AirROI ranking · 202645 markets ranked

Best Places to Buy an Airbnb in South Carolina (2026)

Charleston is the best place to buy an Airbnb in South Carolina in 2026, according to AirROI's ranking of 45 markets. Its listings averaged $69,900 in revenue over the 12 months to September 2026 and were booked on 52% of nights. It leads on the blend rather than on any one measure, placing 2nd of 45 for occupancy, 3rd of 45 for revenue per listing and 4th of 45 for market size. Mount Pleasant and Folly Beach come next.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated October 1, 2026

Markets tracked: 116
Active Airbnb listings: 36,700
Avg. revenue per listing: $37,500
Occupancy rate: 39%
Avg. nightly rate: $355
Revenue change, typical market: +7%

The short answer

South Carolina Airbnb Market at a Glance

Across South Carolina, the 36,700 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged $37,500 over the same period. They were booked on 39% of nights at about $355 a night; the ranking covers the 45 markets with at least 100 active listings. Revenue per listing rose in 31 of the 41 ranked markets with a comparable year of data, by 7% in the typical one.

The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. How the ranking works.

Where the top 10 Airbnb markets in South Carolina are

Each dot is one of the 116 markets AirROI tracks in South Carolina, sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.

Avg. revenueUnder $22k$22k–$27k$27k–$36k$36k+ Under 30 listings 1 Top-ranked market

Top 10

The Top 10 Airbnb Markets in South Carolina

Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.

The top 10 Airbnb markets in South Carolina at a glance
#	Market	Avg. revenue	Occupancy	Nightly
	Charleston High occupancy · High earnings	$69,900	52%	$430
	Mount Pleasant High occupancy · High earnings	$57,200	54%	$330
	Folly Beach High earnings · Large market	$90,700	47%	$625
4	North Charleston High occupancy · Growing revenue	$36,600	49%	$235
5	Isle of Palms High earnings · Large market	$90,600	42%	$780
6	Murrells Inlet Growing revenue · High earnings	$47,600	42%	$405
7	Beaufort Year-round demand · Growing revenue	$32,100	45%	$235
8	Hilton Head Island Large market · Growing revenue	$41,600	38%	$450
9	Bluffton High earnings · High occupancy	$42,900	44%	$415
10	Greenville Year-round demand · Large market	$25,900	46%	$185

1. Charleston
Known for: High occupancy · High earnings

Top-earning Airbnb listings in Charleston
Avg. revenue
$69,900 +10% vs. last year
Occupancy
52%
Nightly rate
$430
Active listings
1,940
Where it places among the 45 ranked markets in South Carolina
- Revenue 3rd of 45
- Occupancy 2nd of 45
- Market size 4th of 45
- Year-round 16th of 45
- Growth 14th of 41
How it earns
Charleston fills more nights than most of South Carolina: 52% of them, the second-highest occupancy of the 45 ranked markets, at about $430 a night. That adds up to $69,900 per listing over the year, the third-highest of the 45 ranked markets. A typical listing takes in about $5,900 a month; the top quarter clear $10,000 or more. Revenue per listing rose 10% over the year, helped by nightly rates 16% higher.
When it earns
Charleston's season runs from March to July, peaking in April at about $9,500 per listing; January, the quietest month, brings in about $4,340.
The competition
Professional managers run 38% of listings, against about 22% in the typical market in South Carolina, and the largest operator runs 116 listings, so new hosts compete with polished operations.
What sells
The most common entire home has 2 bedrooms (28% of entire homes), and houses make up 51% of supply.
Who it suits
It suits buyers who plan to use a professional manager or run a polished operation.
Revenue per listing by month
$9,500 $4,340
Median listing
$5,900/mo
Top 25% of listings
$10,000+/mo
Booked ahead
60 days
Average stay
6 nights
Most common home size
2 bedrooms
Superhosts
74%
Areas in the full report: Historic District · Sullivan's Island · Folly Beach
Full Charleston Airbnb report
2. Mount Pleasant
Known for: High occupancy · High earnings

Top-earning Airbnb listings in Mount Pleasant
Avg. revenue
$57,200 +11% vs. last year
Occupancy
54%
Nightly rate
$330
Active listings
467
Where it places among the 45 ranked markets in South Carolina
- Revenue 4th of 45
- Occupancy 1st of 45
- Market size 13th of 45
- Year-round 20th of 45
- Growth 11th of 41
How it earns
Listings in Mount Pleasant are booked on 54% of nights, the highest occupancy of the 45 ranked markets, at about $330 a night. Listings averaged $57,200 in revenue over the year, the fourth-highest of the 45 ranked markets. In a typical month the median listing brings in about $4,990, and the best quarter clear $7,860. Revenue per listing rose 11% over the year, helped by nightly rates 14% higher.
When it earns
Revenue in Mount Pleasant concentrates from March to August: June earns about $8,170 per listing, about 2.5 times as much as January.
What sells
Three-bedroom homes lead the market (36% of entire homes), and houses make up 73% of supply.
Who it suits
Best for buyers who can carry costs through a quiet January.
Revenue per listing by month
$8,170 $3,310
Median listing
$4,990/mo
Top 25% of listings
$7,860+/mo
Booked ahead
61 days
Average stay
6 nights
Most common home size
3 bedrooms
Superhosts
74%
Areas in the full report: Old Village · Shem Creek · Isle of Palms
Full Mount Pleasant Airbnb report
3. Folly Beach
Known for: High earnings · Large market

