Best Places in South Carolina, United States to Invest in Airbnbs, Short-Term Rentals in 2025

Last updated: March 31, 2025

Discover the most lucrative short-term rental markets in South Carolina, United States with AirROI's comprehensive investment guide. Whether you’re an experienced property investor or just starting your Airbnb journey, through detailed analysis of key metrics across premier global, our data-driven insights reveal where smart money is flowing in the short-term rental space. Using advanced market analytics and real performance data, we’ve identified investment hotspots that combine strong rental demand, favorable regulations, and optimal revenue potential.

Read on to explore the top-performing short-term rental markets that should be on every investor’s radar in 2025.

Top Short-Term Rental Cities in South Carolina, United States

Rank:#1Market:Myrtle BeachCountry:United StatesProperties:6,829Monthly Revenue:$1956.71Daily Rate:$196.83Occupancy:39.49%Regulation:Low
Rank:#2Market:Hilton Head IslandCountry:United StatesProperties:3,963Monthly Revenue:$2937.27Daily Rate:$346.40Occupancy:39.07%Regulation:Low
Rank:#3Market:North Myrtle BeachCountry:United StatesProperties:3,789Monthly Revenue:$2302.71Daily Rate:$274.75Occupancy:37.08%Regulation:Low
Rank:#4Market:CharlestonCountry:United StatesProperties:1,841Monthly Revenue:$5053.83Daily Rate:$354.60Occupancy:53.08%Regulation:Low
Rank:#5Market:Folly BeachCountry:United StatesProperties:885Monthly Revenue:$6397.63Daily Rate:$497.67Occupancy:46.54%Regulation:Low
Rank:#6Market:Isle of PalmsCountry:United StatesProperties:873Monthly Revenue:$6017.78Daily Rate:$636.28Occupancy:40.06%Regulation:Low
Rank:#7Market:North CharlestonCountry:United StatesProperties:796Monthly Revenue:$2736.55Daily Rate:$179.62Occupancy:52.56%Regulation:Low
Rank:#8Market:ColumbiaCountry:United StatesProperties:787Monthly Revenue:$2024.26Daily Rate:$160.12Occupancy:49.36%Regulation:Moderate
Rank:#9Market:GreenvilleCountry:United StatesProperties:773Monthly Revenue:$2171.33Daily Rate:$159.39Occupancy:52.16%Regulation:Low
Rank:#10Market:Aiken CountyCountry:United StatesProperties:592Monthly Revenue:$1865.44Daily Rate:$272.65Occupancy:44.35%Regulation:Low
Rank:#11Market:Kiawah IslandCountry:United StatesProperties:532Monthly Revenue:$3754.98Daily Rate:$514.97Occupancy:34.60%Regulation:Low
Rank:#12Market:Surfside BeachCountry:United StatesProperties:451Monthly Revenue:$3095.73Daily Rate:$329.64Occupancy:40.22%Regulation:Low
Rank:#13Market:Mount PleasantCountry:United StatesProperties:445Monthly Revenue:$4059.46Daily Rate:$277.98Occupancy:53.66%Regulation:Low
Rank:#14Market:Seabrook IslandCountry:United StatesProperties:408Monthly Revenue:$2478.88Daily Rate:$423.51Occupancy:31.93%Regulation:Low
Rank:#15Market:Garden City BeachCountry:United StatesProperties:402Monthly Revenue:$3152.63Daily Rate:$294.18Occupancy:42.80%Regulation:Low
Rank:#16Market:BeaufortCountry:United StatesProperties:329Monthly Revenue:$2428.99Daily Rate:$198.49Occupancy:43.83%Regulation:Low
Rank:#17Market:Edisto BeachCountry:United StatesProperties:312Monthly Revenue:$2523.93Daily Rate:$321.36Occupancy:35.64%Regulation:Low
Rank:#18Market:Murrells InletCountry:United StatesProperties:307Monthly Revenue:$3177.08Daily Rate:$318.34Occupancy:42.22%Regulation:Low
Rank:#19Market:Pawleys IslandCountry:United StatesProperties:295Monthly Revenue:$1901.55Daily Rate:$261.99Occupancy:38.22%Regulation:Low
Rank:#20Market:Fantasy HarbourCountry:United StatesProperties:251Monthly Revenue:$1145.16Daily Rate:$154.60Occupancy:37.48%Regulation:Low
Rank:#21Market:SummervilleCountry:United StatesProperties:243Monthly Revenue:$1828.73Daily Rate:$143.09Occupancy:48.75%Regulation:Low
Rank:#22Market:SenecaCountry:United StatesProperties:229Monthly Revenue:$3772.03Daily Rate:$368.89Occupancy:38.73%Regulation:Low
Rank:#23Market:Saint Helena IslandCountry:United StatesProperties:187Monthly Revenue:$2957.89Daily Rate:$280.29Occupancy:41.14%Regulation:Low
Rank:#24Market:Litchfield BeachCountry:United StatesProperties:183Monthly Revenue:$1693.61Daily Rate:$281.51Occupancy:30.31%Regulation:Low
Rank:#25Market:AndersonCountry:United StatesProperties:170Monthly Revenue:$2623.29Daily Rate:$223.70Occupancy:43.75%Regulation:Low
Rank:#26Market:BlufftonCountry:United StatesProperties:161Monthly Revenue:$3245.16Daily Rate:$274.37Occupancy:47.98%Regulation:Low
Rank:#27Market:GreerCountry:United StatesProperties:159Monthly Revenue:$1901.23Daily Rate:$146.59Occupancy:53.37%Regulation:Low
Rank:#28Market:SpartanburgCountry:United StatesProperties:137Monthly Revenue:$1651.52Daily Rate:$126.93Occupancy:51.01%Regulation:Low
Rank:#29Market:ClemsonCountry:United StatesProperties:133Monthly Revenue:$2710.33Daily Rate:$421.25Occupancy:34.03%Regulation:Low
Rank:#30Market:North Litchfield BeachCountry:United StatesProperties:131Monthly Revenue:$2451.49Daily Rate:$336.01Occupancy:36.27%Regulation:Low

Our Methodology

At AirROI, we leverage advanced technology to process and analyze the world’s most comprehensive short-term rental dataset, helping investors make data-driven decisions.

Data Collection

  • Real-time data aggregation from tens of millions of listings globally
  • Comprehensive tracking of market-specific performance metrics
  • Local regulatory tracking

Data Processing

  • AI-powered analysis of booking patterns
  • Advanced machine learning for trend identification
  • Forward-looking market forecasting
  • Cross-market performance benchmarking

Key Metrics We Track

  • Occupancy rates and seasonal patterns
  • Revenue performance (ADR, RevPAR)
  • Market demand indicators
  • Investment metrics (ROI, operating costs)
  • Regulatory compliance requirements

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