Morzine, Auvergne-Rhône-Alpes Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Morzine, Auvergne-Rhône-Alpes? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,719 per year — at a $353 nightly rate, 35.8% occupancy, and a $128 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,639 active listings and moderate demand with room for well-positioned listings to outperform, Morzine is an established vacation rental market. Supply grew 26.6% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Morzine?
In Morzine, the headline Airbnb metrics are $24,719 in average annual revenue,35.8% occupancy, $353 ADR, and $128 in RevPAR, and guests book about 87 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Morzine?
Understanding the monthly revenue variations for Airbnb listings in Morzine is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morzine is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morzine across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,287+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,303 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,350 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,236, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morzine
What Is the Monthly Airbnb Occupancy Rate in Morzine?
Maximize your bookings by understanding the Morzine STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morzine:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morzine
What Is the Average Airbnb Nightly Rate in Morzine?
Effective short term rental pricing strategy in Morzine involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morzine typically peaks in February and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $672+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $427 or more.
- Typical properties (Median) charge around $258 per night.
- Entry-level properties (Bottom 25%) earn around $166 per night.
Average Daily Rate (ADR) Trend by Month in Morzine
What Is the RevPAR for Airbnb in Morzine?
RevPAR in Morzine is currently $128. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $58 RevPAR.
- Typical properties (Median) generate $96 RevPAR.
- Strong performers (Top 25%) earn $159 RevPAR.
- Best-in-class (Top 10%) achieve $253 RevPAR.
Average Monthly RevPAR Trend in Morzine
RevPAR Insights for Morzine
- The average RevPAR in Morzine is $128. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($253) and bottom 25% ($58) is $195, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Oct, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Morzine benchmarks. If your RevPAR falls below the median of $96, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $159+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Morzine Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Morzine?
Morzine's peak Airbnb season falls in February, January, March, while the softest stretch is September, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, January, March)
- Revenue averages $6,039 per month
- Occupancy rates average 50.2%
- Daily rates average $439
Shoulder Season
- Revenue averages $3,006 per month
- Occupancy maintains around 33.8%
- Daily rates hold near $328
Low Season (September, October, November)
- Revenue drops to average $1,602 per month
- Occupancy decreases to average 19.6%
- Daily rates adjust to average $323
Seasonality Insights for Morzine
- Airbnb seasonality in Morzine is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Morzine's highest earning potential, with monthly revenues climbing to $7,205, occupancy reaching 58.6%, and ADRs peaking at $470.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,406, occupancy could drop to 16.2%, and ADRs may adjust to $308.
- Lower occupancy paired with meaningful seasonality means hosts in Morzine need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Morzine, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Morzine?
Morzine, Auvergne-Rhône-Alpes, France currently shows a low regulation profile despite having 1,639 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Morzine to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 8% licensed listings)
What Are the Best Neighborhoods for Airbnb in Morzine?
