Salem, New Hampshire Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Salem, New Hampshire? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $42,953 per year — at a $315 nightly rate, 44.3% occupancy, and a $146 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 26 active listings, Salem is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 188.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Salem?
In Salem, the headline Airbnb metrics are $42,953 in average annual revenue,44.3% occupancy, $315 ADR, and $146 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Salem?
Understanding the monthly revenue variations for Airbnb listings in Salem is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salem is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salem across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,250+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,601 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,527 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,682, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salem
What Is the Monthly Airbnb Occupancy Rate in Salem?
Maximize your bookings by understanding the Salem STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salem:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salem
What Is the Average Airbnb Nightly Rate in Salem?
Effective short term rental pricing strategy in Salem involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salem typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $685+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $335 or more.
- Typical properties (Median) charge around $196 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Salem
What Is the RevPAR for Airbnb in Salem?
RevPAR in Salem is currently $146. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $48 RevPAR.
- Typical properties (Median) generate $103 RevPAR.
- Strong performers (Top 25%) earn $217 RevPAR.
- Best-in-class (Top 10%) achieve $380 RevPAR.
Average Monthly RevPAR Trend in Salem
RevPAR Insights for Salem
- The average RevPAR in Salem is $146. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($380) and bottom 25% ($48) is $331, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Salem benchmarks. If your RevPAR falls below the median of $103, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $217+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Salem?
Salem's peak Airbnb season falls in August, October, December, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, October, December)
- Revenue averages $6,916 per month
- Occupancy rates average 54.0%
- Daily rates average $312
Shoulder Season
- Revenue averages $5,214 per month
- Occupancy maintains around 47.9%
- Daily rates hold near $297
Low Season (January, February, April)
- Revenue drops to average $3,551 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $280
Seasonality Insights for Salem
- Airbnb seasonality in Salem is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Salem's highest earning potential, with monthly revenues climbing to $7,488, occupancy reaching 58.2%, and ADRs peaking at $329.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $3,370, occupancy could drop to 29.0%, and ADRs may adjust to $255.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salem.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Salem, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Salem?
Low regulation and minimal registration activity in Salem, New Hampshire, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Salem to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Salem?
With a compact short-term rental market, Salem gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Salem | The heart of Salem with a mix of historic charm and modern amenities. Perfect for guests looking to experience local shops, dining, and cultural events. | Salem Witch Museum, The House of the Seven Gables, Salem Maritime National Historic Site, The Peabody Essex Museum, Local galleries and boutiques |
| Lake Street | Scenic area by the lake, ideal for families and nature lovers. Guests can enjoy the outdoors and water activities, making it popular during summer. | Canobie Lake Park, Lake Quannapowitt, Hiking trails, Picnic areas, Fishing spots |
| Constantine Road | A quiet residential area that's family-friendly and offers a peaceful retreat for guests. Attractive to long-term stays or families visiting. | Local parks, Playgrounds, Community events, Proximity to schools and family activities |
| North Salem | Close to the shopping districts and major highways, ideal for business travelers and those looking to explore southern New Hampshire. | Rockingham Park, Shopping centers, Restaurants, Local farms |
| South Salem | An affluent neighborhood offering luxury accommodations. Great for travelers looking for a more upscale experience with access to beautiful homes and spacious properties. | Golf clubs, Luxury retailers, Fine dining, Nature trails |
| Salem Village | Historic Village atmosphere with unique charm, attracting tourists interested in the rich history of Salem and its famous witch trials. | Old Burying Point Cemetery, Salem Witch Trials Memorial, Historical reenactments, Guided tours |
| Applewood Village | A quaint community with a strong sense of local identity. Good for guests wanting to experience the everyday life in a small New England town. | Farmers' markets, Artisan shops, Seasonal festivals, Community parks |
| West Salem | Beautiful suburban area with stunning views and accessibility to outdoor activities. Perfect for travelers seeking relaxation and nature. | Nature reserves, Scenic overlooks, Outdoor sports, Hiking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Salem offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Salem?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salem
- The Salem Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.9% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salem, House properties are the most common (73.1%), reflecting the local real estate landscape.
