What Are the Best Places to Invest in Airbnb in Switzerland?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-07-06

The short-term rental market in Switzerland spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Switzerland across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Zurich, Zurich leads by market size with 1,783 active listings and $2,336/month revenue. Across all ranked markets, average occupancy is 36.8% with $2,173/month in average revenue and $300/night ADR. 90 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Switzerland by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Switzerland attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Zurich, Zurich leads with 1,783 active short-term rental listings and $2,336/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Zurich, Zurich	1,783	$2,336	$249	43.4%	Low
2	Geneva, Geneva	1,068	$1,516	$195	41.8%	Low
3	Zermatt, Wallis	861	$5,203	$546	45.0%	Low
4	Nendaz, Wallis	853	$2,480	$458	29.8%	Low
5	Basel, Basel-City	747	$1,356	$229	35.1%	Low
6	Crans-Montana, Wallis	617	$1,838	$311	32.1%	Low
7	Lugano, Ticino	608	$1,909	$238	37.2%	High
8	Lauterbrunnen, Bern	565	$5,807	$500	49.3%	Low
9	Lausanne, Vaud	559	$1,186	$156	42.1%	Low
10	Grindelwald, Bern	540	$5,271	$426	52.0%	Low
11	Anniviers, Wallis	534	$1,723	$286	33.4%	Low
12	Davos, Grisons	512	$2,164	$428	34.4%	High
13	Verbier, Wallis	511	$3,172	$617	31.8%	Low
14	Bern, Bern	448	$1,662	$189	43.1%	Low
15	Leukerbad, Wallis	393	$1,340	$197	34.0%	Low
16	Saas-Fee, Wallis	389	$2,492	$377	35.1%	Low
17	Interlaken, Bern	387	$4,401	$410	46.5%	Low
18	Lucerne, Lucerne	354	$4,003	$321	49.5%	High
19	Scuol, Grisons	341	$1,573	$236	33.6%	Low
20	Ollon, Vaud	297	$1,574	$355	27.2%	Low
21	St. Gallen, St. Gallen	290	$1,007	$148	33.9%	Low
22	Locarno, Ticino	276	$1,771	$223	37.0%	High
23	Arosa, Grisons	269	$2,018	$361	30.9%	Low
24	Engelberg, Obwalden	254	$2,536	$285	37.2%	Low
25	Klosters, Grisons	243	$2,278	$634	29.9%	Low
26	Laax, Grisons	242	$2,117	$328	33.0%	Low
27	Lens, Wallis	234	$1,792	$330	31.2%	Low
28	Sankt Moritz, Grisons	233	$3,157	$438	34.1%	Low
29	Montreux, Vaud	230	$2,182	$335	37.0%	Low
30	Riddes, Wallis	222	$2,603	$401	32.2%	Low
31	Flims, Grisons	219	$2,000	$367	32.7%	Low
32	Ascona, Ticino	215	$1,597	$234	34.4%	High
33	Vaz/Obervaz, Grisons	190	$1,684	$315	27.0%	Low
34	Ayent, Wallis	183	$1,770	$250	34.0%	Low
35	Sion, Wallis	173	$1,503	$277	37.0%	Low
36	Spiez, Bern	171	$3,117	$286	46.0%	Low
37	Champéry, Wallis	170	$1,914	$360	31.1%	Low
38	Gambarogno, Ticino	168	$1,311	$225	35.9%	High
39	Leytron, Wallis	167	$1,476	$268	30.6%	Low
40	Adelboden, Bern	166	$2,355	$266	42.4%	Low
41	Veysonnaz, Wallis	165	$2,668	$670	29.3%	Low
42	Brienz (BE), Bern	161	$3,801	$359	45.5%	Low