Top-earning Airbnb listings in Folly Beach
Avg. revenue
$90,700 +7% vs. last year
Occupancy
47%
Nightly rate
$625
Active listings
954
Where it places among the 45 ranked markets in South Carolina
- Revenue 1st of 45
- Occupancy 6th of 45
- Market size 6th of 45
- Year-round 35th of 45
- Growth 20th of 41
How it earns
Folly Beach commands premium rates, about $625 a night, and still books 47% of nights, 8 points above the South Carolina average. Average revenue per listing came to $90,700, the highest of the 45 ranked markets. Month to month, the median listing earns about $7,980 and a top-quarter listing $13,200 or more. Revenue per listing rose 7% over the year, helped by nightly rates 14% higher.
When it earns
In Folly Beach, the months from April to August earn above the yearly average, led by July at about $17,000 per listing; January is the low point at about $3,920. Guests book early, about 78 days ahead against roughly 56 for the typical market in South Carolina, and stay about 5 nights.
The competition
Professional managers run 63% of listings, against about 22% in the typical market in South Carolina, and the largest operator runs 84 listings, so new hosts compete with polished operations.
What sells
Big homes set the market: 70% of entire homes have three or more bedrooms, against about 50% in the typical market in South Carolina, and houses make up 64% of supply.
Who it suits
A good fit for buyers who can ride out a slow January and can furnish and price for a premium stay.
Revenue per listing by month
$17,000 $3,920
Median listing
$7,980/mo
Top 25% of listings
$13,200+/mo
Booked ahead
78 days
Average stay
5 nights
Most common home size
3 bedrooms
Superhosts
68%
Areas in the full report: Folly Beach Front · Center Street · East Ashley Avenue
Full Folly Beach Airbnb report
4. North Charleston
Known for: High occupancy · Growing revenue

Top-earning Airbnb listings in North Charleston
Avg. revenue
$36,600 +16% vs. last year
Occupancy
49%
Nightly rate
$235
Active listings
866
Where it places among the 45 ranked markets in South Carolina
- Revenue 15th of 45
- Occupancy 3rd of 45
- Market size 9th of 45
- Year-round 16th of 45
- Growth 6th of 41
How it earns
North Charleston earns on volume. Rates run below the South Carolina average at about $235 a night, but listings book 49% of nights. Revenue per listing, $36,600, is close to the South Carolina average. A typical listing takes in about $3,410 a month; the top quarter clear $5,340 or more. Revenue per listing rose 16% over the year, helped by nightly rates 22% higher.
When it earns
North Charleston's season runs from March to August, peaking in June at about $5,320 per listing; January, the quietest month, brings in about $2,430. Guests book later than in most of South Carolina, about 40 days ahead against roughly 56 for the typical market in South Carolina; stays average 6 nights.
What sells
The most common entire home has 3 bedrooms (35% of entire homes), and houses make up 73% of supply.
Who it suits
It suits buyers who would rather price for occupancy than for rate and are comfortable adjusting prices close to the date.
Revenue per listing by month
$5,320 $2,430
Median listing
$3,410/mo
Top 25% of listings
$5,340+/mo
Booked ahead
40 days
Average stay
6 nights
Most common home size
3 bedrooms
Superhosts
65%
Areas in the full report: Park Circle · North Charleston Coliseum District · Boeing Manufacturing Facility
Full North Charleston Airbnb report
5. Isle of Palms
Known for: High earnings · Large market

Top-earning Airbnb listings in Isle of Palms
Avg. revenue
$90,600 +11% vs. last year
Occupancy
42%
Nightly rate
$780
Active listings
1,130
Where it places among the 45 ranked markets in South Carolina
- Revenue 2nd of 45
- Occupancy 14th of 45
- Market size 5th of 45
- Year-round 35th of 45
- Growth 13th of 41
How it earns
Isle of Palms earns on price and volume at once: guests pay about $780 a night, and listings are booked on 42% of nights, 3 points above the South Carolina average. Listings averaged $90,600 in revenue over the year, the second-highest of the 45 ranked markets. In a typical month the median listing brings in about $8,200, and the best quarter clear $14,200. Revenue per listing rose 11% over the year, helped by nightly rates 12% higher, even as the number of listings grew 22%.
When it earns
Revenue in Isle of Palms concentrates from April to August: July earns about $19,200 per listing, about 4.4 times as much as January. Bookings arrive well in advance, about 86 days before check-in, so much of a season's calendar fills early; stays average 5 nights.
The competition
Professional managers run 73% of listings, against about 22% in the typical market in South Carolina, and the largest operator runs 115 listings, so new hosts compete with polished operations.
What sells
Big homes set the market: 68% of entire homes have three or more bedrooms, against about 50% in the typical market in South Carolina, and houses make up 65% of supply.
Who it suits
Best for buyers who can furnish and price for a premium stay and plan to use a professional manager or run a polished operation.
Revenue per listing by month
$19,200 $4,360
Median listing
$8,200/mo
Top 25% of listings
$14,200+/mo
Booked ahead
86 days
Average stay
5 nights
Most common home size
3 bedrooms
Superhosts
60%
Areas in the full report: Wild Dunes · Isle of Palms Front Beach · Isle of Palms County Park
Full Isle of Palms Airbnb report
6. Murrells Inlet
Known for: Growing revenue · High earnings

