Haverhill, Massachusetts Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Haverhill, Massachusetts? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,677 per year — at a $116 nightly rate, 32.2% occupancy, and a $41 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 22 active listings, Haverhill is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 37.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Haverhill?
In Haverhill, the headline Airbnb metrics are $10,677 in average annual revenue,32.2% occupancy, $116 ADR, and $41 in RevPAR, and guests book about 22 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Haverhill?
Understanding the monthly revenue variations for Airbnb listings in Haverhill is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Haverhill is typically October, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Haverhill across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,356+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,058 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,039 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $330, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Haverhill
What Is the Monthly Airbnb Occupancy Rate in Haverhill?
Maximize your bookings by understanding the Haverhill STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Haverhill:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Haverhill
What Is the Average Airbnb Nightly Rate in Haverhill?
Effective short term rental pricing strategy in Haverhill involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Haverhill typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Haverhill
What Is the RevPAR for Airbnb in Haverhill?
RevPAR in Haverhill is currently $41. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $15 RevPAR.
- Typical properties (Median) generate $25 RevPAR.
- Strong performers (Top 25%) earn $42 RevPAR.
- Best-in-class (Top 10%) achieve $92 RevPAR.
Average Monthly RevPAR Trend in Haverhill
RevPAR Insights for Haverhill
- The average RevPAR in Haverhill is $41. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($92) and bottom 25% ($15) is $77, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Haverhill benchmarks. If your RevPAR falls below the median of $25, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $42+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Haverhill?
Haverhill's peak Airbnb season falls in October, July, August, while the softest stretch is January, September, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, August)
- Revenue averages $2,133 per month
- Occupancy rates average 40.8%
- Daily rates average $92
Shoulder Season
- Revenue averages $1,643 per month
- Occupancy maintains around 37.3%
- Daily rates hold near $104
Low Season (January, September, November)
- Revenue drops to average $1,189 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $107
Seasonality Insights for Haverhill
- Airbnb seasonality in Haverhill is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Haverhill's highest earning potential, with monthly revenues climbing to $2,353, occupancy reaching 46.4%, and ADRs peaking at $121.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $968, occupancy could drop to 23.1%, and ADRs may adjust to $86.
- Lower occupancy paired with meaningful seasonality means hosts in Haverhill need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Haverhill, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Haverhill?
Low regulation and minimal registration activity in Haverhill, Massachusetts, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Haverhill to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Haverhill?
With a compact short-term rental market, Haverhill gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Haverhill | The heart of the city, featuring historic buildings, shops, and restaurants. Ideal for visitors wanting to explore Haverhill's rich history and vibrant culture. | Haverhill Riverfront Cultural District, The Buttonwoods Museum, Haverhill Brewery, Historic downtown shops, Parker River National Wildlife Refuge |
| Ward Hill | A suburban area with easy access to major highways, making it a convenient location for both leisure and business travelers. Features quieter residential neighborhoods. | Haverhill Golf & Country Club, Ward Hill Park, Restaurants and cafes, Local shopping options, Outdoor recreation areas |
| West Haverhill | Residential and semi-rural atmosphere, known for its scenic views and nature trails. Appeals to families and nature lovers looking for a more peaceful stay. | Crystal Lake, The Merrimack River trails, Local farms and markets, Parks and picnic areas, Nature excursions |
| Merrimack Valley | A broader region that encompasses Haverhill, popular for its scenic beauty and outdoor activities. Attracts visitors looking for adventure and nature. | Canobie Lake Park, The Snooki’s Ice Cream, Outdoor hiking trails, Kayaking and fishing on the Merrimack River, Local wineries |
| Central Haverhill | An urban area with a mix of residential and commercial properties. Close to amenities and public transport, making it a practical choice for Airbnb hosts. | Haverhill Community Theatre, Gala's Italian Restaurant, Local events and festivals, Public parks, Cultural festivities |
| Haverhill Heights | A neighborhood with a mix of history and modern living. Great for visitors looking to explore local heritage and enjoy a community feeling. | Historic churches, Community centers, Art galleries, Local eateries, Neighborhood parks |
| Bristol Hill | A picturesque area with family-friendly attractions and parks. Suitable for families and travelers who prefer quieter accommodations. | Bristol Hill Park, Family-friendly restaurants, Historic walking tours, Playgrounds, Seasonal festivals |
| East Haverhill | Close to the New Hampshire border and offers a blend of suburban comfort and rural tranquility. Appeals to those looking for a quiet retreat but close to major attractions. | Lake Saltonstall, Nature reserves, Local fishing spots, Scenic farms, Easy access to New Hampshire's attractions |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Haverhill offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Haverhill?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Haverhill
- The Haverhill Airbnb market composition is heavily skewed towards Private Room listings, which make up 77.3% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Haverhill, House properties are the most common (77.3%), reflecting the local real estate landscape.
