Shrewsbury, Massachusetts Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Shrewsbury, Massachusetts? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $30,394 per year — at a $192 nightly rate, 52.1% occupancy, and a $99 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 28 active listings, Shrewsbury is a micro-market where solid booking activity throughout the year. Supply grew 40.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Shrewsbury?
In Shrewsbury, the headline Airbnb metrics are $30,394 in average annual revenue,52.1% occupancy, $192 ADR, and $99 in RevPAR, and guests book about 41 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Shrewsbury?
Understanding the monthly revenue variations for Airbnb listings in Shrewsbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shrewsbury is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shrewsbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,446+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,109 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,556 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,369, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shrewsbury
What Is the Monthly Airbnb Occupancy Rate in Shrewsbury?
Maximize your bookings by understanding the Shrewsbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shrewsbury:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shrewsbury
What Is the Average Airbnb Nightly Rate in Shrewsbury?
Effective short term rental pricing strategy in Shrewsbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shrewsbury typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $321+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $229 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Shrewsbury
What Is the RevPAR for Airbnb in Shrewsbury?
RevPAR in Shrewsbury is currently $99. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $53 RevPAR.
- Typical properties (Median) generate $79 RevPAR.
- Strong performers (Top 25%) earn $128 RevPAR.
- Best-in-class (Top 10%) achieve $211 RevPAR.
Average Monthly RevPAR Trend in Shrewsbury
RevPAR Insights for Shrewsbury
- The average RevPAR in Shrewsbury is $99. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($211) and bottom 25% ($53) is $158, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Shrewsbury benchmarks. If your RevPAR falls below the median of $79, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $128+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Shrewsbury?
Shrewsbury's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $4,166 per month
- Occupancy rates average 61.6%
- Daily rates average $169
Shoulder Season
- Revenue averages $3,187 per month
- Occupancy maintains around 54.4%
- Daily rates hold near $170
Low Season (January, February, March)
- Revenue drops to average $2,221 per month
- Occupancy decreases to average 42.8%
- Daily rates adjust to average $177
Seasonality Insights for Shrewsbury
- Airbnb seasonality in Shrewsbury is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Shrewsbury's highest earning potential, with monthly revenues climbing to $4,461, occupancy reaching 64.2%, and ADRs peaking at $187.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,153, occupancy could drop to 39.7%, and ADRs may adjust to $152.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shrewsbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Shrewsbury, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Shrewsbury?
Low regulation and minimal registration activity in Shrewsbury, Massachusetts, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shrewsbury to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Shrewsbury?
With a compact short-term rental market, Shrewsbury gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Shrewsbury | The central hub of Shrewsbury featuring shops, restaurants, and easy access to major roads, making it a convenient location for visitors. | Shrewsbury Town Center, Lake Quinsigamond, Shrewsbury Historical Society, Shrewsbury Public Library, local eateries and cafes |
| Lake Quinsigamond | Beautiful waterfront area ideal for outdoor activities and relaxation. Popular among families and recreational visitors looking for lakeside activities. | Lake Quinsigamond State Park, boat rentals, picnic areas, walking trails, local beaches |
| North Shrewsbury | Offers a suburban feel with quiet neighborhoods, parks, and local schools, appealing to families and those seeking a peaceful getaway. | Dean Park, local shopping centers, Shrewsbury Commons, sports complexes |
| South Shrewsbury | A growing area with residential developments and increasing amenities, making it attractive for visitors looking for modern conveniences. | Shrewsbury Plaza, Holiday Inn Express, local restaurants, Centrally located to Worcester and MetroWest |
| West Shrewsbury | Offers a variety of parks and recreational options, suitable for those looking for outdoor experiences and family-friendly activities. | Munson Hill Park, sports fields, walking trails, Bancroft Tower, local wildlife |
| Shrewsbury Historic District | Rich in history with beautiful architecture and landmarks, this area attracts tourists interested in the history and culture of Shrewsbury. | Historic Shrewsbury Inn, Old Shrewsbury Meeting House, local museums, scenic walking routes |
| Near Worcester | Proximity to Worcester allows easy access to a larger city with cultural attractions, appealing to both business travelers and tourists. | Worcester Art Museum, DCU Center, Worcester Botanical Gardens, Hanover Theatre |
| Shrewsbury Parks and Recreation | Home to several recreational facilities, making it ideal for families and active travelers looking for a variety of fun outdoor activities. | Shrewsbury Dog Park, Shrewsbury Community Center, local sports leagues, various seasonal events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Shrewsbury offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Shrewsbury?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shrewsbury
- The Shrewsbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shrewsbury, House properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- The presence of 21.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Shrewsbury Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shrewsbury
- The dominant room capacity in Shrewsbury is 1 bedroom listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.5% of the active Airbnb listings in Shrewsbury, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shrewsbury.
