Peabody, Massachusetts Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Peabody, Massachusetts? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,855 per year — at a $196 nightly rate, 45.0% occupancy, and a $94 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 31 active listings, Peabody is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 158.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Peabody?
In Peabody, the headline Airbnb metrics are $27,855 in average annual revenue,45.0% occupancy, $196 ADR, and $94 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Peabody?
Understanding the monthly revenue variations for Airbnb listings in Peabody is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Peabody is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Peabody across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,803+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,488 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,541 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,614, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Peabody
What Is the Monthly Airbnb Occupancy Rate in Peabody?
Maximize your bookings by understanding the Peabody STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Peabody:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Peabody
What Is the Average Airbnb Nightly Rate in Peabody?
Effective short term rental pricing strategy in Peabody involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Peabody typically peaks in October and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $305+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
- Typical properties (Median) charge around $181 per night.
- Entry-level properties (Bottom 25%) earn around $142 per night.
Average Daily Rate (ADR) Trend by Month in Peabody
What Is the RevPAR for Airbnb in Peabody?
RevPAR in Peabody is currently $94. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $70 RevPAR.
- Typical properties (Median) generate $93 RevPAR.
- Strong performers (Top 25%) earn $117 RevPAR.
- Best-in-class (Top 10%) achieve $137 RevPAR.
Average Monthly RevPAR Trend in Peabody
RevPAR Insights for Peabody
- The average RevPAR in Peabody is $94. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($137) and bottom 25% ($70) is $67, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Peabody benchmarks. If your RevPAR falls below the median of $93, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $117+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Peabody?
Peabody's peak Airbnb season falls in October, September, August, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, September, August)
- Revenue averages $5,110 per month
- Occupancy rates average 61.6%
- Daily rates average $249
Shoulder Season
- Revenue averages $2,374 per month
- Occupancy maintains around 44.6%
- Daily rates hold near $191
Low Season (January, February, March)
- Revenue drops to average $1,030 per month
- Occupancy decreases to average 21.3%
- Daily rates adjust to average $176
Seasonality Insights for Peabody
- Airbnb seasonality in Peabody is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Peabody's highest earning potential, with monthly revenues climbing to $7,295, occupancy reaching 74.4%, and ADRs peaking at $299.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $968, occupancy could drop to 17.8%, and ADRs may adjust to $170.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Peabody.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Peabody, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Peabody?
Low regulation and minimal registration activity in Peabody, Massachusetts, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Peabody to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Peabody?
With a compact short-term rental market, Peabody gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| West Peabody | A suburban area known for its peaceful environment and family-friendly atmosphere, ideal for families visiting the Northshore region. Close to parks and recreation areas, appealing for long-term stays. | Breakheart Reservation, Peabody Municipal Golf Course, Hale Farm, Centennial Park |
| Peabody Square | The historic heart of Peabody with shopping, dining, and local attractions. This area attracts visitors interested in local culture and history. | Peabody Essex Museum, Northshore Mall, The Salem Witch Museum, The Peabody Museum of Salem |
| South Peabody | A rapidly growing area with easy access to the surrounding cities and attractions. Great for business travelers and visitors exploring the North Shore. | Shaw's Supermarket, Peabody Institute Library, Capitol Theatre |
| North Peabody | Known for its proximity to nature and parks, making it ideal for visitors who enjoy outdoor activities and want a quiet place to stay while still being close to Boston. | Lynn Woods Reservation, Lake Quannapowitt, Muddy River Park |
| Danvers | Just a short drive from Peabody, Danvers offers a variety of amenities with a rich history. Ideal for guests looking to explore both Peabody and surrounding areas. | Endicott Park, Danvers State Hospital, Danvers Rail Trail |
| Beverly | Adjacent to Peabody, Beverly is known for its beautiful coastline and charming downtown. Perfect for beach lovers and those wanting a more relaxed stay. | Beverly Beach, North Shore Music Theatre, Beverly Commons |
| Salem | A popular tourist destination known for its witch trials history, attracting visitors year-round. Offers a lot of cultural experiences and historical sites. | The Salem Witch Trials Memorial, The House of the Seven Gables, Salem Maritime National Historic Site |
| Lynn | A city close to Peabody with beautiful beaches and a diverse community. Good for travelers looking for urban experiences with natural scenic views. | Lynn Shore Reservation, Red Rock Park, Lynn Heritage State Park |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Peabody offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Peabody?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Peabody
- The Peabody Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.1% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Peabody, Apartment/Condo properties are the most common (58.1%), reflecting the local real estate landscape.
