What Are the Best Places to Invest in Airbnb in New Jersey, United States?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI
Updated:

The short-term rental market in New Jersey, United States spans 30 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in New Jersey, United States across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Jersey City, New Jersey leads by market size with 1,322 active listings and $2,389/month revenue. Across all ranked markets, average occupancy is 42.4% with $2,885/month in average revenue and $348/night ADR. 26 of 30 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Top Airbnb Markets in New Jersey, United States by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in New Jersey, United States attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Jersey City, New Jersey leads with 1,322 active short-term rental listings and $2,389/month in average revenue.

#MarketActive Listings (TTM)Revenue/moADROccupancyRegulation
1Jersey City, New Jersey1,322$2,389$19150.7%High
2Newark, New Jersey1,293$1,469$15639.8%Low
3Wildwood, New Jersey778$2,407$36538.7%Low
4Ocean City, New Jersey749$3,078$44239.2%Low
5Atlantic City, New Jersey742$2,687$33732.7%Moderate
6Lower Township, New Jersey564$4,079$41145.0%Low
7Seaside Heights, New Jersey534$2,689$39538.1%Low
8Brigantine, New Jersey434$3,209$42438.6%Low
9North Wildwood, New Jersey428$2,122$36337.8%Low
10Hoboken, New Jersey405$3,972$29259.1%Low
11North Bergen, New Jersey396$2,641$18455.8%Low
12Wildwood Crest, New Jersey390$2,396$35742.0%Low
13West New York, New Jersey362$3,108$20558.5%Low
14Cape May, New Jersey328$4,865$56741.5%Low
15Union City, New Jersey287$2,198$16654.3%Low
16Elizabeth, New Jersey277$1,908$15845.9%Moderate
17Bayonne, New Jersey245$3,259$27147.7%Low
18Ventnor City, New Jersey242$2,599$41436.5%Low
19Neptune Township, New Jersey237$3,208$41838.4%Low
20Vernon Township, New Jersey217$2,964$31134.7%Low
21Hillside, New Jersey168$531$7733.2%Low
22Point Pleasant Beach, New Jersey162$4,282$61743.9%Low
23East Orange, New Jersey160$1,716$19339.9%Low
24Long Beach Township, New Jersey159$4,738$81136.4%Low
25Toms River, New Jersey154$3,412$50938.6%Low
26Asbury Park, New Jersey136$4,510$47740.8%High
27Belmar, New Jersey126$3,367$44941.2%Low
28Irvington, New Jersey126$1,253$24033.6%Low
29Seaside Park, New Jersey120$2,750$42638.6%Low
30Weehawken, New Jersey114$2,748$21250.9%Low

Most Profitable Airbnb Markets in New Jersey, United States by Revenue

The most profitable Airbnb cities in New Jersey, United States are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Cape May, New Jersey leads with $4,865/month at $567 ADR and 41.5% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#MarketRevenue/moActive Listings (TTM)ADROccupancyRegulation
1Cape May, New Jersey$4,865328$56741.5%Low
2Long Beach Township, New Jersey$4,738159$81136.4%Low
3Asbury Park, New Jersey$4,510136$47740.8%High
4Point Pleasant Beach, New Jersey$4,282162$61743.9%Low
5Lower Township, New Jersey$4,079564$41145.0%Low
6Hoboken, New Jersey$3,972405$29259.1%Low
7Toms River, New Jersey$3,412154$50938.6%Low
8Belmar, New Jersey$3,367126$44941.2%Low
9Bayonne, New Jersey$3,259245$27147.7%Low
10Brigantine, New Jersey$3,209434$42438.6%Low
11Neptune Township, New Jersey$3,208237$41838.4%Low
12West New York, New Jersey$3,108362$20558.5%Low
13Ocean City, New Jersey$3,078749$44239.2%Low
14Vernon Township, New Jersey$2,964217$31134.7%Low
15Seaside Park, New Jersey$2,750120$42638.6%Low
16Weehawken, New Jersey$2,748114$21250.9%Low
17Seaside Heights, New Jersey$2,689534$39538.1%Low
18Atlantic City, New Jersey$2,687742$33732.7%Moderate
19North Bergen, New Jersey$2,641396$18455.8%Low
20Ventnor City, New Jersey$2,599242$41436.5%Low
21Wildwood, New Jersey$2,407778$36538.7%Low
22Wildwood Crest, New Jersey$2,396390$35742.0%Low
23Jersey City, New Jersey$2,3891,322$19150.7%High
24Union City, New Jersey$2,198287$16654.3%Low
25North Wildwood, New Jersey$2,122428$36337.8%Low
26Elizabeth, New Jersey$1,908277$15845.9%Moderate
27East Orange, New Jersey$1,716160$19339.9%Low
28Newark, New Jersey$1,4691,293$15639.8%Low
29Irvington, New Jersey$1,253126$24033.6%Low
30Hillside, New Jersey$531168$7733.2%Low

