Gruyères, Fribourg Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Gruyères, Fribourg? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,607 per year — at a $259 nightly rate, 31.4% occupancy, and a $77 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 42 active listings, Gruyères is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 44.8% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Gruyères?
In Gruyères, the headline Airbnb metrics are $23,607 in average annual revenue,31.4% occupancy, $259 ADR, and $77 in RevPAR, and guests book about 62 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Gruyères?
Understanding the monthly revenue variations for Airbnb listings in Gruyères is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gruyères is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gruyères across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,142+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,265 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,934 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,135, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gruyères
What Is the Monthly Airbnb Occupancy Rate in Gruyères?
Maximize your bookings by understanding the Gruyères STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gruyères:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gruyères
What Is the Average Airbnb Nightly Rate in Gruyères?
Effective short term rental pricing strategy in Gruyères involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gruyères typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $384+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $322 or more.
- Typical properties (Median) charge around $229 per night.
- Entry-level properties (Bottom 25%) earn around $172 per night.
Average Daily Rate (ADR) Trend by Month in Gruyères
What Is the RevPAR for Airbnb in Gruyères?
RevPAR in Gruyères is currently $77. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $44 RevPAR.
- Typical properties (Median) generate $67 RevPAR.
- Strong performers (Top 25%) earn $92 RevPAR.
- Best-in-class (Top 10%) achieve $146 RevPAR.
Average Monthly RevPAR Trend in Gruyères
RevPAR Insights for Gruyères
- The average RevPAR in Gruyères is $77. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($146) and bottom 25% ($44) is $101, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Gruyères benchmarks. If your RevPAR falls below the median of $67, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $92+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Gruyères?
Gruyères's peak Airbnb season falls in August, September, June, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, September, June)
- Revenue averages $3,107 per month
- Occupancy rates average 40.3%
- Daily rates average $251
Shoulder Season
- Revenue averages $2,572 per month
- Occupancy maintains around 34.3%
- Daily rates hold near $249
Low Season (January, March, November)
- Revenue drops to average $1,754 per month
- Occupancy decreases to average 24.3%
- Daily rates adjust to average $257
Seasonality Insights for Gruyères
- Airbnb seasonality in Gruyères is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Gruyères's highest earning potential, with monthly revenues climbing to $3,411, occupancy reaching 45.5%, and ADRs peaking at $259.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,286, occupancy could drop to 19.6%, and ADRs may adjust to $241.
- Lower occupancy paired with meaningful seasonality means hosts in Gruyères need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Gruyères, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Gruyères?
Low regulation and minimal registration activity in Gruyères, Fribourg, Switzerland point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Gruyères to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Gruyères?
With a compact short-term rental market, Gruyères gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gruyères Castle | Famous medieval castle offering historical significance and stunning views of the surrounding Alps. A prime destination for tourists interested in culture and history. | Gruyères Castle, HR Giger Museum, Maison du Gruyère, Gruyères Historic Museum |
| R - Railway Station Area | Convenient area for travelers as it connects to major transport routes. Ideal for guests looking for easy access to surrounding attractions. | Gruyères Railway Station, Cheese Factory Tours, Walking paths to picturesque landscapes |
| La Maison du Gruyère | Home to the famous Gruyère cheese, attracts food enthusiasts. Visitors can tour the cheese-making process, which adds to tourism potential. | Cheese Factory, Tasting Tours, Info Center |
| Parc régional de la Gruyère | Natural beauty and outdoor adventure opportunities make this area appealing for nature lovers and outdoor sports enthusiasts. | Hiking trails, Cycling paths, Picnic spots |
| Charmey | Close to Gruyères, known for wellness and spa offerings. Ideal for guests looking for relaxation and nature immersion. | Bains de la Gruyère, Outdoor activities, Scenic mountain views |
| Broc | Near the famous Cailler chocolate factory, attracts chocolate lovers and families looking for sweet experiences. | Cailler Chocolate Factory, Chocolate tours, Cultural events |
| Bulle | A larger town nearby with shops, restaurants, and cultural activities. Offers an urban experience while being close to Gruyères. | Bulle Castle, Local markets, Shopping streets |
| La Tour-de-Trême | Scenic village near Gruyères, offers peaceful surroundings and access to hiking trails. Great for a quiet getaway. | Lakes, Countryside views, Hiking routes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Gruyères offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Gruyères?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gruyères
- The Gruyères Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gruyères, Apartment/Condo properties are the most common (45.2%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 19% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.4%) offer potential for unique stay experiences.
