What Are the Best Places to Invest in Airbnb in Portugal?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI
Updated:

The short-term rental market in Portugal spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Portugal across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Lisbon, Lisbon leads by market size with 13,990 active listings and $2,165/month revenue. Across all ranked markets, average occupancy is 40.6% with $1,577/month in average revenue and $190/night ADR.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Top Airbnb Markets in Portugal by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Portugal attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Lisbon, Lisbon leads with 13,990 active short-term rental listings and $2,165/month in average revenue.

#MarketActive Listings (TTM)Revenue/moADROccupancyRegulation
1Lisbon, Lisbon13,990$2,165$17249.4%High
2Porto, Porto9,319$1,665$14546.3%High
3Albufeira, Faro5,241$2,750$30944.1%High
4Lagos, Faro3,575$2,182$21049.2%High
5Funchal, Madeira2,838$3,926$27054.7%High
6Loulé, Faro2,644$2,336$29641.3%High
7Portimão, Faro2,565$1,485$19541.8%High
8Cascais, Lisbon1,612$2,132$22944.0%High
9Tavira, Faro1,521$1,605$18743.0%High
10Ponta Delgada, Azores1,382$1,900$18246.6%High
11Vila Nova de Gaia, Porto1,284$1,665$15846.1%High
12Faro, Faro1,268$1,433$15642.7%High
13Almada, Setúbal1,197$1,632$17842.9%High
14Sintra, Lisbon1,132$1,767$21840.2%High
15Aljezur, Faro1,130$1,607$18743.8%High
16Nazaré, Leiria1,085$1,069$13237.0%High
17Lagoa e Carvoeiro, Faro1,026$2,587$28347.7%High
18Calheta, Madeira1,017$3,027$21355.2%High
19Peniche, Leiria1,004$959$12938.8%High
20Vila do Bispo, Faro943$1,915$20145.3%High
21Mafra, Lisbon836$1,602$18942.4%High
22Sesimbra, Setúbal817$1,478$20239.5%High
23Odemira, Beja714$1,098$15137.7%High
24Braga, Braga682$891$11135.7%High
25Setúbal, Setúbal675$1,204$18035.7%High
26Armação de Pêra, Faro617$1,715$22642.7%High
27Olhão, Faro587$1,707$16347.6%High
28Coimbra, Coimbra558$875$10038.1%High
29Santa Cruz, Madeira546$2,987$21551.9%High
30Aveiro, Aveiro537$834$11636.0%High
31Viana do Castelo, Viana do Castelo529$1,443$21135.8%High
32Alcobaça, Leiria452$998$15638.9%High
33Matosinhos, Porto445$1,405$13743.2%High
34Vila Real de Santo António, Faro420$1,200$17039.5%High
35Óbidos, Leiria409$1,297$23134.0%High
36Porches, Faro384$1,756$21543.6%High
37Caminha, Viana do Castelo370$910$19833.9%High
38Ponta do Sol, Madeira363$3,176$19859.3%High
39Caldas da Rainha, Leiria351$1,278$19637.4%High
40Ponte de Lima, Viana do Castelo346$1,074$22230.4%High
41São Vicente, Madeira336$2,375$18154.9%High
