Jalisco	$114	410	$562	19.4%	Low
55	Mazunte, Oaxaca	$112	417	$801	29.8%	Low
56	Oaxaca City, Oaxaca	$108	3,135	$925	32.6%	Low
57	Mexico City, Ciudad de México	$107	20,343	$1,208	44.8%	Low
58	Boca del Río, Veracruz	$101	643	$698	31.6%	Low
59	Pátzcuaro, Michoacán	$100	379	$278	16.8%	Low
60	Veracruz, Veracruz	$98	476	$525	28.2%	Low
61	Tijuana, Baja California	$89	1,484	$553	32.4%	Low
62	Ciudad Madero, Tamaulipas	$88	575	$440	25.6%	Low
63	Mérida, Yucatán	$88	4,640	$802	39.0%	Low
64	Zacatlán, Puebla	$83	413	$367	21.0%	Low
65	Guanajuato City, Guanajuato	$83	1,138	$605	29.7%	Low
66	Zapopan, Jalisco	$83	2,253	$625	35.6%	Low
67	Monterrey, Nuevo León	$80	3,609	$663	36.9%	Low
68	Mexicali, Baja California	$78	565	$493	31.0%	Low
69	Campeche City, Campeche	$78	451	$513	28.5%	Low
70	Ciudad Valles, San Luis Potosí	$77	449	$433	25.3%	Low
71	Tampico, Tamaulipas	$76	520	$438	30.1%	Low
72	Aguascalientes City, Aguascalientes	$75	1,020	$445	30.1%	Low
73	Apodaca, Nuevo León	$74	478	$476	33.6%	Low
74	Taxco, Guerrero	$70	382	$283	20.1%	Low
75	Tlaquepaque, Jalisco	$70	605	$468	34.1%	Low
76	Valladolid, Yucatán	$69	674	$466	26.4%	Low
77	Guadalajara, Jalisco	$69	5,452	$550	36.9%	Low
78	León, Guanajuato	$69	1,861	$395	30.4%	Low
79	Guadalupe, Nuevo León	$68	531	$454	32.1%	Low
80	Veracruz City, Veracruz	$66	724	$505	33.0%	Low
81	Querétaro, Querétaro	$64	1,802	$494	35.3%	Low
82	Morelia, Michoacán	$62	1,538	$383	29.3%	Low
83	Ciudad Juárez, Chihuahua	$62	1,089	$467	37.3%	Low
84	Santiago de Querétaro, Querétaro	$62	838	$336	32.4%	Low
85	San Cristóbal, Chiapas	$60	789	$360	29.4%	Low
86	Saltillo, Coahuila	$60	699	$366	31.7%	Low
87	Puebla, Puebla	$60	599	$281	31.6%	Low
88	Hermosillo, Sonora	$59	1,339	$381	31.9%	Low
89	Chihuahua City, Chihuahua	$58	800	$466	34.0%	Low
90	San Nicolás de los Garza, Nuevo León	$58	375	$380	32.8%	Low
91	Puebla City, Puebla	$56	1,499	$448	33.8%	Low
92	Torreón, Coahuila	$55	696	$319	30.5%	Low
93	Los Mochis, Sinaloa	$55	359	$331	31.2%	Low
94	Durango, Durango	$54	538	$336	32.1%	Low
95	San Luis Potosí City, San Luis Potosí	$53	703	$405	33.5%	Low
96	Orizaba, Veracruz	$53	449	$351	29.9%	Low
97	Tepic, Nayarit	$51	396	$321	30.5%	Low
98	Tuxtla Gutiérrez, Chiapas	$48	453	$271	29.4%	Low
99	Xalapa, Veracruz	$43	482	$269	32.1%	Low
100	Toluca, Toluca	$40	370	$274	30.7%	Low

