Folly Beach, South Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Folly Beach, South Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $86,151 per year — at a $604 nightly rate, 46.1% occupancy, and a $294 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 901 active listings and moderate demand with room for well-positioned listings to outperform, Folly Beach is an established vacation rental market. Supply grew 35.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Folly Beach?
In Folly Beach, the headline Airbnb metrics are $86,151 in average annual revenue,46.1% occupancy, $604 ADR, and $294 in RevPAR, and guests book about 76 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Folly Beach?
Understanding the monthly revenue variations for Airbnb listings in Folly Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Folly Beach is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Folly Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $18,309+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $11,896 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $7,027 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,773, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Folly Beach
What Is the Monthly Airbnb Occupancy Rate in Folly Beach?
Maximize your bookings by understanding the Folly Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Folly Beach:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Folly Beach
What Is the Average Airbnb Nightly Rate in Folly Beach?
Effective short term rental pricing strategy in Folly Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Folly Beach typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,005+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $719 or more.
- Typical properties (Median) charge around $489 per night.
- Entry-level properties (Bottom 25%) earn around $345 per night.
Average Daily Rate (ADR) Trend by Month in Folly Beach
What Is the RevPAR for Airbnb in Folly Beach?
RevPAR in Folly Beach is currently $294. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $147 RevPAR.
- Typical properties (Median) generate $241 RevPAR.
- Strong performers (Top 25%) earn $375 RevPAR.
- Best-in-class (Top 10%) achieve $564 RevPAR.
Average Monthly RevPAR Trend in Folly Beach
RevPAR Insights for Folly Beach
- The average RevPAR in Folly Beach is $294. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($564) and bottom 25% ($147) is $417, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Folly Beach benchmarks. If your RevPAR falls below the median of $241, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $375+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Folly Beach?
Folly Beach's peak Airbnb season falls in July, June, August, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $13,954 per month
- Occupancy rates average 61.1%
- Daily rates average $708
Shoulder Season
- Revenue averages $8,633 per month
- Occupancy maintains around 48.5%
- Daily rates hold near $570
Low Season (January, February, December)
- Revenue drops to average $5,269 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $518
Seasonality Insights for Folly Beach
- Airbnb seasonality in Folly Beach is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Folly Beach's highest earning potential, with monthly revenues climbing to $15,524, occupancy reaching 65.2%, and ADRs peaking at $743.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $4,313, occupancy could drop to 26.2%, and ADRs may adjust to $498.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Folly Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Folly Beach, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Folly Beach?
Folly Beach, South Carolina, United States currently shows a low regulation profile despite having 901 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Folly Beach to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Folly Beach?
Location within Folly Beach matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Folly Beach Front | Direct access to the beach with stunning ocean views. Popular among vacationers who want a beach getaway with easy access to sun and surf activities. | Folly Beach Pier, Folly Beach County Park, Water Sports Rentals, Fishing Charters, Surfing Lessons |
| Center Street | The heart of Folly Beach with a variety of shops, restaurants, and bars. Ideal for travelers who want to experience local culture and nightlife. | Local Restaurants, Live Music Venues, Folly Beach Bakery, Beach Access, Folly Beach Market |
| East Ashley Avenue | Quieter residential area with access to beautiful beaches and scenic views. Great for families looking for a more relaxed vacation experience. | Family Friendly Beaches, Scenic Walking Trails, Wild Dunes Plantation Nearby, Local Nature Reserves, Cycle Paths |
| Folly Island | Offers a more secluded and peaceful environment while still being close to mainland attractions. Attracts nature lovers and those looking to escape the crowds. | Botany Bay Wildlife Refuge, Boneyard Beach, Local Wildlife Viewing, Fishing Spots, Kayaking Opportunities |
| Marshview | Known for its beautiful marsh landscapes and bird-watching opportunities. Perfect for those looking for serene views and a quiet atmosphere. | Stono River County Park, Birdwatching Tours, Kayak Rentals, Nature Trails, Photography Spots |
| Folly Beach Park | A great recreational area with picnic spots and beach access. Ideal for visitors looking to enjoy outdoor activities and family gatherings. | Picnic Areas, Playground Facilities, Beach Volleyball, Nature Walks, Bike Paths |
| Waterfront Park | Charming area with stunning views of the water. Popular for romantic getaways and visitors looking for picturesque scenery. | Sunset Views, Fishing Access, Dock Facilities, Photoshoot Locations, Sightseeing |
| James Island | Just a short drive from Folly Beach, offering more dining and entertainment options. Perfect for visitors wanting a mix of beach and city life. | Charleston City Market, Historic Downtown Charleston, Local Breweries, Parks and Recreational Areas, Shopping Districts |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Folly Beach offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Folly Beach?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Folly Beach
- The Folly Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 901 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Folly Beach, House properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 63% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 0.4%) offer potential for unique stay experiences.
