Thun, Bern Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Thun, Bern? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $32,799 per year — at a $211 nightly rate, 51.1% occupancy, and a $110 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 92 active listings, Thun is a boutique market where solid booking activity throughout the year. Supply grew 67.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Thun?
In Thun, the headline Airbnb metrics are $32,799 in average annual revenue,51.1% occupancy, $211 ADR, and $110 in RevPAR, and guests book about 61 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Thun?
Understanding the monthly revenue variations for Airbnb listings in Thun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thun is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,915+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,438 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,529 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,389, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thun
What Is the Monthly Airbnb Occupancy Rate in Thun?
Maximize your bookings by understanding the Thun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thun:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thun
What Is the Average Airbnb Nightly Rate in Thun?
Effective short term rental pricing strategy in Thun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thun typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $377+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $257 or more.
- Typical properties (Median) charge around $173 per night.
- Entry-level properties (Bottom 25%) earn around $114 per night.
Average Daily Rate (ADR) Trend by Month in Thun
What Is the RevPAR for Airbnb in Thun?
RevPAR in Thun is currently $110. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $59 RevPAR.
- Typical properties (Median) generate $90 RevPAR.
- Strong performers (Top 25%) earn $145 RevPAR.
- Best-in-class (Top 10%) achieve $218 RevPAR.
Average Monthly RevPAR Trend in Thun
RevPAR Insights for Thun
- The average RevPAR in Thun is $110. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($218) and bottom 25% ($59) is $159, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Thun benchmarks. If your RevPAR falls below the median of $90, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $145+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Thun?
Thun's peak Airbnb season falls in July, August, June, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $5,249 per month
- Occupancy rates average 70.4%
- Daily rates average $220
Shoulder Season
- Revenue averages $3,105 per month
- Occupancy maintains around 50.5%
- Daily rates hold near $200
Low Season (January, March, November)
- Revenue drops to average $1,799 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $203
Seasonality Insights for Thun
- Airbnb seasonality in Thun is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Thun's highest earning potential, with monthly revenues climbing to $5,675, occupancy reaching 73.0%, and ADRs peaking at $224.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,624, occupancy could drop to 26.8%, and ADRs may adjust to $178.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Thun, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Thun?
Low regulation and minimal registration activity in Thun, Bern, Switzerland point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Thun to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Thun?
Thun is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Thun Old Town | Charming medieval core with well-preserved buildings and cobblestone streets. This picturesque area is perfect for tourists wanting to explore history and culture, with plenty of shops and restaurants. | Thun Castle, Aare River Promenade, The Church of St. Mary, Thun Marketplace, Museum of Communication |
| Thun Lake | Scenic waterfront area offering stunning views of the lake and mountains. Ideal for those who enjoy outdoor activities like swimming, hiking, and boating. | Thun Lake, Boat trips, Hiking trails, Water sports, Picnic spots |
| Schwarzsee | A serene and beautiful area close to nature, attracting visitors who appreciate tranquility and outdoor adventures, such as hiking and fishing. | Schwarzsee Lake, Hiking trails, Fishing spots, Picnicking areas, Mountain views |
| Thun Hard | A lively neighborhood known for shopping and dining, making it a popular choice for travelers looking for convenience and local culture. | Thun City Shopping, Cafés and restaurants, Thun Park, Cultural events, Local markets |
| Thunersee Park | This area features parks and green spaces along the lake, providing a relaxing environment for families and those looking to unwind. | Thun Beach, Walking paths, Children's playgrounds, Natural reserves, Picnic areas |
| Hinterstocken | A tranquil residential area that attracts guests looking for a peaceful retreat while still being close to the city's attractions. | Nature trails, Quiet surroundings, Villages nearby, Views of the Alps, Local farms |
| Ballenberg | An open-air museum showcasing Swiss rural life, ideal for families and tourists interested in heritage and history. | Ballenberg Open-Air Museum, Traditional Swiss architecture, Workshops and demonstrations, Cafés, Garden exhibitions |
| Obere Allmend | Home to various local events and festivals, it offers a vibrant community atmosphere, attracting both locals and visitors. | Local festivals, Community events, Market days, Artisan shops, Cultural experiences |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Thun offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Thun?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thun
- The Thun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.1% of the 92 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Thun, Apartment/Condo properties are the most common (70.7%), reflecting the local real estate landscape.