Gruyères Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gruyères
- The dominant room capacity in Gruyères is 1 bedroom listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 61.9% of the active Airbnb listings in Gruyères, indicating a high concentration in these sizes.
- A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gruyères.
Gruyères Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gruyères
- The most common guest capacity trend in Gruyères vacation rentals is listings accommodating 6 guests (31%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Gruyères STR market, accounting for 54.8% of listings.
- 40.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gruyères.
- On average, properties in Gruyères are equipped to host 4.3 guests.
How Do Listings in Gruyères Compare on Quality?
Listing quality in Gruyères can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Gruyères
- At 25.8 photos per listing on average, Gruyères hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Gruyères averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Gruyères?
Amenity Prevalence
Amenity Insights for Gruyères
- Essential amenities in Gruyères that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Hot water, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gruyères: Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like Bed linens or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gruyères to stay competitive.
Which Airbnb Amenities Boost Revenue in Gruyères?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Gruyères, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 52.4% | $32,808 | $13,486 | 143.3% |
Hangers | 83.3% | $25,932 | $11,985 | 116.4% |
Hot water | 88.1% | $25,058 | $12,872 | 94.7% |
Essentials | 57.1% | $29,405 | $15,877 | 85.2% |
Barbecue utensils | 11.9% | $35,530 | $21,996 | 61.5% |
Cleaning products | 26.2% | $32,543 | $20,436 | 59.2% |
Elevator | 14.3% | $33,669 | $21,930 | 53.5% |
Kitchen | 78.6% | $25,478 | $16,748 | 52.1% |
Free parking on premises | 45.2% | $28,989 | $19,162 | 51.3% |
Smoke alarm | 16.7% | $32,052 | $21,918 | 46.2% |
Revenue Impact Insights for Gruyères
- Pets allowed tops the revenue impact list with a 143.3% uplift — listings with this amenity earn $32,808 vs. $13,486 without it.
- Hangers, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Gruyères STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gruyères. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGruyères Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Gruyères
- The typical guest profile for Airbnb in Gruyères consists of predominantly international visitors (71%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 29.1% of guests.
- Key international markets include Switzerland (29.1%) and France (28.5%).
- Top languages spoken are English (35.1%) followed by French (26%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Gruyères?
Listings in Gruyères average 4.75 out of 5 overall, with about 40 reviews per active listing and 26.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Gruyères
- An average rating of 4.75 places Gruyères in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.85), while Value (4.58) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Gruyères Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gruyères
- The most common availability pattern in Gruyères falls within the 271-366 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gruyères (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Gruyères?
Average Booking Lead Time by Month
Booking Lead Time Insights for Gruyères
- The overall average booking lead time for vacation rentals in Gruyères is 62 days.
- Guests book furthest in advance for stays during August (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Spring (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Gruyères.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Gruyères averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Gruyères?
Guests in Gruyères stay about 3.6 nights on average, generating roughly 863 reservations and 20.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Gruyères
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Gruyères
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (4.3 nights) and shorten in May (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Gruyères Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
38.1% of total
2 Nights
3 listings
7.1% of total
3 Nights
3 listings
7.1% of total
4-6 Nights
3 listings
7.1% of total
30+ Nights
17 listings
40.5% of total
Key Insights
- The most prevalent minimum stay requirement in Gruyères is 30+ Nights, adopted by 40.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40.5%) caters to monthly stays (30+ nights) in Gruyères, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.5% of Gruyères hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 40.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gruyères.
Gruyères Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.4% of total
Flexible
7 listings
16.7% of total
Moderate
7 listings
16.7% of total
Firm
23 listings
54.8% of total
Strict
4 listings
9.5% of total
Cancellation Policy Insights for Gruyères
- The prevailing Airbnb cancellation policy trend in Gruyères is Firm, used by 54.8% of listings.
- A majority (64.3%) of hosts in Gruyères utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 54.8% market standard in Gruyères.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Gruyères.
How Much Are Airbnb Cleaning Fees in Gruyères?
Cleaning fees in Gruyères are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Gruyères
- 71.4% of listings charge a cleaning fee, making it standard practice in Gruyères. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $274 is close to the median ($282), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 17.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Gruyères median of $282. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Gruyères Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gruyèresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful 5-room chalet "Chalet Antoine"
Entire Place • 4 bedrooms
Beautiful farm with mountain vista
Entire Place • 6 bedrooms
Swiss Alpine Chalet | Indoor Pool & Sauna | Sleeps 9
Entire Place • 5 bedrooms
Lis Martagon. Junior Deluxe Suite 50 m2 with Balcony
Entire Place • 1 bedroom
Cozy Stay in the Mountains | Cinema Projector
Entire Place • 1 bedroom
- 5.5 piece(s)
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Gruyères?