Folly Beach Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Folly Beach
- The dominant room capacity in Folly Beach is 3 bedrooms listings, making up 36% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 56.8% of the active Airbnb listings in Folly Beach, indicating a high concentration in these sizes.
- A significant 65.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Folly Beach.
Folly Beach Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Folly Beach
- The most common guest capacity trend in Folly Beach vacation rentals is listings accommodating 8+ guests (45.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Folly Beach STR market, accounting for 70.8% of listings.
- 74.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Folly Beach.
- On average, properties in Folly Beach are equipped to host 6.3 guests.
How Do Listings in Folly Beach Compare on Quality?
Listing quality in Folly Beach can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Folly Beach
- At 39.9 photos per listing on average, Folly Beach hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Folly Beach averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Folly Beach?
Amenity Prevalence
Amenity Insights for Folly Beach
- Essential amenities in Folly Beach that guests expect include: Air conditioning, TV, Wifi, Smoke alarm, Coffee maker, Free parking on premises, Refrigerator, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Folly Beach: Air conditioning, TV, Wifi, Smoke alarm, Coffee maker, Free parking on premises, Refrigerator, Kitchen, Heating.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi, Smoke alarm, Coffee maker, Free parking on premises, Refrigerator, Kitchen, Heating.
- Consider adding popular differentiators like Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Folly Beach to stay competitive.
Which Airbnb Amenities Boost Revenue in Folly Beach?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Folly Beach, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 95.1% | $89,492 | $21,076 | 324.6% |
Kitchen | 95.2% | $89,260 | $24,119 | 270.1% |
Pool tableHigh opportunity | 2.1% | $237,151 | $82,899 | 186.1% |
Rice makerHigh opportunity | 1.3% | $195,550 | $84,675 | 130.9% |
Ping pong tableHigh opportunity | 3.3% | $189,735 | $82,584 | 129.7% |
Mini golfHigh opportunity | 1.3% | $189,968 | $84,750 | 124.2% |
Dryer | 85.7% | $93,396 | $42,794 | 118.2% |
Baby monitorHigh opportunity | 1.9% | $181,438 | $84,319 | 115.2% |
Exercise equipmentHigh opportunity | 1.2% | $182,000 | $84,967 | 114.2% |
Washer | 85.8% | $93,203 | $43,568 | 113.9% |
Revenue Impact Insights for Folly Beach
- Heating tops the revenue impact list with a 324.6% uplift — listings with this amenity earn $89,492 vs. $21,076 without it.
- High-opportunity amenities — Pool table, Rice maker, Ping pong table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Kitchen, Dryer, Washer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Folly Beach.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Folly Beach STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Folly Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFolly Beach Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Folly Beach
- The typical guest profile for Airbnb in Folly Beach consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and DC (0.7%).
- Top languages spoken are English (80%) followed by Spanish (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Asheville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Folly Beach?