43	Saanen, Bern	161	$2,454	$450	34.6%	Low
44	Gryon, Vaud	160	$1,665	$335	28.5%	Low
45	Bellinzona, Ticino	159	$1,583	$195	36.6%	High
46	Leysin, Vaud	158	$1,634	$254	34.8%	Low
47	Riederalp, Wallis	142	$1,373	$264	30.0%	Low
48	Neuchâtel, Neuchâtel	140	$1,269	$166	39.8%	Low
49	Basel, Basel-Stadt	139	$1,067	$196	34.9%	Low
50	Silvaplana, Grisons	139	$1,751	$291	31.2%	Low
51	Grächen, Wallis	138	$1,485	$256	33.1%	Low
52	Vex, Wallis	136	$1,907	$295	31.4%	Low
53	Beatenberg, Bern	130	$3,277	$313	46.7%	Low
54	Minusio, Ticino	130	$1,750	$251	36.5%	High
55	Val-d'Illiez, Wallis	128	$1,468	$316	28.5%	Low
56	Orsières, Wallis	124	$1,735	$277	33.6%	Low
57	Brissago, Ticino	122	$1,568	$244	35.7%	High
58	Thun, Bern	120	$2,335	$222	45.0%	Low
59	Evolène, Wallis	116	$1,904	$264	37.9%	Low
60	Celerina/Schlarigna, Grisons	108	$2,534	$411	32.0%	Low
61	Winterthur, Zurich	108	$1,315	$172	41.1%	Low
62	Ormont-Dessus, Vaud	106	$1,924	$327	33.3%	Low
63	Naters, Wallis	105	$1,212	$219	31.4%	Low
64	Kandersteg, Bern	104	$3,092	$302	43.0%	Low
65	Sigriswil, Bern	101	$4,439	$313	51.3%	Low
66	Surses, Grisons	98	$1,739	$246	35.2%	Low
67	Zweisimmen, Bern	97	$1,907	$263	35.5%	Low
68	Chur, Grisons	97	$1,862	$191	42.3%	Low
69	Bettmeralp, Wallis	97	$1,805	$288	33.2%	Low
70	Saas-Grund, Wallis	97	$1,460	$247	34.3%	Low
71	Troistorrents, Wallis	97	$1,581	$308	29.7%	Low
72	Chalais, Wallis	96	$1,775	$300	32.9%	Low
73	Biel/Bienne, Bern	93	$1,221	$134	41.1%	Low
74	Lenk, Bern	92	$1,723	$251	35.5%	Low
75	Andermatt, Uri	92	$2,792	$422	33.0%	Low
76	Unterseen, Bern	91	$4,035	$322	50.0%	Low
77	Tujetsch, Grisons	91	$1,307	$236	30.8%	Low
78	Flums, St. Gallen	91	$1,587	$265	30.9%	Low
79	Wilderswil, Bern	86	$3,590	$323	44.8%	Low
80	Glarus Süd, Glarus	85	$1,221	$225	30.8%	Low
81	Sierre, Wallis	85	$807	$159	28.4%	Low
82	Wildhaus-Alt St. Johann, St. Gallen	82	$1,580	$270	31.2%	Low
83	Vionnaz, Wallis	82	$719	$160	29.3%	Low
84	Ringgenberg (BE), Bern	81	$2,872	$358	41.8%	Low
85	Goms, Wallis	81	$1,663	$242	36.5%	Low
86	Opfikon, Zurich	81	$2,063	$187	48.5%	Low
87	Täsch, Wallis	80	$3,426	$264	49.8%	Low
88	Verzasca, Ticino	78	$1,866	$227	39.2%	High
89	Val de Bagnes, Valais	77	$3,562	$639	39.5%	Low
90	Fiesch, Wallis	76	$1,669	$284	29.6%	Low
91	Kreuzlingen, Thurgau	75	$1,507	$177	39.1%	Low
92	Le Grand-Saconnex, Geneva	74	$994	$182	38.9%	Low
93	Matten bei Interlaken, Bern	73	$5,126	$371	53.2%	Low
94	Churwalden, Grisons	73	$2,660	$364	35.7%	Low
95	Amden, St. Gallen	73	$1,636	$276	30.2%	Low
96	Disentis/Mustér, Grisons	72	$1,495	$252	30.0%	Low
97	Château-d'Oex, Vaud	72	$2,226	$355	37.5%	Low
98	Zug, Zug	72	$1,512	$249	36.4%	Low
99	Frutigen, Bern	70	$2,638	$226	53.1%	Low
100	Meiringen, Bern	70	$3,255	$332	47.2%	Low