- Houses represent a significant 73.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.8%) offer potential for unique stay experiences.
Salem Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salem
- The dominant room capacity in Salem is 2 bedrooms listings, making up 23.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 42.3% of the active Airbnb listings in Salem, indicating a high concentration in these sizes.
- A significant 34.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salem.
Salem Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salem
- The most common guest capacity trend in Salem vacation rentals is listings accommodating 6 guests (30.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Salem STR market, accounting for 46.2% of listings.
- 46.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salem.
- On average, properties in Salem are equipped to host 4.0 guests.
How Do Listings in Salem Compare on Quality?
Listing quality in Salem can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Salem
- At 28.2 photos per listing on average, Salem hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 15.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Salem averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Salem?
Amenity Prevalence
Amenity Insights for Salem
- Essential amenities in Salem that guests expect include: Heating, Free parking on premises, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Shampoo, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salem: Heating, Free parking on premises, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Heating, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Hot water or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salem to stay competitive.
Which Airbnb Amenities Boost Revenue in Salem?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Salem, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Refrigerator | 73.1% | $57,654 | $3,049 | 1791.1% |
Bed linens | 73.1% | $57,654 | $3,049 | 1791.1% |
Cooking basics | 65.4% | $62,039 | $6,901 | 799.0% |
Dishes and silverware | 73.1% | $55,945 | $7,689 | 627.6% |
Coffee | 69.2% | $58,200 | $8,646 | 573.2% |
Freezer | 61.5% | $63,638 | $9,856 | 545.7% |
Outdoor furniture | 46.2% | $78,511 | $12,474 | 529.4% |
Oven | 61.5% | $63,338 | $10,336 | 512.8% |
Exterior security cameras on property | 53.8% | $69,648 | $11,808 | 489.9% |
Conditioner | 73.1% | $55,183 | $9,757 | 465.6% |
Revenue Impact Insights for Salem
- Refrigerator tops the revenue impact list with a 1791.1% uplift — listings with this amenity earn $57,654 vs. $3,049 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Salem STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salem. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalem Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Salem
- The typical guest profile for Airbnb in Salem consists of primarily domestic travelers (91%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.3% of guests.
- Key international markets include United States (91.3%) and Canada (1.3%).
- Top languages spoken are English (68.3%) followed by Spanish (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and Greensboro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Salem?
Listings in Salem average 4.88 out of 5 overall, with about 71.7 reviews per active listing and 38.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Salem
- With an overall rating of 4.88, Salem listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Salem Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salem
- The most common availability pattern in Salem falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Salem (30.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Salem?
Average Booking Lead Time by Month
Booking Lead Time Insights for Salem
- The overall average booking lead time for vacation rentals in Salem is 53 days.
- Guests book furthest in advance for stays during October (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (65 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Salem.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Salem averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Salem?
Guests in Salem stay about 5.2 nights on average, generating roughly 697 reservations and 26.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Salem
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Salem
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 26.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (5.9 nights) and shorten in Oct (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Salem Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
34.6% of total
2 Nights
4 listings
15.4% of total
3 Nights
1 listings
3.8% of total
4-6 Nights
1 listings
3.8% of total
7-29 Nights
2 listings
7.7% of total
30+ Nights
9 listings
34.6% of total
Key Insights
- The most prevalent minimum stay requirement in Salem is 1 Night, adopted by 34.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (34.6%) caters to monthly stays (30+ nights) in Salem, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.6% of Salem hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 34.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salem.
Salem Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3.8% of total
Flexible
3 listings
11.5% of total
Moderate
10 listings
38.5% of total
Firm
10 listings
38.5% of total
Strict
2 listings
7.7% of total
Cancellation Policy Insights for Salem
- The prevailing Airbnb cancellation policy trend in Salem is Moderate, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (46.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.5% market standard in Salem.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Salem.
How Much Are Airbnb Cleaning Fees in Salem?
Cleaning fees in Salem are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Salem
- 96.2% of listings charge a cleaning fee, making it standard practice in Salem. Guests expect it and factor it into their booking decisions.