Top-earning Airbnb listings in Murrells Inlet
Avg. revenue
$47,600 +19% vs. last year
Occupancy
42%
Nightly rate
$405
Active listings
478
Where it places among the 45 ranked markets in South Carolina
- Revenue 7th of 45
- Occupancy 17th of 45
- Market size 12th of 45
- Year-round 35th of 45
- Growth 3rd of 41
How it earns
Demand runs high in Murrells Inlet: 42% of nights booked, 3 points above the South Carolina average, at about $405 a night. Average revenue per listing came to $47,600, the seventh-highest of the 45 ranked markets. Month to month, the median listing earns about $3,590 and a top-quarter listing $6,390 or more. Revenue per listing rose 19% over the year, the third-biggest gain in South Carolina, helped by nightly rates 13% higher, even as the number of listings grew 56%.
When it earns
In Murrells Inlet, the months from April to August earn above the yearly average, led by July at about $9,780 per listing; January is the low point at about $2,250.
What sells
Three-bedroom homes lead the market (29% of entire homes), and houses make up 60% of supply.
Who it suits
A good fit for buyers who can carry costs through a quiet January.
Revenue per listing by month
$9,780 $2,250
Median listing
$3,590/mo
Top 25% of listings
$6,390+/mo
Booked ahead
64 days
Average stay
5 nights
Most common home size
3 bedrooms
Superhosts
62%
Areas in the full report: Garden City Beach · Murrells Inlet Marsh Walk · Surfside Beach
Full Murrells Inlet Airbnb report
7. Beaufort
Known for: Year-round demand · Growing revenue

Top-earning Airbnb listings in Beaufort
Avg. revenue
$32,100 +12% vs. last year
Occupancy
45%
Nightly rate
$235
Active listings
353
Where it places among the 45 ranked markets in South Carolina
- Revenue 19th of 45
- Occupancy 10th of 45
- Market size 18th of 45
- Year-round 6th of 45
- Growth 9th of 41
How it earns
Rates in Beaufort sit below the South Carolina average, at about $235 a night, but listings are booked on 45% of nights. Moderate rates keep revenue per listing at $32,100, 14% below the South Carolina average. Its place at #7 rests on year-round demand (6th of 45) and revenue growth (9th of 41) rather than on revenue per listing. A typical listing takes in about $2,980 a month; the top quarter clear $4,570 or more. Revenue per listing rose 12% over the year, helped by nightly rates 13% higher.
When it earns
Demand in Beaufort holds up through the year: January, the slowest month, still brings in about two-thirds of June's revenue.
What sells
The most common entire home has 3 bedrooms (35% of entire homes), and houses make up 77% of supply.
Who it suits
It suits buyers who want income that holds up all year and would rather price for occupancy than for rate.
Revenue per listing by month
$3,950 $2,530
Median listing
$2,980/mo
Top 25% of listings
$4,570+/mo
Booked ahead
48 days
Average stay
5 nights
Most common home size
3 bedrooms
Superhosts
68%
Areas in the full report: Historic District · Lady's Island · Downtown Beaufort
Full Beaufort Airbnb report
8. Hilton Head Island
Known for: Large market · Growing revenue

Top-earning Airbnb listings in Hilton Head Island
Avg. revenue
$41,600 +13% vs. last year
Occupancy
38%
Nightly rate
$450
Active listings
4,740
Where it places among the 45 ranked markets in South Carolina
- Revenue 12th of 45
- Occupancy 25th of 45
- Market size 2nd of 45
- Year-round 29th of 45
- Growth 7th of 41
How it earns
Hilton Head Island is South Carolina's second-largest Airbnb market, with 4,740 active listings to price against. Average revenue per listing came to $41,600, 11% above the South Carolina average. In a typical month the median listing brings in about $3,890, and the best quarter clear $6,640. Revenue per listing rose 13% over the year, helped by nightly rates 16% higher, even as the number of listings grew 17%.
When it earns
Hilton Head Island's season runs from March to August, peaking in July at about $9,270 per listing; January, the quietest month, brings in about $2,540. Guests book early, about 84 days ahead against roughly 56 for the typical market in South Carolina, and stay about 6 nights.
The competition
Professional managers run 58% of listings, against about 22% in the typical market in South Carolina, and the largest operator runs 295 listings, so new hosts compete with polished operations.
Guest expectations
Average ratings (4.78 stars) trail the typical market in South Carolina (4.85), which leaves room for a well-run listing to stand out.
Who it suits
Best for buyers who can ride out a slow January and plan to use a professional manager or run a polished operation.
Revenue per listing by month
$9,270 $2,540
Median listing
$3,890/mo
Top 25% of listings
$6,640+/mo
Booked ahead
84 days
Average stay
6 nights
Most common home size
2 bedrooms
Superhosts
48%
Areas in the full report: Coligny Beach · Palmetto Dunes · Sea Pines
Full Hilton Head Island Airbnb report
9. Bluffton
Known for: High earnings · High occupancy

