Top 67 Best Places in Slovenia to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-08-01

Unlock high-ROI opportunities in Slovenia‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Slovenia. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Slovenia for 2025.

Top Short-Term Rental Markets in Slovenia

Rank:#1Market:LjubljanaCountry:SloveniaProperties:1,688Monthly Revenue:$1380.39Daily Rate (ADR):$130.48Occupancy:46.94%Regulation:Low
Rank:#2Market:BledCountry:SloveniaProperties:841Monthly Revenue:$1519.30Daily Rate (ADR):$177.81Occupancy:41.23%Regulation:Low
Rank:#3Market:Piran / PiranoCountry:SloveniaProperties:700Monthly Revenue:$848.26Daily Rate (ADR):$153.06Occupancy:34.88%Regulation:Low
Rank:#4Market:Koper / CapodistriaCountry:SloveniaProperties:483Monthly Revenue:$824.88Daily Rate (ADR):$144.54Occupancy:35.49%Regulation:Low
Rank:#5Market:Kranjska GoraCountry:SloveniaProperties:420Monthly Revenue:$1290.98Daily Rate (ADR):$198.61Occupancy:30.85%Regulation:Low
Rank:#6Market:BovecCountry:SloveniaProperties:300Monthly Revenue:$1199.83Daily Rate (ADR):$163.22Occupancy:40.59%Regulation:Low
Rank:#7Market:Izola / IsolaCountry:SloveniaProperties:233Monthly Revenue:$820.31Daily Rate (ADR):$150.14Occupancy:36.21%Regulation:Low
Rank:#8Market:TolminCountry:SloveniaProperties:233Monthly Revenue:$1006.95Daily Rate (ADR):$142.80Occupancy:39.74%Regulation:Low
Rank:#9Market:RadovljicaCountry:SloveniaProperties:191Monthly Revenue:$825.67Daily Rate (ADR):$138.97Occupancy:35.21%Regulation:Low
Rank:#10Market:MariborCountry:SloveniaProperties:174Monthly Revenue:$894.18Daily Rate (ADR):$111.08Occupancy:35.93%Regulation:Low
Rank:#11Market:KobaridCountry:SloveniaProperties:132Monthly Revenue:$860.23Daily Rate (ADR):$132.18Occupancy:38.06%Regulation:Low
Rank:#12Market:BrežiceCountry:SloveniaProperties:120Monthly Revenue:$818.04Daily Rate (ADR):$169.90Occupancy:28.78%Regulation:Low
Rank:#13Market:Bohinjska BistricaCountry:SloveniaProperties:119Monthly Revenue:$1091.31Daily Rate (ADR):$169.36Occupancy:30.33%Regulation:Low
Rank:#14Market:Cerklje na GorenjskemCountry:SloveniaProperties:90Monthly Revenue:$886.14Daily Rate (ADR):$140.72Occupancy:27.12%Regulation:Low
Rank:#15Market:Stara FužinaCountry:SloveniaProperties:85Monthly Revenue:$1426.23Daily Rate (ADR):$173.30Occupancy:38.65%Regulation:Low
Rank:#16Market:KamnikCountry:SloveniaProperties:82Monthly Revenue:$1043.87Daily Rate (ADR):$178.33Occupancy:30.08%Regulation:Low
Rank:#17Market:ŽirovnicaCountry:SloveniaProperties:59Monthly Revenue:$1437.98Daily Rate (ADR):$138.94Occupancy:42.58%Regulation:Low
Rank:#18Market:Ribčev LazCountry:SloveniaProperties:59Monthly Revenue:$1263.42Daily Rate (ADR):$163.32Occupancy:36.93%Regulation:Low
Rank:#19Market:Nova GoricaCountry:SloveniaProperties:57Monthly Revenue:$855.41Daily Rate (ADR):$132.33Occupancy:33.94%Regulation:Low
Rank:#20Market:SežanaCountry:SloveniaProperties:55Monthly Revenue:$1068.88Daily Rate (ADR):$233.27Occupancy:31.31%Regulation:Low
Rank:#21Market:AjdovščinaCountry:SloveniaProperties:53Monthly Revenue:$834.99Daily Rate (ADR):$111.91Occupancy:34.50%Regulation:Low