Shrewsbury Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shrewsbury
- The most common guest capacity trend in Shrewsbury vacation rentals is listings accommodating 8+ guests (21.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Shrewsbury STR market, accounting for 39.3% of listings.
- 35.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shrewsbury.
- On average, properties in Shrewsbury are equipped to host 4.0 guests.
How Do Listings in Shrewsbury Compare on Quality?
Listing quality in Shrewsbury can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Shrewsbury
- At 37.8 photos per listing on average, Shrewsbury hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 35.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Shrewsbury averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Shrewsbury?
Amenity Prevalence
Amenity Insights for Shrewsbury
- Essential amenities in Shrewsbury that guests expect include: Air conditioning, Heating, Free parking on premises, Microwave, Smoke alarm, Wifi, Hot water, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shrewsbury: Air conditioning, Heating, Free parking on premises, Microwave, Smoke alarm, Wifi, Hot water, Carbon monoxide alarm.
- Prioritize adding missing essentials: Air conditioning, Heating, Free parking on premises, Hot water, Carbon monoxide alarm.
- Consider adding popular differentiators like Refrigerator or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shrewsbury to stay competitive.
Which Airbnb Amenities Boost Revenue in Shrewsbury?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Shrewsbury, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 78.6% | $36,434 | $8,248 | 341.7% |
Coffee maker | 82.1% | $35,137 | $8,578 | 309.6% |
Cooking basics | 75.0% | $37,226 | $9,897 | 276.1% |
Stove | 75.0% | $36,969 | $10,669 | 246.5% |
Dishwasher | 67.9% | $38,872 | $12,495 | 211.1% |
Kitchen | 75.0% | $36,229 | $12,889 | 181.1% |
Washer | 71.4% | $36,945 | $14,017 | 163.6% |
Pets allowed | 32.1% | $51,657 | $20,322 | 154.2% |
Kayak | 17.9% | $59,204 | $24,131 | 145.3% |
Dryer | 60.7% | $39,460 | $16,383 | 140.9% |
Revenue Impact Insights for Shrewsbury
- TV tops the revenue impact list with a 341.7% uplift — listings with this amenity earn $36,434 vs. $8,248 without it.
- Coffee maker — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Shrewsbury STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shrewsbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShrewsbury Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Shrewsbury
- The typical guest profile for Airbnb in Shrewsbury consists of primarily domestic travelers (92%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.0% of guests.
- Key international markets include United States (92%) and Canada (2.3%).
- Top languages spoken are English (67.3%) followed by Spanish (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Worcester.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Shrewsbury?
Listings in Shrewsbury average 4.82 out of 5 overall, with about 96.2 reviews per active listing and 50.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Shrewsbury
- With an overall rating of 4.82, Shrewsbury listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 50.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Shrewsbury Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shrewsbury
- The most common availability pattern in Shrewsbury falls within the 91-180 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Shrewsbury (46.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Shrewsbury?
Average Booking Lead Time by Month
Booking Lead Time Insights for Shrewsbury
- The overall average booking lead time for vacation rentals in Shrewsbury is 41 days.
- Guests book furthest in advance for stays during July (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Shrewsbury.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Shrewsbury averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Shrewsbury?
Guests in Shrewsbury stay about 8 nights on average, generating roughly 747 reservations and 26.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Shrewsbury
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Shrewsbury
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 26.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (9.7 nights) and shorten in Apr (5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Shrewsbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
7.1% of total
2 Nights
11 listings
39.3% of total
3 Nights
4 listings
14.3% of total
4-6 Nights
3 listings
10.7% of total
7-29 Nights
2 listings
7.1% of total
30+ Nights
6 listings
21.4% of total
Key Insights
- The most prevalent minimum stay requirement in Shrewsbury is 2 Nights, adopted by 39.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.4%) caters to monthly stays (30+ nights) in Shrewsbury, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.3% of Shrewsbury hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.1% currently do.
- A 2-night minimum appears standard (39.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 21.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shrewsbury.
Shrewsbury Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3.6% of total
Flexible
4 listings
14.3% of total
Moderate
9 listings
32.1% of total
Firm
7 listings
25% of total
Strict
7 listings
25% of total
Cancellation Policy Insights for Shrewsbury
- The prevailing Airbnb cancellation policy trend in Shrewsbury is Moderate, used by 32.1% of listings.