- The presence of 10.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.3%) offer potential for unique stay experiences.
Thun Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thun
- The dominant room capacity in Thun is 1 bedroom listings, making up 54.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.3% of the active Airbnb listings in Thun, indicating a high concentration in these sizes.
- With over half the market (54.3%) consisting of studios or 1-bedroom units, Thun is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Thun.
Thun Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thun
- The most common guest capacity trend in Thun vacation rentals is listings accommodating 2 guests (31.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Thun STR market, accounting for 44.5% of listings.
- 12.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thun.
- On average, properties in Thun are equipped to host 2.6 guests.
How Do Listings in Thun Compare on Quality?
Listing quality in Thun can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Thun
- At 23.6 photos per listing on average, Thun hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 38.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Thun averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Thun?
Amenity Prevalence
Amenity Insights for Thun
- Essential amenities in Thun that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hair dryer, Heating, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thun: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hair dryer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thun to stay competitive.
Which Airbnb Amenities Boost Revenue in Thun?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Thun, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 76.1% | $40,071 | $9,660 | 314.8% |
Refrigerator | 79.3% | $37,913 | $13,151 | 188.3% |
Dishes and silverware | 75.0% | $39,179 | $13,656 | 186.9% |
Heating | 90.2% | $35,008 | $12,423 | 181.8% |
Carbon monoxide alarm | 16.3% | $67,709 | $25,998 | 160.4% |
Cooking basics | 67.4% | $40,995 | $15,860 | 158.5% |
Exterior security cameras on propertyHigh opportunity | 5.4% | $76,368 | $30,295 | 152.1% |
Hot water | 85.9% | $35,735 | $14,953 | 139.0% |
Dishwasher | 53.3% | $44,332 | $19,656 | 125.5% |
Indoor fireplaceHigh opportunity | 5.4% | $69,010 | $30,718 | 124.7% |
Revenue Impact Insights for Thun
- Kitchen tops the revenue impact list with a 314.8% uplift — listings with this amenity earn $40,071 vs. $9,660 without it.
- High-opportunity amenities — Exterior security cameras on property, Indoor fireplace — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Exterior security cameras on property — it has the best combination of high revenue impact and low market saturation in Thun.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Thun STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThun Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Thun
- The typical guest profile for Airbnb in Thun consists of predominantly international visitors (84%), with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 15.6% of guests.
- Key international markets include United States (22.8%) and Switzerland (15.6%).
- Top languages spoken are English (43.7%) followed by German (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Switzerland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Thun?
Listings in Thun average 4.85 out of 5 overall, with about 104.5 reviews per active listing and 52.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Thun
- With an overall rating of 4.85, Thun listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Value (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Thun Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thun
- The most common availability pattern in Thun falls within the 91-180 days range, representing 35.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Thun (38%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Thun?
Average Booking Lead Time by Month
Booking Lead Time Insights for Thun
- The overall average booking lead time for vacation rentals in Thun is 61 days.
- Guests book furthest in advance for stays during August (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Thun.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Thun averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Thun?
Guests in Thun stay about 4.5 nights on average, generating roughly 3,041 reservations and 33.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Thun
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Thun
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 33.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (6.2 nights) and shorten in Nov (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Thun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
34.8% of total
2 Nights
21 listings
22.8% of total
3 Nights
4 listings
4.3% of total
4-6 Nights
4 listings
4.3% of total
30+ Nights
31 listings
33.7% of total
Key Insights
- The most prevalent minimum stay requirement in Thun is 1 Night, adopted by 34.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (33.7%) caters to monthly stays (30+ nights) in Thun, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.8% of Thun hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 33.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thun.
Thun Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
25 listings
27.2% of total
Moderate
42 listings
45.7% of total
Firm
22 listings
23.9% of total
Strict
3 listings
3.3% of total
Cancellation Policy Insights for Thun
- The prevailing Airbnb cancellation policy trend in Thun is Moderate, used by 45.7% of listings.
- The market strongly favors guest-friendly terms, with 72.9% of listings offering Flexible or Moderate policies. This suggests guests in Thun may expect booking flexibility.
- Strict cancellation policies are quite rare (3.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.7% market standard in Thun.
- Using a Strict policy might deter some guests, as only 3.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Thun.
How Much Are Airbnb Cleaning Fees in Thun?