- The gap between the average ($440) and median ($119) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Salem median of $119. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Salem Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salembased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Great for Families Modern Farmhouse Near Shopping
Entire Place • 3 bedrooms
Charming 1825 Farmhouse Near Boston & Canobie Lake
Entire Place • 4 bedrooms
Tuscan Village Charming Home Steps From it All
Entire Place • 4 bedrooms
Charming 2-Story Home Near Boston, Tuscan Village
Entire Place • 3 bedrooms
5BR Luxury Lakehouse: Gym, Spa, Bar, Garage
Entire Place • 5 bedrooms
Cozy Lakefront cottage with firepit.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Salem?
Learn from the best! This table showcases top-performing Airbnb hosts in Salem based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gil | 7 | $661,047 | 483 | 4.80/5.0 |
| Christy Le | 1 | $113,473 | 31 | 4.81/5.0 |
| Bob | 2 | $62,447 | 22 | 5.00/5.0 |
| Lmd Realty Llc | 1 | $52,537 | 18 | 4.94/5.0 |
| Evolve | 1 | $47,826 | 44 | 4.66/5.0 |
| James | 1 | $46,410 | 182 | 4.94/5.0 |
| Dawn | 1 | $37,730 | 89 | 4.88/5.0 |
| Chris | 1 | $33,418 | 126 | 4.94/5.0 |
| Joseph | 1 | $22,042 | 59 | 4.88/5.0 |
| Roberto | 2 | $12,944 | 560 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salem.
Who Are the Airbnb Hosts in Salem?
Salem is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Salem
- With 53.8% Superhosts, Salem has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Salem averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Salem
These are the highest-grossing professional property management operations in Salem, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Gil | 7 | $661,047 | $571 | 50.7% | 4.80/5 |
| Evolve | 1 | $47,826 | $182 | 70.7% | 4.66/5 |
Management Company Insights for Salem
- The leading management company, Gil, operates 7 listings with $661,047 in gross revenue — a useful benchmark for what scale looks like in Salem.
- Top managers average 4 properties each, suggesting professional management in Salem still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.73/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 11.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Salem's Airbnb Market Compare to Nearby Cities?
How does the Salem Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with South Berwick, Salem has 13 percentage points lower occupancy and about $73 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 534 | $7,625 | $1081.82 | 40% |
| Town of East Hampton | 1,298 | $5,936 | $1031.25 | 35% |
| North Hampton | 10 | $5,816 | $571.81 | 37% |
| Middletown | 395 | $5,624 | $614.86 | 44% |
| South Berwick | 12 | $5,556 | $242.47 | 57% |
| Nahant | 13 | $5,554 | $606.05 | 44% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Duxbury | 15 | $5,350 | $595.17 | 49% |
| Edgartown | 249 | $5,319 | $833.30 | 41% |
Frequently Asked Questions About Airbnb in Salem
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Salem.
How much do Airbnb hosts make in Salem?
Salem hosts earn about $42,953 per year on average, with an average nightly rate of $315 and RevPAR of $146. Those figures describe the typical revenue environment for active listings in Salem, New Hampshire, not the ceiling for the best operators. Source: AirROI 2026 data, Salem market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Salem?
The average Airbnb occupancy rate in Salem is 44.3%. August is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Salem?
Listings in Salem average $315 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Salem?
Salem currently has about 26 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Salem?
AirROI currently classifies the short-term rental regulation level in Salem as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Salem?
RevPAR in Salem is about $146. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Salem?
At 44.3% occupancy, Salem can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $42,953, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Salem?
The average booking lead time in Salem is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Salem?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Salem include Downtown Salem, Lake Street, Constantine Road. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Salem?
entire_home listings make up 76.9% of the active supply in Salem. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Salem compare to nearby Airbnb markets?
Among neighboring markets, Nantucket posts $91,496 in average annual revenue with 40.0% occupancy, compared to Salem's $42,953 and 44.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Salem?
The average Airbnb stay length in Salem is about 5.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Salem?
Airbnb listings in Salem average 4.88 out of 5 overall. About 38.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Salem?
Refrigerator and Bed linens are among the strongest revenue-linked amenities in Salem. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Salem?
Yes. About 96.2% of active Airbnb listings in Salem charge a cleaning fee, and the average fee is $440. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Salem?
A 53.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.