Highest Occupancy Airbnb Markets in Mexico

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Mexico City, Ciudad de México leads Mexico with 44.8% occupancy, $1,208/month revenue, and 20,343 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Mexico City, Ciudad de México	44.8%	20,343	$1,208	$107	Low
2	La Paz, Baja California Sur	40.3%	2,006	$1,365	$139	Low
3	Mérida, Yucatán	39.0%	4,640	$802	$88	Low
4	Vallarta, Jalisco	38.6%	576	$1,733	$182	Low
5	San Pedro Garza García, Nuevo León	37.9%	406	$1,043	$117	Low
6	Brisas de Zicatela, Oaxaca	37.8%	1,644	$1,530	$156	Low
7	Puerto Vallarta, Jalisco	37.8%	6,409	$1,925	$227	Low
8	Isla Mujeres, Quintana Roo	37.4%	885	$2,521	$261	Low
9	Ciudad Juárez, Chihuahua	37.3%	1,089	$467	$62	Low
10	Guadalajara, Jalisco	36.9%	5,452	$550	$69	Low
11	Monterrey, Nuevo León	36.9%	3,609	$663	$80	Low
12	Playa del Carmen, Quintana Roo	36.2%	7,401	$1,062	$141	Low
13	Cancún, Quintana Roo	36.1%	5,922	$1,073	$130	Low
14	Puerto Escondido, Oaxaca	36.0%	1,119	$1,315	$166	Low
15	Zapopan, Jalisco	35.6%	2,253	$625	$83	Low
16	Sayulita, Nayarit	35.5%	1,463	$2,070	$261	Low
17	Querétaro, Querétaro	35.3%	1,802	$494	$64	Low
18	Tlaquepaque, Jalisco	34.1%	605	$468	$70	Low
19	Chihuahua City, Chihuahua	34.0%	800	$466	$58	Low
20	San Francisco, Nayarit	34.0%	516	$1,883	$225	Low
21	Bucerías, Nayarit	33.9%	1,606	$1,531	$227	Low
22	Puebla City, Puebla	33.8%	1,499	$448	$56	Low
23	Apodaca, Nuevo León	33.6%	478	$476	$74	Low
24	San Luis Potosí City, San Luis Potosí	33.5%	703	$405	$53	Low
25	San Miguel de Cozumel, Quintana Roo	33.2%	1,151	$1,143	$152	Low
26	Veracruz City, Veracruz	33.0%	724	$505	$66	Low
27	San Nicolás de los Garza, Nuevo León	32.8%	375	$380	$58	Low
28	Nuevo Vallarta, Nayarit	32.7%	621	$1,302	$216	Low
29	Todos Santos, Baja California Sur	32.7%	452	$2,051	$292	Low
30	Puerto Morelos, Quintana Roo	32.7%	826	$1,077	$160	Low
31	Oaxaca City, Oaxaca	32.6%	3,135	$925	$108	Low
32	Mezcales, Nayarit	32.6%	360	$1,263	$186	Low
33	Progreso, Yucatán	32.5%	419	$843	$141	Low
34	Santiago de Querétaro, Querétaro	32.4%	838	$336	$62	Low
35	Tijuana, Baja California	32.4%	1,484	$553	$89	Low
36	Durango, Durango	32.1%	538	$336	$54	Low
37	Xalapa, Veracruz	32.1%	482	$269	$43	Low
38	Guadalupe, Nuevo León	32.1%	531	$454	$68	Low
39	La Crucecita, Oaxaca	32.1%	792	$882	$129	Low
40	San José del Cabo, Baja California Sur	32.0%	1,272	$2,433	$397	Low
41	La Cruz de Huanacaxtle, Nayarit	32.0%	486	$1,963	$287	Low
42	Hermosillo, Sonora	31.9%	1,339	$381	$59	Low
43	Saltillo, Coahuila	31.7%	699	$366	$60	Low
44	Boca del Río, Veracruz	31.6%	643	$698	$101	Low
45	Puebla, Puebla	31.6%	599	$281	$60	Low
46	Cabo San Lucas, Baja California Sur	31.6%	2,740	$2,589	$417	Low
47	Puerto Aventuras, Quintana Roo	31.4%	380	$1,613	$275	Low
48	Los Mochis, Sinaloa	31.2%	359	$331	$55	Low
49	Mexicali, Baja California	31.0%	565	$493	$78	Low
50	Solidaridad, Quintana Roo	31.0%	878	$870	$154	Low
51	Toluca, Toluca	30.7%	370	$274	$40	Low
52	Torreón, Coahuila	30.5%	696	$319	$55	Low
53	Tepic, Nayarit	30.5%	396	$321	$51	Low
54	Bacalar, Quintana Roo	30.4%	872	$1,122	$149	Low
55	León, Guanajuato	30.4%	1,861	$395	$69	Low
56	Aguascalientes City, Aguascalientes	30.1%	1,020	$445	$75	Low
57	Tampico, Tamaulipas	30.1%	520	$438	$76	Low
58	Zihuatanejo, Guerrero	30.0%	777	$1,111	$187	Low
59	San Miguel de Allende, Guanajuato	30.0%	2,207	$1,444	$209	Low
60	Oaxaca, Oaxaca	29.9%	804	$716	$118	Low
61	Orizaba, Veracruz	29.9%	449	$351	$53	Low
62	Mazunte, Oaxaca	29.8%	417	$801	$112	Low
63	Guanajuato City, Guanajuato	29.7%	1,138	$605	$83	Low
64	Holbox, Quintana Roo	29.5%	583	$1,417	$177	Low
65	Tuxtla Gutiérrez, Chiapas	29.4%	453	$271	$48	Low
66	San Cristóbal, Chiapas	29.4%	789	$360	$60	Low
67	Corral del Risco, Nayarit	29.3%	420	$4,029	$743	Low
68	Morelia, Michoacán	29.3%	1,538	$383	$62	Low
69	Tulum, Quintana Roo	28.9%	7,587	$1,271	$203	Low
70	Campeche City, Campeche	28.5%	451	$513	$78	Low
71	Veracruz, Veracruz	28.2%	476	$525	$98	Low
72	Las Jarretaderas, Nayarit	28.2%	388	$1,176	$292	Low
73	Ensenada, Baja California	27.5%	1,584	$918	$159	Low
74	Cuernavaca, Morelos	27.4%	1,144	$919	$162	Low
75	Compostela, Nayarit	27.1%	470	$1,201	$194	Low
76	Manzanillo, Colima	26.8%	1,060	$931	$164	Low
77	Valladolid, Yucatán	26.4%	674	$466	$69	Low
78	San Carlos Nuevo Guaymas, Sonora	26.3%	678	$1,168	$218	Low
79	Acapulco, Guerrero	26.2%	3,233	$984	$190	Low
80	Acapulco de Juárez, Guerrero	26.0%	1,216	$989	$163	Low
81	Mazatlán, Sinaloa	25.8%	4,935	$668	$140	Low
82	Ciudad Madero, Tamaulipas	25.6%	575	$440	$88	Low
83	Rocky Point, Sonora	25.4%	1,704	$1,442	$248	Low
84	Ciudad Valles, San Luis Potosí	25.3%	449	$433	$77	Low
85	Puerto Penasco, Sonora	24.5%	522	$1,097	$287	Low
86	Tepoztlán, Morelos	24.1%	865	$996	$161	Low
87	Mazamitla, Jalisco	23.6%	1,172	$926	$175	Low
88	Rosarito, Baja California	23.6%	1,349	$923	$204	Low
89	Tequisquiapan, Querétaro	23.4%	403	$927	$169	Low
90	Tequesquitengo, Morelos	23.1%	478	$1,283	$239	Low
91	Ixtapa Zihuatanejo, Guerrero	23.0%	570	$773	$181	Low
92	Valle de Bravo, State of Mexico	22.8%	758	$1,170	$265	Low
93	Atlixco, Puebla	21.9%	406	$831	$150	Low
94	Zacatlán, Puebla	21.0%	413	$367	$83	Low
95	Taxco, Guerrero	20.1%	382	$283	$70	Low
96	San Felipe, Baja California	19.8%	377	$774	$227	Low
97	Tequila, Jalisco	19.4%	410	$562	$114	Low
98	Parras de la Fuente, Coahuila	19.3%	430	$1,008	$209	Low
99	Tapalpa, Jalisco	19.3%	432	$909	$216	Low
100	Pátzcuaro, Michoacán	16.8%	379	$278	$100	Low