Listings in Folly Beach average 4.8 out of 5 overall, with about 63.5 reviews per active listing and 37.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Folly Beach
- With an overall rating of 4.8, Folly Beach listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.95), while Value (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Folly Beach Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Folly Beach
- The most common availability pattern in Folly Beach falls within the 181-270 days range, representing 38% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Folly Beach (37.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Folly Beach?
Average Booking Lead Time by Month
Booking Lead Time Insights for Folly Beach
- The overall average booking lead time for vacation rentals in Folly Beach is 76 days.
- Guests book furthest in advance for stays during June (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Folly Beach.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Folly Beach averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Folly Beach?
Guests in Folly Beach stay about 4.6 nights on average, generating roughly 27,444 reservations and 30.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Folly Beach
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Folly Beach
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (5.2 nights) and shorten in Oct (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Folly Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
4.4% of total
2 Nights
110 listings
12.2% of total
3 Nights
96 listings
10.7% of total
4-6 Nights
50 listings
5.5% of total
7-29 Nights
13 listings
1.4% of total
30+ Nights
592 listings
65.7% of total
Key Insights
- The most prevalent minimum stay requirement in Folly Beach is 30+ Nights, adopted by 65.7% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (16.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (65.7%) caters to monthly stays (30+ nights) in Folly Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 65.7% of Folly Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 65.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Folly Beach.
Folly Beach Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
99 listings
11% of total
Limited
32 listings
3.6% of total
Super Strict 30 Days
318 listings
35.3% of total
Flexible
20 listings
2.2% of total
Moderate
105 listings
11.7% of total
Firm
269 listings
29.9% of total
Strict
58 listings
6.4% of total
Cancellation Policy Insights for Folly Beach
- The prevailing Airbnb cancellation policy trend in Folly Beach is Super Strict 30 Days, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (13.9%) and stricter (36.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 35.3% market standard in Folly Beach.
- Using a Strict policy might deter some guests, as only 6.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Folly Beach.
How Much Are Airbnb Cleaning Fees in Folly Beach?
Cleaning fees in Folly Beach are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Folly Beach
- 96.6% of listings charge a cleaning fee, making it standard practice in Folly Beach. Guests expect it and factor it into their booking decisions.
- The gap between the average ($470) and median ($320) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.7% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Folly Beach median of $320. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Folly Beach Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Folly Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oceanfront Pool • Outdoor Kitchen • Putting Green!
Entire Place • 5 bedrooms
Oceanfront 7-bed home with grass backyard & grill
Entire Place • 4 bedrooms
Marshfront 5BD Oasis | Pool, Yard & Steps to Beach
Entire Place • 4 bedrooms
Lighthouse by AvantStay | Beachfront Paradise
Entire Place • 6 bedrooms
Bohemian Coastal Compound
Entire Place • 8 bedrooms
3-Home, 13-Bed Compound Just Steps From The Beach
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Folly Beach?
Learn from the best! This table showcases top-performing Airbnb hosts in Folly Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| MyOceanRental | 85 | $11,469,591 | 3529 | 4.83/5.0 |
| Win With Carolina One | 128 | $8,093,697 | 2424 | 4.76/5.0 |
| The Best Rentals | 83 | $8,016,813 | 2862 | 4.73/5.0 |
| Charleston Coast | 74 | $5,740,874 | 640 | 4.75/5.0 |
| Alison | 30 | $4,506,075 | 1259 | 4.81/5.0 |
| Ryan | 41 | $2,406,938 | 3689 | 4.93/5.0 |
| Nicole At On The Coast Propert | 8 | $2,309,836 | 812 | 4.94/5.0 |
| Stay Duvet | 13 | $2,153,072 | 1308 | 4.92/5.0 |
| The Boroughs | 12 | $1,542,287 | 1415 | 4.88/5.0 |
| ITrip Charleston Beaches | 14 | $1,538,507 | 430 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Folly Beach.
Who Are the Airbnb Hosts in Folly Beach?
