Rockport, Massachusetts Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rockport, Massachusetts? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $43,291 per year — at a $393 nightly rate, 45.0% occupancy, and a $178 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 185 active listings, Rockport is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 28.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rockport?
In Rockport, the headline Airbnb metrics are $43,291 in average annual revenue,45.0% occupancy, $393 ADR, and $178 in RevPAR, and guests book about 73 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rockport?
Understanding the monthly revenue variations for Airbnb listings in Rockport is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rockport is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rockport across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,654+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,387 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,030 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,297, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rockport
What Is the Monthly Airbnb Occupancy Rate in Rockport?
Maximize your bookings by understanding the Rockport STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rockport:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rockport
What Is the Average Airbnb Nightly Rate in Rockport?
Effective short term rental pricing strategy in Rockport involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rockport typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $680+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $472 or more.
- Typical properties (Median) charge around $337 per night.
- Entry-level properties (Bottom 25%) earn around $238 per night.
Average Daily Rate (ADR) Trend by Month in Rockport
What Is the RevPAR for Airbnb in Rockport?
RevPAR in Rockport is currently $178. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $99 RevPAR.
- Typical properties (Median) generate $160 RevPAR.
- Strong performers (Top 25%) earn $227 RevPAR.
- Best-in-class (Top 10%) achieve $343 RevPAR.
Average Monthly RevPAR Trend in Rockport
RevPAR Insights for Rockport
- The average RevPAR in Rockport is $178. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($343) and bottom 25% ($99) is $244, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rockport benchmarks. If your RevPAR falls below the median of $160, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $227+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rockport?
Rockport's peak Airbnb season falls in July, August, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, October)
- Revenue averages $8,012 per month
- Occupancy rates average 61.2%
- Daily rates average $409
Shoulder Season
- Revenue averages $4,703 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $388
Low Season (January, February, March)
- Revenue drops to average $2,305 per month
- Occupancy decreases to average 24.8%
- Daily rates adjust to average $382
Seasonality Insights for Rockport
- Airbnb seasonality in Rockport is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rockport's highest earning potential, with monthly revenues climbing to $8,958, occupancy reaching 65.0%, and ADRs peaking at $417.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,994, occupancy could drop to 24.0%, and ADRs may adjust to $358.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rockport.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rockport, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rockport?
Low regulation and minimal registration activity in Rockport, Massachusetts, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rockport to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rockport?
Rockport is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bearskin Neck | A picturesque area with unique shops, art galleries, and restaurants right by the harbor. It's a major attraction for tourists who want to experience the charming coastal village atmosphere. | Rockport Harbor, Bearskin Neck shops, Motif Number 1, Cape Ann Museum, Rockport Art Association & Museum |
| Cape Hedge Beach | A serene beach area with beautiful views and access to nature. Great for families and beachgoers looking for a peaceful retreat. | Cape Hedge Beach, Hewitts Cove, Nature trails, Rockport's scenic coast, Lighthouse tours |
| Rockport Village | The heart of Rockport, featuring local shops, dining, and cultural activities. Ideal for visitors seeking a blend of local charm and coastal beauty. | Rockport Village shops, Local restaurants, Shalin Liu Performance Center, T-Wharf, Rockport Music |
| Good Harbor Beach | Popular sandy beach known for its stunning views and family-friendly atmosphere, attracting beach lovers during the summer months. | Good Harbor Beach, Viewing area for sunsets, Nearby walking trails, Rockport's coastline |
| Halibut Point State Park | A natural attraction with hiking trails and beautiful ocean views, perfect for nature lovers and outdoor enthusiasts. | Ocean views, Hiking trails, Old granite quarries, Picnic areas, Visitor center |
| Annisquam | A quaint neighborhood known for its peaceful environment and stunning views of the Annisquam River, suitable for those seeking tranquility. | Annisquam Lighthouse, River views, Walking paths, Historic homes, Nearby beaches |
| Pigeon Cove | A charming residential area close to the ocean, appealing to visitors who appreciate quiet neighborhoods with easy beach access. | Scenic views, Pigeon Cove Beach, Local seafood spots, Art galleries nearby, Nature walks |
| Rockport Art Community | This area highlights Rockport's artistic spirit, drawing in visitors interested in art, culture, and local exhibitions. | Art galleries, Art shops, Local exhibits, Workshops, Annual art festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rockport offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rockport?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rockport
- The Rockport Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93% of the 185 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rockport, House properties are the most common (57.8%), reflecting the local real estate landscape.
- Houses represent a significant 57.8% portion, catering likely to families or larger groups.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
Rockport Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rockport
- The dominant room capacity in Rockport is 1 bedroom listings, making up 26.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.9% of the active Airbnb listings in Rockport, indicating a high concentration in these sizes.
- A significant 39.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rockport.
