Myrtle Beach, South Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Myrtle Beach, South Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,173 per year — at a $248 nightly rate, 38.7% occupancy, and a $105 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Myrtle Beach's 7,463 active listings and moderate demand with room for well-positioned listings to outperform make it a major short-term rental market. Supply grew 120.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Myrtle Beach?
In Myrtle Beach, the headline Airbnb metrics are $26,173 in average annual revenue,38.7% occupancy, $248 ADR, and $105 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Myrtle Beach?
Understanding the monthly revenue variations for Airbnb listings in Myrtle Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Myrtle Beach is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Myrtle Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,362+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,071 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,406 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,213, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Myrtle Beach
What Is the Monthly Airbnb Occupancy Rate in Myrtle Beach?
Maximize your bookings by understanding the Myrtle Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Myrtle Beach:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Myrtle Beach
What Is the Average Airbnb Nightly Rate in Myrtle Beach?
Effective short term rental pricing strategy in Myrtle Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Myrtle Beach typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $393+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $278 or more.
- Typical properties (Median) charge around $204 per night.
- Entry-level properties (Bottom 25%) earn around $153 per night.
Average Daily Rate (ADR) Trend by Month in Myrtle Beach
What Is the RevPAR for Airbnb in Myrtle Beach?
RevPAR in Myrtle Beach is currently $105. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $55 RevPAR.
- Typical properties (Median) generate $89 RevPAR.
- Strong performers (Top 25%) earn $134 RevPAR.
- Best-in-class (Top 10%) achieve $194 RevPAR.
Average Monthly RevPAR Trend in Myrtle Beach
RevPAR Insights for Myrtle Beach
- The average RevPAR in Myrtle Beach is $105. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($194) and bottom 25% ($55) is $139, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Myrtle Beach benchmarks. If your RevPAR falls below the median of $89, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $134+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Myrtle Beach?
Myrtle Beach's peak Airbnb season falls in July, June, August, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $5,589 per month
- Occupancy rates average 54.4%
- Daily rates average $292
Shoulder Season
- Revenue averages $2,504 per month
- Occupancy maintains around 35.9%
- Daily rates hold near $223
Low Season (January, February, November)
- Revenue drops to average $1,694 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $216
Seasonality Insights for Myrtle Beach
- Airbnb seasonality in Myrtle Beach is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Myrtle Beach's highest earning potential, with monthly revenues climbing to $6,493, occupancy reaching 58.8%, and ADRs peaking at $308.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,493, occupancy could drop to 22.8%, and ADRs may adjust to $208.
- Lower occupancy paired with meaningful seasonality means hosts in Myrtle Beach need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Myrtle Beach, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Myrtle Beach?
Myrtle Beach, South Carolina, United States currently shows a low regulation profile despite having 7,463 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Myrtle Beach to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Myrtle Beach?
Myrtle Beach is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Myrtle Beach, South Carolina.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Broadway at the Beach | A premier entertainment complex with shopping, dining, and attractions. Ideal for attracting families and tourists looking for a fun experience with various activities. | Ripley's Aquarium, WonderWorks, Hollywood Wax Museum, Broadway Grand Prix, The Pavilion Park |
| Myrtle Beach Boardwalk and Promenade | A lively area with beautiful ocean views, a bustling boardwalk, and numerous restaurants and shops. Perfect for tourists wanting to experience beach life. | SkyWheel, Myrtle Beach SkyWheel, Myrtle Beach Pier, Ripley's Believe It or Not!, The Gay Dolphin Gift Cove |
| North Myrtle Beach | A quieter alternative to Myrtle Beach, known for its beautiful beaches and family-friendly environment. Great for those looking for a more relaxed vacation. | Cherry Grove Beach, Ocean Drive Beach, North Myrtle Beach Park and Sports Complex, Barefoot Landing, Alabama Theatre |
| Surfside Beach | A charming, family-friendly town with beautiful beaches, making it appealing for families and couples seeking a tranquil getaway. | Surfside Beach Pier, Wild Water & Wheels, Surfside Beach, Huntington Beach State Park, Brookgreen Gardens |
