Grand Rapids, Michigan Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Grand Rapids, Michigan? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,641 per year — at a $177 nightly rate, 45.8% occupancy, and a $84 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Grand Rapids's 365 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 36.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Grand Rapids?
In Grand Rapids, the headline Airbnb metrics are $23,641 in average annual revenue,45.8% occupancy, $177 ADR, and $84 in RevPAR, and guests book about 47 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Grand Rapids?
Understanding the monthly revenue variations for Airbnb listings in Grand Rapids is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grand Rapids is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grand Rapids across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,149+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,610 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,280 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,180, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grand Rapids
What Is the Monthly Airbnb Occupancy Rate in Grand Rapids?
Maximize your bookings by understanding the Grand Rapids STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grand Rapids:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grand Rapids
What Is the Average Airbnb Nightly Rate in Grand Rapids?
Effective short term rental pricing strategy in Grand Rapids involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grand Rapids typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $299+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Grand Rapids
What Is the RevPAR for Airbnb in Grand Rapids?
RevPAR in Grand Rapids is currently $84. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $41 RevPAR.
- Typical properties (Median) generate $72 RevPAR.
- Strong performers (Top 25%) earn $112 RevPAR.
- Best-in-class (Top 10%) achieve $150 RevPAR.
Average Monthly RevPAR Trend in Grand Rapids
RevPAR Insights for Grand Rapids
- The average RevPAR in Grand Rapids is $84. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($150) and bottom 25% ($41) is $110, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Grand Rapids benchmarks. If your RevPAR falls below the median of $72, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $112+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Grand Rapids?
Grand Rapids's peak Airbnb season falls in July, June, August, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $3,440 per month
- Occupancy rates average 54.3%
- Daily rates average $179
Shoulder Season
- Revenue averages $2,781 per month
- Occupancy maintains around 47.4%
- Daily rates hold near $169
Low Season (January, February, March)
- Revenue drops to average $1,783 per month
- Occupancy decreases to average 36.1%
- Daily rates adjust to average $162
Seasonality Insights for Grand Rapids
- Airbnb seasonality in Grand Rapids is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Grand Rapids's highest earning potential, with monthly revenues climbing to $3,693, occupancy reaching 57.3%, and ADRs peaking at $183.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,639, occupancy could drop to 35.1%, and ADRs may adjust to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grand Rapids.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Grand Rapids, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Grand Rapids?
Low regulation and minimal registration activity in Grand Rapids, Michigan, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Grand Rapids to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Grand Rapids?
Location within Grand Rapids matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Eastown | Eastown is a bustling neighborhood known for its vibrant arts scene, eclectic shops, and diverse restaurants. The area's unique character and cultural events attract a mix of tourists and locals, making it a prime spot for Airbnb hosting. | Eastown Antique Mall, Richmond Park, Casa de la Cultura, local coffee shops, live music venues |
| Heritage Hill | Heritage Hill is a historic neighborhood featuring stunning Victorian architecture and a rich history. Its proximity to downtown Grand Rapids makes it ideal for visitors looking to explore the cultural offerings of the city. | Frederik Meijer Gardens & Sculpture Park, Grand Rapids Art Museum, Voigt House Victorian Museum, local parks, Heritage Hill Historical District |
| Downtown Grand Rapids | The downtown area is the cultural and economic hub of the city, with numerous restaurants, bars, and attractions. It's particularly attractive for business travelers and tourists looking to be in the midst of it all. | Grand Rapids Public Museum, DeVos Performance Hall, The Downtown Market, Fountain Street Church, Van Andel Arena |
| West Side | The West Side of Grand Rapids has seen a resurgence with new restaurants, breweries, and shops. This neighborhood attracts a younger crowd and those interested in experiencing the local culture. | Brewery Vivant, The Grand Rapids Public Library, local breweries, The Urban Institute for Contemporary Arts, Richmond Park |
| Grand Rapids North | This neighborhood offers a suburban feel with easy access to urban amenities. It's great for families and those looking for a quieter stay while still being close to attractions. | Echopark, Kirk Park, local family-friendly restaurants, Grand Rapids Griffins hockey games, Grand Rapids Children's Museum |
| Southwest Grand Rapids | This area is known for its diverse culture and community events. It's an emerging neighborhood for visitors looking to experience the local lifestyle and food scene. | John Ball Zoo, local restaurants and cafes, Gideon Christian Church, Riverside Park, ArtPrize venues |
| Comstock Park | Comstock Park is a growing suburb just north of Grand Rapids. Its attractions, such as the Whitecaps baseball games, make it appealing for sports fans and families visiting the area. | Fifth Third Ballpark, local parks, shopping centers, nature trails, nearby Grand River |
| Forest Hills | Known for its excellent schools and suburban charm, Forest Hills is appealing for longer-term stays. Families find the area attractive due to its safety and community feel. | Parks and outdoor spaces, local shops, Forest Hills Fine Arts Center, community events, walking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Grand Rapids offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Grand Rapids?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grand Rapids
- The Grand Rapids Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.1% of the 365 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grand Rapids, House properties are the most common (51%), reflecting the local real estate landscape.
