Varese, Lombardy Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Varese, Lombardy? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $10,845 per year — at a $147 nightly rate, 38.2% occupancy, and a $50 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Varese's 203 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 34.4% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is high and 94% of listings show active registration — compliance is the cost of entry. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Varese?
In Varese, the headline Airbnb metrics are $10,845 in average annual revenue,38.2% occupancy, $147 ADR, and $50 in RevPAR, and guests book about 45 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Varese?
Understanding the monthly revenue variations for Airbnb listings in Varese is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Varese is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Varese across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,882+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,931 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,165 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $580, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Varese
What Is the Monthly Airbnb Occupancy Rate in Varese?
Maximize your bookings by understanding the Varese STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Varese:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Varese
What Is the Average Airbnb Nightly Rate in Varese?
Effective short term rental pricing strategy in Varese involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Varese typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Varese
What Is the RevPAR for Airbnb in Varese?
RevPAR in Varese is currently $50. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $25 RevPAR.
- Typical properties (Median) generate $41 RevPAR.
- Strong performers (Top 25%) earn $59 RevPAR.
- Best-in-class (Top 10%) achieve $82 RevPAR.
Average Monthly RevPAR Trend in Varese
RevPAR Insights for Varese
- The average RevPAR in Varese is $50. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($82) and bottom 25% ($25) is $56, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Varese benchmarks. If your RevPAR falls below the median of $41, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $59+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Varese?
Varese's peak Airbnb season falls in August, May, July, while the softest stretch is January, October, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, May, July)
- Revenue averages $1,880 per month
- Occupancy rates average 45.5%
- Daily rates average $139
Shoulder Season
- Revenue averages $1,510 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $152
Low Season (January, October, November)
- Revenue drops to average $1,130 per month
- Occupancy decreases to average 33.7%
- Daily rates adjust to average $128
Seasonality Insights for Varese
- The Airbnb seasonality pattern in Varese shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Varese's highest earning potential, with monthly revenues climbing to $1,912, occupancy reaching 48.8%, and ADRs peaking at $167.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $977, occupancy could drop to 26.5%, and ADRs may adjust to $125.
- Lower occupancy paired with meaningful seasonality means hosts in Varese need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Varese, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Varese seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Varese?
Yes, Varese, Lombardy, Italy enforces high STR regulations and 94% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Varese to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 94% licensed listings)
What Are the Best Neighborhoods for Airbnb in Varese?
Location within Varese matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic city center of Varese is filled with beautiful architecture and charming streets. It's a prime area for tourists looking to explore local culture, shops, and dining. | Palazzo Estense, Basilica di San Vittore, Piazza della Motta, Parco di Villa Panza, Museo della Tecnica Elettrica |
| Sacro Monte di Varese | A UNESCO World Heritage site, this area features stunning chapels and panoramic views. It's a spiritual and cultural destination attracting visitors interested in history and natural beauty. | Chiesa di Santa Maria del Monte, Parco Regionale Campo dei Fiori, Panoramic views of Lake Varese, Pilgrimage route, Hiking trails |
| Lago di Varese | The lake area offers scenic waterfront views and recreational activities like boating and cycling. It's a relaxing retreat for families and outdoor enthusiasts. | Lake Varese, Water sports, Cycle path around the lake, Picnic areas, Bird watching |
| Biumo | A residential neighborhood with easy access to the city center. Great for families visiting Varese as it offers quiet streets and local amenities. | Local parks, Family-friendly cafes, Proximity to schools and shops, Community feel, Quiet atmosphere |
| Masnago | Known for its historic castle and surrounding park. This area attracts visitors interested in art and history with a beautiful landscape. | Castello di Masnago, Museo d'Arte, Local parks, Walking trails, Art exhibitions |
| Casbeno | A picturesque neighborhood ideal for those looking for a quiet stay. Close to the city center yet removed from the hustle and bustle. | Charming streets, Local markets, Community parks, Proximity to attractions, Relaxed pace |
| Ghirla | A small town near the lake, perfect for those who enjoy nature and tranquility. It appeals to visitors looking for a peaceful retreat in the countryside. | Lake Ghirla, Nature walks, Scenic views, Small village charm, Hiking paths |
| Buguggiate | A charming town a short distance from Varese, known for its historic buildings and local lifestyle. Ideal for guests wanting a taste of local culture. | Historical architecture, Local festivals, Proximity to Varese, Quiet streets, Community events |
Because Varese has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Varese?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Varese
- The Varese Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.3% of the 203 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Varese, Apartment/Condo properties are the most common (75.9%), reflecting the local real estate landscape.
