Mae Hia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chiang Mai Province, Thailand
Is Airbnb profitable in Mae Hia in 2025? Explore comprehensive Airbnb analytics for Mae Hia, Chiang Mai Province, Thailand to uncover income potential. This 2025 STR market report for Mae Hia, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 63 active listings.
Whether you're considering an Airbnb investment in Mae Hia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mae Hia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mae Hia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mae Hia (2025)
Understanding the monthly revenue variations for Airbnb listings in Mae Hia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mae Hia is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mae Hia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,751+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,179 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $542 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $206, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mae Hia
Mae Hia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mae Hia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mae Hia:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mae Hia
Average Daily Rate (ADR) Airbnb Trends in Mae Hia (2025)
Effective short term rental pricing strategy in Mae Hia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mae Hia typically peaks in February and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $278+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $103 or more.
- Typical properties (Median) charge around $49 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Mae Hia
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Airbnb Seasonality Analysis & Trends in Mae Hia (2025)
Peak Season (January, December, July)
- Revenue averages $1,518 per month
- Occupancy rates average 49.1%
- Daily rates average $108
Shoulder Season
- Revenue averages $1,027 per month
- Occupancy maintains around 39.2%
- Daily rates hold near $107
Low Season (May, June, November)
- Revenue drops to average $645 per month
- Occupancy decreases to average 26.4%
- Daily rates adjust to average $107
Seasonality Insights for Mae Hia
- The Airbnb seasonality in Mae Hia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mae Hia's highest earning potential, with monthly revenues capable of climbing to $2,062, occupancy reaching a high of 57.5%, and ADRs peaking at $110.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $476, occupancy could drop to 20.3%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mae Hia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mae Hia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mae Hia (2025)
Exploring the top neighborhoods for short-term rentals in Mae Hia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hang Dong | A tranquil suburb of Chiang Mai known for its green spaces and amenities. Popular among tourists looking for a peaceful retreat while being close to the city. | Baan Tawai Village, Grand Canyon Water Park, The Royal Flora Ratchaphruek, Huay Tung Tao Lake, Wat Phra That Doi Kham |
| Nimmanhaemin | The trendy arts and cultural hub of Chiang Mai, Nimmanhaemin boasts a vibrant atmosphere with cafes, restaurants, and shops. Its popularity with young travelers makes it ideal for Airbnb hosting. | Nimmanhemin Road, Maya Lifestyle Shopping Center, Kad Suan Kaew, Doi Suthep, Art in Paradise, Victoria Monument |
| Old City | Rich in history and culture, the Old City is surrounded by ancient walls and temples. Tourists flock to this area for its unique charm and heritage sites. | Wat Phra Singh, Wat Chedi Luang, Chiang Mai Gate, Sunday Walking Street Market, Three Kings Monument |
| Suan Dung | A quieter residential area with a blend of local culture and accessibility to attractions, making it appealing for those seeking a local experience. | Chiang Mai University, Nimman Walking Street, Royal Project, Giant Canvas Art, Local markets |
| Doi Suthep | Offering stunning views and a serene atmosphere, Doi Suthep is popular for those seeking nature and spiritual experiences, attracting both tourists and locals. | Wat Phra That Doi Suthep, Monk's Trail, Doi Suthep-Pui National Park, Bhuping Palace |
| Chang Khlan | A lively district known for its night bazaar and accessibility to the Riverside area, Chang Khlan attracts visitors looking for shopping and entertainment. | Chiang Mai Night Bazaar, Warorot Market, Ping River, Tha Phae Gate |
| Santitham | An emerging neighborhood with a local feel, Santitham is becoming popular with expats and tourists due to its affordability and close proximity to the city. | Santitham Market, Local eateries, Wat Santitham |
| Hang Dong | This area is known for its luxury villas and lifestyle resorts. It’s becoming popular for both long-term stays and short-term rentals among tourists seeking upscale experiences. | Lanna Golf Course, Buddha Muay Thai, Siam Insect Zoo |
Understanding Airbnb License Requirements & STR Laws in Mae Hia (2025)
While Mae Hia, Chiang Mai Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mae Hia to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Mae Hia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mae Hiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Y.E.S Fresh Pool Villa/4BR Minimalist Style Pool Villa/Babysitting Day Cleaning/Airport Transfer
Entire Place • 4 bedrooms
Luxury Pool Villa Doi Kham
Entire Place • 2 bedrooms
1 ⁕ 4 bedroom pool villa in️ Chiang Mai city close to the airport
Entire Place • 4 bedrooms
Serene Pool Villa /4Brs5Bath/Fully Equipped/靠近古城
Entire Place • 4 bedrooms
Stylish 4 Bedroom Pool Villa, 10 minutes by taxi to the Ancient City
Entire Place • 4 bedrooms
YS list
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mae Hia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mae Hia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Meena | 2 | $45,114 | 58 | 4.88/5.0 |
| Andy | 1 | $39,811 | 15 | 5.00/5.0 |
| Rujira | 1 | $39,597 | 48 | 4.94/5.0 |
| Kchan | 1 | $37,525 | 3 | 5.00/5.0 |
| Rui | 1 | $37,211 | 4 | 5.00/5.0 |
| Pimrada | 1 | $23,846 | 2 | N/A/5.0 |
| Navarat | 3 | $23,270 | 48 | 4.91/5.0 |
| Sirikanlaya | 1 | $19,883 | 17 | 5.00/5.0 |
| Lhin | 3 | $16,573 | 32 | 4.97/5.0 |
| Chaipat | 1 | $15,611 | 4 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mae Hia.