- Houses represent a significant 51% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 7.4%) offer potential for unique stay experiences.
Grand Rapids Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grand Rapids
- The dominant room capacity in Grand Rapids is 2 bedrooms listings, making up 25.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 49.1% of the active Airbnb listings in Grand Rapids, indicating a high concentration in these sizes.
- A significant 28.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grand Rapids.
Grand Rapids Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grand Rapids
- The most common guest capacity trend in Grand Rapids vacation rentals is listings accommodating 2 guests (21.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Grand Rapids STR market, accounting for 38.6% of listings.
- 32.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grand Rapids.
- On average, properties in Grand Rapids are equipped to host 3.8 guests.
How Do Listings in Grand Rapids Compare on Quality?
Listing quality in Grand Rapids can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Grand Rapids
- At 23.7 photos per listing on average, Grand Rapids hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Grand Rapids averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Grand Rapids?
Amenity Prevalence
Amenity Insights for Grand Rapids
- Essential amenities in Grand Rapids that guests expect include: Wifi, Heating, Air conditioning, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Coffee maker, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grand Rapids: Wifi, Heating, Air conditioning, TV, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Heating, Air conditioning, TV, Smoke alarm.
- Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grand Rapids to stay competitive.
Which Airbnb Amenities Boost Revenue in Grand Rapids?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Grand Rapids, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot water | 93.4% | $24,681 | $8,870 | 178.3% |
Pack ’n play/Travel crib | 20.0% | $40,974 | $19,308 | 112.2% |
High chair | 11.0% | $43,577 | $21,188 | 105.7% |
Ping pong tableHigh opportunity | 2.5% | $46,530 | $23,063 | 101.8% |
Arcade games | 3.6% | $45,301 | $22,841 | 98.3% |
Hangers | 86.6% | $25,310 | $12,879 | 96.5% |
Smoke alarm | 96.7% | $24,016 | $12,627 | 90.2% |
Fireplace guards | 4.4% | $41,905 | $22,804 | 83.8% |
Changing table | 2.5% | $41,975 | $23,178 | 81.1% |
Paid parking off premises | 7.4% | $39,655 | $22,362 | 77.3% |
Revenue Impact Insights for Grand Rapids
- Hot water tops the revenue impact list with a 178.3% uplift — listings with this amenity earn $24,681 vs. $8,870 without it.
- High-opportunity amenities — Ping pong table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hot water, Hangers, Smoke alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Ping pong table — it has the best combination of high revenue impact and low market saturation in Grand Rapids.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Grand Rapids STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grand Rapids. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrand Rapids Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Grand Rapids
- The typical guest profile for Airbnb in Grand Rapids consists of primarily domestic travelers (96%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and Canada (1.4%).
- Top languages spoken are English (73.8%) followed by Spanish (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Grand Rapids.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Grand Rapids?
