Kapalua, Hawaii Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Kapalua, Hawaii? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $81,766 per year — at a $735 nightly rate, 40.2% occupancy, and a $297 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Kapalua's 308 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 28.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 95% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Kapalua?
In Kapalua, the headline Airbnb metrics are $81,766 in average annual revenue,40.2% occupancy, $735 ADR, and $297 in RevPAR, and guests book about 95 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Kapalua?
Understanding the monthly revenue variations for Airbnb listings in Kapalua is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kapalua is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kapalua across different performance tiers:
- Best-in-class properties (Top 10%) achieve $19,945+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $12,041 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,902 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,515, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kapalua
What Is the Monthly Airbnb Occupancy Rate in Kapalua?
Maximize your bookings by understanding the Kapalua STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kapalua:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kapalua
What Is the Average Airbnb Nightly Rate in Kapalua?
Effective short term rental pricing strategy in Kapalua involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kapalua typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,396+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $808 or more.
- Typical properties (Median) charge around $546 per night.
- Entry-level properties (Bottom 25%) earn around $405 per night.
Average Daily Rate (ADR) Trend by Month in Kapalua
What Is the RevPAR for Airbnb in Kapalua?
RevPAR in Kapalua is currently $297. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $133 RevPAR.
- Typical properties (Median) generate $223 RevPAR.
- Strong performers (Top 25%) earn $350 RevPAR.
- Best-in-class (Top 10%) achieve $574 RevPAR.
Average Monthly RevPAR Trend in Kapalua
RevPAR Insights for Kapalua
- The average RevPAR in Kapalua is $297. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($574) and bottom 25% ($133) is $441, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Kapalua benchmarks. If your RevPAR falls below the median of $223, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $350+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Kapalua?
Kapalua's peak Airbnb season falls in January, February, April, while the softest stretch is March, September, October. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, April)
- Revenue averages $11,997 per month
- Occupancy rates average 49.0%
- Daily rates average $800
Shoulder Season
- Revenue averages $9,769 per month
- Occupancy maintains around 43.9%
- Daily rates hold near $711
Low Season (March, September, October)
- Revenue drops to average $8,106 per month
- Occupancy decreases to average 39.3%
- Daily rates adjust to average $692
Seasonality Insights for Kapalua
- The Airbnb seasonality pattern in Kapalua shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kapalua's highest earning potential, with monthly revenues climbing to $12,826, occupancy reaching 49.7%, and ADRs peaking at $851.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $7,834, occupancy could drop to 33.3%, and ADRs may adjust to $630.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kapalua.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Kapalua, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Kapalua seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Kapalua?
Yes, Kapalua, Hawaii, United States enforces high STR regulations and 95% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Kapalua to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 95% licensed listings)
What Are the Best Neighborhoods for Airbnb in Kapalua?
Location within Kapalua matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kapalua Bay | Beautiful crescent-shaped beach renowned for its turquoise waters and snorkeling opportunities. Ideal for guests looking for a tranquil beach experience and water sports. | Kapalua Bay Beach, Snorkeling spots, The Ritz-Carlton Kapalua, Kapalua Coastal Trail, Golf courses |
| Napili Bay | A scenic beach area known for its golden sands and family-friendly atmosphere. Perfect for families and couples looking for relaxation and ocean activities. | Napili Bay Beach, Napili Park, Mahana Ridge Trail, Local restaurants, Easy beach access |
| Maui Coastal Trail | A beautiful trail that spans along the coast offering stunning views and access to various beaches. Great for outdoor enthusiasts and those looking to explore nature. | Maui Coastal Trail, Beaches along the route, Scenic viewpoints, Wildlife viewing, Picnic areas |
| Molokai Viewpoint | A unique area offering breathtaking views of Molokai island. Attracts photographers and nature lovers. | Molokai Island views, Sunset viewpoints, Picnic spots, Quiet trails, Natural beauty |
| Lahaina Town | Historic town known for its rich history and vibrant nightlife. Ideal for guests wanting to experience local culture and events. | Lahaina Historic District, Banyan Tree Park, Whale Museum, Shopping streets, Restaurants and bars |
| Kaanapali Beach | Famous beach resort area with luxury hotels and stunning sunsets. Attracts tourists looking for a full resort experience. | Kaanapali Beach, Black Rock, Whalers Village, Water sports opportunities, Dining options |
| Iao Valley State Park | A lush valley offering hiking and nature experiences. Great for travelers interested in Hawaii's natural beauty and history. | Iao Needle, Hiking trails, Scenic views, Cultural significance, Nature walks |
| Hana Highway | A scenic drive that offers stunning views of Hawaii's coastline and waterfalls. Perfect for adventurous travelers seeking unique experiences. | Road to Hana, Waterfalls, Black sand beaches, Scenic lookouts, Local roadside attractions |
Because Kapalua has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Kapalua?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kapalua
- The Kapalua Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.7% of the 308 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kapalua, Apartment/Condo properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 36% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 0.3%) offer potential for unique stay experiences.
