Zermatt, Wallis Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Zermatt, Wallis? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $61,623 per year — at a $524 nightly rate, 45.2% occupancy, and a $215 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Zermatt's 785 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 16.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Zermatt?
In Zermatt, the headline Airbnb metrics are $61,623 in average annual revenue,45.2% occupancy, $524 ADR, and $215 in RevPAR, and guests book about 94 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Zermatt?
Understanding the monthly revenue variations for Airbnb listings in Zermatt is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zermatt is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zermatt across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,717+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,519 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,133 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,907, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zermatt
What Is the Monthly Airbnb Occupancy Rate in Zermatt?
Maximize your bookings by understanding the Zermatt STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zermatt:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zermatt
What Is the Average Airbnb Nightly Rate in Zermatt?
Effective short term rental pricing strategy in Zermatt involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zermatt typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,006+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $603 or more.
- Typical properties (Median) charge around $380 per night.
- Entry-level properties (Bottom 25%) earn around $247 per night.
Average Daily Rate (ADR) Trend by Month in Zermatt
What Is the RevPAR for Airbnb in Zermatt?
RevPAR in Zermatt is currently $215. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $112 RevPAR.
- Typical properties (Median) generate $165 RevPAR.
- Strong performers (Top 25%) earn $271 RevPAR.
- Best-in-class (Top 10%) achieve $417 RevPAR.
Average Monthly RevPAR Trend in Zermatt
RevPAR Insights for Zermatt
- The average RevPAR in Zermatt is $215. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($417) and bottom 25% ($112) is $305, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Oct, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Zermatt benchmarks. If your RevPAR falls below the median of $165, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $271+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Zermatt?
Zermatt's peak Airbnb season falls in February, January, December, while the softest stretch is September, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, January, December)
- Revenue averages $10,060 per month
- Occupancy rates average 57.0%
- Daily rates average $644
Shoulder Season
- Revenue averages $6,216 per month
- Occupancy maintains around 48.2%
- Daily rates hold near $502
Low Season (September, October, November)
- Revenue drops to average $4,312 per month
- Occupancy decreases to average 39.3%
- Daily rates adjust to average $457
Seasonality Insights for Zermatt
- Airbnb seasonality in Zermatt is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Zermatt's highest earning potential, with monthly revenues climbing to $11,129, occupancy reaching 62.0%, and ADRs peaking at $679.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $4,147, occupancy could drop to 35.2%, and ADRs may adjust to $443.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zermatt.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Zermatt, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Zermatt?
Zermatt, Wallis, Switzerland currently shows a low regulation profile despite having 785 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Zermatt to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Zermatt?
Location within Zermatt matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zermatt Village | Picturesque mountain village at the foot of the Matterhorn, perfect for tourists seeking skiing and hiking adventures. Offers a unique Swiss charm with convenient access to shops and restaurants. | Matterhorn Glacier Paradise, Gornergrat Railway, Zermatt Museum, Luftseilbahn Zermatt-Matterhorn, 5-Seenweg Trail |
| Schwarzsee | Stunning location with breathtaking views of the Matterhorn, popular for hiking and outdoor activities. Attracts nature lovers and those looking for a peaceful retreat. | Schwarzsee Lake, Hiking trails, Restaurants with panoramic views, Mountain biking paths, Picnic areas |
| Gornergrat | Known for its stunning panoramic views of the Alps, including the Matterhorn. A must-visit for tourists and a great spot for winter activities. | Gornergrat Railway, Viewing platforms, Alpine hiking trails, Restaurants at Gornergrat, Winter sports facilities |
| Furi | A key access point for skiing and hiking, offering spectacular views and outdoor activities. Great for tourists who enjoy adventure. | Furi Cable Car, Ski slopes, Hiking trails, Restaurants with mountain views, Nature spots |
| Riffelberg | A stunning mountain location popular with hikers and skiers. Provides a peaceful atmosphere and breathtaking scenery. | Riffelberg Railway, Hiking paths, Skiing opportunities, Alpine restaurants, Scenic viewpoints |
| Sunnegga | Known for its sunny slopes and family-friendly hiking areas. A favorite among families and those seeking relaxation. | Sunnegga funicular, Family hiking trails, Playgrounds, Picnic spots, Restaurants with views |
| Matterhorn Glacier Paradise | The highest cable car station in Europe, attracting visitors year-round for its amazing views and snow activities. | Glacier viewing, Skiing and snowboarding, Ice palace, Restaurant with panoramic terrace, Hiking trails in summer |
| Zermatt Hiking Trails | A network of scenic trails attracting outdoor enthusiasts from all over the world, perfect for exploring the Swiss Alps. | 5-Seenweg, Matterhorn Trail, Gornergrat hike, Alpine meadows, Nature photography spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Zermatt offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Zermatt?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zermatt
- The Zermatt Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 785 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zermatt, Apartment/Condo properties are the most common (88.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 3.9%) offer potential for unique stay experiences.
Zermatt Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zermatt
- The dominant room capacity in Zermatt is 1 bedroom listings, making up 32% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.9% of the active Airbnb listings in Zermatt, indicating a high concentration in these sizes.