Cleaning fees in Thun are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Thun
- About 66.3% of Thun listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($111) and median ($89) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Thun median of $89. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Thun Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Swiss Chalet stunning Lake & Alpine Mountain View
Entire Place • 5 bedrooms
Exclusive penthouse with pool in the heart of Thun
Entire Place • 2 bedrooms
Historic apartment in the old town of Thun
Entire Place • 2 bedrooms
Old town apt in the heart of Thun with garden
Entire Place • 2 bedrooms
Jewel in the center of Thun's old Town
Entire Place • 1 bedroom
Charming apartment with balcony near Lake Thun
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Thun?
Learn from the best! This table showcases top-performing Airbnb hosts in Thun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Salome | 4 | $378,980 | 378 | 4.94/5.0 |
| Giancarlo | 3 | $270,863 | 243 | 4.90/5.0 |
| Steve | 1 | $151,395 | 125 | 4.88/5.0 |
| Alain | 2 | $142,325 | 198 | 4.93/5.0 |
| Ronny&Mariana | 2 | $136,479 | 215 | 4.89/5.0 |
| Marcos | 2 | $114,414 | 229 | 4.96/5.0 |
| Ursula | 4 | $80,265 | 808 | 4.67/5.0 |
| Stefanie | 2 | $79,867 | 169 | 4.82/5.0 |
| Jennifer | 2 | $79,413 | 345 | 4.90/5.0 |
| Jürg | 1 | $73,192 | 78 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thun.
Who Are the Airbnb Hosts in Thun?
Thun is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Thun
- With 60.9% Superhosts, Thun has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 2.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Thun averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Thun
These are the highest-grossing professional property management operations in Thun, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| The Lab | 2 | $22,466 | $218 | 20.8% | 4.58/5 |
Management Company Insights for Thun
- The leading management company, The Lab, operates 2 listings with $22,466 in gross revenue — a useful benchmark for what scale looks like in Thun.
- Top managers average 2 properties each, suggesting professional management in Thun still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.59/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 2.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Thun's Airbnb Market Compare to Nearby Cities?
How does the Thun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Brienzwiler, Thun has 9 percentage points lower occupancy and about $256 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brienzwiler | 11 | $7,716 | $466.57 | 60% |
| Niederried bei Interlaken | 18 | $6,704 | $589.09 | 44% |
| Wengen | 11 | $6,403 | $617.20 | 45% |
| Lauterbrunnen | 538 | $6,264 | $492.54 | 52% |
| Matten bei Interlaken | 64 | $5,682 | $344.21 | 59% |
| Grindelwald | 507 | $5,642 | $411.13 | 56% |
| Ranco | 12 | $5,410 | $544.46 | 39% |
| Les Clefs | 31 | $5,330 | $333.67 | 47% |
| Oberhofen am Thunersee | 25 | $5,181 | $344.37 | 53% |
| Zermatt | 785 | $5,135 | $523.55 | 45% |
Frequently Asked Questions About Airbnb in Thun
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Thun.
How much do Airbnb hosts make in Thun?
Thun hosts earn about $32,799 per year on average, with an average nightly rate of $211 and RevPAR of $110. Those figures describe the typical revenue environment for active listings in Thun, Bern, not the ceiling for the best operators. Source: AirROI 2026 data, Thun market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Thun?
The average Airbnb occupancy rate in Thun is 51.1%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Thun?
Listings in Thun average $211 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Thun?
Thun currently has about 92 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Thun?
AirROI currently classifies the short-term rental regulation level in Thun as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Thun?
RevPAR in Thun is about $110. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Thun?
At 51.1% occupancy, Thun can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $32,799, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Thun?
The average booking lead time in Thun is about 61 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Thun?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Thun include Thun Old Town, Thun Lake, Schwarzsee. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Thun?
entire_home listings make up 64.1% of the active supply in Thun. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Thun compare to nearby Airbnb markets?
Among neighboring markets, Brienzwiler posts $92,589 in average annual revenue with 60.4% occupancy, compared to Thun's $32,799 and 51.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Thun?
The average Airbnb stay length in Thun is about 4.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Thun?
Airbnb listings in Thun average 4.85 out of 5 overall. About 52.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Thun?
Kitchen and Refrigerator are among the strongest revenue-linked amenities in Thun. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Thun?
Yes. About 66.3% of active Airbnb listings in Thun charge a cleaning fee, and the average fee is $111. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Thun?
A 60.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.