Folly Beach is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Folly Beach
- With 73.4% Superhosts, Folly Beach has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 67.6% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 13.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 13.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Folly Beach averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Folly Beach
These are the highest-grossing professional property management operations in Folly Beach, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| MyOceanRental | 85 | $11,469,591 | $694 | 58.8% | 4.83/5 |
| Win With Carolina One | 128 | $8,093,697 | $572 | 40.3% | 4.76/5 |
| The Best Rentals | 83 | $8,016,813 | $607 | 53.9% | 4.73/5 |
| Charleston Coast | 74 | $5,740,874 | $797 | 35.3% | 4.75/5 |
| Alison | 30 | $4,506,075 | $1,211 | 42.9% | 4.81/5 |
| Ryan | 41 | $2,406,938 | $492 | 31.0% | 4.93/5 |
| Nicole At On The Coast Propert | 8 | $2,309,836 | $1,803 | 44.5% | 4.94/5 |
| Stay Duvet | 13 | $2,153,072 | $834 | 56.3% | 4.92/5 |
| The Boroughs | 12 | $1,542,287 | $481 | 79.7% | 4.88/5 |
| ITrip Charleston Beaches | 14 | $1,538,507 | $632 | 46.9% | 4.84/5 |
Management Company Insights for Folly Beach
- The leading management company, MyOceanRental, operates 85 listings with $11,469,591 in gross revenue — a useful benchmark for what scale looks like in Folly Beach.
- Top managers average 49 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.84/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Folly Beach's Airbnb Market Compare to Nearby Cities?
How does the Folly Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Mount Pleasant, Folly Beach has 7 percentage points lower occupancy and about $292 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Isle of Palms | 1,012 | $7,321 | $764.81 | 42% |
| Sullivan's Island | 22 | $6,805 | $899.23 | 39% |
| Talahi Island | 41 | $6,021 | $368.19 | 50% |
| Charleston | 1,839 | $5,628 | $408.29 | 52% |
| Okatie | 10 | $5,565 | $527.26 | 42% |
| Ocean Isle Beach | 504 | $4,963 | $614.58 | 37% |
| Kiawah Island | 625 | $4,596 | $647.38 | 33% |
| Mount Pleasant | 452 | $4,456 | $312.67 | 53% |
| Tybee Island | 1,354 | $4,357 | $437.68 | 41% |
| Wilmington Island | 114 | $3,774 | $337.02 | 45% |
Frequently Asked Questions About Airbnb in Folly Beach
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Folly Beach.
How much do Airbnb hosts make in Folly Beach?
Folly Beach hosts earn about $86,151 per year on average, with an average nightly rate of $604 and RevPAR of $294. Those figures describe the typical revenue environment for active listings in Folly Beach, South Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Folly Beach market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Folly Beach?
The average Airbnb occupancy rate in Folly Beach is 46.1%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Folly Beach?
Listings in Folly Beach average $604 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Folly Beach?
Folly Beach currently has about 901 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Folly Beach?
AirROI currently classifies the short-term rental regulation level in Folly Beach as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Folly Beach?
RevPAR in Folly Beach is about $294. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Folly Beach?
At 46.1% occupancy, Folly Beach can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $86,151, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Folly Beach?
The average booking lead time in Folly Beach is about 76 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Folly Beach?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Folly Beach include Folly Beach Front, Center Street, East Ashley Avenue. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Folly Beach?
entire_home listings make up 93.5% of the active supply in Folly Beach. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Folly Beach compare to nearby Airbnb markets?
Among neighboring markets, Isle of Palms posts $87,848 in average annual revenue with 42.1% occupancy, compared to Folly Beach's $86,151 and 46.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Folly Beach?
The average Airbnb stay length in Folly Beach is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Folly Beach?
Airbnb listings in Folly Beach average 4.8 out of 5 overall. About 37.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Folly Beach?
Heating and Kitchen are among the strongest revenue-linked amenities in Folly Beach. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Folly Beach?
Yes. About 96.6% of active Airbnb listings in Folly Beach charge a cleaning fee, and the average fee is $470. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Folly Beach?
A 73.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.