Listings in Grand Rapids average 4.83 out of 5 overall, with about 94.9 reviews per active listing and 32.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Grand Rapids
- With an overall rating of 4.83, Grand Rapids listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 32.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Grand Rapids Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grand Rapids
- The most common availability pattern in Grand Rapids falls within the 271-366 days range, representing 37.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Grand Rapids (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Grand Rapids?
Average Booking Lead Time by Month
Booking Lead Time Insights for Grand Rapids
- The overall average booking lead time for vacation rentals in Grand Rapids is 47 days.
- Guests book furthest in advance for stays during July (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Grand Rapids.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Grand Rapids averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Grand Rapids?
Guests in Grand Rapids stay about 11.2 nights on average, generating roughly 8,679 reservations and 24 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Grand Rapids
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Grand Rapids
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 24 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (13.7 nights) and shorten in Feb (4.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Grand Rapids Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
106 listings
29% of total
2 Nights
43 listings
11.8% of total
3 Nights
5 listings
1.4% of total
4-6 Nights
17 listings
4.7% of total
7-29 Nights
63 listings
17.3% of total
30+ Nights
131 listings
35.9% of total
Key Insights
- The most prevalent minimum stay requirement in Grand Rapids is 30+ Nights, adopted by 35.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.9%) caters to monthly stays (30+ nights) in Grand Rapids, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.9% of Grand Rapids hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grand Rapids.
Grand Rapids Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
10 listings
2.7% of total
Limited
4 listings
1.1% of total
Super Strict 60 Days
2 listings
0.5% of total
Flexible
85 listings
23.3% of total
Moderate
101 listings
27.7% of total
Firm
109 listings
29.9% of total
Strict
54 listings
14.8% of total
Cancellation Policy Insights for Grand Rapids
- The prevailing Airbnb cancellation policy trend in Grand Rapids is Firm, used by 29.9% of listings.
- There's a relatively balanced mix between guest-friendly (51.0%) and stricter (44.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 29.9% market standard in Grand Rapids.
- Using a Strict policy might deter some guests, as only 14.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Grand Rapids.
How Much Are Airbnb Cleaning Fees in Grand Rapids?
Cleaning fees in Grand Rapids are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Grand Rapids
- 79.5% of listings charge a cleaning fee, making it standard practice in Grand Rapids. Guests expect it and factor it into their booking decisions.
- The gap between the average ($774) and median ($125) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Grand Rapids median of $125. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Grand Rapids Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grand Rapidsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
TWO HOUSE retreat - sleeps 16
Entire Place • 7 bedrooms
Downtown luxury 3 bed, 3 bath sparkling clean
Entire Place • 3 bedrooms
Luxe 5BR/4 Ensuite BA: 2 Miles to Downtown!
Entire Place • 5 bedrooms
2 Story Condo - 4 beds / 3 full baths
Entire Place • 4 bedrooms
Sparkling clean historic downtown luxury w/parking
Entire Place • 2 bedrooms
Modern sparkling clean gem in Heritage Hill
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Grand Rapids?
Learn from the best! This table showcases top-performing Airbnb hosts in Grand Rapids based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Finnley | 15 | $452,099 | 328 | 4.78/5.0 |
| Jennifer | 10 | $433,702 | 765 | 4.92/5.0 |
| Kelly & Jeff | 3 | $319,762 | 582 | 5.00/5.0 |
| Krista | 2 | $223,741 | 180 | 4.96/5.0 |
| Tom | 7 | $214,452 | 1519 | 4.80/5.0 |
| Wendy | 5 | $206,230 | 330 | 4.88/5.0 |
| Alex | 6 | $189,952 | 1180 | 4.79/5.0 |
| Hailey | 5 | $187,376 | 249 | 4.88/5.0 |
| Ev | 6 | $186,550 | 1506 | 4.66/5.0 |
| Delfin | 2 | $163,122 | 262 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grand Rapids.
Who Are the Airbnb Hosts in Grand Rapids?
