Top 20 Best Places in Chiang Mai Province, Thailand to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-06-01

Unlock high-ROI opportunities in Chiang Mai Province, Thailand‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Chiang Mai Province, Thailand. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Chiang Mai Province, Thailand for 2025.

Top Short-Term Rental Markets in Chiang Mai Province, Thailand

Rank:#1Market:Chiang MaiCountry:ThailandProperties:3,676Monthly Revenue:$577.17Daily Rate (ADR):$55.81Occupancy:46.40%Regulation:Low
Rank:#2Market:Chiang Mai City MunicipalityCountry:ThailandProperties:617Monthly Revenue:$335.73Daily Rate (ADR):$65.92Occupancy:38.05%Regulation:High
Rank:#3Market:Nong Pa KhrangCountry:ThailandProperties:292Monthly Revenue:$352.31Daily Rate (ADR):$43.99Occupancy:44.90%Regulation:Low
Rank:#4Market:Nong HoiCountry:ThailandProperties:229Monthly Revenue:$790.51Daily Rate (ADR):$70.83Occupancy:49.26%Regulation:Low
Rank:#5Market:SuthepCountry:ThailandProperties:224Monthly Revenue:$525.61Daily Rate (ADR):$57.95Occupancy:46.42%Regulation:Low
Rank:#6Market:Chang PhueakCountry:ThailandProperties:144Monthly Revenue:$448.94Daily Rate (ADR):$55.74Occupancy:35.28%Regulation:Low
Rank:#7Market:Mae HiaCountry:ThailandProperties:63Monthly Revenue:$586.78Daily Rate (ADR):$90.00Occupancy:36.70%Regulation:Low
Rank:#8Market:Chiang DaoCountry:ThailandProperties:49Monthly Revenue:$796.81Daily Rate (ADR):$159.40Occupancy:25.03%Regulation:Moderate
Rank:#9Market:San Phra NetCountry:ThailandProperties:45Monthly Revenue:$822.34Daily Rate (ADR):$103.20Occupancy:38.23%Regulation:Moderate
Rank:#10Market:Ban Sai KhamCountry:ThailandProperties:35Monthly Revenue:$690.95Daily Rate (ADR):$88.78Occupancy:42.02%Regulation:Low
Rank:#11Market:Tha SalaCountry:ThailandProperties:31Monthly Revenue:$381.55Daily Rate (ADR):$83.15Occupancy:33.58%Regulation:Moderate
Rank:#12Market:Nong PhuengCountry:ThailandProperties:30Monthly Revenue:$775.43Daily Rate (ADR):$116.11Occupancy:35.31%Regulation:Low
Rank:#13Market:Mae RaemCountry:ThailandProperties:27Monthly Revenue:$364.48Daily Rate (ADR):$103.22Occupancy:23.56%Regulation:Moderate
Rank:#14Market:Ban Rong Ruea KhamCountry:ThailandProperties:26Monthly Revenue:$1005.21Daily Rate (ADR):$151.26Occupancy:38.59%Regulation:Low
Rank:#15Market:Mae NaCountry:ThailandProperties:26Monthly Revenue:$506.20Daily Rate (ADR):$110.32Occupancy:29.46%Regulation:Moderate
Rank:#16Market:Don Keow VillageCountry:ThailandProperties:24Monthly Revenue:$1459.17Daily Rate (ADR):$144.64Occupancy:39.23%Regulation:Moderate
Rank:#17Market:Ban Pang Ma NoCountry:ThailandProperties:23Monthly Revenue:$794.82Daily Rate (ADR):$351.49Occupancy:21.42%Regulation:High
Rank:#18Market:Ban Chang Kham NoiCountry:ThailandProperties:22Monthly Revenue:$423.64Daily Rate (ADR):$71.71Occupancy:34.78%Regulation:Low
Rank:#19Market:Ban Pong Yaeng NaiCountry:ThailandProperties:22Monthly Revenue:$612.78Daily Rate (ADR):$175.32Occupancy:20.08%Regulation:Low
Rank:#20Market:Ban Tong KaiCountry:ThailandProperties:19Monthly Revenue:$868.34Daily Rate (ADR):$140.87Occupancy:25.93%Regulation:Moderate

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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