Morzine is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Morzine, Auvergne-Rhône-Alpes.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Morzine Village | A charming alpine village that's a gateway to Portes du Soleil, ideal for both winter sports and summer hiking. It attracts visitors year-round for skiing and mountain biking. | Morzine ski slopes, Avoriaz ski resort, Mountain biking trails, Lac de Montriond, Local shops and restaurants, Paragliding opportunities |
| Les Gets | A nearby ski resort that offers a family-friendly atmosphere and excellent summer activities. Perfect for hosting families and groups seeking outdoor adventures. | Les Gets ski area, Mountain biking park, Historic village center, Golf course, Adventure park, Lakeside activities |
| Avoriaz | Known for its unique architecture and car-free policy, Avoriaz is a ski-in/ski-out resort beloved by winter sports enthusiasts and summer hikers alike. | Avoriaz ski area, Aquariaz water park, Snowshoeing trails, Summer hiking trails, Winter sports schools, Equestrian activities |
| Champéry | Located just over the Swiss border, it's part of the Portes du Soleil area and offers picturesque views and a peaceful escape, attracting both winter and summer tourists. | Champéry ski area, Hiking trails, Mountain biking routes, Traditional Swiss architecture, Les Dents du Midi views, Local cheese shops |
| Lac de Montriond | A beautiful lake offering serene landscapes and outdoor activities such as swimming, hiking, and picnicking, making it popular in the summer months. | Lac de Montriond, Hiking trails, Water activities, Cafés and picnic spots, Fishing opportunities, Scenic views |
| Saint-Jean-d'Aulps | A quieter alternative to Morzine with its own ski area, offering a more relaxed atmosphere for visitors who want to avoid the hustle and bustle. | La Grande Terche ski area, Hiking trails, Historical abbey, Local markets, Alpine scenery, Bike trails |
| Les Prodains | Close to the cable cars leading up to Avoriaz, making it a great spot for winter sports enthusiasts who want quick access to the slopes. | Cable car to Avoriaz, Ski-in/ski-out access, Cozy chalets, Local restaurants, Winter sports activities, Summer hiking trails |
| Morzine-Les Gets Ski Area | Renowned for being one of the largest ski areas in the world, attracting snow sports enthusiasts and families with various levels of skiing education and fun. | Extensive ski slopes, Snow parks, Winter festivals, Summer biking parks, Gastronomy experiences, Scenic gondola rides |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Morzine offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Morzine?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morzine
- The Morzine Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.5% of the 1,639 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morzine, Apartment/Condo properties are the most common (81.5%), reflecting the local real estate landscape.
- Houses represent a significant 16.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 2.2%) offer potential for unique stay experiences.
Morzine Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morzine
- The dominant room capacity in Morzine is 2 bedrooms listings, making up 26.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 49.9% of the active Airbnb listings in Morzine, indicating a high concentration in these sizes.
- A significant 37.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morzine.
Morzine Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morzine
- The most common guest capacity trend in Morzine vacation rentals is listings accommodating 4 guests (30.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Morzine STR market, accounting for 56.5% of listings.
- 51.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morzine.
- On average, properties in Morzine are equipped to host 5.5 guests.
How Do Listings in Morzine Compare on Quality?
Listing quality in Morzine can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Morzine
- At 22.6 photos per listing on average, Morzine hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Morzine averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Morzine?
Amenity Prevalence
Amenity Insights for Morzine
- Essential amenities in Morzine that guests expect include: Heating, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morzine: Heating, Kitchen, TV.
- Prioritize adding missing essentials: Heating, Kitchen, TV.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morzine to stay competitive.
Which Airbnb Amenities Boost Revenue in Morzine?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Morzine, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baby monitorHigh opportunity | 0.4% | $107,692 | $24,363 | 342.0% |
Wifi | 92.0% | $26,277 | $6,781 | 287.5% |
Hot tub | 10.4% | $52,011 | $21,561 | 141.2% |
Changing tableHigh opportunity | 1.4% | $57,976 | $24,246 | 139.1% |
Fireplace guardsHigh opportunity | 2.7% | $55,039 | $23,882 | 130.5% |
SaunaHigh opportunity | 3.8% | $49,307 | $23,736 | 107.7% |
Kitchen | 96.5% | $25,161 | $12,675 | 98.5% |
Blender | 6.0% | $45,923 | $23,370 | 96.5% |
Theme room | 0.3% | $47,524 | $24,649 | 92.8% |
Indoor fireplace | 18.4% | $40,373 | $21,197 | 90.5% |
Revenue Impact Insights for Morzine
- Baby monitor tops the revenue impact list with a 342.0% uplift — listings with this amenity earn $107,692 vs. $24,363 without it.
- High-opportunity amenities — Baby monitor, Changing table, Fireplace guards — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Wifi, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Baby monitor — it has the best combination of high revenue impact and low market saturation in Morzine.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Morzine STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morzine. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorzine Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Morzine
- The typical guest profile for Airbnb in Morzine consists of predominantly international visitors (66%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 34.0% of guests.
- Key international markets include United Kingdom (41.4%) and France (34%).