| Murrells Inlet | Famous for its waterfront dining and proximity to natural sights. Attracts visitors who love seafood and the outdoors. | Murrells Inlet MarshWalk, Gardens State Park, Brookgreen Gardens, Huntington Beach State Park, The Inlet Sports Lodge |
| Pawleys Island | Known for its historic charm and beautiful beaches. Perfect for travelers looking for a peaceful retreat with a mix of local history and nature. | Pawleys Island Beach, Huntington Beach State Park, Gullah Heritage Trail, Brookgreen Gardens, Pawleys Island Historic District |
| West Myrtle Beach | Offers a mix of family-friendly attractions and local eateries, it attracts a diverse range of visitors looking for a more local experience. | Pirate's Voyage, Myrtle Beach State Park, Family Kingdom Amusement Park, Waccatee Zoo, Myrtle Beach Theater |
| Litchfield Beach | A serene and upscale area known for its luxury homes and quiet beaches, appealing to guests looking for an upscale experience away from the crowds. | Litchfield Beach, Litchfield Inn, Pawleys Island Nature Park, The Reserve Golf Club, Brookgreen Gardens |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Myrtle Beach offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Myrtle Beach?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Myrtle Beach
- The Myrtle Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 7,463 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Myrtle Beach, Apartment/Condo properties are the most common (81.2%), reflecting the local real estate landscape.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 0.5%) offer potential for unique stay experiences.
Myrtle Beach Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Myrtle Beach
- The dominant room capacity in Myrtle Beach is 1 bedroom listings, making up 35.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.7% of the active Airbnb listings in Myrtle Beach, indicating a high concentration in these sizes.
- A significant 21.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Myrtle Beach.
Myrtle Beach Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Myrtle Beach
- The most common guest capacity trend in Myrtle Beach vacation rentals is listings accommodating 6 guests (33.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Myrtle Beach STR market, accounting for 63.0% of listings.
- 60.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Myrtle Beach.
- On average, properties in Myrtle Beach are equipped to host 5.6 guests.
How Do Listings in Myrtle Beach Compare on Quality?
Listing quality in Myrtle Beach can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Myrtle Beach
- At 35.7 photos per listing on average, Myrtle Beach hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 39.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Myrtle Beach averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Myrtle Beach?
Amenity Prevalence
Amenity Insights for Myrtle Beach
- Essential amenities in Myrtle Beach that guests expect include: Wifi, Air conditioning, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Microwave, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Myrtle Beach: Wifi, Air conditioning, TV, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV, Smoke alarm.
- Consider adding popular differentiators like Coffee maker or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Myrtle Beach to stay competitive.
Which Airbnb Amenities Boost Revenue in Myrtle Beach?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Myrtle Beach, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 99.7% | $26,236 | $4,876 | 438.1% |
Children’s bikesHigh opportunity | 0.1% | $67,301 | $26,129 | 157.6% |
Heating | 91.2% | $27,595 | $11,418 | 141.7% |
Children's playroomHigh opportunity | 0.6% | $59,676 | $25,984 | 129.7% |
Record playerHigh opportunity | 0.2% | $57,647 | $26,122 | 120.7% |
Kitchen | 91.8% | $27,381 | $12,608 | 117.2% |
Theme roomHigh opportunity | 0.9% | $52,470 | $25,931 | 102.3% |
Baby bathHigh opportunity | 0.4% | $52,226 | $26,057 | 100.4% |
Ping pong table | 2.1% | $50,898 | $25,649 | 98.4% |
Fire pit | 4.3% | $48,838 | $25,164 | 94.1% |
Revenue Impact Insights for Myrtle Beach
- TV tops the revenue impact list with a 438.1% uplift — listings with this amenity earn $26,236 vs. $4,876 without it.
- High-opportunity amenities — Children’s bikes, Children's playroom, Record player — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Heating, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Children’s bikes — it has the best combination of high revenue impact and low market saturation in Myrtle Beach.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Myrtle Beach STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Myrtle Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMyrtle Beach Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Myrtle Beach
- The typical guest profile for Airbnb in Myrtle Beach consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Canada (1%).
- Top languages spoken are English (79.1%) followed by Spanish (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Columbia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Myrtle Beach?