42Figueira da Foz, Coimbra333$817$14434.3%High
43Grândola, Setúbal332$2,538$45334.4%High
44Esposende, Braga328$1,187$19539.0%High
45Oeiras, Lisbon314$1,777$17047.2%High
46Guimarães, Braga310$1,086$15936.9%High
47Machico, Madeira302$1,806$14652.9%High
48Moncarapacho e Fuseta, Faro299$1,550$17745.7%High
49Vila do Conde, Porto291$1,237$15837.8%High
50Terras de Bouro, Braga290$1,134$18131.9%High
51Ribeira Brava, Madeira288$3,414$20957.4%High
52Santiago do Cacém, Setúbal283$1,374$22534.5%High
53Évora, Évora253$1,166$14436.8%High
54Arcos de Valdevez, Viana do Castelo252$987$17131.7%High
55Torres Vedras, Lisbon238$1,305$17436.5%High
56Ferragudo, Faro235$2,210$27343.2%High
57Póvoa de Varzim, Porto228$985$13738.4%High
58São Roque do Pico, Azores224$1,183$16940.0%High
59Seixal, Setúbal224$1,735$21038.6%High
60Vieira do Minho, Braga219$1,281$21437.6%High
61Lourinhã e Atalaia, Lisbon216$1,134$19335.4%High
62Ílhavo, Aveiro209$1,163$14637.5%High
63Alcantarilha e Pêra, Faro199$1,749$24841.1%High
64Castro Marim, Faro198$1,350$20938.2%High
65Câmara de Lobos, Madeira195$3,040$21855.1%High
66Povoação, Azores188$2,052$19744.1%High
67Ovar, Aveiro186$828$12236.5%High
68Amadora, Lisbon183$962$9147.7%High
69Porto Santo, Madeira183$2,233$25340.9%High
70Silves, Faro182$2,115$24444.5%High
71Leiria, Leiria182$809$14932.9%High
72Porto Moniz, Madeira182$1,899$14952.2%High
73Vila Franca do Campo, Azores181$2,114$21649.2%High
74Tomar, Santarém177$1,067$14635.7%High
75Seia, Guarda174$915$16926.4%High
76Palmela, Setúbal173$1,406$24633.1%High
77Loures, Lisbon170$1,207$11740.2%High
78Santana, Madeira170$1,675$13949.8%High
79Quarteira, Faro District166$1,609$22940.0%High
80Amarante, Porto162$1,068$16832.3%High
81Caniço, Madeira151$1,733$16850.2%High
82Peso da Régua, Vila Real144$1,366$20029.7%High
83Madalena, Azores143$1,316$15742.3%High
84Costa da Caparica, Setúbal138$1,147$17434.8%High
85Espinho, Aveiro135$792$12735.0%High
86Barcelos, Braga133$1,195$19734.6%High
87Reguengos de Monsaraz, Évora133$971$17429.4%High
88Covilhã, Castelo Branco130$1,019$16030.9%High
89São Brás de Alportel, Faro130$2,112$29240.7%High
90Ourém, Santarém127$1,135$15633.9%High
91Quarteira, Faro125$1,504$21243.2%High
92Quelfes, Faro124$1,416$20543.8%High
93Estômbar e Parchal, Faro121$1,834$24744.2%High
94Comporta, Setúbal119$3,503$46637.9%High
95Angra do Heroísmo, Azores118$828$13833.6%High
96Gondomar, Porto118$1,697$20739.1%High
97Sines, Setúbal118$1,617$20142.1%High
98Vila Real, Vila Real118$834$15130.2%High
99Bragança, Bragança117$701$11429.4%High
100Viseu, Viseu117$709$11728.9%High