- Houses represent a significant 17.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 6.9%) offer potential for unique stay experiences.
Varese Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Varese
- The dominant room capacity in Varese is 1 bedroom listings, making up 58.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.3% of the active Airbnb listings in Varese, indicating a high concentration in these sizes.
- With over half the market (58.6%) consisting of studios or 1-bedroom units, Varese is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Varese.
Varese Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Varese
- The most common guest capacity trend in Varese vacation rentals is listings accommodating 2 guests (32.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Varese STR market, accounting for 59.1% of listings.
- 12.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Varese.
- On average, properties in Varese are equipped to host 3.1 guests.
How Do Listings in Varese Compare on Quality?
Listing quality in Varese can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Varese
- At 26.5 photos per listing on average, Varese hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 44.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Varese averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Varese?
Amenity Prevalence
Amenity Insights for Varese
- Essential amenities in Varese that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Varese: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Varese to stay competitive.
Which Airbnb Amenities Boost Revenue in Varese?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Varese, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
PianoHigh opportunity | 2.5% | $29,857 | $10,365 | 188.1% |
Ping pong tableHigh opportunity | 3.4% | $22,509 | $10,429 | 115.8% |
Record player | 3.0% | $20,245 | $10,559 | 91.7% |
Exercise equipment | 2.5% | $19,992 | $10,614 | 88.4% |
Building staff | 2.5% | $19,331 | $10,631 | 81.8% |
Pool | 2.5% | $19,247 | $10,633 | 81.0% |
Stove | 73.4% | $12,226 | $7,036 | 73.8% |
Patio or balcony | 34.5% | $15,015 | $8,651 | 73.6% |
Outdoor furniture | 27.6% | $15,560 | $9,049 | 71.9% |
Bed linens | 87.2% | $11,441 | $6,790 | 68.5% |
Revenue Impact Insights for Varese
- Piano tops the revenue impact list with a 188.1% uplift — listings with this amenity earn $29,857 vs. $10,365 without it.
- High-opportunity amenities — Piano, Ping pong table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Bed linens — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Piano — it has the best combination of high revenue impact and low market saturation in Varese.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Varese STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Varese. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVarese Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Varese
- The typical guest profile for Airbnb in Varese consists of predominantly international visitors (79%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 20.8% of guests.
- Key international markets include France (22.2%) and Italy (20.8%).
- Top languages spoken are English (35%) followed by French (14.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Varese?
Listings in Varese average 4.79 out of 5 overall, with about 36.6 reviews per active listing and 35.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Varese
- An average rating of 4.79 places Varese in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.88), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Varese Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Varese
- The most common availability pattern in Varese falls within the 271-366 days range, representing 61.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Varese (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Varese?
Average Booking Lead Time by Month
Booking Lead Time Insights for Varese
- The overall average booking lead time for vacation rentals in Varese is 45 days.
- Guests book furthest in advance for stays during August (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Varese.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Varese averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Varese?
Guests in Varese stay about 4.9 nights on average, generating roughly 3,313 reservations and 16.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Varese
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Varese
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (5.9 nights) and shorten in May (3.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Varese Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
66 listings
32.5% of total
2 Nights
50 listings
24.6% of total
3 Nights
11 listings
5.4% of total
4-6 Nights
7 listings
3.4% of total
7-29 Nights
12 listings
5.9% of total
30+ Nights
57 listings
28.1% of total
Key Insights
- The most prevalent minimum stay requirement in Varese is 1 Night, adopted by 32.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.1%) caters to monthly stays (30+ nights) in Varese, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.5% of Varese hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Varese.
Varese Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
4 listings
2% of total
Limited
5 listings
2.5% of total
Flexible
83 listings
40.9% of total
Moderate
102 listings
50.2% of total
Firm
9 listings
4.4% of total
Cancellation Policy Insights for Varese
- The prevailing Airbnb cancellation policy trend in Varese is Moderate, used by 50.2% of listings.
- The market strongly favors guest-friendly terms, with 91.1% of listings offering Flexible or Moderate policies. This suggests guests in Varese may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50.2% market standard in Varese.
- Regularly review your cancellation policy against competitors and market demand shifts in Varese.
How Much Are Airbnb Cleaning Fees in Varese?
Cleaning fees in Varese are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Varese
- 77.3% of listings charge a cleaning fee, making it standard practice in Varese. Guests expect it and factor it into their booking decisions.