- Houses represent a significant 77.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
Haverhill Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Haverhill
- The dominant room capacity in Haverhill is 1 bedroom listings, making up 27.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 45.5% of the active Airbnb listings in Haverhill, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Haverhill.
Haverhill Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Haverhill
- The most common guest capacity trend in Haverhill vacation rentals is listings accommodating 2 guests (22.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Haverhill STR market, accounting for 36.3% of listings.
- On average, properties in Haverhill are equipped to host 1.7 guests.
How Do Listings in Haverhill Compare on Quality?
Listing quality in Haverhill can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Haverhill
- At 22.4 photos per listing on average, Haverhill hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 4.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Haverhill averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Haverhill?
Amenity Prevalence
Amenity Insights for Haverhill
- Essential amenities in Haverhill that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Haverhill: Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Haverhill to stay competitive.
Which Airbnb Amenities Boost Revenue in Haverhill?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Haverhill, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor dining area | 31.8% | $25,673 | $3,679 | 597.8% |
Bed linens | 77.3% | $13,255 | $1,912 | 593.3% |
Freezer | 40.9% | $21,464 | $3,209 | 568.8% |
Clothing storage | 54.5% | $17,392 | $2,620 | 563.8% |
Exterior security cameras on property | 22.7% | $30,824 | $4,752 | 548.7% |
Coffee maker | 77.3% | $13,194 | $2,122 | 521.8% |
Dining table | 45.5% | $19,659 | $3,192 | 515.8% |
Coffee | 36.4% | $22,791 | $3,756 | 506.9% |
Extra pillows and blankets | 68.2% | $14,508 | $2,468 | 487.8% |
Body soap | 59.1% | $16,048 | $2,919 | 449.8% |
Revenue Impact Insights for Haverhill
- Outdoor dining area tops the revenue impact list with a 597.8% uplift — listings with this amenity earn $25,673 vs. $3,679 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Haverhill STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Haverhill. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHaverhill Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Haverhill
- The typical guest profile for Airbnb in Haverhill consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.7% of guests.
- Key international markets include United States (94.7%) and United Kingdom (2.1%).
- Top languages spoken are English (62.9%) followed by Spanish (17.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Shapleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Haverhill?
Listings in Haverhill average 4.56 out of 5 overall, with about 38.6 reviews per active listing and 22.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Haverhill
- An average rating of 4.56 places Haverhill in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.77), while Cleanliness (4.51) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 22.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 22.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Haverhill Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Haverhill
- The most common availability pattern in Haverhill falls within the 271-366 days range, representing 68.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Haverhill (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Haverhill?
Average Booking Lead Time by Month
Booking Lead Time Insights for Haverhill
- The overall average booking lead time for vacation rentals in Haverhill is 22 days.
- Guests book furthest in advance for stays during October (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (42 days avg.) sees the longest lead times, while Spring (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Haverhill.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Haverhill averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Haverhill?
Guests in Haverhill stay about 7.2 nights on average, generating roughly 297 reservations and 14.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Haverhill
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Haverhill
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 14.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (6.7 nights) and shorten in Jan (2.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Haverhill Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4.5% of total
2 Nights
6 listings
27.3% of total
3 Nights
1 listings
4.5% of total
4-6 Nights
2 listings
9.1% of total
7-29 Nights
7 listings
31.8% of total
30+ Nights
5 listings
22.7% of total
Key Insights
- The most prevalent minimum stay requirement in Haverhill is 7-29 Nights, adopted by 31.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.7%) caters to monthly stays (30+ nights) in Haverhill, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 31.8% of Haverhill hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Haverhill.
Haverhill Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.5% of total
Flexible
7 listings
31.8% of total
Moderate
3 listings
13.6% of total
Firm
11 listings
50% of total
Cancellation Policy Insights for Haverhill
- The prevailing Airbnb cancellation policy trend in Haverhill is Firm, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (45.4%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Haverhill.