Kapalua Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kapalua
- The dominant room capacity in Kapalua is 1 bedroom listings, making up 53.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 86.7% of the active Airbnb listings in Kapalua, indicating a high concentration in these sizes.
- With over half the market (53.9%) consisting of studios or 1-bedroom units, Kapalua is particularly well-suited for individuals or couples.
Kapalua Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kapalua
- The most common guest capacity trend in Kapalua vacation rentals is listings accommodating 4 guests (46.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Kapalua STR market, accounting for 76.3% of listings.
- 37.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kapalua.
- On average, properties in Kapalua are equipped to host 4.7 guests.
How Do Listings in Kapalua Compare on Quality?
Listing quality in Kapalua can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Kapalua
- At 43.4 photos per listing on average, Kapalua hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Kapalua averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Kapalua?
Amenity Prevalence
Amenity Insights for Kapalua
- Essential amenities in Kapalua that guests expect include: Pool, TV, Wifi, Kitchen, Refrigerator, Microwave, Dishes and silverware, Oven, Hair dryer, Coffee maker. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kapalua: Pool, TV, Wifi, Kitchen, Refrigerator, Microwave, Dishes and silverware, Oven, Hair dryer, Coffee maker.
- Prioritize adding missing essentials: Pool, TV, Wifi, Kitchen, Refrigerator, Microwave, Dishes and silverware, Oven, Hair dryer, Coffee maker.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kapalua to stay competitive.
Which Airbnb Amenities Boost Revenue in Kapalua?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Kapalua, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hair dryer | 98.4% | $82,953 | $9,855 | 741.7% |
Mini fridgeHigh opportunity | 2.3% | $410,263 | $74,126 | 453.5% |
Essentials | 89.9% | $88,620 | $20,518 | 331.9% |
Children’s books and toysHigh opportunity | 3.2% | $259,804 | $75,792 | 242.8% |
Baby safety gatesHigh opportunity | 1.6% | $232,456 | $79,279 | 193.2% |
Air conditioning | 95.5% | $84,277 | $29,036 | 190.3% |
High chair | 17.2% | $172,532 | $62,901 | 174.3% |
Children’s dinnerware | 14.6% | $177,685 | $65,354 | 171.9% |
Drying rack for clothingHigh opportunity | 3.2% | $202,204 | $77,724 | 160.2% |
Exercise equipmentHigh opportunity | 2.3% | $200,387 | $79,007 | 153.6% |
Revenue Impact Insights for Kapalua
- Hair dryer tops the revenue impact list with a 741.7% uplift — listings with this amenity earn $82,953 vs. $9,855 without it.
- High-opportunity amenities — Mini fridge, Children’s books and toys, Baby safety gates — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hair dryer, Essentials, Air conditioning — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Mini fridge — it has the best combination of high revenue impact and low market saturation in Kapalua.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Kapalua STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kapalua. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKapalua Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Kapalua
- The typical guest profile for Airbnb in Kapalua consists of primarily domestic travelers (92%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.2% of guests.
- Key international markets include United States (92.2%) and Canada (3.2%).
- Top languages spoken are English (67.2%) followed by Spanish (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Kapalua?
