Maalaea, Hawaii Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Maalaea, Hawaii? Based on AirROI's 2025 dataset (November 2024 – October 2025), the short answer is $60,584 per year — at a $421 nightly rate, 48.2% occupancy, and a N/A RevPAR.
With just 19 active listings, Maalaea is a micro-market where moderate demand with room for well-positioned listings to outperform. Active supply contracted 34.5% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation is high and 79% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Maalaea?
In Maalaea, the headline Airbnb metrics are $60,584 in average annual revenue,48.2% occupancy, $421 ADR, and $0 in RevPAR, and guests book about 63 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Maalaea?
Understanding the monthly revenue variations for Airbnb listings in Maalaea is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maalaea is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maalaea across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,162+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $9,212 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,381 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $4,117, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maalaea
What Is the Monthly Airbnb Occupancy Rate in Maalaea?
Maximize your bookings by understanding the Maalaea STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maalaea:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maalaea
What Is the Average Airbnb Nightly Rate in Maalaea?
Effective short term rental pricing strategy in Maalaea involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maalaea typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $515+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $458 or more.
- Typical properties (Median) charge around $412 per night.
- Entry-level properties (Bottom 25%) earn around $346 per night.
Average Daily Rate (ADR) Trend by Month in Maalaea
What Is the RevPAR for Airbnb in Maalaea?
RevPAR in Maalaea is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Maalaea
RevPAR Insights for Maalaea
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Maalaea benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Maalaea?
Maalaea's peak Airbnb season falls in February, March, January, while the softest stretch is June, July, October. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, March, January)
- Revenue averages $8,530 per month
- Occupancy rates average 60.6%
- Daily rates average $413
Shoulder Season
- Revenue averages $6,572 per month
- Occupancy maintains around 53.4%
- Daily rates hold near $393
Low Season (June, July, October)
- Revenue drops to average $5,384 per month
- Occupancy decreases to average 42.3%
- Daily rates adjust to average $417
Seasonality Insights for Maalaea
- The Airbnb seasonality pattern in Maalaea shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maalaea's highest earning potential, with monthly revenues climbing to $8,737, occupancy reaching 67.2%, and ADRs peaking at $431.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $4,967, occupancy could drop to 40.3%, and ADRs may adjust to $362.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maalaea.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Maalaea, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Maalaea seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Maalaea?
Yes, Maalaea, Hawaii, United States enforces high STR regulations and 79% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Maalaea to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 79% licensed listings)
What Are the Best Neighborhoods for Airbnb in Maalaea?
With a compact short-term rental market, Maalaea gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maalaea Harbor | A convenient spot with access to beautiful beaches and numerous water sports. It offers easy access to whale watching and snorkeling tours, making it appealing for tourists. | Maalaea Harbor, Maui Ocean Center, Sugar Beach, Molokini Crater, Whale Watching Tours |
| Sugar Beach | A long, sandy beach perfect for sunbathing and water activities. This area attracts visitors looking for a more relaxed beach experience away from the hustle and bustle. | Sugar Beach, North Kihei Coastal Trail, Dari Waffle, Kihei Canoe Club, Perfect Surf Spot |
| Maalaea Condos | Popular for affordable accommodations with ocean views. Ideal for families and groups, it is a great base to explore Maui's attractions. | Maalaea Condos, Beachfront Access, Historic Maalaea Village, Easy Access to Lahaina, Aloha Mixed Plate |
| Kealia Pond National Wildlife Refuge | Offers nature lovers a chance to relax and appreciate the beauty of Maui's wild birds and landscapes. Ideal for eco-friendly tourists. | Kealia Pond, Bird Watching, Maui Wildlife, Scenic Walks, Photography Opportunities |
| Pacific Whale Foundation | Renowned for its whale watching tours and marine education programs. Attracts nature enthusiasts and families. | Whale Watching Tours, Marine Conservation Programs, Educational Exhibits, Gift Shop, Sea Turtle Encounters |
| Maui Ocean Center | An aquarium that showcases marine life specific to Hawaii. Ideal for families and tourists interested in learning about the ocean. | Coral Reef Aquarium, Shark Tank, Turtle Lagoon, Interactive Exhibits, Educational Programs |
| Lahaina | A historic town with rich Hawaiian culture, shops, and restaurants. A major visitor destination with a bustling atmosphere. | Banyan Tree Park, Lahaina Harbor, Historic Sites, Shopping Street, Restaurants and Bars |
| Kihei | Nearby beach town that offers a variety of dining and shopping options along with beautiful beaches. Popular with both tourists and locals. | Kihei Beaches, Local Restaurants, Shopping Areas, Surfing Spots, Sunset Views |
Because Maalaea has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Maalaea?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maalaea
- The Maalaea Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maalaea, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
Maalaea Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maalaea
- The dominant room capacity in Maalaea is 2 bedrooms listings, making up 63.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 94.8% of the active Airbnb listings in Maalaea, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Maalaea.
Maalaea Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maalaea
- The most common guest capacity trend in Maalaea vacation rentals is listings accommodating 4 guests (68.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Maalaea STR market, accounting for 89.5% of listings.
- 10.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maalaea.
- On average, properties in Maalaea are equipped to host 3.8 guests.
What Amenities Do Airbnb Guests Expect in Maalaea?