Learn from the best! This table showcases top-performing Airbnb hosts in Gruyères based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nadia - Interhome | 12 | $219,854 | 183 | 4.62/5.0 |
| Moleson Ch | 3 | $157,828 | 21 | 4.77/5.0 |
| Jean-Luc | 2 | $89,973 | 71 | 4.84/5.0 |
| Chantal | 4 | $75,899 | 186 | 4.91/5.0 |
| Valentin | 5 | $64,416 | 20 | 4.80/5.0 |
| Adeline | 1 | $55,544 | 49 | 4.94/5.0 |
| Sarah | 1 | $53,319 | 42 | 4.67/5.0 |
| Angéline | 1 | $48,681 | 37 | 4.81/5.0 |
| Félix | 2 | $33,783 | 180 | 4.61/5.0 |
| Alina | 1 | $33,442 | 160 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gruyères.
Who Are the Airbnb Hosts in Gruyères?
Gruyères leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Gruyères
- A 42.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 45.2% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 7.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Gruyères averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Gruyères
These are the highest-grossing professional property management operations in Gruyères, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Nadia - Interhome | 12 | $219,854 | $308 | 22.7% | 4.62/5 |
| Moleson Ch | 3 | $157,828 | $315 | 45.3% | 4.77/5 |
| Chantal | 4 | $75,899 | $250 | 27.8% | 4.91/5 |
Management Company Insights for Gruyères
- The leading management company, Nadia - Interhome, operates 12 listings with $219,854 in gross revenue — a useful benchmark for what scale looks like in Gruyères.
- Top managers average 6 properties each, suggesting professional management in Gruyères still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Gruyères's Airbnb Market Compare to Nearby Cities?
How does the Gruyères Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Brienzwiler, Gruyères has 29 percentage points lower occupancy and about $208 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brienzwiler | 11 | $7,716 | $466.58 | 60% |
| Niederried bei Interlaken | 18 | $6,704 | $589.09 | 44% |
| Wengen | 11 | $6,403 | $617.20 | 45% |
| Lauterbrunnen | 538 | $6,264 | $492.54 | 52% |
| Matten bei Interlaken | 64 | $5,682 | $344.21 | 59% |
| Grindelwald | 507 | $5,642 | $411.13 | 56% |
| Ranco | 12 | $5,410 | $544.46 | 39% |
| Les Clefs | 31 | $5,330 | $333.67 | 47% |
| Oberhofen am Thunersee | 25 | $5,181 | $344.37 | 53% |
| Zermatt | 785 | $5,135 | $523.55 | 45% |
Frequently Asked Questions About Airbnb in Gruyères
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Gruyères.
How much do Airbnb hosts make in Gruyères?
Gruyères hosts earn about $23,607 per year on average, with an average nightly rate of $259 and RevPAR of $77. Those figures describe the typical revenue environment for active listings in Gruyères, Fribourg, not the ceiling for the best operators. Source: AirROI 2026 data, Gruyères market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Gruyères?
The average Airbnb occupancy rate in Gruyères is 31.4%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Gruyères?
Listings in Gruyères average $259 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Gruyères?
Gruyères currently has about 42 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Gruyères?
AirROI currently classifies the short-term rental regulation level in Gruyères as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Gruyères?
RevPAR in Gruyères is about $77. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Gruyères?
Occupancy of 31.4% means Gruyères is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $23,607, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Gruyères?
The average booking lead time in Gruyères is about 62 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Gruyères?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Gruyères include Gruyères Castle, R - Railway Station Area, La Maison du Gruyère. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Gruyères?
entire_home listings make up 81.0% of the active supply in Gruyères. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Gruyères compare to nearby Airbnb markets?
Among neighboring markets, Brienzwiler posts $92,589 in average annual revenue with 60.4% occupancy, compared to Gruyères's $23,607 and 31.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Gruyères?
The average Airbnb stay length in Gruyères is about 3.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Gruyères?
Airbnb listings in Gruyères average 4.75 out of 5 overall. About 26.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Gruyères?
Pets allowed and Hangers are among the strongest revenue-linked amenities in Gruyères. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Gruyères?
Yes. About 71.4% of active Airbnb listings in Gruyères charge a cleaning fee, and the average fee is $274. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Gruyères?
A 42.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.