- Regularly review your cancellation policy against competitors and market demand shifts in Haverhill.
How Much Are Airbnb Cleaning Fees in Haverhill?
Cleaning fees in Haverhill are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Haverhill
- 90.9% of listings charge a cleaning fee, making it standard practice in Haverhill. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $60 is close to the median ($50), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Haverhill median of $50. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Haverhill Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Haverhillbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming 4-Bedroom Colonial
Entire Place • 4 bedrooms
Bright & Cozy Entire Apt - 2Bed 1Bath + Office
Entire Place • 2 bedrooms
Charming 2BR Bly Estate Retreat Pool Fire Pit
Entire Place • 2 bedrooms
Ski-side New England Bunkhouse Retreat
Entire Place • 3 bedrooms
Queen Bedroom
Private Room • N/A
Welcoming ~ Private Bedroom w/ Bath in Nature
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Haverhill?
Learn from the best! This table showcases top-performing Airbnb hosts in Haverhill based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melissa | 1 | $71,683 | 118 | 4.97/5.0 |
| Eric | 1 | $33,989 | 94 | 4.88/5.0 |
| Elsio | 1 | $33,794 | 39 | 4.79/5.0 |
| Kai | 4 | $24,810 | 219 | 4.80/5.0 |
| Benjamin | 1 | $22,769 | 48 | 4.85/5.0 |
| George | 6 | $14,157 | 43 | 3.93/5.0 |
| Joseph & Michele | 1 | $11,242 | 53 | 4.81/5.0 |
| Julie | 1 | $7,962 | 13 | 4.46/5.0 |
| Sol | 1 | $7,609 | 26 | 4.85/5.0 |
| Thea | 3 | $4,832 | 86 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Haverhill.
Who Are the Airbnb Hosts in Haverhill?
Haverhill has a relatively balanced host base.
Host Profile Insights for Haverhill
- A 45.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 13.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 40.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Haverhill averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Haverhill's Airbnb Market Compare to Nearby Cities?
How does the Haverhill Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with South Berwick, Haverhill has 25 percentage points lower occupancy and about $126 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 534 | $7,625 | $1081.82 | 40% |
| Town of East Hampton | 1,298 | $5,936 | $1031.25 | 35% |
| North Hampton | 10 | $5,816 | $571.81 | 37% |
| Middletown | 395 | $5,624 | $614.86 | 44% |
| South Berwick | 12 | $5,556 | $242.47 | 57% |
| Nahant | 13 | $5,554 | $606.05 | 44% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Duxbury | 15 | $5,350 | $595.17 | 49% |
| Edgartown | 249 | $5,319 | $833.30 | 41% |
Frequently Asked Questions About Airbnb in Haverhill
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Haverhill.
How much do Airbnb hosts make in Haverhill?
Haverhill hosts earn about $10,677 per year on average, with an average nightly rate of $116 and RevPAR of $41. Those figures describe the typical revenue environment for active listings in Haverhill, Massachusetts, not the ceiling for the best operators. Source: AirROI 2026 data, Haverhill market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Haverhill?
The average Airbnb occupancy rate in Haverhill is 32.2%. October is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Haverhill?
Listings in Haverhill average $116 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Haverhill?
Haverhill currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Haverhill?
AirROI currently classifies the short-term rental regulation level in Haverhill as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Haverhill?
RevPAR in Haverhill is about $41. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Haverhill?
Occupancy of 32.2% means Haverhill is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,677, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Haverhill?
The average booking lead time in Haverhill is about 22 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Haverhill?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Haverhill include Downtown Haverhill, Ward Hill, West Haverhill. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Haverhill?
private_room listings make up 77.3% of the active supply in Haverhill. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Haverhill compare to nearby Airbnb markets?
Among neighboring markets, Nantucket posts $91,496 in average annual revenue with 40.0% occupancy, compared to Haverhill's $10,677 and 32.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Haverhill?
The average Airbnb stay length in Haverhill is about 7.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Haverhill?
Airbnb listings in Haverhill average 4.56 out of 5 overall. About 22.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Haverhill?
Outdoor dining area and Bed linens are among the strongest revenue-linked amenities in Haverhill. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Haverhill?
Yes. About 90.9% of active Airbnb listings in Haverhill charge a cleaning fee, and the average fee is $60. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Haverhill?
A 45.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.