Most Profitable Airbnb Markets in Switzerland by Revenue

The most profitable Airbnb cities in Switzerland are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Lauterbrunnen, Bern leads with $5,807/month at $500 ADR and 49.3% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Lauterbrunnen, Bern	$5,807	565	$500	49.3%	Low
2	Grindelwald, Bern	$5,271	540	$426	52.0%	Low
3	Zermatt, Wallis	$5,203	861	$546	45.0%	Low
4	Matten bei Interlaken, Bern	$5,126	73	$371	53.2%	Low
5	Sigriswil, Bern	$4,439	101	$313	51.3%	Low
6	Interlaken, Bern	$4,401	387	$410	46.5%	Low
7	Unterseen, Bern	$4,035	91	$322	50.0%	Low
8	Lucerne, Lucerne	$4,003	354	$321	49.5%	High
9	Brienz (BE), Bern	$3,801	161	$359	45.5%	Low
10	Wilderswil, Bern	$3,590	86	$323	44.8%	Low
11	Val de Bagnes, Valais	$3,562	77	$639	39.5%	Low
12	Täsch, Wallis	$3,426	80	$264	49.8%	Low
13	Beatenberg, Bern	$3,277	130	$313	46.7%	Low
14	Meiringen, Bern	$3,255	70	$332	47.2%	Low
15	Verbier, Wallis	$3,172	511	$617	31.8%	Low
16	Sankt Moritz, Grisons	$3,157	233	$438	34.1%	Low
17	Spiez, Bern	$3,117	171	$286	46.0%	Low
18	Kandersteg, Bern	$3,092	104	$302	43.0%	Low
19	Ringgenberg (BE), Bern	$2,872	81	$358	41.8%	Low
20	Andermatt, Uri	$2,792	92	$422	33.0%	Low
21	Veysonnaz, Wallis	$2,668	165	$670	29.3%	Low
22	Churwalden, Grisons	$2,660	73	$364	35.7%	Low
23	Frutigen, Bern	$2,638	70	$226	53.1%	Low
24	Riddes, Wallis	$2,603	222	$401	32.2%	Low
25	Engelberg, Obwalden	$2,536	254	$285	37.2%	Low
26	Celerina/Schlarigna, Grisons	$2,534	108	$411	32.0%	Low
27	Saas-Fee, Wallis	$2,492	389	$377	35.1%	Low
28	Nendaz, Wallis	$2,480	853	$458	29.8%	Low
29	Saanen, Bern	$2,454	161	$450	34.6%	Low
30	Adelboden, Bern	$2,355	166	$266	42.4%	Low
31	Zurich, Zurich	$2,336	1,783	$249	43.4%	Low
32	Thun, Bern	$2,335	120	$222	45.0%	Low
33	Klosters, Grisons	$2,278	243	$634	29.9%	Low
34	Château-d'Oex, Vaud	$2,226	72	$355	37.5%	Low
35	Montreux, Vaud	$2,182	230	$335	37.0%	Low
36	Davos, Grisons	$2,164	512	$428	34.4%	High
37	Laax, Grisons	$2,117	242	$328	33.0%	Low
38	Opfikon, Zurich	$2,063	81	$187	48.5%	Low
39	Arosa, Grisons	$2,018	269	$361	30.9%	Low
40	Flims, Grisons	$2,000	219	$367	32.7%	Low
41	Ormont-Dessus, Vaud	$1,924	106	$327	33.3%	Low
42	Champéry, Wallis	$1,914	170	$360	31.1%	Low
43	Lugano, Ticino	$1,909	608	$238	37.2%	High
44	Vex, Wallis	$1,907	136	$295	31.4%	Low
45	Zweisimmen, Bern	$1,907	97	$263	35.5%	Low
46	Evolène, Wallis	$1,904	116	$264	37.9%	Low
47	Verzasca, Ticino	$1,866	78	$227	39.2%	High