Most Profitable Airbnb Markets in Portugal by Revenue

The most profitable Airbnb cities in Portugal are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Funchal, Madeira leads with $3,926/month at $270 ADR and 54.7% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#MarketRevenue/moActive Listings (TTM)ADROccupancyRegulation
1Funchal, Madeira$3,9262,838$27054.7%High
2Comporta, Setúbal$3,503119$46637.9%High
3Ribeira Brava, Madeira$3,414288$20957.4%High
4Ponta do Sol, Madeira$3,176363$19859.3%High
5Câmara de Lobos, Madeira$3,040195$21855.1%High
6Calheta, Madeira$3,0271,017$21355.2%High
7Santa Cruz, Madeira$2,987546$21551.9%High
8Albufeira, Faro$2,7505,241$30944.1%High
9Lagoa e Carvoeiro, Faro$2,5871,026$28347.7%High
10Grândola, Setúbal$2,538332$45334.4%High
11São Vicente, Madeira$2,375336$18154.9%High
12Loulé, Faro$2,3362,644$29641.3%High
13Porto Santo, Madeira$2,233183$25340.9%High
14Ferragudo, Faro$2,210235$27343.2%High
15Lagos, Faro$2,1823,575$21049.2%High
16Lisbon, Lisbon$2,16513,990$17249.4%High
17Cascais, Lisbon$2,1321,612$22944.0%High
18Silves, Faro$2,115182$24444.5%High
19Vila Franca do Campo, Azores$2,114181$21649.2%High
20São Brás de Alportel, Faro$2,112130$29240.7%High
21Povoação, Azores$2,052188$19744.1%High
22Vila do Bispo, Faro$1,915943$20145.3%High
23Ponta Delgada, Azores$1,9001,382$18246.6%High
24Porto Moniz, Madeira$1,899182$14952.2%High
25Estômbar e Parchal, Faro$1,834121$24744.2%High
26Machico, Madeira$1,806302$14652.9%High
27Oeiras, Lisbon$1,777314$17047.2%High
28Sintra, Lisbon$1,7671,132$21840.2%High
29Porches, Faro$1,756384$21543.6%High
30Alcantarilha e Pêra, Faro$1,749199$24841.1%High
31Seixal, Setúbal$1,735224$21038.6%High
32Caniço, Madeira$1,733151$16850.2%High
33Armação de Pêra, Faro$1,715617$22642.7%High
34Olhão, Faro$1,707587$16347.6%High
35Gondomar, Porto$1,697118$20739.1%High
36Santana, Madeira$1,675170$13949.8%High
37Porto, Porto$1,6659,319$14546.3%High
38Vila Nova de Gaia, Porto$1,6651,284$15846.1%High
39Almada, Setúbal$1,6321,197$17842.9%High
40Sines, Setúbal$1,617118$20142.1%High
41Quarteira, Faro District$1,609166$22940.0%High
42Aljezur, Faro$1,6071,130$18743.8%High
43Tavira, Faro$1,6051,521$18743.0%High
44Mafra, Lisbon$1,602836$18942.4%High
45Moncarapacho e Fuseta, Faro$1,550299$17745.7%High
46Quarteira, Faro$1,504125$21243.2%High