Top-earning Airbnb listings in Bluffton
Avg. revenue
$42,900 +7% vs. last year
Occupancy
44%
Nightly rate
$415
Active listings
208
Where it places among the 45 ranked markets in South Carolina
- Revenue 11th of 45
- Occupancy 11th of 45
- Market size 25th of 45
- Year-round 12th of 45
- Growth 25th of 41
How it earns
Bluffton books 44% of available nights, 5 points above the South Carolina average, and charges about $415 a night. Average revenue per listing came to $42,900, 14% above the South Carolina average. Month to month, the median listing earns about $3,780 and a top-quarter listing $6,030 or more. Revenue per listing rose 7% over the year, helped by nightly rates 50% higher, even as the number of listings grew 35%. With 208 listings it is a small market, so its averages can move more from year to year.
When it earns
Revenue in Bluffton concentrates from March to July: July earns about $5,880 per listing, about 1.8 times as much as September.
Guest expectations
Guests rate listings highly, 4.92 stars on average against 4.85 for the typical market in South Carolina, so reviews set a high bar.
What sells
Three-bedroom homes lead the market (33% of entire homes), and houses make up 76% of supply.
Revenue per listing by month
$5,880 $3,210
Median listing
$3,780/mo
Top 25% of listings
$6,030+/mo
Booked ahead
55 days
Average stay
5 nights
Most common home size
3 bedrooms
Superhosts
75%
Full Bluffton Airbnb report
10. Greenville
Known for: Year-round demand · Large market

Top-earning Airbnb listings in Greenville
Avg. revenue
$25,900 +5% vs. last year
Occupancy
46%
Nightly rate
$185
Active listings
867
Where it places among the 45 ranked markets in South Carolina
- Revenue 28th of 45
- Occupancy 8th of 45
- Market size 8th of 45
- Year-round 4th of 45
- Growth 28th of 41
How it earns
Greenville earns on volume. Rates run below the South Carolina average at about $185 a night, but listings book 46% of nights. Moderate rates keep revenue per listing at $25,900, 31% below the South Carolina average. Its place at #10 rests on year-round demand (4th of 45) and market size (8th of 45) rather than on revenue per listing. A typical listing takes in about $2,460 a month; the top quarter clear $3,970 or more.
When it earns
Greenville earns steadily through the year, from about $2,280 per listing in January to $3,440 in June. Bookings arrive closer to the date than in most of South Carolina, about 37 days before check-in, and guests stay about 7 nights.
The competition
It is still largely owner-run: professional managers account for 7% of listings, and Superhosts make up 75% of hosts.
What sells
The most common entire home has 2 bedrooms (34% of entire homes), and houses make up 67% of supply.
Who it suits
A good fit for buyers who want income that holds up all year and would rather price for occupancy than for rate.
Revenue per listing by month
$3,440 $2,280
Median listing
$2,460/mo
Top 25% of listings
$3,970+/mo
Booked ahead
37 days
Average stay
7 nights
Most common home size
2 bedrooms
Superhosts
75%
Areas in the full report: Downtown Greenville · Greenville West End · North Main
Full Greenville Airbnb report

Full ranking

How All 45 Ranked Markets in South Carolina Compare

The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.

Top Airbnb markets in South Carolina, ranked by AirROI

	Charleston High occupancy, high earnings	$69,945	52%	$431	46%	+10%	1,941
	Mount Pleasant High occupancy, high earnings	$57,242	54%	$331	40%	+11%	467
	Folly Beach High earnings, large market	$90,705	47%	$624	23%	+7%	954
4	North Charleston High occupancy, growing revenue	$36,648	49%	$234	46%	+16%	866
5	Isle of Palms High earnings, large market	$90,614	42%	$780	23%	+11%	1,125
6	Murrells Inlet Growing revenue, high earnings	$47,603	42%	$405	23%	+19%	478
7	Beaufort Year-round demand, growing revenue	$32,127	45%	$236	64%	+12%	353
8	Hilton Head Island Large market, growing revenue	$41,618	38%	$450	27%	+13%	4,735
9	Bluffton High earnings, high occupancy	$42,866	44%	$416	54%	+7%	208
10	Greenville Year-round demand, large market	$25,939	46%	$186	66%	+5%	867
11	Johns Island High earnings, high occupancy	$48,156	42%	$474	31%	–	177
12	Kiawah Island High earnings, large market	$54,381	34%	$661	24%	+6%	655
13	Surfside Beach High earnings, large market	$42,902	37%	$419	20%	+7%	551
14	Hanahan High occupancy, growing revenue	$31,917	47%	$234	47%	+12%	116
15	West Columbia Year-round demand, high occupancy	$30,262	46%	$219	69%	+11%	125
16	North Myrtle Beach Large market, growing revenue	$34,401	35%	$375	20%	+12%	4,564
17	Summerville High occupancy, year-round demand	$24,142	47%	$171	53%	+8%	278
18	Saint Helena Island High earnings, growing revenue	$37,648	40%	$345	27%	+10%	190
19	Pawleys Island Growing revenue, large market	$31,430	36%	$392	34%	+25%	453
20	Columbia Large market, year-round demand	$22,177	42%	$197	62%	+2%	872
21	Seneca High earnings	$43,849	34%	$439	24%	+2%	296
22	Garden City Beach High earnings, large market	$41,223	40%	$371	20%	+7%	374
23	Fripp Island High earnings	$42,877	33%	$518	21%	–	260
24	Myrtle Beach Large market	$25,807	36%	$257	20%	+8%	8,698
25	Rock Hill High occupancy, year-round demand	$25,223	46%	$199	60%	−4%	123
26	Greer Year-round demand, high occupancy	$21,154	43%	$183	66%	−2%	208
27	Seabrook Island Large market	$35,548	33%	$457	26%	−8%	398
28	Spartanburg Year-round demand, high occupancy	$17,041	42%	$164	72%	−7%	227
29	Anderson	$27,095	37%	$277	37%	−4%	214
30	Edisto Beach	$33,074	33%	$358	19%	+7%	261
31	Easley Year-round demand, high occupancy	$26,237	42%	$216	62%	−8%	111
32	Aiken	$24,575	41%	$252	40%	–	140
33	Clemson Growing revenue	$32,003	30%	$435	34%	+8%	156
34	Travelers Rest Year-round demand	$22,460	41%	$178	62%	−1%	149
35	Aiken County Large market	$19,595	36%	$308	45%	−15%	439
36	Florence Year-round demand	$15,634	40%	$150	71%	+6%	129
37	Conway Growing revenue	$23,426	36%	$234	40%	+19%	106
38	Simpsonville Year-round demand, high occupancy	$21,116	42%	$191	61%	−4%	114
39	Litchfield Beach Growing revenue	$27,508	28%	$436	23%	+9%	166
40	Fantasy Harbour Growing revenue	$15,269	36%	$200	38%	+28%	173
41	North Litchfield Beach	$31,101	30%	$481	20%	+7%	134
42	Little River Growing revenue	$14,963	34%	$200	36%	+19%	169
43	North Augusta	$16,957	34%	$377	43%	–	121
44	Salem	$24,936	33%	$270	26%	+1%	103
45	Georgetown Year-round demand	$22,959	31%	$318	50%	−14%	109