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Maalaea
- Essential amenities in Maalaea that guests expect include: Kitchen, Refrigerator, TV, Patio or balcony, Air conditioning, Washer, Free parking on premises, Dishes and silverware, Oven, Stove. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maalaea: Kitchen, Refrigerator, TV, Patio or balcony, Air conditioning, Washer, Free parking on premises, Dishes and silverware, Oven, Stove.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maalaea to stay competitive.
Dive Deeper: Advanced Maalaea STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maalaea. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaalaea Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Maalaea
- The typical guest profile for Airbnb in Maalaea consists of primarily domestic travelers (88%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 88.1% of guests.
- Key international markets include United States (88.1%) and Canada (5.1%).
- Top languages spoken are English (61.8%) followed by Hindi (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Maalaea Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maalaea
- The most common availability pattern in Maalaea falls within the 181-270 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maalaea (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Maalaea?
Average Booking Lead Time by Month
Booking Lead Time Insights for Maalaea
- The overall average booking lead time for vacation rentals in Maalaea is 63 days.
- Guests book furthest in advance for stays during February (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (81 days avg.) sees the longest lead times, while Summer (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Maalaea.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Maalaea averages to identify opportunities for dynamic pricing adjustments.
Maalaea Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
3 Nights
8 listings
42.1% of total
30+ Nights
11 listings
57.9% of total
Key Insights
- The most prevalent minimum stay requirement in Maalaea is 30+ Nights, adopted by 57.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (57.9%) caters to monthly stays (30+ nights) in Maalaea, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 57.9% of Maalaea hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 57.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maalaea.
Maalaea Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
10.5% of total
Moderate
14 listings
73.7% of total
Firm
1 listings
5.3% of total
Strict
2 listings
10.5% of total
Cancellation Policy Insights for Maalaea
- The prevailing Airbnb cancellation policy trend in Maalaea is Moderate, used by 73.7% of listings.
- The market strongly favors guest-friendly terms, with 73.7% of listings offering Flexible or Moderate policies. This suggests guests in Maalaea may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 73.7% market standard in Maalaea.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maalaea.
What Do the Top Airbnb Listings in Maalaea Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maalaeabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
*Lauloa 309* Maui Prime Oceanfront Condo, A/C!
Entire Place • 2 bedrooms
*Lauloa 204* Maui Prime Oceanfront Condo, A/C!
Entire Place • 2 bedrooms
*Makani A Kai B8*Maui Steps from the Sand, A/C
Entire Place • 2 bedrooms
*Milowai 410* Prime Oceanfront Maui Condo, A/C!
Entire Place • 1 bedroom
Endless Waves, Spectacular Oceanfront views!
Entire Place • 1 bedroom
Gentle Waves, Incredible Direct Oceanfront Views!
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Maalaea?
Learn from the best! This table showcases top-performing Airbnb hosts in Maalaea based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| I Go Maui Vacation Rentals | 14 | $903,235 | 475 | 4.78/5.0 |
| Gail | 2 | $183,324 | 221 | 4.93/5.0 |
| Barbara | 1 | $52,127 | 84 | 4.85/5.0 |
| Kathy McCartney | 1 | $9,184 | 38 | 4.76/5.0 |
| Cristina Villarin | 1 | $3,227 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maalaea.
How Does Maalaea's Airbnb Market Compare to Nearby Cities?
How does the Maalaea Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kula, Maalaea has 28 percentage points lower occupancy and about $53 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kahuku | 265 | $12,103 | $701.40 | 67% |
| Nīnole | 10 | $11,104 | $1245.39 | 52% |
| Waimea | 397 | $8,716 | $820.03 | 44% |
| Kula | 12 | $8,475 | $368.38 | 76% |
| Puakō | 65 | $8,298 | $899.43 | 45% |
| Makawao | 16 | $8,213 | $490.10 | 62% |
| Honalo | 24 | $7,984 | $414.15 | 59% |
| Hana | 69 | $7,916 | $427.16 | 64% |
| Kapalua | 293 | $7,592 | $748.11 | 42% |
| Paia | 86 | $7,311 | $561.97 | 52% |
Frequently Asked Questions About Airbnb in Maalaea
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Maalaea.
How much do Airbnb hosts make in Maalaea?
Maalaea hosts earn about $60,584 per year on average, with an average nightly rate of $421 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Maalaea, Hawaii, not the ceiling for the best operators. Source: AirROI 2025 data, Maalaea market, November 2024 to October 2025.
What is the average Airbnb occupancy rate in Maalaea?
The average Airbnb occupancy rate in Maalaea is 48.2%. February is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Maalaea?
Listings in Maalaea average $421 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Maalaea?
Maalaea currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Maalaea?
AirROI currently classifies the short-term rental regulation level in Maalaea as High. The dataset also shows about 78.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Maalaea?
RevPAR in Maalaea is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Maalaea?
At 48.2% occupancy, Maalaea can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $60,584, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Maalaea?
The average booking lead time in Maalaea is about 63 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Maalaea?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Maalaea include Maalaea Harbor, Sugar Beach, Maalaea Condos. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Maalaea?
entire_home listings make up 100.0% of the active supply in Maalaea. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Maalaea compare to nearby Airbnb markets?
Among neighboring markets, Kahuku posts $145,236 in average annual revenue with 66.7% occupancy, compared to Maalaea's $60,584 and 48.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Maalaea?
February is the highest-revenue month in Maalaea, while June is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-10-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.