Mérida, Yucatán Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mérida, Yucatán? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $9,624 per year — at a $85 nightly rate, 39.6% occupancy, and a $34 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Mérida's 4,380 active listings and moderate demand with room for well-positioned listings to outperform make it a major short-term rental market. Supply grew 78.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Mérida?
In Mérida, the headline Airbnb metrics are $9,624 in average annual revenue,39.6% occupancy, $85 ADR, and $34 in RevPAR, and guests book about 29 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mérida?
Understanding the monthly revenue variations for Airbnb listings in Mérida is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mérida is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mérida across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,594+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,411 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $711 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $334, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mérida
What Is the Monthly Airbnb Occupancy Rate in Mérida?
Maximize your bookings by understanding the Mérida STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mérida:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mérida
What Is the Average Airbnb Nightly Rate in Mérida?
Effective short term rental pricing strategy in Mérida involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mérida typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $161+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $96 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $36 per night.
Average Daily Rate (ADR) Trend by Month in Mérida
What Is the RevPAR for Airbnb in Mérida?
RevPAR in Mérida is currently $34. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $12 RevPAR.
- Typical properties (Median) generate $21 RevPAR.
- Strong performers (Top 25%) earn $40 RevPAR.
- Best-in-class (Top 10%) achieve $74 RevPAR.
Average Monthly RevPAR Trend in Mérida
RevPAR Insights for Mérida
- The average RevPAR in Mérida is $34. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($74) and bottom 25% ($12) is $62, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mérida benchmarks. If your RevPAR falls below the median of $21, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $40+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mérida?
Mérida's peak Airbnb season falls in December, January, February, while the softest stretch is May, June, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, February)
- Revenue averages $1,431 per month
- Occupancy rates average 48.4%
- Daily rates average $89
Shoulder Season
- Revenue averages $1,121 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $82
Low Season (May, June, September)
- Revenue drops to average $888 per month
- Occupancy decreases to average 39.1%
- Daily rates adjust to average $79
Seasonality Insights for Mérida
- The Airbnb seasonality pattern in Mérida shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mérida's highest earning potential, with monthly revenues climbing to $1,504, occupancy reaching 49.2%, and ADRs peaking at $90.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $857, occupancy could drop to 37.8%, and ADRs may adjust to $77.
- Lower occupancy paired with meaningful seasonality means hosts in Mérida need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Mérida seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Mérida?
Mérida, Yucatán, Mexico currently shows a low regulation profile despite having 4,380 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mérida to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Mérida?
Mérida is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Mérida, Yucatán.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The heart of Mérida, known for its colonial architecture, vibrant culture, and numerous historical landmarks. Ideal for tourists who want to experience the city's rich history and local life. | Plaza Grande, Catedral de Mérida, Paseo de Montejo, Museo Casa de Montejo, Teatro Peón Contreras |
| Paseo de Montejo | A famous avenue lined with colonial mansions, restaurants, and shops. Popular among tourists and expatriates who enjoy a lively atmosphere and proximity to cultural sites. | Paseo de Montejo, Casa de la Cultura, Museo de Antropología, Parque de las Américas, Café Micaela |
| Santa Lucia | A charming neighborhood with a tranquil atmosphere, known for its small parks, local eateries, and weekly cultural events. Attracts visitors looking for a relaxing stay near the city center. | Parque de Santa Lucia, Sunday Serenades, Cultural events, Local restaurants, Artisan shops |
| Noche Buena | A residential area known for its local markets and proximity to major attractions, offering a more authentic Mérida experience away from the tourist crowds. | Mercado de Santiago, Cenote X'batun, Casa de la Cultura, Plaza de la Independencia, Teatro Armando Manzanero |
| Calle 60 | Known for its lively atmosphere, lined with shops, street food stalls, and nightlife options. A great location for younger travelers seeking a vibrant experience. | Mercado 60, Restaurants and bars, Centro Cultural Olimpo, Street Art, Cultural performances |
| San Ramón Norte | A peaceful, upscale neighborhood with parks and a family-friendly atmosphere. Ideal for longer stays and for families looking for a more suburban feel close to the city. | Parks, Family-friendly amenities, Cinemas, Shopping centers, Local markets |
| Chuburná | Close to the beach and offers a tranquil retreat while still being accessible to the city. Perfect for travelers looking for relaxation and natural beauty. | Playa Chuburná, Local restaurants, Beach activities, Nature walks, Cenotes nearby |
| Las Águilas | A residential area popular with locals and known for its great food options. Offers a more authentic experience of daily life in Mérida. | Local markets, Street food, Parks and recreation areas, Cultural centers, Traditional events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mérida offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mérida?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mérida
- The Mérida Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 4,380 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mérida, House properties are the most common (52.4%), reflecting the local real estate landscape.
- Houses represent a significant 52.4% portion, catering likely to families or larger groups.