- A significant 26.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zermatt.
Zermatt Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zermatt
- The most common guest capacity trend in Zermatt vacation rentals is listings accommodating 4 guests (28.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Zermatt STR market, accounting for 53.7% of listings.
- 28.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zermatt.
- On average, properties in Zermatt are equipped to host 4.1 guests.
How Do Listings in Zermatt Compare on Quality?
Listing quality in Zermatt can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Zermatt
- At 22.2 photos per listing on average, Zermatt hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 38.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Zermatt averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Zermatt?
Amenity Prevalence
Amenity Insights for Zermatt
- Essential amenities in Zermatt that guests expect include: Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zermatt: Wifi, Heating, Kitchen.
- Prioritize adding missing essentials: Wifi, Heating, Kitchen.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zermatt to stay competitive.
Which Airbnb Amenities Boost Revenue in Zermatt?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Zermatt, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 97.6% | $62,759 | $15,832 | 296.4% |
Kitchen | 95.2% | $63,390 | $26,890 | 135.7% |
Piano | 1.0% | $114,847 | $61,075 | 88.0% |
Rice maker | 2.0% | $110,424 | $60,608 | 82.2% |
Pets allowed | 63.4% | $72,991 | $41,898 | 74.2% |
Bread maker | 0.6% | $104,258 | $61,350 | 69.9% |
Barbecue utensils | 5.1% | $100,630 | $59,529 | 69.0% |
Sound system | 13.0% | $95,302 | $56,594 | 68.4% |
Children's playroom | 0.8% | $99,711 | $61,330 | 62.6% |
Cooking basics | 89.0% | $64,228 | $40,457 | 58.8% |
Revenue Impact Insights for Zermatt
- Heating tops the revenue impact list with a 296.4% uplift — listings with this amenity earn $62,759 vs. $15,832 without it.
- Heating, Kitchen, Cooking basics — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Zermatt STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zermatt. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZermatt Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Zermatt
- The typical guest profile for Airbnb in Zermatt consists of predominantly international visitors (92%), with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 8.1% of guests.
- Key international markets include United States (46%) and Switzerland (8.1%).
- Top languages spoken are English (52.5%) followed by Spanish (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Switzerland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Zermatt?
Listings in Zermatt average 4.83 out of 5 overall, with about 80.6 reviews per active listing and 41.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Zermatt
- With an overall rating of 4.83, Zermatt listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Cleanliness (4.88), while Value (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 41.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Zermatt Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zermatt
- The most common availability pattern in Zermatt falls within the 271-366 days range, representing 38.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Zermatt (30.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Zermatt?
Average Booking Lead Time by Month
Booking Lead Time Insights for Zermatt
- The overall average booking lead time for vacation rentals in Zermatt is 94 days.
- Guests book furthest in advance for stays during February (average 137 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 53 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (120 days avg.) sees the longest lead times, while Fall (68 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (94 days) as a baseline for your pricing and availability strategy in Zermatt.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 137 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 120 days) to capture early planners.
- Monitor your own booking lead times against these Zermatt averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Zermatt?
Guests in Zermatt stay about 4.5 nights on average, generating roughly 24,838 reservations and 31.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Zermatt
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Zermatt
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 31.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (5.7 nights) and shorten in Jun (3.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Zermatt Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
6% of total
2 Nights
37 listings
4.7% of total
3 Nights
20 listings
2.5% of total
4-6 Nights
129 listings
16.4% of total
7-29 Nights
8 listings
1% of total
30+ Nights
544 listings
69.3% of total
Key Insights
- The most prevalent minimum stay requirement in Zermatt is 30+ Nights, adopted by 69.3% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (10.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (69.3%) caters to monthly stays (30+ nights) in Zermatt, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 69.3% of Zermatt hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 69.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zermatt.
Zermatt Airbnb Cancellation Policy Trends Analysis (2026)
Limited
7 listings
0.9% of total
Super Strict 30 Days
86 listings
11% of total
Super Strict 60 Days
29 listings
3.7% of total
Flexible
15 listings
1.9% of total
Moderate
93 listings
11.8% of total
Firm
424 listings
54% of total
Strict
131 listings
16.7% of total
Cancellation Policy Insights for Zermatt
- The prevailing Airbnb cancellation policy trend in Zermatt is Firm, used by 54% of listings.
- A majority (70.7%) of hosts in Zermatt utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 54% market standard in Zermatt.
- Regularly review your cancellation policy against competitors and market demand shifts in Zermatt.
How Much Are Airbnb Cleaning Fees in Zermatt?
Cleaning fees in Zermatt are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Zermatt
- 72.0% of listings charge a cleaning fee, making it standard practice in Zermatt. Guests expect it and factor it into their booking decisions.
- The gap between the average ($275) and median ($231) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Zermatt median of $231. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Zermatt Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zermattbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Zermatt Lodge by MX Zermatt
Entire Place • 5 bedrooms
Chalet A la Casa in Zermatt
Entire Place • 4 bedrooms
Prime site, much space & comfort by ZermattStays
Entire Place • 5 bedrooms
Akelei Penthouse by HomeFlow Zermatt
Entire Place • 5 bedrooms
Central cozy Penthouse roof terrace
Entire Place • 4 bedrooms
Chalet Talisman in Zermatt
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Zermatt?
