Oak Bluffs, Massachusetts Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Oak Bluffs, Massachusetts? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $50,404 per year — at a $670 nightly rate, 42.8% occupancy, and a $306 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Oak Bluffs's 315 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 16.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Oak Bluffs?
In Oak Bluffs, the headline Airbnb metrics are $50,404 in average annual revenue,42.8% occupancy, $670 ADR, and $306 in RevPAR, and guests book about 91 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Oak Bluffs?
Understanding the monthly revenue variations for Airbnb listings in Oak Bluffs is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oak Bluffs is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oak Bluffs across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,816+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,378 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,853 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,747, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oak Bluffs
What Is the Monthly Airbnb Occupancy Rate in Oak Bluffs?
Maximize your bookings by understanding the Oak Bluffs STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oak Bluffs:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oak Bluffs
What Is the Average Airbnb Nightly Rate in Oak Bluffs?
Effective short term rental pricing strategy in Oak Bluffs involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oak Bluffs typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,079+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $754 or more.
- Typical properties (Median) charge around $516 per night.
- Entry-level properties (Bottom 25%) earn around $365 per night.
Average Daily Rate (ADR) Trend by Month in Oak Bluffs
What Is the RevPAR for Airbnb in Oak Bluffs?
RevPAR in Oak Bluffs is currently $306. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $157 RevPAR.
- Typical properties (Median) generate $253 RevPAR.
- Strong performers (Top 25%) earn $387 RevPAR.
- Best-in-class (Top 10%) achieve $561 RevPAR.
Average Monthly RevPAR Trend in Oak Bluffs
RevPAR Insights for Oak Bluffs
- The average RevPAR in Oak Bluffs is $306. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($561) and bottom 25% ($157) is $404, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Oak Bluffs benchmarks. If your RevPAR falls below the median of $253, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $387+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Oak Bluffs?
Oak Bluffs's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $13,631 per month
- Occupancy rates average 58.4%
- Daily rates average $682
Shoulder Season
- Revenue averages $4,847 per month
- Occupancy maintains around 29.0%
- Daily rates hold near $609
Low Season (January, February, March)
- Revenue drops to average $2,329 per month
- Occupancy decreases to average 18.5%
- Daily rates adjust to average $629
Seasonality Insights for Oak Bluffs
- Airbnb seasonality in Oak Bluffs is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Oak Bluffs's highest earning potential, with monthly revenues climbing to $16,925, occupancy reaching 70.0%, and ADRs peaking at $704.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,882, occupancy could drop to 15.5%, and ADRs may adjust to $570.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oak Bluffs.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Oak Bluffs, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Oak Bluffs?
Low regulation and minimal registration activity in Oak Bluffs, Massachusetts, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Oak Bluffs to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Oak Bluffs?
Location within Oak Bluffs matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Oak Bluffs Town Center | The heart of Oak Bluffs with a charming atmosphere, filled with shops, restaurants, and easy access to the ferry terminal. A key spot for tourists exploring Martha's Vineyard. | Oak Bluffs Harbor, Inkwell Beach, Gingerbread Cottages, Ocean Park, Martha's Vineyard Camp Meeting Association |
| East Chop | A picturesque residential area known for its stunning views of the water and proximity to the East Chop Lighthouse. Great for guests seeking tranquility and picturesque scenery. | East Chop Lighthouse, Jaws Bridge, Motchouset Beach, East Chop Beach, Vineyard Haven Ferry Terminal |
| South Beach | A popular beach area offering beautiful sandy shores and clear waters, perfect for tourists looking for a beach getaway in Oak Bluffs. | South Beach, Joseph Silvia State Beach, State Beach, The Flying Horses Carousel, Beachfront dining options |
| North Bluff | A quieter area known for its scenic views and vintage charm. Ideal for families and individuals wanting a peaceful retreat close to activities. | North Bluff Park, Nearby beaches, Biking trails, Historic Oak Bluffs, Local eateries |
| Ochard Beach | A relaxing beach community with scenic views and calm waters, ideal for families and individuals wanting a laid-back beach vacation vibe. | Ochard Beach, Family-friendly parks, Shaded picnic areas, Waterfront dining, Nature trails |
| Martha's Vineyard Camp Meeting Association | Famous for its colorful gingerbread cottages and rich history. A unique place attracting tourists interested in culture and history. | Gingerbread Cottages, Tabernacle, Cultural events, Historical tours, Art galleries |
| The Island Theater | Located in a vibrant part of town, it offers entertainment options including movies and performances, attracting guests looking for cultural experiences. | Island Theater, Local art performances, Shopping, Nearby restaurants, Nightlife venues |
| Waban Park | A lovely area with proximity to the beach and local amenities, appealing to visitors wanting a mix of relaxation and activity. | Waban Park, Beach access, Sporting fields, Walking paths, Local shops and cafes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Oak Bluffs offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Oak Bluffs?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oak Bluffs
- The Oak Bluffs Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 315 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oak Bluffs, House properties are the most common (78.4%), reflecting the local real estate landscape.