- The gap between the average ($76) and median ($46) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Varese median of $46. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Varese Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Varesebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
VILLA NONARO
Entire Place • 8 bedrooms
Varese Center - Elegant Apartment in the Center
Entire Place • 1 bedroom
Private wing in Liberty villa with park
Private Room • 4 bedrooms
Varese Retreat: Your Home Away from Home
Entire Place • 3 bedrooms
Elegant apartment with private parking
Entire Place • 1 bedroom
![[Varese Center] Pedestrian Corso Matteotti](https://a0.muscache.com/im/pictures/hosting/Hosting-1576109486994161712/original/29a80d09-15e9-4280-8595-4ac787e01a73.jpeg?im_w=480&im_format=avif)
[Varese Center] Pedestrian Corso Matteotti
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Varese?
Learn from the best! This table showcases top-performing Airbnb hosts in Varese based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gabriele | 18 | $202,550 | 691 | 4.80/5.0 |
| Kibilù Agenzia Affitti Brevi | 15 | $116,741 | 67 | 4.37/5.0 |
| Rita | 2 | $114,839 | 57 | 4.93/5.0 |
| Valentina | 4 | $101,061 | 674 | 4.98/5.0 |
| David | 8 | $90,452 | 258 | 4.72/5.0 |
| BelSorrisoVarese - Rooms & Apa | 16 | $71,500 | 110 | 4.81/5.0 |
| Francesca Ed Emiliano | 5 | $54,048 | 51 | 4.51/5.0 |
| Alexa | 1 | $51,131 | 143 | 4.69/5.0 |
| Denise | 1 | $48,224 | 47 | 4.96/5.0 |
| Alice&Alberto | 2 | $47,911 | 46 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Varese.
Who Are the Airbnb Hosts in Varese?
Varese is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Varese
- With 53.2% Superhosts, Varese has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 8.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 29.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Varese averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Varese
These are the highest-grossing professional property management operations in Varese, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Kibilù Agenzia Affitti Brevi | 15 | $116,741 | $216 | 30.3% | 4.37/5 |
| Francesca Ed Emiliano | 5 | $54,048 | $94 | 38.4% | 4.51/5 |
Management Company Insights for Varese
- The leading management company, Kibilù Agenzia Affitti Brevi, operates 15 listings with $116,741 in gross revenue — a useful benchmark for what scale looks like in Varese.
- Top managers average 10 properties each, suggesting professional management in Varese still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.44/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 8.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Varese's Airbnb Market Compare to Nearby Cities?
How does the Varese Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bönigen, Varese has 23 percentage points lower occupancy and about $153 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brienzwiler | 12 | $7,668 | $436.43 | 59% |
| Niederried bei Interlaken | 25 | $6,014 | $622.05 | 43% |
| Lauterbrunnen | 565 | $5,807 | $500.14 | 49% |
| Grindelwald | 540 | $5,271 | $425.66 | 52% |
| Ranco | 12 | $5,222 | $564.78 | 32% |
| Saint Moritz | 12 | $5,208 | $795.09 | 38% |
| Zermatt | 861 | $5,203 | $546.12 | 45% |
| Matten bei Interlaken | 73 | $5,126 | $371.03 | 53% |
| Bönigen | 37 | $4,994 | $300.16 | 61% |
| Monteu Roero | 12 | $4,748 | $500.84 | 36% |
Frequently Asked Questions About Airbnb in Varese
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Varese.
How much do Airbnb hosts make in Varese?
Varese hosts earn about $10,845 per year on average, with an average nightly rate of $147 and RevPAR of $50. Those figures describe the typical revenue environment for active listings in Varese, Lombardy, not the ceiling for the best operators. Source: AirROI 2026 data, Varese market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Varese?
The average Airbnb occupancy rate in Varese is 38.2%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Varese?
Listings in Varese average $147 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Varese?
Varese currently has about 203 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Varese?
AirROI currently classifies the short-term rental regulation level in Varese as High. The dataset also shows about 94.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Varese?
RevPAR in Varese is about $50. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Varese?
Occupancy of 38.2% means Varese is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,845, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Varese?
The average booking lead time in Varese is about 45 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Varese?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Varese include Centro Storico, Sacro Monte di Varese, Lago di Varese. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Varese?
entire_home listings make up 81.3% of the active supply in Varese. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Varese compare to nearby Airbnb markets?
Among neighboring markets, Brienzwiler posts $92,019 in average annual revenue with 58.6% occupancy, compared to Varese's $10,845 and 38.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Varese?
The average Airbnb stay length in Varese is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Varese?
Airbnb listings in Varese average 4.79 out of 5 overall. About 35.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Varese?
Piano and Ping pong table are among the strongest revenue-linked amenities in Varese. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Varese?
Yes. About 77.3% of active Airbnb listings in Varese charge a cleaning fee, and the average fee is $76. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Varese?
A 53.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.