Rockport Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rockport
- The most common guest capacity trend in Rockport vacation rentals is listings accommodating 2 guests (21.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Rockport STR market, accounting for 41.6% of listings.
- 42.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rockport.
- On average, properties in Rockport are equipped to host 4.8 guests.
How Do Listings in Rockport Compare on Quality?
Listing quality in Rockport can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rockport
- At 28.7 photos per listing on average, Rockport hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rockport averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rockport?
Amenity Prevalence
Amenity Insights for Rockport
- Essential amenities in Rockport that guests expect include: Heating, Wifi, TV, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Coffee maker, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rockport: Heating, Wifi, TV, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Heating, TV, Kitchen, Smoke alarm.
- Consider adding popular differentiators like Carbon monoxide alarm or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rockport to stay competitive.
Which Airbnb Amenities Boost Revenue in Rockport?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rockport, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 94.1% | $45,004 | $16,191 | 178.0% |
Dishes and silverware | 91.9% | $45,625 | $16,842 | 170.9% |
Cooking basics | 80.0% | $49,342 | $19,088 | 158.5% |
Children’s dinnerwareHigh opportunity | 7.0% | $93,573 | $39,491 | 137.0% |
Stove | 77.3% | $49,795 | $21,146 | 135.5% |
Children's playroomHigh opportunity | 2.7% | $97,954 | $41,773 | 134.5% |
Refrigerator | 87.6% | $46,593 | $20,034 | 132.6% |
Hot water kettle | 45.9% | $61,431 | $27,872 | 120.4% |
Rice makerHigh opportunity | 3.2% | $91,016 | $41,691 | 118.3% |
Baking sheet | 41.6% | $63,077 | $29,184 | 116.1% |
Revenue Impact Insights for Rockport
- Coffee maker tops the revenue impact list with a 178.0% uplift — listings with this amenity earn $45,004 vs. $16,191 without it.
- High-opportunity amenities — Children’s dinnerware, Children's playroom, Rice maker — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Coffee maker, Dishes and silverware, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Children’s dinnerware — it has the best combination of high revenue impact and low market saturation in Rockport.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rockport STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rockport. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRockport Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rockport
- The typical guest profile for Airbnb in Rockport consists of primarily domestic travelers (95%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and United Kingdom (1.4%).
- Top languages spoken are English (69.4%) followed by Spanish (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rockport?
Listings in Rockport average 4.88 out of 5 overall, with about 75.2 reviews per active listing and 53.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rockport
- With an overall rating of 4.88, Rockport listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.96), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 53.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rockport Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rockport
- The most common availability pattern in Rockport falls within the 271-366 days range, representing 43.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rockport (33.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rockport?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rockport
- The overall average booking lead time for vacation rentals in Rockport is 73 days.
- Guests book furthest in advance for stays during August (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Rockport.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Rockport averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rockport?
Guests in Rockport stay about 4.9 nights on average, generating roughly 4,610 reservations and 24.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Rockport
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rockport
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 24.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (7.2 nights) and shorten in Feb (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rockport Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
6.5% of total
2 Nights
36 listings
19.5% of total
3 Nights
16 listings
8.6% of total
4-6 Nights
12 listings
6.5% of total
7-29 Nights
9 listings
4.9% of total
30+ Nights
100 listings
54.1% of total
Key Insights
- The most prevalent minimum stay requirement in Rockport is 30+ Nights, adopted by 54.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (54.1%) caters to monthly stays (30+ nights) in Rockport, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 54.1% of Rockport hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 54.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rockport.
Rockport Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
10 listings
5.4% of total
Super Strict 60 Days
3 listings
1.6% of total
Limited
19 listings
10.3% of total
Flexible
10 listings
5.4% of total
Moderate
37 listings
20% of total
Firm
76 listings
41.1% of total
Strict
30 listings
16.2% of total
Cancellation Policy Insights for Rockport
- The prevailing Airbnb cancellation policy trend in Rockport is Firm, used by 41.1% of listings.
- A majority (57.3%) of hosts in Rockport utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.1% market standard in Rockport.
- Regularly review your cancellation policy against competitors and market demand shifts in Rockport.
How Much Are Airbnb Cleaning Fees in Rockport?
Cleaning fees in Rockport are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rockport
- 87.0% of listings charge a cleaning fee, making it standard practice in Rockport. Guests expect it and factor it into their booking decisions.
- The gap between the average ($328) and median ($159) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rockport median of $159. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rockport Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rockportbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gather @ Ocean - Home Sleeps 14 w/ 3.5 baths
Entire Place • 5 bedrooms
Classic New England: Big Family Home; Spas|Garden
Entire Place • 10 bedrooms
Eden Cove
Entire Place • 3 bedrooms
4 Bed Water view Downtown with Parking
Entire Place • 4 bedrooms
Cottage/Loft Combo!|Deck|Sleeps 7|2 Parking Spaces
Entire Place • 3 bedrooms
Rockport Pool House|4BR/3BA Walk to Bearskin Neck
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rockport?