48	Chur, Grisons	$1,862	97	$191	42.3%	Low
49	Crans-Montana, Wallis	$1,838	617	$311	32.1%	Low
50	Bettmeralp, Wallis	$1,805	97	$288	33.2%	Low
51	Lens, Wallis	$1,792	234	$330	31.2%	Low
52	Chalais, Wallis	$1,775	96	$300	32.9%	Low
53	Locarno, Ticino	$1,771	276	$223	37.0%	High
54	Ayent, Wallis	$1,770	183	$250	34.0%	Low
55	Silvaplana, Grisons	$1,751	139	$291	31.2%	Low
56	Minusio, Ticino	$1,750	130	$251	36.5%	High
57	Surses, Grisons	$1,739	98	$246	35.2%	Low
58	Orsières, Wallis	$1,735	124	$277	33.6%	Low
59	Anniviers, Wallis	$1,723	534	$286	33.4%	Low
60	Lenk, Bern	$1,723	92	$251	35.5%	Low
61	Vaz/Obervaz, Grisons	$1,684	190	$315	27.0%	Low
62	Fiesch, Wallis	$1,669	76	$284	29.6%	Low
63	Gryon, Vaud	$1,665	160	$335	28.5%	Low
64	Goms, Wallis	$1,663	81	$242	36.5%	Low
65	Bern, Bern	$1,662	448	$189	43.1%	Low
66	Amden, St. Gallen	$1,636	73	$276	30.2%	Low
67	Leysin, Vaud	$1,634	158	$254	34.8%	Low
68	Ascona, Ticino	$1,597	215	$234	34.4%	High
69	Flums, St. Gallen	$1,587	91	$265	30.9%	Low
70	Bellinzona, Ticino	$1,583	159	$195	36.6%	High
71	Troistorrents, Wallis	$1,581	97	$308	29.7%	Low
72	Wildhaus-Alt St. Johann, St. Gallen	$1,580	82	$270	31.2%	Low
73	Ollon, Vaud	$1,574	297	$355	27.2%	Low
74	Scuol, Grisons	$1,573	341	$236	33.6%	Low
75	Brissago, Ticino	$1,568	122	$244	35.7%	High
76	Geneva, Geneva	$1,516	1,068	$195	41.8%	Low
77	Zug, Zug	$1,512	72	$249	36.4%	Low
78	Kreuzlingen, Thurgau	$1,507	75	$177	39.1%	Low
79	Sion, Wallis	$1,503	173	$277	37.0%	Low
80	Disentis/Mustér, Grisons	$1,495	72	$252	30.0%	Low
81	Grächen, Wallis	$1,485	138	$256	33.1%	Low
82	Leytron, Wallis	$1,476	167	$268	30.6%	Low
83	Val-d'Illiez, Wallis	$1,468	128	$316	28.5%	Low
84	Saas-Grund, Wallis	$1,460	97	$247	34.3%	Low
85	Riederalp, Wallis	$1,373	142	$264	30.0%	Low
86	Basel, Basel-City	$1,356	747	$229	35.1%	Low
87	Leukerbad, Wallis	$1,340	393	$197	34.0%	Low
88	Winterthur, Zurich	$1,315	108	$172	41.1%	Low
89	Gambarogno, Ticino	$1,311	168	$225	35.9%	High
90	Tujetsch, Grisons	$1,307	91	$236	30.8%	Low
91	Neuchâtel, Neuchâtel	$1,269	140	$166	39.8%	Low
92	Biel/Bienne, Bern	$1,221	93	$134	41.1%	Low
93	Glarus Süd, Glarus	$1,221	85	$225	30.8%	Low
94	Naters, Wallis	$1,212	105	$219	31.4%	Low
95	Lausanne, Vaud	$1,186	559	$156	42.1%	Low
96	Basel, Basel-Stadt	$1,067	139	$196	34.9%	Low
97	St. Gallen, St. Gallen	$1,007	290	$148	33.9%	Low
98	Le Grand-Saconnex, Geneva	$994	74	$182	38.9%	Low
99	Sierre, Wallis	$807	85	$159	28.4%	Low
100	Vionnaz, Wallis	$719	82	$160	29.3%	Low