By measure

South Carolina Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy

The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.

Highest-earning Airbnb markets in South Carolina

Average annual revenue per active listing over the past 12 months. Markets with at least 200 listings.

Highest-earning Airbnb markets in South Carolina
#	Market	Revenue	Occupancy	Nightly
	Folly Beach #3 overall	$90,700	47%	$625
	Isle of Palms #5 overall	$90,600	42%	$780
	Charleston #1 overall	$69,900	52%	$430
4	Mount Pleasant #2 overall	$57,200	54%	$330
5	Kiawah Island #12 overall	$54,400	34%	$660
6	Murrells Inlet #6 overall	$47,600	42%	$405
7	Seneca #21 overall	$43,800	34%	$440
8	Surfside Beach #13 overall	$42,900	37%	$420
9	Fripp Island #23 overall	$42,900	33%	$520
10	Bluffton #9 overall	$42,900	44%	$415
11	Hilton Head Island #8 overall	$41,600	38%	$450
12	Garden City Beach #22 overall	$41,200	40%	$370
13	North Charleston #4 overall	$36,600	49%	$235
14	Seabrook Island #27 overall	$35,500	33%	$455
15	North Myrtle Beach #16 overall	$34,400	35%	$375
16	Edisto Beach #30 overall	$33,100	33%	$360
17	Beaufort #7 overall	$32,100	45%	$235
18	Pawleys Island #19 overall	$31,400	36%	$390
19	Anderson #29 overall	$27,100	37%	$275
20	Greenville #10 overall	$25,900	46%	$185
21	Myrtle Beach #24 overall	$25,800	36%	$255
22	Summerville #17 overall	$24,100	47%	$170
23	Columbia #20 overall	$22,200	42%	$195
24	Greer #26 overall	$21,200	43%	$185
25	Aiken County #35 overall	$19,600	36%	$310

Most expensive Airbnb markets in South Carolina by nightly rate

Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 200 listings.

Most expensive Airbnb markets in South Carolina by nightly rate
#	Market	Nightly	Occupancy	Revenue
	Isle of Palms #5 overall	$780	42%	$90,600
	Kiawah Island #12 overall	$660	34%	$54,400
	Folly Beach #3 overall	$625	47%	$90,700
4	Fripp Island #23 overall	$520	33%	$42,900
5	Seabrook Island #27 overall	$455	33%	$35,500
6	Hilton Head Island #8 overall	$450	38%	$41,600
7	Seneca #21 overall	$440	34%	$43,800
8	Charleston #1 overall	$430	52%	$69,900
9	Surfside Beach #13 overall	$420	37%	$42,900
10	Bluffton #9 overall	$415	44%	$42,900
11	Murrells Inlet #6 overall	$405	42%	$47,600
12	Pawleys Island #19 overall	$390	36%	$31,400
13	North Myrtle Beach #16 overall	$375	35%	$34,400
14	Garden City Beach #22 overall	$370	40%	$41,200
15	Edisto Beach #30 overall	$360	33%	$33,100
16	Mount Pleasant #2 overall	$330	54%	$57,200
17	Aiken County #35 overall	$310	36%	$19,600
18	Anderson #29 overall	$275	37%	$27,100
19	Myrtle Beach #24 overall	$255	36%	$25,800
20	Beaufort #7 overall	$235	45%	$32,100
21	North Charleston #4 overall	$235	49%	$36,600
22	Columbia #20 overall	$195	42%	$22,200
23	Greenville #10 overall	$185	46%	$25,900
24	Greer #26 overall	$185	43%	$21,200
25	Summerville #17 overall	$170	47%	$24,100

Highest-occupancy Airbnb markets in South Carolina

Share of available nights booked over the past 12 months. Markets with at least 200 listings.