Listings in Myrtle Beach average 4.65 out of 5 overall, with about 38.2 reviews per active listing and 19.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Myrtle Beach
- An average rating of 4.65 places Myrtle Beach in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.8), while Cleanliness (4.59) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 19.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 19.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Myrtle Beach Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Myrtle Beach
- The most common availability pattern in Myrtle Beach falls within the 271-366 days range, representing 55.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Myrtle Beach (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Myrtle Beach?
Average Booking Lead Time by Month
Booking Lead Time Insights for Myrtle Beach
- The overall average booking lead time for vacation rentals in Myrtle Beach is 46 days.
- Guests book furthest in advance for stays during June (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Myrtle Beach.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Myrtle Beach averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Myrtle Beach?
Guests in Myrtle Beach stay about 4.6 nights on average, generating roughly 152,161 reservations and 20.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Myrtle Beach
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Myrtle Beach
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (5.4 nights) and shorten in May (4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Myrtle Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1244 listings
16.7% of total
2 Nights
1376 listings
18.4% of total
3 Nights
454 listings
6.1% of total
4-6 Nights
302 listings
4% of total
7-29 Nights
226 listings
3% of total
30+ Nights
3858 listings
51.7% of total
Key Insights
- The most prevalent minimum stay requirement in Myrtle Beach is 30+ Nights, adopted by 51.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (51.7%) caters to monthly stays (30+ nights) in Myrtle Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 51.7% of Myrtle Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 51.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Myrtle Beach.
Myrtle Beach Airbnb Cancellation Policy Trends Analysis (2026)
Non-refundable
1 listings
0% of total
Super Strict 30 Days
762 listings
10.2% of total
Limited
106 listings
1.4% of total
Super Strict 60 Days
303 listings
4.1% of total
Flexible
687 listings
9.2% of total
Moderate
1385 listings
18.6% of total
Firm
3219 listings
43.2% of total
Strict
991 listings
13.3% of total
Cancellation Policy Insights for Myrtle Beach
- The prevailing Airbnb cancellation policy trend in Myrtle Beach is Firm, used by 43.2% of listings.
- A majority (56.5%) of hosts in Myrtle Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.2% market standard in Myrtle Beach.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Myrtle Beach.
How Much Are Airbnb Cleaning Fees in Myrtle Beach?
Cleaning fees in Myrtle Beach are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Myrtle Beach
- 90.5% of listings charge a cleaning fee, making it standard practice in Myrtle Beach. Guests expect it and factor it into their booking decisions.
- The gap between the average ($188) and median ($150) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 14.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Myrtle Beach median of $150. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Myrtle Beach Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Myrtle Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Seawatch 2BR Oceanfront Wrap Around Balcony 916 ST
Entire Place • 2 bedrooms
Posh on Ocean w Private Pool, Huge Yard, Game Room
Entire Place • 6 bedrooms
Southern C's Oceanfront Home in Myrtle Beach, SC
Entire Place • 6 bedrooms
The Palms by Luxury Beach Rentals
Entire Place • 6 bedrooms
Oceanfront Home -Private Pool-Low Tide Too
Entire Place • 6 bedrooms
Oceanfront luxury 6bd/6bath home
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Myrtle Beach?
Learn from the best! This table showcases top-performing Airbnb hosts in Myrtle Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie With Big Fish Rentals | 241 | $9,508,887 | 14106 | 4.53/5.0 |
| Robert | 159 | $8,990,639 | 2030 | 4.62/5.0 |
| Brittain Resorts | 341 | $5,885,527 | 731 | 4.66/5.0 |
| Evolve | 225 | $5,078,448 | 5874 | 4.59/5.0 |
| Premium | 121 | $4,236,588 | 4495 | 4.59/5.0 |
| Casago | 167 | $3,649,980 | 3606 | 4.28/5.0 |
| Steven | 95 | $3,271,557 | 1995 | 4.81/5.0 |
| Julie With Big Fish Rentals | 117 | $3,236,027 | 2767 | 4.40/5.0 |
| Navin & Chanda | 120 | $2,850,272 | 2131 | 4.78/5.0 |
| Gosia | 89 | $2,638,013 | 8557 | 4.62/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Myrtle Beach.
Who Are the Airbnb Hosts in Myrtle Beach?