Rank:#22Market:PodčetrtekCountry:SloveniaProperties:53Monthly Revenue:$713.94Daily Rate (ADR):$140.75Occupancy:24.82%Regulation:Low
Rank:#23Market:BohinjCountry:SloveniaProperties:50Monthly Revenue:$1607.45Daily Rate (ADR):$189.05Occupancy:38.34%Regulation:Low
Rank:#24Market:Moravske TopliceCountry:SloveniaProperties:48Monthly Revenue:$656.45Daily Rate (ADR):$129.68Occupancy:25.69%Regulation:Low
Rank:#25Market:ZrečeCountry:SloveniaProperties:48Monthly Revenue:$649.34Daily Rate (ADR):$126.01Occupancy:23.62%Regulation:Low
Rank:#26Market:KomenCountry:SloveniaProperties:46Monthly Revenue:$628.02Daily Rate (ADR):$155.87Occupancy:26.41%Regulation:Low
Rank:#27Market:KanalCountry:SloveniaProperties:43Monthly Revenue:$551.46Daily Rate (ADR):$114.48Occupancy:27.50%Regulation:Low
Rank:#28Market:Bohinjska ČešnjicaCountry:SloveniaProperties:41Monthly Revenue:$759.37Daily Rate (ADR):$133.92Occupancy:29.66%Regulation:Low
Rank:#29Market:UkancCountry:SloveniaProperties:41Monthly Revenue:$1710.26Daily Rate (ADR):$255.25Occupancy:31.55%Regulation:Low
Rank:#30Market:PostojnaCountry:SloveniaProperties:40Monthly Revenue:$918.74Daily Rate (ADR):$132.66Occupancy:33.04%Regulation:Low
Rank:#31Market:PtujCountry:SloveniaProperties:39Monthly Revenue:$489.45Daily Rate (ADR):$106.11Occupancy:27.97%Regulation:Low
Rank:#32Market:Spodnje GorjeCountry:SloveniaProperties:39Monthly Revenue:$836.69Daily Rate (ADR):$150.17Occupancy:34.57%Regulation:Low
Rank:#33Market:JeseniceCountry:SloveniaProperties:38Monthly Revenue:$1016.88Daily Rate (ADR):$125.99Occupancy:41.41%Regulation:Low
Rank:#34Market:Srednja vas v BohinjuCountry:SloveniaProperties:37Monthly Revenue:$1062.46Daily Rate (ADR):$119.69Occupancy:40.14%Regulation:Low
Rank:#35Market:TržičCountry:SloveniaProperties:37Monthly Revenue:$1113.46Daily Rate (ADR):$141.69Occupancy:35.56%Regulation:Low
Rank:#36Market:ŠentjurCountry:SloveniaProperties:37Monthly Revenue:$721.53Daily Rate (ADR):$110.22Occupancy:30.11%Regulation:Low
Rank:#37Market:KranjCountry:SloveniaProperties:36Monthly Revenue:$972.70Daily Rate (ADR):$138.36Occupancy:39.04%Regulation:Low
Rank:#38Market:Novo MestoCountry:SloveniaProperties:36Monthly Revenue:$980.95Daily Rate (ADR):$137.09Occupancy:32.72%Regulation:Low
Rank:#39Market:MozirjeCountry:SloveniaProperties:34Monthly Revenue:$678.33Daily Rate (ADR):$146.21Occupancy:21.85%Regulation:Low
Rank:#40Market:CeljeCountry:SloveniaProperties:33Monthly Revenue:$824.32Daily Rate (ADR):$140.54Occupancy:27.63%Regulation:Low
Rank:#41Market:ČrnomeljCountry:SloveniaProperties:33Monthly Revenue:$279.17Daily Rate (ADR):$118.75Occupancy:18.28%Regulation:Low
Rank:#42Market:Slovenska BistricaCountry:SloveniaProperties:32Monthly Revenue:$522.47Daily Rate (ADR):$120.99Occupancy:23.29%Regulation:Low
Rank:#43Market:CerknicaCountry:SloveniaProperties:31Monthly Revenue:$559.01Daily Rate (ADR):$111.47Occupancy:25.43%Regulation:Low
Rank:#44Market:ŠenčurCountry:SloveniaProperties:30Monthly Revenue:$1037.24Daily Rate (ADR):$132.79Occupancy:32.12%Regulation:Low