- Houses represent a significant 78.4% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.4%) offer potential for unique stay experiences.
Oak Bluffs Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oak Bluffs
- The dominant room capacity in Oak Bluffs is 3 bedrooms listings, making up 31.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 50.5% of the active Airbnb listings in Oak Bluffs, indicating a high concentration in these sizes.
- A significant 62.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oak Bluffs.
Oak Bluffs Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oak Bluffs
- The most common guest capacity trend in Oak Bluffs vacation rentals is listings accommodating 8+ guests (36.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Oak Bluffs STR market, accounting for 60.0% of listings.
- 65.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oak Bluffs.
- On average, properties in Oak Bluffs are equipped to host 5.7 guests.
How Do Listings in Oak Bluffs Compare on Quality?
Listing quality in Oak Bluffs can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Oak Bluffs
- At 29.3 photos per listing on average, Oak Bluffs hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Oak Bluffs averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Oak Bluffs?
Amenity Prevalence
Amenity Insights for Oak Bluffs
- Essential amenities in Oak Bluffs that guests expect include: Smoke alarm, Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oak Bluffs: Smoke alarm, Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Carbon monoxide alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oak Bluffs to stay competitive.
Which Airbnb Amenities Boost Revenue in Oak Bluffs?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Oak Bluffs, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 91.4% | $53,127 | $21,365 | 148.7% |
Hot tubHigh opportunity | 5.1% | $115,036 | $46,946 | 145.0% |
Kitchen | 90.5% | $53,300 | $22,896 | 132.8% |
PoolHigh opportunity | 3.8% | $111,228 | $47,995 | 131.7% |
Cooking basics | 70.5% | $60,088 | $27,288 | 120.2% |
Babysitter recommendationsHigh opportunity | 4.4% | $97,764 | $48,202 | 102.8% |
Sound system | 10.2% | $89,224 | $46,015 | 93.9% |
Barbecue utensils | 47.6% | $67,411 | $34,943 | 92.9% |
Heating | 89.5% | $53,046 | $27,826 | 90.6% |
Fireplace guards | 4.1% | $91,459 | $48,637 | 88.0% |
Revenue Impact Insights for Oak Bluffs
- Free parking on premises tops the revenue impact list with a 148.7% uplift — listings with this amenity earn $53,127 vs. $21,365 without it.
- High-opportunity amenities — Hot tub, Pool, Babysitter recommendations — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Free parking on premises, Kitchen, Heating — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Hot tub — it has the best combination of high revenue impact and low market saturation in Oak Bluffs.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Oak Bluffs STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oak Bluffs. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOak Bluffs Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Oak Bluffs
- The typical guest profile for Airbnb in Oak Bluffs consists of primarily domestic travelers (94%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.4% of guests.
- Key international markets include United States (94.4%) and DC (2.5%).
- Top languages spoken are English (73.8%) followed by Spanish (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Oak Bluffs?
Listings in Oak Bluffs average 4.83 out of 5 overall, with about 46.2 reviews per active listing and 43.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Oak Bluffs
- With an overall rating of 4.83, Oak Bluffs listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.88), while Value (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 43.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Oak Bluffs Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oak Bluffs
- The most common availability pattern in Oak Bluffs falls within the 271-366 days range, representing 67% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Oak Bluffs (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Oak Bluffs?