47Portimão, Faro$1,4852,565$19541.8%High
48Sesimbra, Setúbal$1,478817$20239.5%High
49Viana do Castelo, Viana do Castelo$1,443529$21135.8%High
50Faro, Faro$1,4331,268$15642.7%High
51Quelfes, Faro$1,416124$20543.8%High
52Palmela, Setúbal$1,406173$24633.1%High
53Matosinhos, Porto$1,405445$13743.2%High
54Santiago do Cacém, Setúbal$1,374283$22534.5%High
55Peso da Régua, Vila Real$1,366144$20029.7%High
56Castro Marim, Faro$1,350198$20938.2%High
57Madalena, Azores$1,316143$15742.3%High
58Torres Vedras, Lisbon$1,305238$17436.5%High
59Óbidos, Leiria$1,297409$23134.0%High
60Vieira do Minho, Braga$1,281219$21437.6%High
61Caldas da Rainha, Leiria$1,278351$19637.4%High
62Vila do Conde, Porto$1,237291$15837.8%High
63Loures, Lisbon$1,207170$11740.2%High
64Setúbal, Setúbal$1,204675$18035.7%High
65Vila Real de Santo António, Faro$1,200420$17039.5%High
66Barcelos, Braga$1,195133$19734.6%High
67Esposende, Braga$1,187328$19539.0%High
68São Roque do Pico, Azores$1,183224$16940.0%High
69Évora, Évora$1,166253$14436.8%High
70Ílhavo, Aveiro$1,163209$14637.5%High
71Costa da Caparica, Setúbal$1,147138$17434.8%High
72Ourém, Santarém$1,135127$15633.9%High
73Terras de Bouro, Braga$1,134290$18131.9%High
74Lourinhã e Atalaia, Lisbon$1,134216$19335.4%High
75Odemira, Beja$1,098714$15137.7%High
76Guimarães, Braga$1,086310$15936.9%High
77Ponte de Lima, Viana do Castelo$1,074346$22230.4%High
78Nazaré, Leiria$1,0691,085$13237.0%High
79Amarante, Porto$1,068162$16832.3%High
80Tomar, Santarém$1,067177$14635.7%High
81Covilhã, Castelo Branco$1,019130$16030.9%High
82Alcobaça, Leiria$998452$15638.9%High
83Arcos de Valdevez, Viana do Castelo$987252$17131.7%High
84Póvoa de Varzim, Porto$985228$13738.4%High
85Reguengos de Monsaraz, Évora$971133$17429.4%High
86Amadora, Lisbon$962183$9147.7%High
87Peniche, Leiria$9591,004$12938.8%High
88Seia, Guarda$915174$16926.4%High
89Caminha, Viana do Castelo$910370$19833.9%High
90Braga, Braga$891682$11135.7%High
91Coimbra, Coimbra$875558$10038.1%High
92Aveiro, Aveiro$834537$11636.0%High
93Vila Real, Vila Real$834118$15130.2%High
94Ovar, Aveiro$828186$12236.5%High
95Angra do Heroísmo, Azores$828118$13833.6%High
96Figueira da Foz, Coimbra$817333$14434.3%High
97Leiria, Leiria$809182$14932.9%High
98Espinho, Aveiro$792135$12735.0%High
99Viseu, Viseu$709117$11728.9%High
100Bragança, Bragança$701117$11429.4%High

