Chiang Mai City Municipality Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chiang Mai Province, Thailand
Is Airbnb profitable in Chiang Mai City Municipality in 2025? Explore comprehensive Airbnb analytics for Chiang Mai City Municipality, Chiang Mai Province, Thailand to uncover income potential. This 2025 STR market report for Chiang Mai City Municipality, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 617 active listings.
Whether you're considering an Airbnb investment in Chiang Mai City Municipality, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chiang Mai City Municipality Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chiang Mai City Municipality Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chiang Mai City Municipality (2025)
Understanding the monthly revenue variations for Airbnb listings in Chiang Mai City Municipality is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chiang Mai City Municipality is typically January, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chiang Mai City Municipality across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,801+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,019 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $520 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $230, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chiang Mai City Municipality
Chiang Mai City Municipality Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chiang Mai City Municipality STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chiang Mai City Municipality:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chiang Mai City Municipality
Average Daily Rate (ADR) Airbnb Trends in Chiang Mai City Municipality (2025)
Effective short term rental pricing strategy in Chiang Mai City Municipality involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chiang Mai City Municipality typically peaks in January and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $140+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $68 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Chiang Mai City Municipality
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Airbnb Seasonality Analysis & Trends in Chiang Mai City Municipality (2025)
Peak Season (January, December, February)
- Revenue averages $1,156 per month
- Occupancy rates average 58.9%
- Daily rates average $68
Shoulder Season
- Revenue averages $409 per month
- Occupancy maintains around 20.1%
- Daily rates hold near $64
Low Season (August, September, October)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $64
Seasonality Insights for Chiang Mai City Municipality
- The Airbnb seasonality in Chiang Mai City Municipality shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chiang Mai City Municipality's highest earning potential, with monthly revenues capable of climbing to $1,307, occupancy reaching a high of 60.7%, and ADRs peaking at $72.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $64.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chiang Mai City Municipality.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chiang Mai City Municipality seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chiang Mai City Municipality (2025)
Exploring the top neighborhoods for short-term rentals in Chiang Mai City Municipality? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nimmanhaemin | Trendy neighborhood known for its vibrant arts scene, cafes, and proximity to Chiang Mai University. A popular choice for young travelers and digital nomads. | Nimman road cafes, Chiang Mai University, Nimmanhaemin Art and Design Promenade, Night Bazaar, Wat Suan Dok |
| Old City | Historical heart of Chiang Mai, offering a blend of ancient temples and traditional markets. Ideal for tourists seeking cultural experiences. | Wat Phra Singh, Wat Chedi Luang, Chiang Mai Sunday Walking Street, Three Kings Monument, Cultural Art Centre |
| Santitham | Emerging neighborhood with a local vibe and increasingly popular among expats, offering a mix of traditional and modern attractions. | Santitham Food Market, Wat Santitham, Local cafes, Boutique shops, Chiang Mai Night Safari |
| Riverside | Scenic area along the Ping River, known for its restaurants and a relaxed atmosphere. Great for those wanting a more tranquil stay. | Iron Bridge, Night Bazaar, Chao Phraya River, Candlelight Dinner Cruise, Riverside restaurants |
| Hang Dong | Suburban area offering a peaceful retreat with residential homes and proximity to nature attractions. Attracts families and those seeking relaxation. | Grand Canyon Chiang Mai, Royal Flora Ratchaphruek, Local markets, Golf courses, Nature parks |
| Tha Pae | Located near the Tha Pae Gate, this vibrant area is perfect for exploring Chiang Mai’s historic sites and cultural offerings. | Tha Pae Gate, Sunday Walking Street Market, Wat Umong, Maya Lifestyle Shopping Center, Street food stalls |
| Doi Suthep | Known for the majestic Wat Phra That Doi Suthep temple and natural beauty. Ideal for visitors looking for a combination of culture and nature. | Doi Suthep Temple, Doi Pui National Park, Hill tribe villages, Stunning viewpoints, Nature trails |
| Ping River | The area along the Ping River offers beautiful views and is popular for riverside activities, dining, and relaxation. | Riverside walks, Cafes and restaurants along the river, Art installations, Boat trips, Evening markets |
Understanding Airbnb License Requirements & STR Laws in Chiang Mai City Municipality (2025)
Yes, Chiang Mai City Municipality, Chiang Mai Province, Thailand enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chiang Mai City Municipality to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 37% licensed listings)
Top Performing Airbnb Properties in Chiang Mai City Municipality (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chiang Mai City Municipalitybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cleopatra Villa | Walkable | 6Kings | PetsOK | BBQ
Entire Place • 5 bedrooms
6BR luxury pool villa close to city and nimman中文服務
Entire Place • 6 bedrooms
Stunning Pool Villa - In Old Town Chiang Mai
Entire Place • 5 bedrooms
Center of old town with Private Pool - Thapae Gate
Entire Place • 4 bedrooms
Sense of Haiya
Entire Place • 3 bedrooms
5 ️⁕ Chiang Mai Old City Scarce 6 Bedroom Single Pool Villa.
