Kranjska Gora Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jesenice, Slovenia

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Kranjska Gora in 2025? Explore comprehensive Airbnb analytics for Kranjska Gora, Jesenice, Slovenia to uncover income potential. This 2025 STR market report for Kranjska Gora, based on AirROI data from September 2024 to August 2025, reveals key trends in the market of 422 active listings.

Whether you're considering an Airbnb investment in Kranjska Gora, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kranjska Gora Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Kranjska Gora Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$200
The average rental revenue earned for an occupied room per day in Kranjska Gora.
Occupancy Rate(?)
30.0%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$15,561
Typical annual income for an Airbnb listing in Kranjska Gora. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
0.5%
Positive growth (0.5%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Kranjska Gora.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Kranjska Gora.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
422
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Kranjska Gora (2025)

Understanding the monthly revenue variations for Airbnb listings in Kranjska Gora is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kranjska Gora is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kranjska Gora across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,820+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,417 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,388 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $636, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Kranjska Gora

Kranjska Gora Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Kranjska Gora STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kranjska Gora:

  • Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Kranjska Gora

Average Daily Rate (ADR) Airbnb Trends in Kranjska Gora (2025)

Effective short term rental pricing strategy in Kranjska Gora involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kranjska Gora typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $340+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $219 or more.
  • Typical properties (Median) charge around $163 per night.
  • Entry-level properties (Bottom 25%) earn around $125 per night.

Average Daily Rate (ADR) Trend by Month in Kranjska Gora

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Airbnb Seasonality Analysis & Trends in Kranjska Gora (2025)

Peak Season (July, August, June)
  • Revenue averages $2,919 per month
  • Occupancy rates average 44.4%
  • Daily rates average $226
Shoulder Season
  • Revenue averages $1,632 per month
  • Occupancy maintains around 28.3%
  • Daily rates hold near $197
Low Season (March, April, November)
  • Revenue drops to average $1,168 per month
  • Occupancy decreases to average 22.3%
  • Daily rates adjust to average $190

Seasonality Insights for Kranjska Gora

  • The Airbnb seasonality in Kranjska Gora shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Kranjska Gora's highest earning potential, with monthly revenues capable of climbing to $3,729, occupancy reaching a high of 54.6%, and ADRs peaking at $234.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,144, occupancy could drop to 18.0%, and ADRs may adjust down to $184.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kranjska Gora.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Kranjska Gora seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Kranjska Gora (2025)

Exploring the top neighborhoods for short-term rentals in Kranjska Gora? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Kranjska Gora Center
The heart of Kranjska Gora, known for its charming alpine atmosphere and proximity to ski slopes. Ideal for winter sports enthusiasts and summer hikers alike, making it a year-round destination.
Vitranc Ski Resort, Lake Jasna, Kranjska Gora Bike Park, Ponikve, Ski School Kranjska Gora
Rateče
A picturesque village close to the Italian border, offering tranquil surroundings and direct access to nature. Perfect for guests looking for peace and outdoor activities.
Trenta Valley, Planica Nordic Centre, Tellurian's Walk, St. Mary Magdalene Church
Jesenice Old Town
Rich in history and culture, this area offers a unique perspective into Slovenia's industrial past and proximity to nearby hiking trails and natural attractions.
Jesenice Museum, Stara Sava Museum, Karavanke Tunnel, Hiking routes in the Julian Alps
Jezersko
A stunning alpine village offering breathtaking views and ideal for nature lovers. Attracts visitors seeking a quiet retreat with opportunities for hiking and skiing.
Lake Jezersko, Kranjska mountain hut, Hiking routes, Local farms and cuisine
Planica
Famous for its ski flying hill, Planica attracts winter sports fans and visitors interested in extreme sports events throughout the year.
Planica Ski Jump, Nordic-World Cup Events, Miklavz Ski Center, Nearby hiking trails
Lake Jasna
A beautiful natural lake surrounded by mountains, perfect for swimming, relaxing, and outdoor activities. It is incredibly picturesque, making it a sought-after location for Airbnb.
Lake Jasna, Vasja's Bridge, Scenic walking paths, Summer beach area
Podkoren
A quaint village offering traditional Slovenian charm and easy access to ski slopes, hiking, and cycling routes. Attracts both winter sports enthusiasts and summer tourists.
Kranjska Gora Ski Area, Walking and cycling paths, Natural beauty spots
Gozd Martuljek
An idyllic area renowned for its stunning landscapes and outdoor activities. Ideal for guests looking for adventure in a serene setting.
Martuljek Waterfalls, Alpine hiking trails, Scenic viewpoints

Understanding Airbnb License Requirements & STR Laws in Kranjska Gora (2025)

While Kranjska Gora, Jesenice, Slovenia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kranjska Gora to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Kranjska Gora (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Kranjska Gorabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Jasna Manison

Jasna Manison

Entire Place • 4 bedrooms

$92,122
Revenue
27.9%
Occupancy
$909.33
Daily Rate
Luxury alpine villa for leisure or active holidays

Luxury alpine villa for leisure or active holidays

Entire Place • 3 bedrooms

$85,556
Revenue
51.0%
Occupancy
$447.06
Daily Rate
Villa Dona

Villa Dona

Entire Place • 4 bedrooms

$74,359
Revenue
33.7%
Occupancy
$599.46
Daily Rate
Country house Dovje with 150 m2 community space