Most Expensive Airbnb Markets in Portugal by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Comporta, Setúbal commands the highest Airbnb nightly rate in Portugal at $466/night, generating $3,503/month at 37.9% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#MarketADRActive Listings (TTM)Revenue/moOccupancyRegulation
1Comporta, Setúbal$466119$3,50337.9%High
2Grândola, Setúbal$453332$2,53834.4%High
3Albufeira, Faro$3095,241$2,75044.1%High
4Loulé, Faro$2962,644$2,33641.3%High
5São Brás de Alportel, Faro$292130$2,11240.7%High
6Lagoa e Carvoeiro, Faro$2831,026$2,58747.7%High
7Ferragudo, Faro$273235$2,21043.2%High
8Funchal, Madeira$2702,838$3,92654.7%High
9Porto Santo, Madeira$253183$2,23340.9%High
10Alcantarilha e Pêra, Faro$248199$1,74941.1%High
11Estômbar e Parchal, Faro$247121$1,83444.2%High
12Palmela, Setúbal$246173$1,40633.1%High
13Silves, Faro$244182$2,11544.5%High
14Óbidos, Leiria$231409$1,29734.0%High
15Cascais, Lisbon$2291,612$2,13244.0%High
16Quarteira, Faro District$229166$1,60940.0%High
17Armação de Pêra, Faro$226617$1,71542.7%High
18Santiago do Cacém, Setúbal$225283$1,37434.5%High
19Ponte de Lima, Viana do Castelo$222346$1,07430.4%High
20Sintra, Lisbon$2181,132$1,76740.2%High
21Câmara de Lobos, Madeira$218195$3,04055.1%High
22Vila Franca do Campo, Azores$216181$2,11449.2%High
23Santa Cruz, Madeira$215546$2,98751.9%High
24Porches, Faro$215384$1,75643.6%High
25Vieira do Minho, Braga$214219$1,28137.6%High
26Calheta, Madeira$2131,017$3,02755.2%High
27Quarteira, Faro$212125$1,50443.2%High
28Viana do Castelo, Viana do Castelo$211529$1,44335.8%High
29Seixal, Setúbal$210224$1,73538.6%High
30Lagos, Faro$2103,575$2,18249.2%High
31Castro Marim, Faro$209198$1,35038.2%High
32Ribeira Brava, Madeira$209288$3,41457.4%High
33Gondomar, Porto$207118$1,69739.1%High
34Quelfes, Faro$205124$1,41643.8%High
35Sesimbra, Setúbal$202817$1,47839.5%High
36Sines, Setúbal$201118$1,61742.1%High
37Vila do Bispo, Faro$201943$1,91545.3%High
38Peso da Régua, Vila Real$200144$1,36629.7%High
39Ponta do Sol, Madeira$198363$3,17659.3%High
40Caminha, Viana do Castelo$198370$91033.9%High
41Povoação, Azores$197188$2,05244.1%High
42Barcelos, Braga$197133$1,19534.6%High
43Caldas da Rainha, Leiria$196351$1,27837.4%High
44Esposende, Braga$195328$1,18739.0%High
45Portimão, Faro$1952,565$1,48541.8%High
46Lourinhã e Atalaia, Lisbon$193216$1,13435.4%High
47Mafra, Lisbon$189836$1,60242.4%High
48Tavira, Faro$1871,521$1,60543.0%High
49Aljezur, Faro$1871,130$1,60743.8%High
50Ponta Delgada, Azores$1821,382$1,90046.6%High
51São Vicente, Madeira$181336$2,37554.9%High
52Terras de Bouro, Braga$181290$1,13431.9%High
53Setúbal, Setúbal$180675$1,20435.7%High
54Almada, Setúbal$1781,197$1,63242.9%High
55Moncarapacho e Fuseta, Faro$177299$1,55045.7%High
56Torres Vedras, Lisbon$174238$1,30536.5%High
57Reguengos de Monsaraz, Évora$174133$97129.4%High
58Costa da Caparica, Setúbal$174138$1,14734.8%High
59Lisbon, Lisbon$17213,990$2,16549.4%High
60Arcos de Valdevez, Viana do Castelo$171252$98731.7%High
61Oeiras, Lisbon$170314$1,77747.2%High
62Vila Real de Santo António, Faro$170420$1,20039.5%High
63Seia, Guarda$169174$91526.4%High
64São Roque do Pico, Azores$169224$1,18340.0%High
65Amarante, Porto$168162$1,06832.3%High
66Caniço, Madeira$168151$1,73350.2%High
67Olhão, Faro$163587$1,70747.6%High
68Covilhã, Castelo Branco$160130$1,01930.9%High
69Guimarães, Braga$159310$1,08636.9%High
70Vila do Conde, Porto$158291$1,23737.8%High
71Vila Nova de Gaia, Porto$1581,284$1,66546.1%High
72Madalena, Azores$157143$1,31642.3%High
73Alcobaça, Leiria$156452$99838.9%High
74Faro, Faro$1561,268$1,43342.7%High
75Ourém, Santarém$156127$1,13533.9%High
76Vila Real, Vila Real$151118$83430.2%High
77Odemira, Beja$151714$1,09837.7%High
78Porto Moniz, Madeira$149182$1,89952.2%High
79Leiria, Leiria$149182$80932.9%High
80Ílhavo, Aveiro$146209$1,16337.5%High
81Machico, Madeira$146302$1,80652.9%High
82Tomar, Santarém$146177$1,06735.7%High
83Porto, Porto$1459,319$1,66546.3%High
84Évora, Évora$144253$1,16636.8%High
85Figueira da Foz, Coimbra$144333$81734.3%High
86Santana, Madeira$139170$1,67549.8%High
87Angra do Heroísmo, Azores$138118$82833.6%High
88Póvoa de Varzim, Porto$137228$98538.4%High
89Matosinhos, Porto$137445$1,40543.2%High
90Nazaré, Leiria$1321,085$1,06937.0%High
91Peniche, Leiria$1291,004$95938.8%High
92Espinho, Aveiro$127135$79235.0%High
93Ovar, Aveiro$122186$82836.5%High
94Viseu, Viseu$117117$70928.9%High
95Loures, Lisbon$117170$1,20740.2%High
96Aveiro, Aveiro$116537$83436.0%High
97Bragança, Bragança$114117$70129.4%High
98Braga, Braga$111682$89135.7%High
99Coimbra, Coimbra$100558$87538.1%High
100Amadora, Lisbon$91183$96247.7%High