- Top languages spoken are English (42.9%) followed by French (29.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Morzine?
Listings in Morzine average 4.8 out of 5 overall, with about 29.3 reviews per active listing and 24.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Morzine
- An average rating of 4.8 places Morzine in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Value (4.61) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 24.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 24.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Morzine Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morzine
- The most common availability pattern in Morzine falls within the 271-366 days range, representing 64.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Morzine (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Morzine?
Average Booking Lead Time by Month
Booking Lead Time Insights for Morzine
- The overall average booking lead time for vacation rentals in Morzine is 87 days.
- Guests book furthest in advance for stays during February (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (118 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Morzine.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 118 days) to capture early planners.
- Monitor your own booking lead times against these Morzine averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Morzine?
Guests in Morzine stay about 5.9 nights on average, generating roughly 20,023 reservations and 12.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Morzine
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Morzine
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 12.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (6.6 nights) and shorten in Oct (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Morzine Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
100 listings
6.1% of total
2 Nights
50 listings
3.1% of total
3 Nights
63 listings
3.8% of total
4-6 Nights
473 listings
28.9% of total
7-29 Nights
191 listings
11.7% of total
30+ Nights
762 listings
46.5% of total
Key Insights
- The most prevalent minimum stay requirement in Morzine is 30+ Nights, adopted by 46.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (9.2%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (46.5%) caters to monthly stays (30+ nights) in Morzine, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 46.5% of Morzine hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 46.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morzine.
Morzine Airbnb Cancellation Policy Trends Analysis (2026)
Limited
15 listings
0.9% of total
Super Strict 30 Days
104 listings
6.3% of total
Super Strict 60 Days
195 listings
11.9% of total
Flexible
53 listings
3.2% of total
Moderate
112 listings
6.8% of total
Firm
830 listings
50.7% of total
Strict
329 listings
20.1% of total
Cancellation Policy Insights for Morzine
- The prevailing Airbnb cancellation policy trend in Morzine is Firm, used by 50.7% of listings.
- A majority (70.8%) of hosts in Morzine utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50.7% market standard in Morzine.
- Regularly review your cancellation policy against competitors and market demand shifts in Morzine.
How Much Are Airbnb Cleaning Fees in Morzine?
Cleaning fees in Morzine are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Morzine
- About 67.2% of Morzine listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($265) and median ($126) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Morzine median of $126. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Morzine Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morzinebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet in Morzine- Stunning views - Spa + Sauna
Entire Place • 7 bedrooms
Penthouse Mathilde - A Luxury Apartment in Town
Entire Place • 4 bedrooms
Chalet Gouter- Great central location with Jacuzzi
Entire Place • 6 bedrooms
Chalet Mary - central Morzine - Hot Tub & Sauna
Entire Place • 4 bedrooms
Chalet Beau | More Mountain | Central Morzine
Entire Place • 5 bedrooms
Avoriaz - Panoramic View, Pool, Jacuzzi
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Morzine?
Learn from the best! This table showcases top-performing Airbnb hosts in Morzine based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sam & Jon | 37 | $1,504,381 | 340 | 4.96/5.0 |
| All Seasons Lodging (Billy Av | 64 | $1,300,688 | 494 | 4.73/5.0 |
| Elodie-Leslie-Manon | 93 | $1,285,159 | 827 | 4.74/5.0 |
| Rachel | 19 | $1,070,097 | 945 | 4.85/5.0 |
| Gina | 17 | $946,587 | 314 | 4.94/5.0 |
| Snow And Trek Morzine | 37 | $906,043 | 540 | 4.71/5.0 |
| Kathryn | 22 | $847,599 | 301 | 4.92/5.0 |
| Virginie | 29 | $718,193 | 444 | 4.76/5.0 |
| The Boutique Chalet Company | 6 | $676,886 | 23 | 5.00/5.0 |
| Lorna & Dominic | 24 | $660,916 | 426 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morzine.
Who Are the Airbnb Hosts in Morzine?