Most Expensive Airbnb Markets in New Jersey, United States by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Long Beach Township, New Jersey commands the highest Airbnb nightly rate in New Jersey, United States at $811/night, generating $4,738/month at 36.4% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#MarketADRActive Listings (TTM)Revenue/moOccupancyRegulation
1Long Beach Township, New Jersey$811159$4,73836.4%Low
2Point Pleasant Beach, New Jersey$617162$4,28243.9%Low
3Cape May, New Jersey$567328$4,86541.5%Low
4Toms River, New Jersey$509154$3,41238.6%Low
5Asbury Park, New Jersey$477136$4,51040.8%High
6Belmar, New Jersey$449126$3,36741.2%Low
7Ocean City, New Jersey$442749$3,07839.2%Low
8Seaside Park, New Jersey$426120$2,75038.6%Low
9Brigantine, New Jersey$424434$3,20938.6%Low
10Neptune Township, New Jersey$418237$3,20838.4%Low
11Ventnor City, New Jersey$414242$2,59936.5%Low
12Lower Township, New Jersey$411564$4,07945.0%Low
13Seaside Heights, New Jersey$395534$2,68938.1%Low
14Wildwood, New Jersey$365778$2,40738.7%Low
15North Wildwood, New Jersey$363428$2,12237.8%Low
16Wildwood Crest, New Jersey$357390$2,39642.0%Low
17Atlantic City, New Jersey$337742$2,68732.7%Moderate
18Vernon Township, New Jersey$311217$2,96434.7%Low
19Hoboken, New Jersey$292405$3,97259.1%Low
20Bayonne, New Jersey$271245$3,25947.7%Low
21Irvington, New Jersey$240126$1,25333.6%Low
22Weehawken, New Jersey$212114$2,74850.9%Low
23West New York, New Jersey$205362$3,10858.5%Low
24East Orange, New Jersey$193160$1,71639.9%Low
25Jersey City, New Jersey$1911,322$2,38950.7%High
26North Bergen, New Jersey$184396$2,64155.8%Low
27Union City, New Jersey$166287$2,19854.3%Low
28Elizabeth, New Jersey$158277$1,90845.9%Moderate
29Newark, New Jersey$1561,293$1,46939.8%Low
30Hillside, New Jersey$77168$53133.2%Low

Highest Occupancy Airbnb Markets in New Jersey, United States

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Hoboken, New Jersey leads New Jersey, United States with 59.1% occupancy, $3,972/month revenue, and 405 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 100+ listings to ensure statistical reliability.

#MarketOccupancyActive Listings (TTM)Revenue/moADRRegulation
1Hoboken, New Jersey59.1%405$3,972$292Low
2West New York, New Jersey58.5%362$3,108$205Low
3North Bergen, New Jersey55.8%396$2,641$184Low
4Union City, New Jersey54.3%287$2,198$166Low
5Weehawken, New Jersey50.9%114$2,748$212Low
6Jersey City, New Jersey50.7%1,322$2,389$191High
7Bayonne, New Jersey47.7%245$3,259$271Low
8Elizabeth, New Jersey45.9%277$1,908$158Moderate
9Lower Township, New Jersey45.0%564$4,079$411Low
10Point Pleasant Beach, New Jersey43.9%162$4,282$617Low
11Wildwood Crest, New Jersey42.0%390$2,396$357Low
12Cape May, New Jersey41.5%328$4,865$567Low
13Belmar, New Jersey41.2%126$3,367$449Low
14Asbury Park, New Jersey40.8%136$4,510$477High
15East Orange, New Jersey39.9%160$1,716$193Low
16Newark, New Jersey39.8%1,293$1,469$156Low
17Ocean City, New Jersey39.2%749$3,078$442Low
18Wildwood, New Jersey38.7%778$2,407$365Low
19Brigantine, New Jersey38.6%434$3,209$424Low
20Toms River, New Jersey38.6%154$3,412$509Low
21Seaside Park, New Jersey38.6%120$2,750$426Low
22Neptune Township, New Jersey38.4%237$3,208$418Low
23Seaside Heights, New Jersey38.1%534$2,689$395Low
24North Wildwood, New Jersey37.8%428$2,122$363Low
25Ventnor City, New Jersey36.5%242$2,599$414Low
26Long Beach Township, New Jersey36.4%159$4,738$811Low
27Vernon Township, New Jersey34.7%217$2,964$311Low
28Irvington, New Jersey33.6%126$1,253$240Low
29Hillside, New Jersey33.2%168$531$77Low
30Atlantic City, New Jersey32.7%742$2,687$337Moderate

How to Choose an Airbnb Investment Market in New Jersey, United States

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in New Jersey, United States tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in New Jersey, United States

Understanding the regulatory environment is critical for any Airbnb investment in New Jersey, United States. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 30 markets ranked on this page: 26 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 2 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in New Jersey, United States

This page ranks Airbnb markets in New Jersey, United States across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in New Jersey, United States.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

  • Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in New Jersey, United States.
  • Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in New Jersey, United States and projecting cash flow.
  • Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
  • Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 100+ listings to exclude small markets with unreliable averages.
  • Regulation: An indicator of the local regulatory climate in New Jersey, United States, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in New Jersey, United States

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for New Jersey, United States.

What are the best places to invest in Airbnb in New Jersey, United States?

Jersey City, New Jersey leads this ranking for New Jersey, United States with 1,322 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in New Jersey, United States?

Cape May, New Jersey posts the highest average monthly revenue in this ranking at $4,865. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in New Jersey, United States?

Hoboken, New Jersey has the highest occupancy rate in this comparison at 59.1%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in New Jersey, United States?

Long Beach Township, New Jersey commands the highest average daily rate at $811 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in New Jersey, United States have the lowest regulation?

Newark (New Jersey), Wildwood (New Jersey), Ocean City (New Jersey) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in New Jersey, United States in 2026?

The markets ranked here average 42.4% occupancy, and the top performer posts $4,865 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across New Jersey, United States for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in New Jersey, United States?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in New Jersey, United States?

First-time investors in New Jersey, United States should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in New Jersey, United States?

Across the markets ranked here, the average occupancy rate in New Jersey, United States is 42.4%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in New Jersey, United States?

Regulation is one of the most overlooked risks in short-term rental investing. In New Jersey, United States, 26 of 30 ranked markets have low regulation, 0 have medium, and 2 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in New Jersey, United States?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this New Jersey, United States ranking has about 287 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in New Jersey, United States?

Seasonal markets in New Jersey, United States experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-09. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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