- There's a relatively balanced mix between guest-friendly (46.4%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.1% market standard in Shrewsbury.
- Regularly review your cancellation policy against competitors and market demand shifts in Shrewsbury.
How Much Are Airbnb Cleaning Fees in Shrewsbury?
Cleaning fees in Shrewsbury are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Shrewsbury
- About 67.9% of Shrewsbury listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $109 is close to the median ($94), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Shrewsbury median of $94. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Shrewsbury Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shrewsburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake House near Boston 1
Entire Place • 4 bedrooms
Lake "Island" near Boston
Entire Place • 3 bedrooms
Charming home on Lake Quinsigamond!
Entire Place • 3 bedrooms
Scenic House on Hilltop
Entire Place • 5 bedrooms
Entire House in Shrewsbury
Entire Place • 3 bedrooms
Clean & Cozy 2BR Across from Quinsigamond Lake
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Shrewsbury?
Learn from the best! This table showcases top-performing Airbnb hosts in Shrewsbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martins | 3 | $207,658 | 72 | 4.82/5.0 |
| Jason | 3 | $131,255 | 651 | 4.83/5.0 |
| Ebenezer K | 3 | $100,012 | 481 | 4.81/5.0 |
| Patricia | 2 | $79,779 | 71 | 4.57/5.0 |
| Yassir | 1 | $76,832 | 11 | 4.91/5.0 |
| John | 1 | $53,345 | 128 | 4.91/5.0 |
| Louisa | 2 | $43,388 | 39 | 4.88/5.0 |
| Mary | 2 | $31,021 | 472 | 4.96/5.0 |
| Mary | 1 | $30,004 | 372 | 4.86/5.0 |
| Jeremy | 2 | $28,793 | 149 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shrewsbury.
Who Are the Airbnb Hosts in Shrewsbury?
Shrewsbury is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Shrewsbury
- With 71.4% Superhosts, Shrewsbury has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Shrewsbury averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Shrewsbury's Airbnb Market Compare to Nearby Cities?
How does the Shrewsbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with South Berwick, Shrewsbury has 5 percentage points lower occupancy and about $51 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 534 | $7,625 | $1081.82 | 40% |
| Town of East Hampton | 1,298 | $5,936 | $1031.25 | 35% |
| North Hampton | 10 | $5,816 | $571.81 | 37% |
| Middletown | 395 | $5,624 | $614.86 | 44% |
| South Berwick | 12 | $5,556 | $242.47 | 57% |
| Nahant | 13 | $5,554 | $606.05 | 44% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Duxbury | 15 | $5,350 | $595.17 | 49% |
| Edgartown | 249 | $5,319 | $833.30 | 41% |
Frequently Asked Questions About Airbnb in Shrewsbury
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shrewsbury.
How much do Airbnb hosts make in Shrewsbury?
Shrewsbury hosts earn about $30,394 per year on average, with an average nightly rate of $192 and RevPAR of $99. Those figures describe the typical revenue environment for active listings in Shrewsbury, Massachusetts, not the ceiling for the best operators. Source: AirROI 2026 data, Shrewsbury market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Shrewsbury?
The average Airbnb occupancy rate in Shrewsbury is 52.1%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Shrewsbury?
Listings in Shrewsbury average $192 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Shrewsbury?
Shrewsbury currently has about 28 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Shrewsbury?
AirROI currently classifies the short-term rental regulation level in Shrewsbury as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Shrewsbury?
RevPAR in Shrewsbury is about $99. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Shrewsbury?
At 52.1% occupancy, Shrewsbury can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $30,394, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Shrewsbury?
The average booking lead time in Shrewsbury is about 41 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Shrewsbury?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shrewsbury include Downtown Shrewsbury, Lake Quinsigamond, North Shrewsbury. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Shrewsbury?
entire_home listings make up 82.1% of the active supply in Shrewsbury. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Shrewsbury compare to nearby Airbnb markets?
Among neighboring markets, Nantucket posts $91,496 in average annual revenue with 40.0% occupancy, compared to Shrewsbury's $30,394 and 52.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Shrewsbury?
The average Airbnb stay length in Shrewsbury is about 8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Shrewsbury?
Airbnb listings in Shrewsbury average 4.82 out of 5 overall. About 50.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Shrewsbury?
TV and Coffee maker are among the strongest revenue-linked amenities in Shrewsbury. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Shrewsbury?
Yes. About 67.9% of active Airbnb listings in Shrewsbury charge a cleaning fee, and the average fee is $109. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Shrewsbury?
A 71.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.