Top 30 Best Places in South Carolina, United States to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-06-01

Unlock high-ROI opportunities in South Carolina, United States‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across South Carolina, United States. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in South Carolina, United States for 2025.

Top Short-Term Rental Markets in South Carolina, United States

Rank:#1Market:Myrtle BeachCountry:United StatesProperties:7,505Monthly Revenue:$1609.55Daily Rate (ADR):$195.52Occupancy:38.19%Regulation:Low
Rank:#2Market:North Myrtle BeachCountry:United StatesProperties:4,246Monthly Revenue:$1981.09Daily Rate (ADR):$288.33Occupancy:35.03%Regulation:Low
Rank:#3Market:Hilton Head IslandCountry:United StatesProperties:4,231Monthly Revenue:$2713.18Daily Rate (ADR):$349.63Occupancy:38.35%Regulation:Low
Rank:#4Market:CharlestonCountry:United StatesProperties:1,883Monthly Revenue:$5062.52Daily Rate (ADR):$372.44Occupancy:53.00%Regulation:Low
Rank:#5Market:Isle of PalmsCountry:United StatesProperties:904Monthly Revenue:$6086.10Daily Rate (ADR):$659.89Occupancy:40.96%Regulation:Low
Rank:#6Market:Folly BeachCountry:United StatesProperties:900Monthly Revenue:$6333.60Daily Rate (ADR):$511.58Occupancy:47.15%Regulation:Low
Rank:#7Market:North CharlestonCountry:United StatesProperties:874Monthly Revenue:$2423.05Daily Rate (ADR):$193.26Occupancy:50.88%Regulation:Low
Rank:#8Market:ColumbiaCountry:United StatesProperties:857Monthly Revenue:$1771.48Daily Rate (ADR):$163.93Occupancy:48.39%Regulation:Moderate
Rank:#9Market:GreenvilleCountry:United StatesProperties:816Monthly Revenue:$1951.46Daily Rate (ADR):$163.03Occupancy:50.45%Regulation:Low
Rank:#10Market:Aiken CountyCountry:United StatesProperties:576Monthly Revenue:$2062.36Daily Rate (ADR):$309.96Occupancy:41.90%Regulation:Low
Rank:#11Market:Kiawah IslandCountry:United StatesProperties:536Monthly Revenue:$3778.07Daily Rate (ADR):$530.20Occupancy:34.68%Regulation:Low
Rank:#12Market:Surfside BeachCountry:United StatesProperties:494Monthly Revenue:$2683.16Daily Rate (ADR):$327.62Occupancy:39.15%Regulation:Low
Rank:#13Market:Mount PleasantCountry:United StatesProperties:454Monthly Revenue:$4136.40Daily Rate (ADR):$289.96Occupancy:54.07%Regulation:Low
Rank:#14Market:Garden City BeachCountry:United StatesProperties:429Monthly Revenue:$2757.27Daily Rate (ADR):$286.24Occupancy:41.56%Regulation:Low
Rank:#15Market:Seabrook IslandCountry:United StatesProperties:420Monthly Revenue:$2672.27Daily Rate (ADR):$434.97Occupancy:32.44%Regulation:Low
Rank:#16Market:Pawleys IslandCountry:United StatesProperties:389Monthly Revenue:$1630.24Daily Rate (ADR):$277.72Occupancy:34.09%Regulation:Moderate
Rank:#17Market:BeaufortCountry:United StatesProperties:342Monthly Revenue:$2262.49Daily Rate (ADR):$204.70Occupancy:43.71%Regulation:Low
Rank:#18Market:Murrells InletCountry:United StatesProperties:336Monthly Revenue:$2857.02Daily Rate (ADR):$333.84Occupancy:41.00%Regulation:Low
Rank:#19Market:Edisto BeachCountry:United StatesProperties:312Monthly Revenue:$2185.94Daily Rate (ADR):$324.04Occupancy:35.13%Regulation:Low
Rank:#20Market:Fantasy HarbourCountry:United StatesProperties:297Monthly Revenue:$790.93Daily Rate (ADR):$157.32Occupancy:32.16%Regulation:Low
Rank:#21Market:Fripp IslandCountry:United StatesProperties:269Monthly Revenue:$2375.09Daily Rate (ADR):$432.28Occupancy:28.58%Regulation:High
Rank:#22Market:SummervilleCountry:United StatesProperties:264Monthly Revenue:$1692.17Daily Rate (ADR):$148.19Occupancy:48.45%Regulation:Low
Rank:#23Market:SenecaCountry:United StatesProperties:250Monthly Revenue:$3087.22Daily Rate (ADR):$384.38Occupancy:35.99%Regulation:Low
Rank:#24Market:Saint Helena IslandCountry:United StatesProperties:195Monthly Revenue:$2602.56Daily Rate (ADR):$284.36Occupancy:40.10%Regulation:Low
Rank:#25Market:AndersonCountry:United StatesProperties:191Monthly Revenue:$2116.00Daily Rate (ADR):$231.88Occupancy:40.43%Regulation:Low
Rank:#26Market:Litchfield BeachCountry:United StatesProperties:190Monthly Revenue:$1716.79Daily Rate (ADR):$289.18Occupancy:30.80%Regulation:Low
Rank:#27Market:GreerCountry:United StatesProperties:169Monthly Revenue:$1673.04Daily Rate (ADR):$148.28Occupancy:51.33%Regulation:Low
Rank:#28Market:BlufftonCountry:United StatesProperties:168Monthly Revenue:$3183.55Daily Rate (ADR):$286.21Occupancy:47.92%Regulation:Low
Rank:#29Market:SpartanburgCountry:United StatesProperties:159Monthly Revenue:$1460.67Daily Rate (ADR):$132.29Occupancy:50.33%Regulation:Low
Rank:#30Market:ClemsonCountry:United StatesProperties:146Monthly Revenue:$2321.69Daily Rate (ADR):$380.29Occupancy:31.72%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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