Listings in Kapalua average 4.83 out of 5 overall, with about 25.4 reviews per active listing and 29.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Kapalua
- With an overall rating of 4.83, Kapalua listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.93), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 29.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 29.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Kapalua Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kapalua
- The most common availability pattern in Kapalua falls within the 271-366 days range, representing 48.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Kapalua (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Kapalua?
Average Booking Lead Time by Month
Booking Lead Time Insights for Kapalua
- The overall average booking lead time for vacation rentals in Kapalua is 95 days.
- Guests book furthest in advance for stays during February (average 132 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 69 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (122 days avg.) sees the longest lead times, while Summer (73 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (95 days) as a baseline for your pricing and availability strategy in Kapalua.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 132 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 122 days) to capture early planners.
- Monitor your own booking lead times against these Kapalua averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Kapalua?
Guests in Kapalua stay about 6.2 nights on average, generating roughly 5,182 reservations and 16.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Kapalua
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Kapalua
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (7.5 nights) and shorten in May (5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Kapalua Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
10.4% of total
2 Nights
29 listings
9.4% of total
3 Nights
40 listings
13% of total
4-6 Nights
39 listings
12.7% of total
7-29 Nights
4 listings
1.3% of total
30+ Nights
164 listings
53.2% of total
Key Insights
- The most prevalent minimum stay requirement in Kapalua is 30+ Nights, adopted by 53.2% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (19.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (53.2%) caters to monthly stays (30+ nights) in Kapalua, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 53.2% of Kapalua hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 53.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kapalua.
Kapalua Airbnb Cancellation Policy Trends Analysis (2026)
Limited
13 listings
4.2% of total
Super Strict 60 Days
51 listings
16.6% of total
Super Strict 30 Days
7 listings
2.3% of total
Flexible
10 listings
3.2% of total
Moderate
6 listings
1.9% of total
Firm
172 listings
55.8% of total
Strict
49 listings
15.9% of total
Cancellation Policy Insights for Kapalua
- The prevailing Airbnb cancellation policy trend in Kapalua is Firm, used by 55.8% of listings.
- A majority (71.7%) of hosts in Kapalua utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 55.8% market standard in Kapalua.
- Regularly review your cancellation policy against competitors and market demand shifts in Kapalua.
How Much Are Airbnb Cleaning Fees in Kapalua?
Cleaning fees in Kapalua are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Kapalua
- 97.1% of listings charge a cleaning fee, making it standard practice in Kapalua. Guests expect it and factor it into their booking decisions.
- The gap between the average ($654) and median ($435) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Kapalua median of $435. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Kapalua Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kapaluabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
#1 Home in Maui! Brand NEW! Steps to Best Beach
Entire Place • 7 bedrooms
Across from Ocean! Pickleball, Pool Slide, Gym
Entire Place • 6 bedrooms
Just Steps from Maui's Best Beach! Pool and slide
Entire Place • 4 bedrooms
Napili Bay C11 Charming Home with Rental Car | KBM
Entire Place • 3 bedrooms
Kapalua Bay 32B2 | FREE CAR | KBM Resorts
Entire Place • 2 bedrooms
Stunning Gated Home, Private Pool and Spa
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Kapalua?
Learn from the best! This table showcases top-performing Airbnb hosts in Kapalua based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| K B M Resort Rentals | 34 | $4,906,389 | 184 | 4.76/5.0 |
| Maui Paradise Properties | 30 | $2,667,028 | 541 | 4.81/5.0 |
| Andrew | 4 | $2,487,372 | 103 | 4.90/5.0 |
| Ridge Realty Rentals | 27 | $1,961,827 | 1337 | 4.94/5.0 |
| Parrish Maui | 35 | $1,414,921 | 323 | 4.86/5.0 |
| Hawaii Vacation Condos By OUTR | 25 | $1,266,885 | 64 | 4.69/5.0 |
| My Perfect Stays Team | 25 | $1,171,539 | 623 | 4.79/5.0 |
| Quam | 25 | $1,035,056 | 229 | 4.91/5.0 |
| Maui Life Vacations | 4 | $619,768 | 48 | 4.76/5.0 |
| Cimi | 6 | $424,148 | 145 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kapalua.