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chiang Mai City Municipality (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chiang Mai City Municipality based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pimol | 7 | $67,178 | 166 | 4.91/5.0 |
| JerryLiving | 8 | $59,447 | 89 | 4.94/5.0 |
| Gali | 1 | $56,252 | 7 | 5.00/5.0 |
| Gord Chiangmai | 5 | $53,465 | 27 | 4.77/5.0 |
| Supachok | 3 | $52,307 | 15 | 4.87/5.0 |
| Cnx | 1 | $49,382 | 7 | 5.00/5.0 |
| Chiangmai Villa 清迈泳池别墅 | 2 | $47,543 | 12 | 4.50/5.0 |
| Eight Wonder | 1 | $45,450 | 13 | 4.92/5.0 |
| Tinnaphat | 1 | $40,940 | 7 | 5.00/5.0 |
| Sense Of | 1 | $39,044 | 17 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chiang Mai City Municipality.
Dive Deeper: Advanced Chiang Mai City Municipality STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chiang Mai City Municipality. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChiang Mai City Municipality Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chiang Mai City Municipality
- The Chiang Mai City Municipality Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 53.3% of the 617 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 45.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Chiang Mai City Municipality, Apartment/Condo properties are the most common (54.6%), reflecting the local real estate landscape.
- Houses represent a significant 22.9% portion, catering likely to families or larger groups.
- The presence of 21.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.0%) offer potential for unique stay experiences.
Chiang Mai City Municipality Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chiang Mai City Municipality
- The dominant room capacity in Chiang Mai City Municipality is 1 bedroom listings, making up 62.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.1% of the active Airbnb listings in Chiang Mai City Municipality, indicating a high concentration in these sizes.
- With over half the market (62.1%) consisting of studios or 1-bedroom units, Chiang Mai City Municipality is particularly well-suited for individuals or couples.
Chiang Mai City Municipality Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chiang Mai City Municipality
- The most common guest capacity trend in Chiang Mai City Municipality vacation rentals is listings accommodating 2 guests (46.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Chiang Mai City Municipality STR market, accounting for 58.1% of listings.
- A significant 49.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Chiang Mai City Municipality.
- 12.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chiang Mai City Municipality.
- On average, properties in Chiang Mai City Municipality are equipped to host 2.8 guests.
Chiang Mai City Municipality Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chiang Mai City Municipality
- The most common availability pattern in Chiang Mai City Municipality falls within the 271-366 days range, representing 73.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Chiang Mai City Municipality (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 0.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Chiang Mai City Municipality Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
346 listings
56.1% of total
2 Nights
62 listings
10% of total
3 Nights
23 listings
3.7% of total
4-6 Nights
20 listings
3.2% of total
7-29 Nights
50 listings
8.1% of total
30+ Nights
116 listings
18.8% of total
Key Insights
- The most prevalent minimum stay requirement in Chiang Mai City Municipality is 1 Night, adopted by 56.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.1%) of the Chiang Mai City Municipality Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.8%) caters to monthly stays (30+ nights) in Chiang Mai City Municipality, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 56.1% of Chiang Mai City Municipality hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chiang Mai City Municipality.
Chiang Mai City Municipality Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
258 listings
41.8% of total
Moderate
118 listings
19.1% of total
Firm
133 listings
21.6% of total
Strict
108 listings
17.5% of total
Cancellation Policy Insights for Chiang Mai City Municipality
- The prevailing Airbnb cancellation policy trend in Chiang Mai City Municipality is Flexible, used by 41.8% of listings.
- There's a relatively balanced mix between guest-friendly (60.9%) and stricter (39.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.8% market standard in Chiang Mai City Municipality.
- Regularly review your cancellation policy against competitors and market demand shifts in Chiang Mai City Municipality.
Chiang Mai City Municipality STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chiang Mai City Municipality
- The overall average booking lead time for vacation rentals in Chiang Mai City Municipality is 17 days.
- Guests book furthest in advance for stays during February (average 25 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (22 days avg.) sees the longest lead times, while Summer (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Chiang Mai City Municipality.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 22 days) to capture early planners.
- Monitor your own booking lead times against these Chiang Mai City Municipality averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chiang Mai City Municipality (2025)
Amenity Prevalence
Amenity Insights for Chiang Mai City Municipality
- Essential amenities in Chiang Mai City Municipality that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chiang Mai City Municipality: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chiang Mai City Municipality to stay competitive.
Chiang Mai City Municipality Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chiang Mai City Municipality
- The typical guest profile for Airbnb in Chiang Mai City Municipality consists of predominantly international visitors (95%), with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 4.9% of guests.
- Key international markets include United States (17.1%) and China (10.8%).
- Top languages spoken are English (45.3%) followed by Chinese (9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from China.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chiang Mai City Municipality Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Don Keow Village | 24 | $1,459 | $144.64 | 39% |
| Ban Ko Klang | 15 | $1,189 | $189.36 | 34% |
| Mae Rim | 17 | $1,074 | $161.36 | 32% |
| Ban Rong Ruea Kham | 26 | $1,005 | $151.26 | 39% |
| Ban Tom | 10 | $957 | $137.98 | 37% |
| Ban Pa Daet North | 13 | $956 | $147.49 | 41% |
| Ban Tong Kai | 19 | $868 | $140.87 | 26% |
| Ban Pa Daet Tai | 16 | $861 | $124.85 | 38% |
| Ban Nong Khwai | 10 | $829 | $85.66 | 43% |
| San Phra Net | 45 | $822 | $103.20 | 38% |