- The presence of 8.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.6%) offer potential for unique stay experiences.
Mérida Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mérida
- The dominant room capacity in Mérida is 1 bedroom listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.4% of the active Airbnb listings in Mérida, indicating a high concentration in these sizes.
Mérida Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mérida
- The most common guest capacity trend in Mérida vacation rentals is listings accommodating 2 guests (24.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mérida STR market, accounting for 47.6% of listings.
- 27.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mérida.
- On average, properties in Mérida are equipped to host 3.8 guests.
How Do Listings in Mérida Compare on Quality?
Listing quality in Mérida can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mérida
- At 31 photos per listing on average, Mérida hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mérida averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mérida?
Amenity Prevalence
Amenity Insights for Mérida
- Essential amenities in Mérida that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mérida: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mérida to stay competitive.
Which Airbnb Amenities Boost Revenue in Mérida?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mérida, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
KayakHigh opportunity | 0.2% | $33,833 | $9,586 | 253.0% |
Pool | 56.3% | $13,365 | $4,814 | 177.6% |
Coffee maker | 80.9% | $10,934 | $4,088 | 167.5% |
PianoHigh opportunity | 0.5% | $24,524 | $9,556 | 156.6% |
Cooking basics | 79.6% | $10,919 | $4,577 | 138.6% |
Hot water | 87.7% | $10,362 | $4,378 | 136.7% |
WaterfrontHigh opportunity | 0.4% | $22,583 | $9,568 | 136.0% |
Baking sheetHigh opportunity | 5.3% | $21,014 | $8,990 | 133.7% |
DishwasherHigh opportunity | 4.6% | $21,179 | $9,063 | 133.7% |
Wine glasses | 43.1% | $14,225 | $6,136 | 131.8% |
Revenue Impact Insights for Mérida
- Kayak tops the revenue impact list with a 253.0% uplift — listings with this amenity earn $33,833 vs. $9,586 without it.
- High-opportunity amenities — Kayak, Piano, Waterfront — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Coffee maker, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Kayak — it has the best combination of high revenue impact and low market saturation in Mérida.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mérida STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mérida. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMérida Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mérida
- The typical guest profile for Airbnb in Mérida consists of primarily domestic travelers (66%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 65.9% of guests.
- Key international markets include Mexico (65.9%) and United States (17.3%).
- Top languages spoken are Spanish (45.4%) followed by English (38.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Cancún.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mérida?
Listings in Mérida average 4.76 out of 5 overall, with about 68.5 reviews per active listing and 33.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mérida
- An average rating of 4.76 places Mérida in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Cleanliness (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Mérida Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mérida
- The most common availability pattern in Mérida falls within the 271-366 days range, representing 47.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mérida (29.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mérida?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mérida
- The overall average booking lead time for vacation rentals in Mérida is 29 days.
- Guests book furthest in advance for stays during January (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (40 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Mérida.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Mérida averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mérida?
Guests in Mérida stay about 5.8 nights on average, generating roughly 90,731 reservations and 20.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Mérida
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mérida
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (6.3 nights) and shorten in Aug (4.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mérida Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1355 listings
31% of total
2 Nights
1400 listings
32% of total
3 Nights
478 listings
10.9% of total
4-6 Nights
172 listings
3.9% of total
7-29 Nights
62 listings
1.4% of total
30+ Nights
911 listings
20.8% of total
Key Insights
- The most prevalent minimum stay requirement in Mérida is 2 Nights, adopted by 32% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.0%) of the Mérida Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.8%) caters to monthly stays (30+ nights) in Mérida, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32% of Mérida hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mérida.
Mérida Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
7 listings
0.2% of total
Limited
64 listings
1.5% of total
Flexible
1629 listings
37.2% of total
Moderate
1253 listings
28.6% of total
Firm
1075 listings
24.6% of total
Strict
349 listings
8% of total
Cancellation Policy Insights for Mérida
- The prevailing Airbnb cancellation policy trend in Mérida is Flexible, used by 37.2% of listings.
- There's a relatively balanced mix between guest-friendly (65.8%) and stricter (32.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.2% market standard in Mérida.
- Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mérida.
How Much Are Airbnb Cleaning Fees in Mérida?
Cleaning fees in Mérida are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mérida
- 76.1% of listings charge a cleaning fee, making it standard practice in Mérida. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $33 is close to the median ($22), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mérida median of $22. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mérida Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Méridabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Colonial Home - Private Garden & Pool - Downtown
Entire Place • 7 bedrooms
Casona.1903
Entire Place • 5 bedrooms
Casa Odilia
Entire Place • 6 bedrooms
Casa Santian - Colonial Mansion near Paseo Montejo
Entire Place • 8 bedrooms
Exclusive Casa Tuut | Sleeps 12 | Gym | 20m Pool
Entire Place • 6 bedrooms
Casa Antal - Yucatan Home Rentals
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mérida?