How to Choose an Airbnb Investment Market in Mexico

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Mexico tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Mexico

Understanding the regulatory environment is critical for any Airbnb investment in Mexico. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 100 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Mexico

This page ranks Airbnb markets in Mexico across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Mexico.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Mexico.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Mexico and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Mexico, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Mexico

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mexico.

What are the best places to invest in Airbnb in Mexico?

Mexico City, Ciudad de México leads this ranking for Mexico with 20,343 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Mexico?

Corral del Risco, Nayarit posts the highest average monthly revenue in this ranking at $4,029. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Mexico?

Mexico City, Ciudad de México has the highest occupancy rate in this comparison at 44.8%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Mexico have the lowest regulation?

Mexico City (Ciudad de México), Tulum (Quintana Roo), Playa del Carmen (Quintana Roo) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Mexico in 2026?

The markets ranked here average 30.3% occupancy, and the top performer posts $4,029 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Mexico for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Mexico?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Mexico?

First-time investors in Mexico should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Mexico?

Across the markets ranked here, the average occupancy rate in Mexico is 30.3%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Mexico?

Regulation is one of the most overlooked risks in short-term rental investing. In Mexico, 100 of 100 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Mexico?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Mexico ranking has about 724 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Mexico?

Seasonal markets in Mexico experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-06-02. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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