- Houses represent a significant 19.4% portion, catering likely to families or larger groups.
- The presence of 9.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Peabody Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Peabody
- The dominant room capacity in Peabody is 1 bedroom listings, making up 45.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 51.7% of the active Airbnb listings in Peabody, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (6.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Peabody.
Peabody Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Peabody
- The most common guest capacity trend in Peabody vacation rentals is listings accommodating 2 guests (71%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Peabody STR market, accounting for 80.7% of listings.
- A significant 71.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Peabody.
- On average, properties in Peabody are equipped to host 2.6 guests.
How Do Listings in Peabody Compare on Quality?
Listing quality in Peabody can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Peabody
- At 23.6 photos per listing on average, Peabody hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 9.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Peabody averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Peabody?
Amenity Prevalence
Amenity Insights for Peabody
- Essential amenities in Peabody that guests expect include: Wifi, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, TV, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Peabody: Wifi, Heating, Hot water.
- Prioritize adding missing essentials: Wifi, Hot water.
- Consider adding popular differentiators like Air conditioning or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Peabody to stay competitive.
Which Airbnb Amenities Boost Revenue in Peabody?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Peabody, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 83.9% | $30,979 | $11,615 | 166.7% |
Fire extinguisher | 77.4% | $31,441 | $15,562 | 102.0% |
Clothing storage | 77.4% | $31,099 | $16,734 | 85.8% |
Laundromat nearby | 58.1% | $33,907 | $19,476 | 74.1% |
EV charger | 38.7% | $36,921 | $22,130 | 66.8% |
Freezer | 51.6% | $34,195 | $21,093 | 62.1% |
Body soap | 71.0% | $31,324 | $19,377 | 61.7% |
Cleaning products | 61.3% | $32,536 | $20,445 | 59.1% |
Wine glasses | 67.7% | $31,618 | $19,954 | 58.5% |
Long term stays allowed | 77.4% | $30,135 | $20,038 | 50.4% |
Revenue Impact Insights for Peabody
- Free parking on premises tops the revenue impact list with a 166.7% uplift — listings with this amenity earn $30,979 vs. $11,615 without it.
- Free parking on premises — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Peabody STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Peabody. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPeabody Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Peabody
- The typical guest profile for Airbnb in Peabody consists of primarily domestic travelers (88%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.8% of guests.
- Key international markets include United States (87.8%) and Canada (4.1%).
- Top languages spoken are English (68.8%) followed by Spanish (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Peabody?
Listings in Peabody average 4.83 out of 5 overall, with about 126.4 reviews per active listing and 35.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Peabody
- With an overall rating of 4.83, Peabody listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.9), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Peabody Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Peabody
- The most common availability pattern in Peabody falls within the 181-270 days range, representing 71% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Peabody (74.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Peabody?
Average Booking Lead Time by Month
Booking Lead Time Insights for Peabody
- The overall average booking lead time for vacation rentals in Peabody is 53 days.
- Guests book furthest in advance for stays during October (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (78 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Peabody.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Peabody averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Peabody?
Guests in Peabody stay about 3.4 nights on average, generating roughly 954 reservations and 30.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Peabody
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Peabody
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (4.9 nights) and shorten in Oct (2.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Peabody Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
61.3% of total
2 Nights
4 listings
12.9% of total
7-29 Nights
3 listings
9.7% of total
30+ Nights
5 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Peabody is 1 Night, adopted by 61.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.2%) of the Peabody Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.1%) caters to monthly stays (30+ nights) in Peabody, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61.3% of Peabody hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Peabody.
Peabody Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
8 listings
25.8% of total
Moderate
5 listings
16.1% of total
Firm
17 listings
54.8% of total
Strict
1 listings
3.2% of total
Cancellation Policy Insights for Peabody
- The prevailing Airbnb cancellation policy trend in Peabody is Firm, used by 54.8% of listings.
- A majority (58.0%) of hosts in Peabody utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (3.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 54.8% market standard in Peabody.
- Using a Strict policy might deter some guests, as only 3.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Peabody.