Average Booking Lead Time by Month
Booking Lead Time Insights for Oak Bluffs
- The overall average booking lead time for vacation rentals in Oak Bluffs is 91 days.
- Guests book furthest in advance for stays during August (average 140 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (112 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (91 days) as a baseline for your pricing and availability strategy in Oak Bluffs.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 140 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 112 days) to capture early planners.
- Monitor your own booking lead times against these Oak Bluffs averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Oak Bluffs?
Guests in Oak Bluffs stay about 5.8 nights on average, generating roughly 4,437 reservations and 14.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Oak Bluffs
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Oak Bluffs
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (8.5 nights) and shorten in Feb (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Oak Bluffs Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
7.9% of total
2 Nights
44 listings
14% of total
3 Nights
24 listings
7.6% of total
4-6 Nights
44 listings
14% of total
7-29 Nights
16 listings
5.1% of total
30+ Nights
162 listings
51.4% of total
Key Insights
- The most prevalent minimum stay requirement in Oak Bluffs is 30+ Nights, adopted by 51.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (51.4%) caters to monthly stays (30+ nights) in Oak Bluffs, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 51.4% of Oak Bluffs hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 51.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oak Bluffs.
Oak Bluffs Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
5 listings
1.6% of total
Limited
3 listings
1% of total
Super Strict 30 Days
15 listings
4.8% of total
Flexible
11 listings
3.5% of total
Moderate
13 listings
4.1% of total
Firm
156 listings
49.5% of total
Strict
112 listings
35.6% of total
Cancellation Policy Insights for Oak Bluffs
- The prevailing Airbnb cancellation policy trend in Oak Bluffs is Firm, used by 49.5% of listings.
- A majority (85.1%) of hosts in Oak Bluffs utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 49.5% market standard in Oak Bluffs.
- With 35.6% using Strict terms, this is a viable option in Oak Bluffs, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Oak Bluffs.
How Much Are Airbnb Cleaning Fees in Oak Bluffs?
Cleaning fees in Oak Bluffs are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Oak Bluffs
- 90.8% of listings charge a cleaning fee, making it standard practice in Oak Bluffs. Guests expect it and factor it into their booking decisions.
- The gap between the average ($344) and median ($300) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Oak Bluffs median of $300. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Oak Bluffs Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oak Bluffsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
9 Bedroom home in Oak Bluffs w/ Ocean Views & A/C
Entire Place • 9 bedrooms
The Island Collection MV: Seascape
Entire Place • 7 bedrooms
Family Property with Pool, Hot Tub, and Pond
Entire Place • 6 bedrooms
Beautiful 6 Bedroom Home Overlooking Beach
Entire Place • 6 bedrooms
New Home Walk to Town & Beaches
Entire Place • 4 bedrooms
Walk East Chop from Dover House
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Oak Bluffs?
Learn from the best! This table showcases top-performing Airbnb hosts in Oak Bluffs based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vaughn | 3 | $616,764 | 16 | 4.74/5.0 |
| Brian | 13 | $612,882 | 1705 | 4.94/5.0 |
| Jolanta | 3 | $406,541 | 39 | 4.98/5.0 |
| Ted | 2 | $325,915 | 68 | 4.92/5.0 |
| Alex | 4 | $308,264 | 138 | 4.54/5.0 |
| Vacasa | 19 | $279,411 | 296 | 4.44/5.0 |
| Jazzmin | 1 | $256,693 | 18 | 4.94/5.0 |
| Whitney | 2 | $229,382 | 239 | 4.93/5.0 |
| Courtney | 4 | $208,550 | 127 | 4.83/5.0 |
| Chick | 3 | $204,855 | 645 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oak Bluffs.
Who Are the Airbnb Hosts in Oak Bluffs?
Oak Bluffs has a relatively balanced host base.