Grand Rapids is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Grand Rapids
- With 60.5% Superhosts, Grand Rapids has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 9.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 35.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Grand Rapids averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Grand Rapids
These are the highest-grossing professional property management operations in Grand Rapids, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| The Finnley | 15 | $452,099 | $324 | 35.1% | 4.78/5 |
| Extended Stay | 2 | $117,833 | $258 | 62.2% | 4.62/5 |
| Franklin Neil | 4 | $98,736 | $393 | 19.7% | 4.58/5 |
| Robb | 3 | $87,807 | $134 | 64.6% | 4.97/5 |
| Lynette | 7 | $75,270 | $135 | 31.4% | 4.54/5 |
| Mason | 8 | $57,682 | $91 | 50.9% | 4.61/5 |
| Onesimus | 1 | $18,238 | $129 | 42.2% | 4.62/5 |
Management Company Insights for Grand Rapids
- The leading management company, The Finnley, operates 15 listings with $452,099 in gross revenue — a useful benchmark for what scale looks like in Grand Rapids.
- Top managers average 6 properties each, suggesting professional management in Grand Rapids still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.68/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 9.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Grand Rapids's Airbnb Market Compare to Nearby Cities?
How does the Grand Rapids Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Paw Paw Township, Grand Rapids has 3 percentage points lower occupancy and about $254 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laketown Township | 57 | $6,147 | $573.13 | 47% |
| Port Sheldon Township | 25 | $5,968 | $598.72 | 46% |
| Ganges Township | 70 | $5,813 | $663.40 | 37% |
| Saugatuck Township | 141 | $5,662 | $531.57 | 42% |
| Union Pier | 16 | $5,307 | $630.90 | 33% |
| New Buffalo Township | 258 | $5,245 | $648.95 | 36% |
| Fennville | 34 | $5,119 | $528.89 | 39% |
| Paw Paw Township | 11 | $4,978 | $431.38 | 49% |
| New Buffalo | 149 | $4,908 | $492.31 | 40% |
| Ganges | 22 | $4,906 | $514.97 | 38% |
Frequently Asked Questions About Airbnb in Grand Rapids
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Grand Rapids.
How much do Airbnb hosts make in Grand Rapids?
Grand Rapids hosts earn about $23,641 per year on average, with an average nightly rate of $177 and RevPAR of $84. Those figures describe the typical revenue environment for active listings in Grand Rapids, Michigan, not the ceiling for the best operators. Source: AirROI 2026 data, Grand Rapids market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Grand Rapids?
The average Airbnb occupancy rate in Grand Rapids is 45.8%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Grand Rapids?
Listings in Grand Rapids average $177 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Grand Rapids?
Grand Rapids currently has about 365 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Grand Rapids?
AirROI currently classifies the short-term rental regulation level in Grand Rapids as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Grand Rapids?
RevPAR in Grand Rapids is about $84. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Grand Rapids?
At 45.8% occupancy, Grand Rapids can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $23,641, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Grand Rapids?
The average booking lead time in Grand Rapids is about 47 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Grand Rapids?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Grand Rapids include Eastown, Heritage Hill, Downtown Grand Rapids. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Grand Rapids?
entire_home listings make up 81.1% of the active supply in Grand Rapids. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Grand Rapids compare to nearby Airbnb markets?
Among neighboring markets, Laketown Township posts $73,768 in average annual revenue with 47.3% occupancy, compared to Grand Rapids's $23,641 and 45.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Grand Rapids?
The average Airbnb stay length in Grand Rapids is about 11.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Grand Rapids?
Airbnb listings in Grand Rapids average 4.83 out of 5 overall. About 32.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Grand Rapids?
Hot water and Pack ’n play/Travel crib are among the strongest revenue-linked amenities in Grand Rapids. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Grand Rapids?
Yes. About 79.5% of active Airbnb listings in Grand Rapids charge a cleaning fee, and the average fee is $774. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Grand Rapids?
A 60.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.