Most Expensive Airbnb Markets in Switzerland by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Veysonnaz, Wallis commands the highest Airbnb nightly rate in Switzerland at $670/night, generating $2,668/month at 29.3% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Veysonnaz, Wallis	$670	165	$2,668	29.3%	Low
2	Val de Bagnes, Valais	$639	77	$3,562	39.5%	Low
3	Klosters, Grisons	$634	243	$2,278	29.9%	Low
4	Verbier, Wallis	$617	511	$3,172	31.8%	Low
5	Zermatt, Wallis	$546	861	$5,203	45.0%	Low
6	Lauterbrunnen, Bern	$500	565	$5,807	49.3%	Low
7	Nendaz, Wallis	$458	853	$2,480	29.8%	Low
8	Saanen, Bern	$450	161	$2,454	34.6%	Low
9	Sankt Moritz, Grisons	$438	233	$3,157	34.1%	Low
10	Davos, Grisons	$428	512	$2,164	34.4%	High
11	Grindelwald, Bern	$426	540	$5,271	52.0%	Low
12	Andermatt, Uri	$422	92	$2,792	33.0%	Low
13	Celerina/Schlarigna, Grisons	$411	108	$2,534	32.0%	Low
14	Interlaken, Bern	$410	387	$4,401	46.5%	Low
15	Riddes, Wallis	$401	222	$2,603	32.2%	Low
16	Saas-Fee, Wallis	$377	389	$2,492	35.1%	Low
17	Matten bei Interlaken, Bern	$371	73	$5,126	53.2%	Low
18	Flims, Grisons	$367	219	$2,000	32.7%	Low
19	Churwalden, Grisons	$364	73	$2,660	35.7%	Low
20	Arosa, Grisons	$361	269	$2,018	30.9%	Low
21	Champéry, Wallis	$360	170	$1,914	31.1%	Low
22	Brienz (BE), Bern	$359	161	$3,801	45.5%	Low
23	Ringgenberg (BE), Bern	$358	81	$2,872	41.8%	Low
24	Ollon, Vaud	$355	297	$1,574	27.2%	Low
25	Château-d'Oex, Vaud	$355	72	$2,226	37.5%	Low
26	Montreux, Vaud	$335	230	$2,182	37.0%	Low
27	Gryon, Vaud	$335	160	$1,665	28.5%	Low
28	Meiringen, Bern	$332	70	$3,255	47.2%	Low
29	Lens, Wallis	$330	234	$1,792	31.2%	Low
30	Laax, Grisons	$328	242	$2,117	33.0%	Low
31	Ormont-Dessus, Vaud	$327	106	$1,924	33.3%	Low
32	Wilderswil, Bern	$323	86	$3,590	44.8%	Low
33	Unterseen, Bern	$322	91	$4,035	50.0%	Low
34	Lucerne, Lucerne	$321	354	$4,003	49.5%	High
35	Val-d'Illiez, Wallis	$316	128	$1,468	28.5%	Low
36	Vaz/Obervaz, Grisons	$315	190	$1,684	27.0%	Low
37	Sigriswil, Bern	$313	101	$4,439	51.3%	Low
38	Beatenberg, Bern	$313	130	$3,277	46.7%	Low
39	Crans-Montana, Wallis	$311	617	$1,838	32.1%	Low
40	Troistorrents, Wallis	$308	97	$1,581	29.7%	Low
41	Kandersteg, Bern	$302	104	$3,092	43.0%	Low
42	Chalais, Wallis	$300	96	$1,775	32.9%	Low
43	Vex, Wallis	$295	136	$1,907	31.4%	Low
44	Silvaplana, Grisons	$291	139	$1,751	31.2%	Low
45	Bettmeralp, Wallis	$288	97	$1,805	33.2%	Low
46	Anniviers, Wallis	$286	534	$1,723	33.4%	Low
47	Spiez, Bern	$286	171	$3,117	46.0%	Low