Highest-occupancy Airbnb markets in South Carolina
#	Market	Occupancy	Nightly	Revenue
	Mount Pleasant #2 overall	54%	$330	$57,200
	Charleston #1 overall	52%	$430	$69,900
	North Charleston #4 overall	49%	$235	$36,600
4	Summerville #17 overall	47%	$170	$24,100
5	Folly Beach #3 overall	47%	$625	$90,700
6	Greenville #10 overall	46%	$185	$25,900
7	Beaufort #7 overall	45%	$235	$32,100
8	Bluffton #9 overall	44%	$415	$42,900
9	Greer #26 overall	43%	$185	$21,200
10	Columbia #20 overall	42%	$195	$22,200
11	Isle of Palms #5 overall	42%	$780	$90,600
12	Spartanburg #28 overall	42%	$165	$17,000
13	Murrells Inlet #6 overall	42%	$405	$47,600
14	Garden City Beach #22 overall	40%	$370	$41,200
15	Hilton Head Island #8 overall	38%	$450	$41,600
16	Anderson #29 overall	37%	$275	$27,100
17	Surfside Beach #13 overall	37%	$420	$42,900
18	Myrtle Beach #24 overall	36%	$255	$25,800
19	Aiken County #35 overall	36%	$310	$19,600
20	Pawleys Island #19 overall	36%	$390	$31,400
21	North Myrtle Beach #16 overall	35%	$375	$34,400
22	Seneca #21 overall	34%	$440	$43,800
23	Kiawah Island #12 overall	34%	$660	$54,400
24	Edisto Beach #30 overall	33%	$360	$33,100
25	Seabrook Island #27 overall	33%	$455	$35,500

Most year-round Airbnb markets in South Carolina

Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 200 listings.

Most year-round Airbnb markets in South Carolina
#	Market	Slow month	Slowest	Revenue
	Spartanburg #28 overall	72%	Sep	$17,000
	Greenville #10 overall	66%	Jan	$25,900
	Greer #26 overall	66%	Jan	$21,200
4	Beaufort #7 overall	64%	Jan	$32,100
5	Columbia #20 overall	62%	Jan	$22,200
6	Bluffton #9 overall	54%	Sep	$42,900
7	Summerville #17 overall	53%	Jan	$24,100
8	Charleston #1 overall	46%	Jan	$69,900
9	North Charleston #4 overall	46%	Jan	$36,600
10	Aiken County #35 overall	45%	Aug	$19,600
11	Mount Pleasant #2 overall	40%	Jan	$57,200
12	Anderson #29 overall	37%	Jan	$27,100
13	Pawleys Island #19 overall	34%	Jan	$31,400
14	Hilton Head Island #8 overall	27%	Jan	$41,600
15	Seabrook Island #27 overall	26%	Jan	$35,500
16	Kiawah Island #12 overall	24%	Jan	$54,400
17	Seneca #21 overall	24%	Jan	$43,800
18	Isle of Palms #5 overall	23%	Jan	$90,600
19	Folly Beach #3 overall	23%	Jan	$90,700
20	Murrells Inlet #6 overall	23%	Jan	$47,600
21	Fripp Island #23 overall	21%	Jan	$42,900
22	Myrtle Beach #24 overall	20%	Jan	$25,800
23	North Myrtle Beach #16 overall	20%	Jan	$34,400
24	Surfside Beach #13 overall	20%	Jan	$42,900
25	Garden City Beach #22 overall	20%	Jan	$41,200

Fastest-growing Airbnb markets in South Carolina

Change in revenue per listing from the year before, among markets where it rose. Markets with at least 200 listings.

Fastest-growing Airbnb markets in South Carolina
#	Market	Change	Revenue	Listings
	Pawleys Island #19 overall	+25%	$31,400	453
	Murrells Inlet #6 overall	+19%	$47,600	478
	North Charleston #4 overall	+16%	$36,600	866
4	Hilton Head Island #8 overall	+13%	$41,600	4,740
5	North Myrtle Beach #16 overall	+12%	$34,400	4,560
6	Beaufort #7 overall	+12%	$32,100	353
7	Mount Pleasant #2 overall	+11%	$57,200	467
8	Isle of Palms #5 overall	+11%	$90,600	1,130
9	Charleston #1 overall	+10%	$69,900	1,940
10	Myrtle Beach #24 overall	+8%	$25,800	8,700
11	Summerville #17 overall	+8%	$24,100	278
12	Folly Beach #3 overall	+7%	$90,700	954
13	Edisto Beach #30 overall	+7%	$33,100	261
14	Surfside Beach #13 overall	+7%	$42,900	551
15	Garden City Beach #22 overall	+7%	$41,200	374
16	Bluffton #9 overall	+7%	$42,900	208
17	Kiawah Island #12 overall	+6%	$54,400	655
18	Greenville #10 overall	+5%	$25,900	867
19	Columbia #20 overall	+2%	$22,200	872
20	Seneca #21 overall	+2%	$43,800	296

Largest Airbnb markets in South Carolina

Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.