Highest Occupancy Airbnb Markets in Portugal

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Ponta do Sol, Madeira leads Portugal with 59.3% occupancy, $3,176/month revenue, and 363 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#MarketOccupancyActive Listings (TTM)Revenue/moADRRegulation
1Ponta do Sol, Madeira59.3%363$3,176$198High
2Calheta, Madeira55.2%1,017$3,027$213High
3São Vicente, Madeira54.9%336$2,375$181High
4Funchal, Madeira54.7%2,838$3,926$270High
5Machico, Madeira52.9%302$1,806$146High
6Santa Cruz, Madeira51.9%546$2,987$215High
7Lisbon, Lisbon49.4%13,990$2,165$172High
8Lagos, Faro49.2%3,575$2,182$210High
9Lagoa e Carvoeiro, Faro47.7%1,026$2,587$283High
10Olhão, Faro47.6%587$1,707$163High
11Oeiras, Lisbon47.2%314$1,777$170High
12Ponta Delgada, Azores46.6%1,382$1,900$182High
13Porto, Porto46.3%9,319$1,665$145High
14Vila Nova de Gaia, Porto46.1%1,284$1,665$158High
15Vila do Bispo, Faro45.3%943$1,915$201High
16Albufeira, Faro44.1%5,241$2,750$309High
17Cascais, Lisbon44.0%1,612$2,132$229High
18Aljezur, Faro43.8%1,130$1,607$187High
19Porches, Faro43.6%384$1,756$215High
20Matosinhos, Porto43.2%445$1,405$137High
21Tavira, Faro43.0%1,521$1,605$187High
22Almada, Setúbal42.9%1,197$1,632$178High
23Faro, Faro42.7%1,268$1,433$156High
24Armação de Pêra, Faro42.7%617$1,715$226High
25Mafra, Lisbon42.4%836$1,602$189High
26Portimão, Faro41.8%2,565$1,485$195High
27Loulé, Faro41.3%2,644$2,336$296High
28Sintra, Lisbon40.2%1,132$1,767$218High
29Sesimbra, Setúbal39.5%817$1,478$202High
30Vila Real de Santo António, Faro39.5%420$1,200$170High
31Esposende, Braga39.0%328$1,187$195High
32Alcobaça, Leiria38.9%452$998$156High
33Peniche, Leiria38.8%1,004$959$129High
34Coimbra, Coimbra38.1%558$875$100High
35Odemira, Beja37.7%714$1,098$151High
36Caldas da Rainha, Leiria37.4%351$1,278$196High
37Nazaré, Leiria37.0%1,085$1,069$132High
38Guimarães, Braga36.9%310$1,086$159High
39Aveiro, Aveiro36.0%537$834$116High
40Viana do Castelo, Viana do Castelo35.8%529$1,443$211High
41Setúbal, Setúbal35.7%675$1,204$180High
42Braga, Braga35.7%682$891$111High
43Grândola, Setúbal34.4%332$2,538$453High
44Figueira da Foz, Coimbra34.3%333$817$144High
45Óbidos, Leiria34.0%409$1,297$231High
46Caminha, Viana do Castelo33.9%370$910$198High
47Ponte de Lima, Viana do Castelo30.4%346$1,074$222High

How to Choose an Airbnb Investment Market in Portugal

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Portugal tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Portugal

Understanding the regulatory environment is critical for any Airbnb investment in Portugal. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 0 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 100 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Portugal

This page ranks Airbnb markets in Portugal across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Portugal.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

  • Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Portugal.
  • Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Portugal and projecting cash flow.
  • Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
  • Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
  • Regulation: An indicator of the local regulatory climate in Portugal, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Portugal

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Portugal.

What are the best places to invest in Airbnb in Portugal?

Lisbon, Lisbon leads this ranking for Portugal with 13,990 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Portugal?

Funchal, Madeira posts the highest average monthly revenue in this ranking at $3,926. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Portugal?

Ponta do Sol, Madeira has the highest occupancy rate in this comparison at 59.3%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Portugal?

Comporta, Setúbal commands the highest average daily rate at $466 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Is short-term rental investing still profitable in Portugal in 2026?

The markets ranked here average 40.6% occupancy, and the top performer posts $3,926 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Portugal for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Portugal?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Portugal?

First-time investors in Portugal should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Portugal?

Across the markets ranked here, the average occupancy rate in Portugal is 40.6%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Portugal?

Regulation is one of the most overlooked risks in short-term rental investing. In Portugal, 0 of 100 ranked markets have low regulation, 0 have medium, and 100 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Portugal?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Portugal ranking has about 290 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Portugal?

Seasonal markets in Portugal experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-07-06. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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