Dive Deeper: Advanced Mae Hia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mae Hia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMae Hia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mae Hia
- The Mae Hia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.6% of the 63 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mae Hia, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- The presence of 15.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Mae Hia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mae Hia
- The dominant room capacity in Mae Hia is 1 bedroom listings, making up 39.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 61.9% of the active Airbnb listings in Mae Hia, indicating a high concentration in these sizes.
- A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mae Hia.
Mae Hia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mae Hia
- The most common guest capacity trend in Mae Hia vacation rentals is listings accommodating 2 guests (25.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Mae Hia STR market, accounting for 47.6% of listings.
- 34.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mae Hia.
- On average, properties in Mae Hia are equipped to host 4.5 guests.
Mae Hia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mae Hia
- The most common availability pattern in Mae Hia falls within the 271-366 days range, representing 61.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mae Hia (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mae Hia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
42.9% of total
2 Nights
7 listings
11.1% of total
3 Nights
1 listings
1.6% of total
4-6 Nights
2 listings
3.2% of total
7-29 Nights
12 listings
19% of total
30+ Nights
14 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Mae Hia is 1 Night, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Mae Hia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.9% of Mae Hia hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mae Hia.
Mae Hia Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
22.6% of total
Moderate
12 listings
22.6% of total
Firm
10 listings
18.9% of total
Strict
19 listings
35.8% of total
Cancellation Policy Insights for Mae Hia
- The prevailing Airbnb cancellation policy trend in Mae Hia is Strict, used by 35.8% of listings.
- A majority (54.7%) of hosts in Mae Hia utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.8% market standard in Mae Hia.
- With 35.8% using Strict terms, this is a viable option in Mae Hia, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mae Hia.
Mae Hia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mae Hia
- The overall average booking lead time for vacation rentals in Mae Hia is 30 days.
- Guests book furthest in advance for stays during December (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (47 days avg.) sees the longest lead times, while Spring (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Mae Hia.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Mae Hia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mae Hia (2025)
Amenity Prevalence
Amenity Insights for Mae Hia
- Essential amenities in Mae Hia that guests expect include: Free parking on premises, Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mae Hia: Free parking on premises, Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mae Hia to stay competitive.
Mae Hia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mae Hia
- The typical guest profile for Airbnb in Mae Hia consists of predominantly international visitors (89%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 10.8% of guests.
- Key international markets include China (22.8%) and United States (18.6%).
- Top languages spoken are English (44.9%) followed by Chinese (18.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mae Hia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Don Keow Village | 24 | $1,459 | $144.64 | 39% |
| Ban Ko Klang | 15 | $1,189 | $189.36 | 34% |
| Mae Rim | 17 | $1,074 | $161.36 | 32% |
| Ban Rong Ruea Kham | 26 | $1,005 | $151.26 | 39% |
| Ban Tom | 10 | $957 | $137.98 | 37% |
| Ban Pa Daet North | 13 | $956 | $147.49 | 41% |
| Ban Tong Kai | 19 | $868 | $140.87 | 26% |
| Ban Pa Daet Tai | 16 | $861 | $124.85 | 38% |
| Ban Nong Khwai | 10 | $829 | $85.66 | 43% |
| San Phra Net | 45 | $822 | $103.20 | 38% |