48	Engelberg, Obwalden	$285	254	$2,536	37.2%	Low
49	Fiesch, Wallis	$284	76	$1,669	29.6%	Low
50	Orsières, Wallis	$277	124	$1,735	33.6%	Low
51	Sion, Wallis	$277	173	$1,503	37.0%	Low
52	Amden, St. Gallen	$276	73	$1,636	30.2%	Low
53	Wildhaus-Alt St. Johann, St. Gallen	$270	82	$1,580	31.2%	Low
54	Leytron, Wallis	$268	167	$1,476	30.6%	Low
55	Adelboden, Bern	$266	166	$2,355	42.4%	Low
56	Flums, St. Gallen	$265	91	$1,587	30.9%	Low
57	Evolène, Wallis	$264	116	$1,904	37.9%	Low
58	Riederalp, Wallis	$264	142	$1,373	30.0%	Low
59	Täsch, Wallis	$264	80	$3,426	49.8%	Low
60	Zweisimmen, Bern	$263	97	$1,907	35.5%	Low
61	Grächen, Wallis	$256	138	$1,485	33.1%	Low
62	Leysin, Vaud	$254	158	$1,634	34.8%	Low
63	Disentis/Mustér, Grisons	$252	72	$1,495	30.0%	Low
64	Minusio, Ticino	$251	130	$1,750	36.5%	High
65	Lenk, Bern	$251	92	$1,723	35.5%	Low
66	Ayent, Wallis	$250	183	$1,770	34.0%	Low
67	Zug, Zug	$249	72	$1,512	36.4%	Low
68	Zurich, Zurich	$249	1,783	$2,336	43.4%	Low
69	Saas-Grund, Wallis	$247	97	$1,460	34.3%	Low
70	Surses, Grisons	$246	98	$1,739	35.2%	Low
71	Brissago, Ticino	$244	122	$1,568	35.7%	High
72	Goms, Wallis	$242	81	$1,663	36.5%	Low
73	Lugano, Ticino	$238	608	$1,909	37.2%	High
74	Scuol, Grisons	$236	341	$1,573	33.6%	Low
75	Tujetsch, Grisons	$236	91	$1,307	30.8%	Low
76	Ascona, Ticino	$234	215	$1,597	34.4%	High
77	Basel, Basel-City	$229	747	$1,356	35.1%	Low
78	Verzasca, Ticino	$227	78	$1,866	39.2%	High
79	Frutigen, Bern	$226	70	$2,638	53.1%	Low
80	Glarus Süd, Glarus	$225	85	$1,221	30.8%	Low
81	Gambarogno, Ticino	$225	168	$1,311	35.9%	High
82	Locarno, Ticino	$223	276	$1,771	37.0%	High
83	Thun, Bern	$222	120	$2,335	45.0%	Low
84	Naters, Wallis	$219	105	$1,212	31.4%	Low
85	Leukerbad, Wallis	$197	393	$1,340	34.0%	Low
86	Basel, Basel-Stadt	$196	139	$1,067	34.9%	Low
87	Geneva, Geneva	$195	1,068	$1,516	41.8%	Low
88	Bellinzona, Ticino	$195	159	$1,583	36.6%	High
89	Chur, Grisons	$191	97	$1,862	42.3%	Low
90	Bern, Bern	$189	448	$1,662	43.1%	Low
91	Opfikon, Zurich	$187	81	$2,063	48.5%	Low
92	Le Grand-Saconnex, Geneva	$182	74	$994	38.9%	Low
93	Kreuzlingen, Thurgau	$177	75	$1,507	39.1%	Low
94	Winterthur, Zurich	$172	108	$1,315	41.1%	Low
95	Neuchâtel, Neuchâtel	$166	140	$1,269	39.8%	Low
96	Vionnaz, Wallis	$160	82	$719	29.3%	Low
97	Sierre, Wallis	$159	85	$807	28.4%	Low
98	Lausanne, Vaud	$156	559	$1,186	42.1%	Low
99	St. Gallen, St. Gallen	$148	290	$1,007	33.9%	Low
100	Biel/Bienne, Bern	$134	93	$1,221	41.1%	Low