Who Are the Airbnb Hosts in Kapalua?
Kapalua is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Kapalua
- With 66.6% Superhosts, Kapalua has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 71.4% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 11.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Kapalua averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Kapalua
These are the highest-grossing professional property management operations in Kapalua, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| K B M Resort Rentals | 34 | $4,906,389 | $1,745 | 34.1% | 4.76/5 |
| Maui Paradise Properties | 30 | $2,667,028 | $562 | 53.1% | 4.81/5 |
| Ridge Realty Rentals | 27 | $1,961,827 | $514 | 46.8% | 4.94/5 |
| Parrish Maui | 35 | $1,414,921 | $668 | 26.9% | 4.86/5 |
| My Perfect Stays Team | 25 | $1,171,539 | $428 | 38.5% | 4.79/5 |
| Quam | 25 | $1,035,056 | $627 | 26.3% | 4.91/5 |
| Maui Life Vacations | 4 | $619,768 | $813 | 49.7% | 4.76/5 |
| Cimi | 6 | $424,148 | $731 | 34.7% | 4.81/5 |
| Kevin | 2 | $385,520 | $906 | 64.3% | 4.99/5 |
| Karen | 1 | $259,820 | $1,214 | 59.3% | 4.87/5 |
Management Company Insights for Kapalua
- The leading management company, K B M Resort Rentals, operates 34 listings with $4,906,389 in gross revenue — a useful benchmark for what scale looks like in Kapalua.
- Top managers average 19 properties each, suggesting professional management in Kapalua still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Kapalua's Airbnb Market Compare to Nearby Cities?
How does the Kapalua Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kula, Kapalua has 36 percentage points lower occupancy and about $337 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kahuku | 286 | $11,437 | $689.36 | 63% |
| Kula | 11 | $9,049 | $398.16 | 76% |
| Wailea-Makena | 12 | $8,975 | $867.76 | 46% |
| Waimea | 421 | $8,136 | $831.33 | 42% |
| Puakō | 65 | $7,693 | $939.23 | 43% |
| Makawao | 19 | $7,645 | $443.19 | 66% |
| Hana | 69 | $7,513 | $413.90 | 64% |
| Honalo | 23 | $6,915 | $437.19 | 54% |
| Paia | 87 | $6,626 | $556.77 | 48% |
| Waikoloa Beach Resort | 27 | $6,526 | $560.16 | 47% |
Frequently Asked Questions About Airbnb in Kapalua
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Kapalua.
How much do Airbnb hosts make in Kapalua?
Kapalua hosts earn about $81,766 per year on average, with an average nightly rate of $735 and RevPAR of $297. Those figures describe the typical revenue environment for active listings in Kapalua, Hawaii, not the ceiling for the best operators. Source: AirROI 2026 data, Kapalua market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Kapalua?
The average Airbnb occupancy rate in Kapalua is 40.2%. January is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Kapalua?
Listings in Kapalua average $735 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Kapalua?
Kapalua currently has about 308 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Kapalua?
AirROI currently classifies the short-term rental regulation level in Kapalua as High. The dataset also shows about 94.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Kapalua?
RevPAR in Kapalua is about $297. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Kapalua?
At 40.2% occupancy, Kapalua can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $81,766, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Kapalua?
The average booking lead time in Kapalua is about 95 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Kapalua?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Kapalua include Kapalua Bay, Napili Bay, Maui Coastal Trail. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Kapalua?
entire_home listings make up 99.7% of the active supply in Kapalua. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Kapalua compare to nearby Airbnb markets?
Among neighboring markets, Kahuku posts $137,241 in average annual revenue with 62.6% occupancy, compared to Kapalua's $81,766 and 40.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Kapalua?
The average Airbnb stay length in Kapalua is about 6.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Kapalua?
Airbnb listings in Kapalua average 4.83 out of 5 overall. About 29.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Kapalua?
Hair dryer and Mini fridge are among the strongest revenue-linked amenities in Kapalua. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Kapalua?
Yes. About 97.1% of active Airbnb listings in Kapalua charge a cleaning fee, and the average fee is $654. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Kapalua?
A 66.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.