Learn from the best! This table showcases top-performing Airbnb hosts in Zermatt based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gustavo - Interhome | 108 | $4,900,393 | 2130 | 4.56/5.0 |
| Zermatt Holidays | 39 | $2,897,854 | 780 | 4.90/5.0 |
| Bronagh | 27 | $2,465,781 | 622 | 4.88/5.0 |
| Zermatt Premium Apartments | 30 | $1,962,367 | 592 | 4.73/5.0 |
| John | 22 | $1,879,887 | 12608 | 4.78/5.0 |
| Oliver | 26 | $1,859,559 | 607 | 4.89/5.0 |
| Alessandro | 13 | $1,798,767 | 471 | 4.85/5.0 |
| Sabi & Esther | 16 | $1,062,886 | 4049 | 4.85/5.0 |
| Asher | 12 | $693,167 | 155 | 4.94/5.0 |
| Grégoire | 4 | $650,391 | 1835 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zermatt.
Who Are the Airbnb Hosts in Zermatt?
Zermatt is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Zermatt
- With 60.9% Superhosts, Zermatt has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 24.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Zermatt averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Zermatt
These are the highest-grossing professional property management operations in Zermatt, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Gustavo - Interhome | 108 | $4,900,393 | $397 | 40.3% | 4.56/5 |
| Zermatt Holidays | 39 | $2,897,854 | $548 | 42.7% | 4.90/5 |
| Zermatt Premium Apartments | 30 | $1,962,367 | $607 | 30.8% | 4.73/5 |
| Alessandro | 13 | $1,798,767 | $761 | 51.3% | 4.85/5 |
| Beat | 6 | $546,287 | $510 | 52.3% | 4.90/5 |
| Luxury Residence | 9 | $520,991 | $1,372 | 18.6% | 5.00/5 |
| Alessandra | 5 | $403,354 | $554 | 38.4% | 4.99/5 |
| Cedric | 6 | $346,150 | $279 | 72.6% | 4.71/5 |
| Elmedina | 5 | $326,041 | $563 | 33.2% | 4.95/5 |
| Benedikt | 5 | $249,248 | $362 | 47.8% | 4.91/5 |
Management Company Insights for Zermatt
- The leading management company, Gustavo - Interhome, operates 108 listings with $4,900,393 in gross revenue — a useful benchmark for what scale looks like in Zermatt.
- Top managers average 23 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Zermatt's Airbnb Market Compare to Nearby Cities?
How does the Zermatt Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Brienzwiler, Zermatt has 15 percentage points lower occupancy and about $57 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brienzwiler | 11 | $7,716 | $466.57 | 60% |
| Niederried bei Interlaken | 18 | $6,704 | $589.09 | 44% |
| Wengen | 11 | $6,403 | $617.20 | 45% |
| Lauterbrunnen | 538 | $6,264 | $492.54 | 52% |
| Matten bei Interlaken | 64 | $5,682 | $344.21 | 59% |
| Grindelwald | 507 | $5,642 | $411.13 | 56% |
| Ranco | 12 | $5,410 | $544.46 | 39% |
| Les Clefs | 31 | $5,330 | $333.67 | 47% |
| Oberhofen am Thunersee | 25 | $5,181 | $344.37 | 53% |
| Bassersdorf | 17 | $5,088 | $424.08 | 44% |
Frequently Asked Questions About Airbnb in Zermatt
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Zermatt.
How much do Airbnb hosts make in Zermatt?
Zermatt hosts earn about $61,623 per year on average, with an average nightly rate of $524 and RevPAR of $215. Those figures describe the typical revenue environment for active listings in Zermatt, Wallis, not the ceiling for the best operators. Source: AirROI 2026 data, Zermatt market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Zermatt?
The average Airbnb occupancy rate in Zermatt is 45.2%. February is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Zermatt?
Listings in Zermatt average $524 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Zermatt?
Zermatt currently has about 785 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Zermatt?
AirROI currently classifies the short-term rental regulation level in Zermatt as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Zermatt?
RevPAR in Zermatt is about $215. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Zermatt?
At 45.2% occupancy, Zermatt can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $61,623, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Zermatt?
The average booking lead time in Zermatt is about 94 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Zermatt?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Zermatt include Zermatt Village, Schwarzsee, Gornergrat. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Zermatt?
entire_home listings make up 94.4% of the active supply in Zermatt. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Zermatt compare to nearby Airbnb markets?
Among neighboring markets, Brienzwiler posts $92,589 in average annual revenue with 60.4% occupancy, compared to Zermatt's $61,623 and 45.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Zermatt?
The average Airbnb stay length in Zermatt is about 4.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Zermatt?
Airbnb listings in Zermatt average 4.83 out of 5 overall. About 41.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Zermatt?
Heating and Kitchen are among the strongest revenue-linked amenities in Zermatt. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Zermatt?
Yes. About 72.0% of active Airbnb listings in Zermatt charge a cleaning fee, and the average fee is $275. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Zermatt?
A 60.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.