How Much Are Airbnb Cleaning Fees in Peabody?
Cleaning fees in Peabody are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Peabody
- 96.8% of listings charge a cleaning fee, making it standard practice in Peabody. Guests expect it and factor it into their booking decisions.
- The gap between the average ($71) and median ($50) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Peabody median of $50. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Peabody Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Peabodybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
*New Penthouse Suite |Sunset Views| Luxury Balcony
Entire Place • 1 bedroom
Peabody Penthouse Top of the World Sunset View
Entire Place • 1 bedroom
Peabody/Salem line, Massachusetts - Entire House!
Entire Place • 3 bedrooms
Luxury Corner Suite w/ Full Kitchenette – 207
Entire Place • N/A
3-bedroom, 2-bathroom Cedar Shake Farm House
Entire Place • 3 bedrooms
Modern Queen Studio w/ Kitchenette – 206
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Peabody?
Learn from the best! This table showcases top-performing Airbnb hosts in Peabody based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniellas Suites | 14 | $466,098 | 1450 | 4.85/5.0 |
| Demetri | 1 | $54,326 | 109 | 4.94/5.0 |
| Brian | 1 | $46,347 | 179 | 4.78/5.0 |
| Brendan | 1 | $40,163 | 33 | 4.94/5.0 |
| Joel | 1 | $33,736 | 232 | 4.97/5.0 |
| Suzanne | 1 | $32,764 | 87 | 4.76/5.0 |
| Melody | 1 | $31,511 | 143 | 4.95/5.0 |
| Dulcilene | 2 | $30,358 | 401 | 4.64/5.0 |
| Ana | 1 | $25,633 | 259 | 4.92/5.0 |
| Renata | 1 | $21,704 | 205 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Peabody.
Who Are the Airbnb Hosts in Peabody?
Peabody is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Peabody
- With 80.6% Superhosts, Peabody has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 54.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 54.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Peabody averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Peabody's Airbnb Market Compare to Nearby Cities?
How does the Peabody Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with South Berwick, Peabody has 12 percentage points lower occupancy and about $46 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 534 | $7,625 | $1081.82 | 40% |
| North Hampton | 10 | $5,816 | $571.81 | 37% |
| Middletown | 395 | $5,624 | $614.86 | 44% |
| South Berwick | 12 | $5,556 | $242.47 | 57% |
| Nahant | 13 | $5,554 | $606.05 | 44% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Duxbury | 15 | $5,350 | $595.17 | 49% |
| Edgartown | 249 | $5,319 | $833.30 | 41% |
| Wellesley | 21 | $5,292 | $546.38 | 49% |
| New Shoreham | 120 | $5,232 | $662.43 | 44% |
Frequently Asked Questions About Airbnb in Peabody
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Peabody.
How much do Airbnb hosts make in Peabody?
Peabody hosts earn about $27,855 per year on average, with an average nightly rate of $196 and RevPAR of $94. Those figures describe the typical revenue environment for active listings in Peabody, Massachusetts, not the ceiling for the best operators. Source: AirROI 2026 data, Peabody market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Peabody?
The average Airbnb occupancy rate in Peabody is 45.0%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Peabody?
Listings in Peabody average $196 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Peabody?
Peabody currently has about 31 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Peabody?
AirROI currently classifies the short-term rental regulation level in Peabody as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Peabody?
RevPAR in Peabody is about $94. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Peabody?
At 45.0% occupancy, Peabody can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,855, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Peabody?
The average booking lead time in Peabody is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Peabody?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Peabody include West Peabody, Peabody Square, South Peabody. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Peabody?
entire_home listings make up 87.1% of the active supply in Peabody. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Peabody compare to nearby Airbnb markets?
Among neighboring markets, Nantucket posts $91,496 in average annual revenue with 40.0% occupancy, compared to Peabody's $27,855 and 45.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Peabody?
The average Airbnb stay length in Peabody is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Peabody?
Airbnb listings in Peabody average 4.83 out of 5 overall. About 35.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Peabody?
Free parking on premises and Fire extinguisher are among the strongest revenue-linked amenities in Peabody. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Peabody?
Yes. About 96.8% of active Airbnb listings in Peabody charge a cleaning fee, and the average fee is $71. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Peabody?
A 80.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.