Highest Occupancy Airbnb Markets in Switzerland

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Grindelwald, Bern leads Switzerland with 52.0% occupancy, $5,271/month revenue, and 540 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Grindelwald, Bern	52.0%	540	$5,271	$426	Low
2	Lucerne, Lucerne	49.5%	354	$4,003	$321	High
3	Lauterbrunnen, Bern	49.3%	565	$5,807	$500	Low
4	Interlaken, Bern	46.5%	387	$4,401	$410	Low
5	Zermatt, Wallis	45.0%	861	$5,203	$546	Low
6	Zurich, Zurich	43.4%	1,783	$2,336	$249	Low
7	Bern, Bern	43.1%	448	$1,662	$189	Low
8	Lausanne, Vaud	42.1%	559	$1,186	$156	Low
9	Geneva, Geneva	41.8%	1,068	$1,516	$195	Low
10	Lugano, Ticino	37.2%	608	$1,909	$238	High
11	Basel, Basel-City	35.1%	747	$1,356	$229	Low
12	Saas-Fee, Wallis	35.1%	389	$2,492	$377	Low
13	Davos, Grisons	34.4%	512	$2,164	$428	High
14	Leukerbad, Wallis	34.0%	393	$1,340	$197	Low
15	Scuol, Grisons	33.6%	341	$1,573	$236	Low
16	Anniviers, Wallis	33.4%	534	$1,723	$286	Low
17	Crans-Montana, Wallis	32.1%	617	$1,838	$311	Low
18	Verbier, Wallis	31.8%	511	$3,172	$617	Low
19	Nendaz, Wallis	29.8%	853	$2,480	$458	Low

How to Choose an Airbnb Investment Market in Switzerland

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Switzerland tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Switzerland

Understanding the regulatory environment is critical for any Airbnb investment in Switzerland. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 90 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 10 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Switzerland

This page ranks Airbnb markets in Switzerland across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Switzerland.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Switzerland.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Switzerland and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Switzerland, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Switzerland

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Switzerland.

What are the best places to invest in Airbnb in Switzerland?

Zurich, Zurich leads this ranking for Switzerland with 1,783 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Switzerland?

Lauterbrunnen, Bern posts the highest average monthly revenue in this ranking at $5,807. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Switzerland?

Matten bei Interlaken, Bern has the highest occupancy rate in this comparison at 53.2%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Switzerland?

Veysonnaz, Wallis commands the highest average daily rate at $670 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in Switzerland have the lowest regulation?

Zurich (Zurich), Geneva (Geneva), Zermatt (Wallis) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Switzerland in 2026?

The markets ranked here average 36.8% occupancy, and the top performer posts $5,807 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Switzerland for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Switzerland?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Switzerland?

First-time investors in Switzerland should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Switzerland?

Across the markets ranked here, the average occupancy rate in Switzerland is 36.8%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Switzerland?

Regulation is one of the most overlooked risks in short-term rental investing. In Switzerland, 90 of 100 ranked markets have low regulation, 0 have medium, and 10 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Switzerland?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Switzerland ranking has about 139 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Switzerland?

Seasonal markets in Switzerland experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-07-06. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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