Country house Dovje with 150 m2 community space

Entire Place • 6 bedrooms

$73,509
Revenue
51.6%
Occupancy
$519.57
Daily Rate
Hiša Pod gorami II-house with wellness

Hiša Pod gorami II-house with wellness

Entire Place • 5 bedrooms

$71,621
Revenue
36.6%
Occupancy
$523.02
Daily Rate
Chalet with Charm, just renovated

Chalet with Charm, just renovated

Entire Place • 3 bedrooms

$71,187
Revenue
59.2%
Occupancy
$326.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Kranjska Gora (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Kranjska Gora based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Agenija22$269,1395474.69/5.0
Nik9$205,223275.00/5.0
Agencija Lamont11$196,9631954.77/5.0
JASNA NATUR Resort7$159,24995.00/5.0
Elizabeta9$146,6581524.88/5.0
Jasmina5$105,674914.40/5.0
Urša2$102,74364.50/5.0
Klemen4$101,3031114.82/5.0
Tomaz And Karmen6$91,996165.00/5.0
Slovenia Estates2$89,308764.87/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kranjska Gora.

Dive Deeper: Advanced Kranjska Gora STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kranjska Gora. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Kranjska Gora Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Kranjska Gora

  • The Kranjska Gora Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 422 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Kranjska Gora, Apartment/Condo properties are the most common (73.9%), reflecting the local real estate landscape.
  • Houses represent a significant 18.7% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique, others (combined 7.3%) offer potential for unique stay experiences.

Kranjska Gora Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Kranjska Gora

  • The dominant room capacity in Kranjska Gora is 1 bedroom listings, making up 46.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 74.4% of the active Airbnb listings in Kranjska Gora, indicating a high concentration in these sizes.

Kranjska Gora Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Kranjska Gora

  • The most common guest capacity trend in Kranjska Gora vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Kranjska Gora STR market, accounting for 47.4% of listings.
  • 32.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kranjska Gora.
  • On average, properties in Kranjska Gora are equipped to host 4.5 guests.

Kranjska Gora Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Kranjska Gora

  • The most common availability pattern in Kranjska Gora falls within the 271-366 days range, representing 65.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Kranjska Gora (43.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Kranjska Gora Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (6.4%)

1 Night

27 listings

6.4% of total

2 Nights (11.9%)

2 Nights

50 listings

11.9% of total

3 Nights (12.6%)

3 Nights

53 listings

12.6% of total

4-6 Nights (9.7%)

4-6 Nights

41 listings

9.7% of total

7-29 Nights (1%)

7-29 Nights

4 listings

1% of total

30+ Nights (58.4%)

30+ Nights

246 listings

58.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Kranjska Gora is 30+ Nights, adopted by 58.4% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (18.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (58.4%) caters to monthly stays (30+ nights) in Kranjska Gora, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 58.4% of Kranjska Gora hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 58.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kranjska Gora.

Kranjska Gora Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

7 listings

1.7% of total

Super Strict 30 Days (6.7%)

Super Strict 30 Days

28 listings

6.7% of total

Flexible (9.5%)

Flexible

40 listings

9.5% of total

Moderate (30.5%)

Moderate

128 listings

30.5% of total

Firm (26.2%)

Firm

110 listings

26.2% of total

Strict (25.5%)

Strict

107 listings

25.5% of total

Cancellation Policy Insights for Kranjska Gora

  • The prevailing Airbnb cancellation policy trend in Kranjska Gora is Moderate, used by 30.5% of listings.
  • A majority (51.7%) of hosts in Kranjska Gora utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 30.5% market standard in Kranjska Gora.
  • Regularly review your cancellation policy against competitors and market demand shifts in Kranjska Gora.

Kranjska Gora STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Kranjska Gora

  • The overall average booking lead time for vacation rentals in Kranjska Gora is 65 days.
  • Guests book furthest in advance for stays during March (average 101 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (79 days avg.) sees the longest lead times, while Fall (43 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Kranjska Gora.
  • For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
  • Monitor your own booking lead times against these Kranjska Gora averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Kranjska Gora (2025)

Amenity Prevalence

Amenity Insights for Kranjska Gora

  • Essential amenities in Kranjska Gora that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Kranjska Gora: Wifi, TV.
  • Prioritize adding missing essentials: Wifi, TV.
  • Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Kranjska Gora to stay competitive.

Kranjska Gora Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Kranjska Gora

  • The typical guest profile for Airbnb in Kranjska Gora consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 3.4% of guests.
  • Key international markets include Germany (19%) and United Kingdom (9.7%).
  • Top languages spoken are English (42.1%) followed by German (15.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Kranjska Gora Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Scheffau am Wilden Kaiser12$6,506$854.7031%
Hallstatt31$4,906$292.9262%
Obertauern12$4,012$415.5347%
Going am Wilden Kaiser26$3,747$414.6037%
Reith bei Kitzbühel46$3,624$366.0640%
Krimml53$3,569$341.5743%
Cortina d'Ampezzo289$3,536$408.4841%
Itter30$3,304$434.3940%
Molln14$3,282$187.6052%
Colle Santa Lucia20$3,140$224.6445%

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