Host Profile Insights for Oak Bluffs
- A 41.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 14.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 61.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Oak Bluffs averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Oak Bluffs
These are the highest-grossing professional property management operations in Oak Bluffs, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Alex | 4 | $308,264 | $562 | 58.6% | 4.54/5 |
| Vacasa | 19 | $279,411 | $673 | 21.9% | 4.44/5 |
| Evolve | 6 | $185,135 | $474 | 31.6% | 4.49/5 |
| Grace | 2 | $146,371 | $1,302 | 51.5% | 4.98/5 |
| Vacasa Massachusetts | 12 | $109,558 | $620 | 15.3% | 4.40/5 |
| Vacasa Arizona | 1 | $98,109 | $1,075 | 34.9% | 4.73/5 |
| Patrick | 2 | $80,527 | $800 | 60.2% | 4.56/5 |
| Vacasa Massachusetts | 3 | $57,322 | $584 | 29.6% | 4.08/5 |
| Vacasa Florida | 1 | $15,914 | $477 | 20.1% | 4.45/5 |
Management Company Insights for Oak Bluffs
- The leading management company, Alex, operates 4 listings with $308,264 in gross revenue — a useful benchmark for what scale looks like in Oak Bluffs.
- Top managers average 6 properties each, suggesting professional management in Oak Bluffs still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.52/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 14.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Oak Bluffs's Airbnb Market Compare to Nearby Cities?
How does the Oak Bluffs Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Mattapoisett, Oak Bluffs has 7 percentage points lower occupancy and about $174 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 534 | $7,625 | $1081.82 | 40% |
| North Hampton | 10 | $5,816 | $571.81 | 37% |
| Middletown | 395 | $5,624 | $614.86 | 44% |
| Nahant | 13 | $5,554 | $606.05 | 44% |
| Duxbury | 15 | $5,350 | $595.17 | 49% |
| Edgartown | 249 | $5,319 | $833.30 | 41% |
| Wellesley | 21 | $5,292 | $546.38 | 49% |
| New Shoreham | 120 | $5,232 | $662.43 | 44% |
| North Andover | 12 | $5,229 | $454.46 | 44% |
| Mattapoisett | 32 | $5,023 | $495.34 | 50% |
Frequently Asked Questions About Airbnb in Oak Bluffs
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Oak Bluffs.
How much do Airbnb hosts make in Oak Bluffs?
Oak Bluffs hosts earn about $50,404 per year on average, with an average nightly rate of $670 and RevPAR of $306. Those figures describe the typical revenue environment for active listings in Oak Bluffs, Massachusetts, not the ceiling for the best operators. Source: AirROI 2026 data, Oak Bluffs market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Oak Bluffs?
The average Airbnb occupancy rate in Oak Bluffs is 42.8%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Oak Bluffs?
Listings in Oak Bluffs average $670 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Oak Bluffs?
Oak Bluffs currently has about 315 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Oak Bluffs?
AirROI currently classifies the short-term rental regulation level in Oak Bluffs as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Oak Bluffs?
RevPAR in Oak Bluffs is about $306. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Oak Bluffs?
At 42.8% occupancy, Oak Bluffs can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $50,404, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Oak Bluffs?
The average booking lead time in Oak Bluffs is about 91 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Oak Bluffs?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Oak Bluffs include Oak Bluffs Town Center, East Chop, South Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Oak Bluffs?
entire_home listings make up 90.5% of the active supply in Oak Bluffs. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Oak Bluffs compare to nearby Airbnb markets?
Among neighboring markets, Nantucket posts $91,496 in average annual revenue with 40.0% occupancy, compared to Oak Bluffs's $50,404 and 42.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Oak Bluffs?
The average Airbnb stay length in Oak Bluffs is about 5.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Oak Bluffs?
Airbnb listings in Oak Bluffs average 4.83 out of 5 overall. About 43.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Oak Bluffs?
Free parking on premises and Hot tub are among the strongest revenue-linked amenities in Oak Bluffs. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Oak Bluffs?
Yes. About 90.8% of active Airbnb listings in Oak Bluffs charge a cleaning fee, and the average fee is $344. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Oak Bluffs?
A 41.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.