Morzine has a relatively balanced host base.
Host Profile Insights for Morzine
- A 48.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 23.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 14.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Morzine averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Morzine
These are the highest-grossing professional property management operations in Morzine, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sam & Jon | 37 | $1,504,381 | $705 | 39.1% | 4.96/5 |
| Elodie-Leslie-Manon | 93 | $1,285,159 | $418 | 14.6% | 4.74/5 |
| Snow And Trek Morzine | 37 | $906,043 | $458 | 25.3% | 4.71/5 |
| Virginie | 29 | $718,193 | $542 | 14.4% | 4.76/5 |
| Lorna & Dominic | 24 | $660,916 | $395 | 36.3% | 4.86/5 |
| Emerald Stay | 14 | $510,017 | $610 | 26.5% | 4.76/5 |
| Johann | 34 | $341,944 | $315 | 26.7% | 4.90/5 |
| Jo | 5 | $231,612 | $542 | 38.6% | 4.90/5 |
| Stéphanie | 14 | $226,098 | $259 | 29.5% | 4.42/5 |
| Nicolas | 16 | $183,342 | $473 | 27.2% | 4.84/5 |
Management Company Insights for Morzine
- The leading management company, Sam & Jon, operates 37 listings with $1,504,381 in gross revenue — a useful benchmark for what scale looks like in Morzine.
- Top managers average 30 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.78/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Morzine's Airbnb Market Compare to Nearby Cities?
How does the Morzine Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bönigen, Morzine has 28 percentage points lower occupancy and about $59 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Niederried bei Interlaken | 18 | $6,704 | $589.09 | 44% |
| Wengen | 11 | $6,403 | $617.20 | 45% |
| Lauterbrunnen | 538 | $6,264 | $492.54 | 52% |
| Matten bei Interlaken | 64 | $5,682 | $344.21 | 59% |
| Les Clefs | 31 | $5,330 | $333.67 | 47% |
| Oberhofen am Thunersee | 25 | $5,181 | $344.37 | 53% |
| Zermatt | 785 | $5,135 | $523.55 | 45% |
| Interlaken | 335 | $5,067 | $414.74 | 53% |
| Bönigen | 34 | $4,994 | $293.92 | 64% |
| Sigriswil | 97 | $4,769 | $292.78 | 55% |
Frequently Asked Questions About Airbnb in Morzine
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Morzine.
How much do Airbnb hosts make in Morzine?
Morzine hosts earn about $24,719 per year on average, with an average nightly rate of $353 and RevPAR of $128. Those figures describe the typical revenue environment for active listings in Morzine, Auvergne-Rhône-Alpes, not the ceiling for the best operators. Source: AirROI 2026 data, Morzine market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Morzine?
The average Airbnb occupancy rate in Morzine is 35.8%. February is the strongest month and October is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Morzine?
Listings in Morzine average $353 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Morzine?
Morzine currently has about 1,639 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Morzine?
AirROI currently classifies the short-term rental regulation level in Morzine as Low. The dataset also shows about 7.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Morzine?
RevPAR in Morzine is about $128. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Morzine?
Occupancy of 35.8% means Morzine is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $24,719, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Morzine?
The average booking lead time in Morzine is about 87 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Morzine?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Morzine include Morzine Village, Les Gets, Avoriaz. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Morzine?
entire_home listings make up 98.5% of the active supply in Morzine. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Morzine compare to nearby Airbnb markets?
Among neighboring markets, Niederried bei Interlaken posts $80,442 in average annual revenue with 44.4% occupancy, compared to Morzine's $24,719 and 35.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Morzine?
The average Airbnb stay length in Morzine is about 5.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Morzine?
Airbnb listings in Morzine average 4.8 out of 5 overall. About 24.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Morzine?
Baby monitor and Wifi are among the strongest revenue-linked amenities in Morzine. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Morzine?
Yes. About 67.2% of active Airbnb listings in Morzine charge a cleaning fee, and the average fee is $265. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Morzine?
A 48.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.