Myrtle Beach leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Myrtle Beach
- A 32.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 52.1% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 11.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Myrtle Beach averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Myrtle Beach
These are the highest-grossing professional property management operations in Myrtle Beach, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Julie | 241 | $9,508,887 | $212 | 54.8% | 4.53/5 |
| Luxury Beach Rentals | 159 | $8,990,639 | $388 | 42.8% | 4.62/5 |
| Brittain Resorts | 341 | $5,885,527 | $238 | 26.2% | 4.66/5 |
| Evolve | 225 | $5,078,448 | $216 | 40.6% | 4.59/5 |
| Premium | 121 | $4,236,588 | $256 | 46.3% | 4.59/5 |
| Casago | 167 | $3,649,980 | $211 | 37.7% | 4.28/5 |
| Steven With Myrtle Beach Desti | 95 | $3,271,557 | $254 | 46.9% | 4.81/5 |
| Julie With Big Fish Rentals | 117 | $3,236,027 | $193 | 47.1% | 4.40/5 |
| B2 Vacations | 120 | $2,850,272 | $286 | 34.1% | 4.78/5 |
| Gosia | 89 | $2,638,013 | $157 | 50.4% | 4.62/5 |
Management Company Insights for Myrtle Beach
- The leading management company, Julie, operates 241 listings with $9,508,887 in gross revenue — a useful benchmark for what scale looks like in Myrtle Beach.
- Top managers average 168 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.59/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Myrtle Beach's Airbnb Market Compare to Nearby Cities?
How does the Myrtle Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Mount Pleasant, Myrtle Beach has 14 percentage points lower occupancy and about $65 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Isle of Palms | 1,012 | $7,321 | $764.81 | 42% |
| Folly Beach | 901 | $7,179 | $604.47 | 46% |
| Sullivan's Island | 22 | $6,805 | $899.23 | 39% |
| Charleston | 1,839 | $5,628 | $408.29 | 52% |
| Ocean Isle Beach | 504 | $4,963 | $614.58 | 37% |
| Wrightsville Beach | 497 | $4,671 | $547.10 | 39% |
| Mount Pleasant | 452 | $4,456 | $312.67 | 53% |
| Bald Head Island | 207 | $4,317 | $642.03 | 32% |
| Kure Beach | 498 | $3,894 | $452.28 | 41% |
| Cedar Point | 30 | $3,818 | $336.18 | 46% |
Frequently Asked Questions About Airbnb in Myrtle Beach
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Myrtle Beach.
How much do Airbnb hosts make in Myrtle Beach?
Myrtle Beach hosts earn about $26,173 per year on average, with an average nightly rate of $248 and RevPAR of $105. Those figures describe the typical revenue environment for active listings in Myrtle Beach, South Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Myrtle Beach market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Myrtle Beach?
The average Airbnb occupancy rate in Myrtle Beach is 38.7%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Myrtle Beach?
Listings in Myrtle Beach average $248 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Myrtle Beach?
Myrtle Beach currently has about 7,463 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Myrtle Beach?
AirROI currently classifies the short-term rental regulation level in Myrtle Beach as Low. The dataset also shows about 0.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Myrtle Beach?
RevPAR in Myrtle Beach is about $105. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Myrtle Beach?
Occupancy of 38.7% means Myrtle Beach is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $26,173, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Myrtle Beach?
The average booking lead time in Myrtle Beach is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Myrtle Beach?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Myrtle Beach include Broadway at the Beach, Myrtle Beach Boardwalk and Promenade, North Myrtle Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Myrtle Beach?
entire_home listings make up 93.5% of the active supply in Myrtle Beach. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Myrtle Beach compare to nearby Airbnb markets?
Among neighboring markets, Isle of Palms posts $87,848 in average annual revenue with 42.1% occupancy, compared to Myrtle Beach's $26,173 and 38.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Myrtle Beach?
The average Airbnb stay length in Myrtle Beach is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Myrtle Beach?
Airbnb listings in Myrtle Beach average 4.65 out of 5 overall. About 19.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Myrtle Beach?
TV and Children’s bikes are among the strongest revenue-linked amenities in Myrtle Beach. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Myrtle Beach?
Yes. About 90.5% of active Airbnb listings in Myrtle Beach charge a cleaning fee, and the average fee is $188. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Myrtle Beach?
At 32.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.