Learn from the best! This table showcases top-performing Airbnb hosts in Mérida based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Homirent | 116 | $992,450 | 12416 | 4.77/5.0 |
| María | 29 | $597,695 | 5873 | 4.77/5.0 |
| Oswaldo | 25 | $525,103 | 1155 | 4.91/5.0 |
| Vania | 9 | $343,637 | 752 | 4.87/5.0 |
| Alejandro | 31 | $296,755 | 6807 | 4.77/5.0 |
| Joaquin | 12 | $282,929 | 633 | 4.93/5.0 |
| Kanaa House | 12 | $273,595 | 803 | 4.88/5.0 |
| Yolanda | 13 | $268,889 | 497 | 4.90/5.0 |
| Trevor | 7 | $264,833 | 684 | 4.92/5.0 |
| Becca, Mike, & Cory | 12 | $264,428 | 1221 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mérida.
Who Are the Airbnb Hosts in Mérida?
Mérida is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Mérida
- With 50.7% Superhosts, Mérida has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 50.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mérida averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Mérida
These are the highest-grossing professional property management operations in Mérida, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Oswaldo | 25 | $525,103 | $167 | 40.3% | 4.91/5 |
| Joaquin | 12 | $282,929 | $118 | 55.4% | 4.93/5 |
| Kanaa House | 12 | $273,595 | $100 | 65.6% | 4.88/5 |
| Laurent Dominique R | 23 | $189,898 | $68 | 49.5% | 4.50/5 |
| Discovery Merida | 12 | $186,924 | $135 | 38.3% | 4.76/5 |
| Lahos | 5 | $183,722 | $142 | 72.8% | 4.82/5 |
| Jimena | 48 | $179,373 | $26 | 55.7% | 4.21/5 |
| Somar Hosting | 8 | $163,092 | $115 | 49.1% | 4.86/5 |
| Charito | 17 | $142,771 | $65 | 43.5% | 4.92/5 |
| Jimena | 19 | $123,151 | $32 | 63.0% | 4.41/5 |
Management Company Insights for Mérida
- The leading management company, Oswaldo, operates 25 listings with $525,103 in gross revenue — a useful benchmark for what scale looks like in Mérida.
- Top managers average 18 properties each, suggesting professional management in Mérida still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.72/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Mérida's Airbnb Market Compare to Nearby Cities?
How does the Mérida Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Chuburná, Mérida has 2 percentage points higher occupancy and about $96 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Bruno | 19 | $2,019 | $274.52 | 31% |
| San Benito | 40 | $1,723 | $252.10 | 32% |
| Chuburná | 45 | $1,652 | $181.15 | 38% |
| Playa Uaymitun | 13 | $1,527 | $354.90 | 32% |
| Hunucmá | 102 | $1,384 | $191.80 | 32% |
| Dzemul | 14 | $1,335 | $206.60 | 26% |
| Chicxulub | 90 | $1,235 | $194.19 | 31% |
| Chuburná Puerto | 58 | $1,072 | $133.44 | 33% |
| Chicxulub Puerto | 275 | $1,071 | $200.02 | 30% |
| San Crisanto | 39 | $1,012 | $147.37 | 25% |
Frequently Asked Questions About Airbnb in Mérida
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mérida.
How much do Airbnb hosts make in Mérida?
Mérida hosts earn about $9,624 per year on average, with an average nightly rate of $85 and RevPAR of $34. Those figures describe the typical revenue environment for active listings in Mérida, Yucatán, not the ceiling for the best operators. Source: AirROI 2026 data, Mérida market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mérida?
The average Airbnb occupancy rate in Mérida is 39.6%. December is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mérida?
Listings in Mérida average $85 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mérida?
Mérida currently has about 4,380 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mérida?
AirROI currently classifies the short-term rental regulation level in Mérida as Low. The dataset also shows about 0.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mérida?
RevPAR in Mérida is about $34. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mérida?
Occupancy of 39.6% means Mérida is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $9,624, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mérida?
The average booking lead time in Mérida is about 29 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mérida?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mérida include Centro Histórico, Paseo de Montejo, Santa Lucia. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mérida?
entire_home listings make up 80.0% of the active supply in Mérida. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mérida compare to nearby Airbnb markets?
Among neighboring markets, San Bruno posts $24,228 in average annual revenue with 31.3% occupancy, compared to Mérida's $9,624 and 39.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mérida?
The average Airbnb stay length in Mérida is about 5.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mérida?
Airbnb listings in Mérida average 4.76 out of 5 overall. About 33.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mérida?
Kayak and Pool are among the strongest revenue-linked amenities in Mérida. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mérida?
Yes. About 76.1% of active Airbnb listings in Mérida charge a cleaning fee, and the average fee is $33. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mérida?
A 50.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.