Largest Airbnb markets in South Carolina
#	Market	Listings	Revenue	Occupancy
	Myrtle Beach #24 overall	8,700	$25,800	36%
	Hilton Head Island #8 overall	4,740	$41,600	38%
	North Myrtle Beach #16 overall	4,560	$34,400	35%
4	Charleston #1 overall	1,940	$69,900	52%
5	Isle of Palms #5 overall	1,130	$90,600	42%
6	Folly Beach #3 overall	954	$90,700	47%
7	Columbia #20 overall	872	$22,200	42%
8	Greenville #10 overall	867	$25,900	46%
9	North Charleston #4 overall	866	$36,600	49%
10	Kiawah Island #12 overall	655	$54,400	34%
11	Surfside Beach #13 overall	551	$42,900	37%
12	Murrells Inlet #6 overall	478	$47,600	42%
13	Mount Pleasant #2 overall	467	$57,200	54%
14	Pawleys Island #19 overall	453	$31,400	36%
15	Aiken County #35 overall	439	$19,600	36%
16	Seabrook Island #27 overall	398	$35,500	33%
17	Garden City Beach #22 overall	374	$41,200	40%
18	Beaufort #7 overall	353	$32,100	45%
19	Seneca #21 overall	296	$43,800	34%
20	Summerville #17 overall	278	$24,100	47%
21	Edisto Beach #30 overall	261	$33,100	33%
22	Fripp Island #23 overall	260	$42,900	33%
23	Spartanburg #28 overall	227	$17,000	42%
24	Anderson #29 overall	214	$27,100	37%
25	Bluffton #9 overall	208	$42,900	44%

Seasonality

When Airbnbs in South Carolina Earn the Most

July is the best month for nearly two-thirds of ranked markets in South Carolina. January is the most common slowest month, in 35 markets.

July earns about 3.6 times what January does

Average revenue per listing across the 45 ranked markets in South Carolina, by month

Monthly average $4,490 $8,170 $2,250

Average Airbnb revenue per listing and the number of ranked markets that earn most in each month, in South Carolina
Month	Avg. revenue per listing	Best month for	Highest-ranked examples
January	$2,250	–	–
February	$2,820	–	–
March	$4,280	1 market	Spartanburg
April	$4,810	4 markets	Charleston, Aiken, Aiken County
May	$5,280	–	–
June	$7,610	9 markets	Mount Pleasant, North Charleston, Beaufort
July	$8,170	29 markets	Folly Beach, Isle of Palms, Murrells Inlet
August	$5,430	–	–
September	$3,720	–	–
October	$3,640	1 market	Columbia
November	$3,040	1 market	Clemson
December	$2,860	–	–

Average revenue is per listing across the ranked markets, the line in the chart above. "Best month for" counts the ranked markets whose own revenue peaks in that month.

Management

Who Manages Airbnbs in South Carolina?

106 companies run 10 or more Airbnb listings in South Carolina, and companies run 35% of its listings. AirROI ranks the 48 largest by listings, guest rating and growth.

Method

How the Ranking Works

The ranking covers the 45 markets in South Carolina with at least 100 active Airbnb listings and data through September 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:

Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
Occupancy (20%): share of available nights that were booked.
Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.

Left out: 10 markets whose data predate the latest refresh. The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in US dollars and match each market's own report; see the data methodology for how listings are tracked.

To check one property before buying, run its address and size through the Airbnb calculator for a revenue, occupancy and nightly-rate range from comparable listings.

FAQ

Frequently Asked Questions About Airbnb Investing in South Carolina

What is the best place to buy an Airbnb in South Carolina?

Charleston ranks first of the 45 markets in South Carolina in AirROI's ranking, with $69,900 in average revenue per listing and 52% occupancy. Mount Pleasant and Folly Beach follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.

What are the most profitable Airbnb locations in South Carolina?

By revenue per listing, among markets with at least 200 listings, Folly Beach leads at $90,700 a year, ahead of Isle of Palms at $90,600. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.

How much does an Airbnb make in South Carolina?

The average active listing in South Carolina earned $37,500 over the 12 months to September 2026, at 39% occupancy. Across the ranked markets, the middle half averaged between $23,400 and $41,600 per listing. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.

What is a good Airbnb occupancy rate in South Carolina?

The average listing in South Carolina was booked on 39% of available nights over the past 12 months. Half of the ranked markets fall between 34% and 43%, so a market above about 43% sits in the top quarter. Occupancy is only half the picture: a market with lower occupancy can still earn more if its nightly rates are higher.

Where is Airbnb demand highest in South Carolina?

Among ranked markets with at least 200 listings, Mount Pleasant has the highest occupancy, with 54% of available nights booked, followed by Charleston at 52%. Its listings average about $330 a night and $57,200 a year.

Where are Airbnb nightly rates highest in South Carolina?

Among ranked markets with at least 200 listings, Isle of Palms has the highest average nightly rate, about $780, followed by Kiawah Island at $660. Spartanburg is the least expensive, at about $165. The average booked night in South Carolina costs about $355.

What is the best month for Airbnb in South Carolina?