Learn from the best! This table showcases top-performing Airbnb hosts in Rockport based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rachel | 14 | $1,154,878 | 1026 | 4.92/5.0 |
| Atlantic Vacation Homes | 21 | $711,028 | 70 | 4.83/5.0 |
| Victor | 2 | $273,252 | 52 | 4.99/5.0 |
| Alexander | 3 | $267,094 | 409 | 4.99/5.0 |
| Andree | 3 | $238,985 | 399 | 4.98/5.0 |
| Andrea | 1 | $216,778 | 22 | 5.00/5.0 |
| Mary | 3 | $178,192 | 172 | 4.93/5.0 |
| Alyssa | 2 | $168,999 | 57 | 4.96/5.0 |
| Katha | 1 | $156,137 | 41 | 5.00/5.0 |
| Audra | 2 | $152,500 | 328 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rockport.
Who Are the Airbnb Hosts in Rockport?
Rockport is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Rockport
- With 62.2% Superhosts, Rockport has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 24.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rockport averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rockport
These are the highest-grossing professional property management operations in Rockport, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Atlantic Vacation Homes | 21 | $711,028 | $701 | 28.4% | 4.83/5 |
| Victor | 2 | $273,252 | $881 | 40.5% | 4.99/5 |
| Mary | 3 | $178,192 | $284 | 70.5% | 4.93/5 |
| Matt | 4 | $147,822 | $258 | 49.2% | 4.86/5 |
| Evolve | 4 | $106,003 | $491 | 39.3% | 4.70/5 |
| Vacasa | 6 | $82,497 | $336 | 20.1% | 4.51/5 |
| McKenna | 1 | $74,783 | $327 | 56.5% | 4.97/5 |
| Liann | 1 | $66,257 | $303 | 49.8% | 4.65/5 |
| Kevin | 1 | $64,551 | $307 | 50.4% | 4.97/5 |
| Vacasa | 1 | $8,558 | $256 | 29.4% | N/A |
Management Company Insights for Rockport
- The leading management company, Atlantic Vacation Homes, operates 21 listings with $711,028 in gross revenue — a useful benchmark for what scale looks like in Rockport.
- Top managers average 4 properties each, suggesting professional management in Rockport still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.82/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rockport's Airbnb Market Compare to Nearby Cities?
How does the Rockport Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with South Berwick, Rockport has 12 percentage points lower occupancy and about $151 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 534 | $7,625 | $1081.82 | 40% |
| North Hampton | 10 | $5,816 | $571.81 | 37% |
| Middletown | 395 | $5,624 | $614.86 | 44% |
| South Berwick | 12 | $5,556 | $242.47 | 57% |
| Nahant | 13 | $5,554 | $606.05 | 44% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Duxbury | 15 | $5,350 | $595.17 | 49% |
| Edgartown | 249 | $5,319 | $833.30 | 41% |
| Wellesley | 21 | $5,292 | $546.38 | 49% |
| New Shoreham | 120 | $5,232 | $662.43 | 44% |
Frequently Asked Questions About Airbnb in Rockport
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rockport.
How much do Airbnb hosts make in Rockport?
Rockport hosts earn about $43,291 per year on average, with an average nightly rate of $393 and RevPAR of $178. Those figures describe the typical revenue environment for active listings in Rockport, Massachusetts, not the ceiling for the best operators. Source: AirROI 2026 data, Rockport market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rockport?
The average Airbnb occupancy rate in Rockport is 45.0%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rockport?
Listings in Rockport average $393 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rockport?
Rockport currently has about 185 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rockport?
AirROI currently classifies the short-term rental regulation level in Rockport as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rockport?
RevPAR in Rockport is about $178. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rockport?
At 45.0% occupancy, Rockport can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $43,291, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rockport?
The average booking lead time in Rockport is about 73 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rockport?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rockport include Bearskin Neck, Cape Hedge Beach, Rockport Village. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rockport?
entire_home listings make up 93.0% of the active supply in Rockport. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rockport compare to nearby Airbnb markets?
Among neighboring markets, Nantucket posts $91,496 in average annual revenue with 40.0% occupancy, compared to Rockport's $43,291 and 45.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rockport?
The average Airbnb stay length in Rockport is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rockport?
Airbnb listings in Rockport average 4.88 out of 5 overall. About 53.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rockport?
Coffee maker and Dishes and silverware are among the strongest revenue-linked amenities in Rockport. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rockport?
Yes. About 87.0% of active Airbnb listings in Rockport charge a cleaning fee, and the average fee is $328. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rockport?
A 62.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.