Airbnb Market Analytics, Statistics and Data in Chiang Mai, Chiang Mai Province, Thailand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Chiang Mai? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Chiang Mai:
How much do Airbnb hosts make on average per month in Chiang Mai?
The short-term rental market in Chiang Mai shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $655 per month
- Strong performing properties (top 25%) make $1,105 or more
- Best-in-class properties (top 10%) achieve $1,889+ monthly
- Entry-level properties (bottom 25%) typically earn around $302
Revenue Variations by Month
Occupancy Rates Throughout the Year in Chiang Mai
The market in Chiang Mai shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 77% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Chiang Mai
Daily rates in Chiang Mai vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $36 per night
- Strong performing properties (top 25%) secure $57 or more
- Best-in-class properties (top 10%) pull in $108+ per night
- Entry-level properties (bottom 25%) earn around $24
Daily Rate Variations by Month
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Seasonality patterns in Chiang Mai
Peak Season (December, January, November)
- Revenue peaks at $1207.81 per month
- Occupancy rates reach 62.61%
- Daily rates average $62.88
Shoulder Season
- Revenue averages $930.28 per month
- Occupancy maintains 49.67%
- Daily rates hold at $59.67
Low Season (October, August, September)
- Revenue drops to $680.35 per month
- Occupancy decreases to 39.84%
- Daily rates adjust to $53.32
Is it still profitable to do Airbnb in Chiang Mai in 2025?
Yes! Chiang Mai demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and monthly revenue averaging $930 and As a mature market with 3751 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Chiang Mai
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Nimmanhaemin | Known as the creative and cultural hub of Chiang Mai, Nimmanhaemin is popular with a younger crowd and expats. It features modern cafes, art galleries, and a vibrant nightlife, making it appealing for both tourists and long-stay visitors. | Nimman Road cafes, Maya Lifestyle Shopping Center, Art in Paradise, One Nimman, Chiang Mai University |
| Old City | The historical center of Chiang Mai, the Old City is famous for its ancient temples, traditional markets, and rich cultural experiences. It attracts tourists interested in exploring the cultural heritage of Thailand. | Wat Phra Singh, Wat Chedi Luang, Chiang Mai Sunday Walking Street, Three Kings Monument, Tha Phae Gate |
| Night Bazaar | A bustling area filled with shops, food stalls, and entertainment. The Night Bazaar is a popular destination for tourists looking to shop for local crafts, enjoy street food, and experience nighttime activities. | Chiang Mai Night Bazaar, Anusarn Market, Artisan’s Village, Street food stalls, Traditional Thai massage |
| Santitham | A rapidly growing neighborhood that combines urban living with local charm. It is popular among both locals and expats, offering a mix of traditional Thai culture and modern amenities. | Buak Hard Public Park, Santitham markets, Local eateries, Fitness centers, Artisan workshops |
| Hang Dong | A serene suburb of Chiang Mai, known for its natural beauty, luxury villas, and family-friendly environment. It appeals to long-term renters and those seeking a quieter stay. | Grand Canyon Water Park, Baan Tawai Handicraft Village, Elephant Park, Golf courses, Nature resorts |
| Chang Phueak | A lively neighborhood that offers a mix of student life and local culture, close to universities and popular attractions. Great for young travelers and those looking for affordable stays. | Maharaj Nakorn Chiang Mai Hospital, Singha Park, Local food markets, University-related events |
| Wat Ket | A historic riverside neighborhood that features traditional wooden houses and a growing arts scene. It’s a great spot for visitors who want to explore the cultural aspects of Chiang Mai. | Wat Ket Karam, Riverside cafes, Local art galleries, Iron Bridge, Chiang Mai Riverside |
| Doi Saket | Located a bit outside the city, it offers a tranquil atmosphere with beautiful landscapes and local markets. Ideal for guests seeking an escape from the hustle and bustle of city life. | Doi Saket Hot Springs, Wat Lok Molee, Local countryside views, Weekly markets, Peaceful retreats |
Do you need a license for Airbnb in Chiang Mai?
We recommend checking directly with Chiang Mai's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Chiang Mai
Private Pool Estate - In Chiang Mai Center
Entire Place • 10 bedrooms
Spacious Luxury Villa @ Nimman, 3 Nights Discount!