Rank:#45Market:LjutomerCountry:SloveniaProperties:30Monthly Revenue:$641.56Daily Rate (ADR):$121.57Occupancy:23.26%Regulation:Low
Rank:#46Market:MetlikaCountry:SloveniaProperties:30Monthly Revenue:$532.64Daily Rate (ADR):$165.93Occupancy:22.16%Regulation:Low
Rank:#47Market:DivačaCountry:SloveniaProperties:30Monthly Revenue:$942.91Daily Rate (ADR):$201.38Occupancy:31.92%Regulation:Low
Rank:#48Market:DomžaleCountry:SloveniaProperties:29Monthly Revenue:$1060.95Daily Rate (ADR):$89.92Occupancy:45.05%Regulation:Low
Rank:#49Market:IdrijaCountry:SloveniaProperties:29Monthly Revenue:$1083.44Daily Rate (ADR):$153.27Occupancy:31.12%Regulation:Low
Rank:#50Market:Ankaran / AncaranoCountry:SloveniaProperties:29Monthly Revenue:$827.84Daily Rate (ADR):$191.08Occupancy:35.16%Regulation:Low
Rank:#51Market:Skofja LokaCountry:SloveniaProperties:28Monthly Revenue:$909.79Daily Rate (ADR):$111.16Occupancy:31.62%Regulation:Low
Rank:#52Market:VipavaCountry:SloveniaProperties:26Monthly Revenue:$931.60Daily Rate (ADR):$143.80Occupancy:30.77%Regulation:Low
Rank:#53Market:Ilirska BistricaCountry:SloveniaProperties:25Monthly Revenue:$616.71Daily Rate (ADR):$122.61Occupancy:27.04%Regulation:Low
Rank:#54Market:SolčavaCountry:SloveniaProperties:25Monthly Revenue:$671.43Daily Rate (ADR):$152.03Occupancy:27.88%Regulation:Low
Rank:#55Market:Ivančna GoricaCountry:SloveniaProperties:24Monthly Revenue:$1454.48Daily Rate (ADR):$147.23Occupancy:34.50%Regulation:Low
Rank:#56Market:LaškoCountry:SloveniaProperties:24Monthly Revenue:$726.63Daily Rate (ADR):$132.93Occupancy:25.02%Regulation:Low
Rank:#57Market:PreddvorCountry:SloveniaProperties:23Monthly Revenue:$1392.22Daily Rate (ADR):$114.00Occupancy:47.12%Regulation:Low
Rank:#58Market:Rogaška SlatinaCountry:SloveniaProperties:23Monthly Revenue:$607.80Daily Rate (ADR):$100.29Occupancy:27.48%Regulation:Low
Rank:#59Market:Zgornje JezerskoCountry:SloveniaProperties:22Monthly Revenue:$906.94Daily Rate (ADR):$156.90Occupancy:32.34%Regulation:Low
Rank:#60Market:Hočko PohorjeCountry:SloveniaProperties:22Monthly Revenue:$793.70Daily Rate (ADR):$176.41Occupancy:20.98%Regulation:Low
Rank:#61Market:PivkaCountry:SloveniaProperties:21Monthly Revenue:$697.71Daily Rate (ADR):$95.58Occupancy:36.89%Regulation:Low
Rank:#62Market:Laški RovtCountry:SloveniaProperties:21Monthly Revenue:$1077.35Daily Rate (ADR):$205.82Occupancy:29.20%Regulation:Low
Rank:#63Market:ŽeleznikiCountry:SloveniaProperties:20Monthly Revenue:$905.44Daily Rate (ADR):$133.53Occupancy:37.19%Regulation:Low
Rank:#64Market:GrosupljeCountry:SloveniaProperties:19Monthly Revenue:$800.27Daily Rate (ADR):$110.35Occupancy:28.05%Regulation:Low
Rank:#65Market:CerknoCountry:SloveniaProperties:19Monthly Revenue:$979.90Daily Rate (ADR):$134.10Occupancy:36.97%Regulation:Low
Rank:#66Market:ŠkofljicaCountry:SloveniaProperties:18Monthly Revenue:$796.99Daily Rate (ADR):$154.86Occupancy:27.38%Regulation:Low
Rank:#67Market:Šmarje pri JelšahCountry:SloveniaProperties:18Monthly Revenue:$946.19Daily Rate (ADR):$172.87Occupancy:26.44%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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