July is the highest-earning month for 29 of the 45 ranked markets, followed by June (9). January is the most common slowest month, in 35 of the 45 markets. Each market's report shows its own month-by-month revenue, occupancy and rates.

Which Airbnb markets in South Carolina earn the most evenly through the year?

Among ranked markets with at least 200 listings, Spartanburg has the steadiest income: its slowest month, September, still earns about three-quarters of its best. Greenville follows, at 66%. Steadier markets are easier to budget for, though they do not always earn the most per listing.

Which Airbnb markets are growing fastest in South Carolina?

Among ranked markets with at least 200 listings, revenue per listing grew most in Pawleys Island, up 25% on the year before, and in Murrells Inlet, up 19%. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.

Is Airbnb still profitable in South Carolina in 2026?

Revenue per listing grew in 31 of the 41 ranked markets with a comparable year of data; in the typical market it rose 7%. Whether a given property profits depends on its purchase price, financing and running costs.

What are the best smaller Airbnb markets in South Carolina?

Among ranked markets with fewer than 200 active listings, Johns Island (#11 overall, $48,200 per listing), Hanahan (#14, $31,900) and West Columbia (#15, $30,300) place highest. Smaller markets have fewer comparable rentals to price against, so their averages can move more from year to year.

How many Airbnb listings are there in South Carolina?

AirROI tracked 36,700 active Airbnb listings in South Carolina over the 12 months to September 2026, across 116 markets. The largest ranked market is Myrtle Beach, with 8,700 listings, followed by Hilton Head Island with 4,740.

All 116 Airbnb Markets in South Carolina

Every South Carolina city with an AirROI Airbnb market report, A–Z, with its active listing count.

Abbeville 35 listings
Aiken 140 listings
Aiken County 439 listings
Anderson 214 listings
Atlantic Beach 81 listings

Batesburg-Leesville 19 listings
Beaufort 353 listings
Bluffton 208 listings
Blythewood 18 listings
Boiling Springs 50 listings
Briarcliffe Acres 18 listings

Camden 51 listings
Campobello 40 listings
Cayce 46 listings
Central 64 listings
Chapin 99 listings
Charleston 1,941 listings
Chesnee 20 listings
Clemson 156 listings
Cleveland 30 listings
Clover 34 listings
Columbia 872 listings
Conway 106 listings
Cross Hill 24 listings

Daufuskie Island 62 listings
DeBordieu Colony 33 listings
Duncan 36 listings

Easley 111 listings
Edisto Beach 261 listings
Edisto Island 83 listings
Elgin 22 listings
Eutawville 17 listings

Fair Play 59 listings
Fantasy Harbour 173 listings
Florence 129 listings
Folly Beach 954 listings
Forest Acres 39 listings
Fort Mill 87 listings
Fountain Inn 48 listings
Fripp Island 260 listings

Gaffney 27 listings
Garden City Beach 374 listings
Georgetown 109 listings
Gilbert 27 listings
Goose Creek 86 listings
Greenville 867 listings
Greenville County 18 listings
Greenwood 70 listings
Greer 208 listings

Hanahan 116 listings
Hartsville 34 listings
Hilton Head Island 4,735 listings
Horry County 73 listings

Inman 62 listings
Irmo 44 listings
Isle of Palms 1,125 listings

James Island 58 listings
Johns Island 177 listings

Kiawah Island 655 listings

Ladson 57 listings
Lake City 17 listings
Landrum 61 listings
Lexington 83 listings
Lexington County 24 listings
Litchfield Beach 166 listings
Little River 169 listings
Longs 37 listings
Lyman 26 listings

Manning 36 listings
Mauldin 32 listings
McCormick 27 listings
Moncks Corner 58 listings
Mount Pleasant 467 listings
Mountain Rest 36 listings
Murrells Inlet 478 listings
Myrtle Beach 8,698 listings

North Augusta 121 listings
North Charleston 866 listings
North Litchfield Beach 134 listings
North Myrtle Beach 4,564 listings

Orangeburg 42 listings

Pawleys Island 453 listings
Pendleton 35 listings
Pickens 72 listings
Piedmont 18 listings
Port Royal 98 listings
Prosperity 79 listings

Ridgeville 20 listings
Ridgeway 29 listings
Rock Hill 123 listings

Saint Helena Island 190 listings
Salem 103 listings
Saluda County 25 listings
Santee 52 listings
Seabrook Island 398 listings
Seneca 296 listings
Simpsonville 114 listings
Six Mile 67 listings
Socastee 18 listings
Spartanburg 227 listings
Sullivan's Island 24 listings
Summerton 67 listings
Summerville 278 listings
Sumter 94 listings
Sunset 27 listings
Surfside Beach 551 listings

Taylors 85 listings
Townville 83 listings
Travelers Rest 149 listings

Wade Hampton 60 listings
Walhalla 32 listings
Waterloo 27 listings
West Columbia 125 listings
West Union 35 listings
Westminster 84 listings

York 22 listings

South Carolina Airbnb Market at a Glance

The Top 10 Airbnb Markets in South Carolina

1. Charleston

2. Mount Pleasant

3. Folly Beach

4. North Charleston

5. Isle of Palms

6. Murrells Inlet

7. Beaufort

8. Hilton Head Island

9. Bluffton

10. Greenville