Entire Place • 6 bedrooms
5 bedroom Luxury Pool Villa - City Centre NG
Entire Place • 5 bedrooms
Phi Private Villa: Luxury Thai Riverview & Pool
Entire Place • 4 bedrooms
8BR+2Livingroom+pool in City
Entire Place • 8 bedrooms
Tolani Nimman Villa Chiang Mai - 7 Bedrooms
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Chiang Mai
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anastasia | 43 | $590,116 | 1202 | 4.26/5.0 |
| Noey | 33 | $399,425 | 1932 | 4.15/5.0 |
| Supachok | 14 | $323,382 | 1230 | 4.76/5.0 |
| Charlie | 5 | $293,364 | 168 | 4.87/5.0 |
| Lee | 30 | $292,950 | 789 | 3.59/5.0 |
| Pattararin | 30 | $281,125 | 649 | 4.12/5.0 |
| Kim (金) | 6 | $272,501 | 83 | 3.24/5.0 |
| Nuii | 9 | $259,292 | 146 | 4.87/5.0 |
| Piti | 48 | $234,269 | 1322 | 4.62/5.0 |
| Kanyapuk | 31 | $232,377 | 1737 | 4.81/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Chiang Mai
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (59.9%), with apartment & condo and house properties comprising 83.7% of inventory
- Strong specialty sector (15.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others, unique stays segments (1.2% combined)
Room Capacity Distribution
Analysis of 3,751 properties in Chiang Mai shows that 1 bedroom properties are most prevalent, making up 59.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.4% of all listings.
Key Insights
- Most common: 1 bedroom (59.7%)
- Least common: 5+ bedrooms (2.3%)
- Market concentration: 74.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,751 properties in Chiang Mai reveals that 2 guests properties dominate the market, representing 49.5% of all listings. The average property accommodates 2.8 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 61.1% of the market.
Key Insights
- Most common capacity: 2 guests (49.5% of market)
- Least common capacity: 7 guests (1.1% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 61.1% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,751 properties in Chiang Mai, the most common availability pattern is 271-366 days (42.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (23.1% of properties).
Key Insights
- Most common availability window: 271-366 days (42.8%)
- Most common booking duration: 91-180 days (23.1%)
- Properties with high availability (180+ days): 65.4%
- Properties with long-term bookings (180+ days): 35.7%
Minimum Stay Distributions
1 Night
1790 listings
51.4% of total
2 Nights
781 listings
22.4% of total
3 Nights
216 listings
6.2% of total
4-6 Nights
193 listings
5.5% of total
7-29 Nights
308 listings
8.8% of total
30+ Nights
195 listings
5.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.8%
- Mid-length stays (4-6 nights) represent 5.5% of listings
- Monthly+ stays (5.6%) suggest a stable extended-stay market
- High market flexibility with 80.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.1% of total
Super Strict 60 Days
7 listings
0.2% of total
Flexible
666 listings
22% of total
Moderate
731 listings
24.2% of total
Firm
596 listings
19.7% of total
Strict
1021 listings
33.8% of total
Key Insights
- Strict is the preferred policy at 33.8% of listings
- The market shows a balanced distribution between guest-friendly (46.2%) and strict (53.5%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Nov, Dec, averaging 61 days
- Shortest booking windows are in Jun, Aug, Sep, averaging 35 days
- Winter shows the longest average booking window at 57 days, while Summer has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 57 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Chiang Mai
Below is the distribution of amenities across listings in Chiang Mai:
Traveler Demographics
Key Insights
- Domestic travelers make up 5% of total guests, indicating a mostly international-driven market.
- Primary international markets: China (27%) and United Kingdom (15%)
- English is the top language at 59.9%, followed by Chinese (16.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Seoul and Bangkok markets
- Develop localized content for China and United Kingdom
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Chiang Mai. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Don Keow Village | 17 | $2,003 | $168.50 | 43% |
| Ban Ko Klang | 13 | $1,528 | $154.93 | 36% |
| Ban Tong Kai | 12 | $1,473 | $176.81 | 42% |
| San Phra Net | 29 | $1,409 | $136.11 | 39% |
| Ban Rong Ruea Kham | 25 | $1,269 | $129.47 | 37% |
| Ban Pa Daet Tai | 14 | $1,179 | $135.75 | 39% |
| Nong Phueng | 25 | $957 | $98.57 | 42% |
| Chiang Dao | 34 | $886 | $187.97 | 27% |
| Nong Hoi | 240 | $861 | $60.98 | 52% |
| Ban Yuam | 13 | $852 | $122.41 | 28% |
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