Hopkinsville, Kentucky Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Hopkinsville, Kentucky? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,512 per year — at a $115 nightly rate, 38.8% occupancy, and a $43 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

With just 49 active listings, Hopkinsville is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 58.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Hopkinsville?

In Hopkinsville, the headline Airbnb metrics are $10,512 in average annual revenue,38.8% occupancy, $115 ADR, and $43 in RevPAR, and guests book about 24 days in advance.

Avg. Daily Rate (ADR)(?)
$115
The average rental revenue earned for an occupied room per day in Hopkinsville.
Occupancy Rate(?)
38.8%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$10,512
Average annual income for an Airbnb listing in Hopkinsville. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$43
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
11.6%
Strong growth (11.6%) vs. last year.
Active Airbnb Listings(?)
49
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
24 days
How far in advance guests typically book in Hopkinsville. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
October
The month with the highest average earnings, indicating peak season in Hopkinsville.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Hopkinsville.
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How Much Do Airbnb Hosts Earn Monthly in Hopkinsville?

Understanding the monthly revenue variations for Airbnb listings in Hopkinsville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hopkinsville is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hopkinsville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,866+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,014 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,189 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $577, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hopkinsville

What Is the Monthly Airbnb Occupancy Rate in Hopkinsville?

Maximize your bookings by understanding the Hopkinsville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hopkinsville:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hopkinsville

What Is the Average Airbnb Nightly Rate in Hopkinsville?

Effective short term rental pricing strategy in Hopkinsville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hopkinsville typically peaks in September and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $205+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $133 or more.
  • Typical properties (Median) charge around $92 per night.
  • Entry-level properties (Bottom 25%) earn around $70 per night.

Average Daily Rate (ADR) Trend by Month in Hopkinsville

What Is the RevPAR for Airbnb in Hopkinsville?

RevPAR in Hopkinsville is currently $43. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $27 RevPAR.
  • Typical properties (Median) generate $40 RevPAR.
  • Strong performers (Top 25%) earn $57 RevPAR.
  • Best-in-class (Top 10%) achieve $73 RevPAR.

Average Monthly RevPAR Trend in Hopkinsville

RevPAR Insights for Hopkinsville

  • The average RevPAR in Hopkinsville is $43. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($73) and bottom 25% ($27) is $46, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Nov and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Hopkinsville benchmarks. If your RevPAR falls below the median of $40, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $57+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Hopkinsville?

Hopkinsville's peak Airbnb season falls in October, November, June, while the softest stretch is February, March, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (October, November, June)
  • Revenue averages $1,652 per month
  • Occupancy rates average 43.9%
  • Daily rates average $116
Shoulder Season
  • Revenue averages $1,387 per month
  • Occupancy maintains around 40.6%
  • Daily rates hold near $111
Low Season (February, March, September)
  • Revenue drops to average $1,144 per month
  • Occupancy decreases to average 34.1%
  • Daily rates adjust to average $115

Seasonality Insights for Hopkinsville

  • The Airbnb seasonality pattern in Hopkinsville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Hopkinsville's highest earning potential, with monthly revenues climbing to $1,723, occupancy reaching 46.7%, and ADRs peaking at $120.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,110, occupancy could drop to 33.2%, and ADRs may adjust to $101.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hopkinsville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • Regularly analyze your own performance against these Hopkinsville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Do You Need a License for Airbnb in Hopkinsville?

Low regulation and minimal registration activity in Hopkinsville, Kentucky, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hopkinsville to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Hopkinsville?

With a compact short-term rental market, Hopkinsville gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Hopkinsville
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Hopkinsville
The heart of the city with easy access to local shops, restaurants, and events. Ideal for guests looking for a central location with plenty of amenities and activities nearby.
Hopkinsville Cultural Center, Alhambra Theatre, Trail of Tears Memorial, Downtown Farmers Market, Pennyroyal Area Museum
Lake Barkley
A scenic area perfect for outdoor enthusiasts, offering beautiful lake views and recreational activities. Great for guests looking to enjoy nature and water sports.
Lake Barkley State Resort Park, Boat rentals, Fishing spots, Hiking trails, Picnic areas
Cadiz
Nearby town with charm and history, offering a quieter atmosphere with local dining and shops. Appeals to visitors looking for a retreat close to Hopkinsville.
Trigg County Historical Museum, Lake Barkley Lodge, Historic downtown Cadiz, Fishing and hunting areas, Local festivals
Pennyroyal
A unique area known for its rich cultural history and local heritage. Attracts visitors interested in the history and local events.
Hopkinsville Museum, Local art galleries, Pennyroyal Quilt Festival, Historical walking tours, Farmers markets
Christian County
The surrounding county area offers rural charm combined with local attractions, appealing to families and those seeking a peaceful retreat.
Jeffers Bend Environmental Center, Local farms, Christian County State Parks, Horseback riding, Community events
Fort Campbell
A military installation that attracts visitors related to the army base. Perfect for short-term stays for military families and associates visiting the area.
Fort Campbell Museum, Annual Army events, Local dining options, Parks and recreation, Community activities
Caldwell County
Offers a serene atmosphere with small-town charm, ideal for guests looking to escape the hustle and bustle of city life while still being close to Hopkinsville.
Local parks, Historical sites, Farmers markets, Outdoor activities, Caldwell County High School events
Nashville Escape
Though a bit further, the proximity to Nashville makes Hopkinsville a good base for guests wanting to explore the music city while enjoying a quieter stay.
Nashville live music scene, Country Music Hall of Fame, Broadway Entertainment District, Local Nashville restaurants, Day trips to Nashville attractions

With 8 distinct neighborhoods showing meaningful short-term rental activity, Hopkinsville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Hopkinsville?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hopkinsville

  • The Hopkinsville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 49 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Hopkinsville, Apartment/Condo properties are the most common (55.1%), reflecting the local real estate landscape.
  • Houses represent a significant 38.8% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, unique stays (combined 6.1%) offer potential for unique stay experiences.

Hopkinsville Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hopkinsville

  • The dominant room capacity in Hopkinsville is 1 bedroom listings, making up 40.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 71.4% of the active Airbnb listings in Hopkinsville, indicating a high concentration in these sizes.
  • A significant 26.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hopkinsville.

Hopkinsville Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hopkinsville

  • The most common guest capacity trend in Hopkinsville vacation rentals is listings accommodating 2 guests (32.7%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Hopkinsville STR market, accounting for 61.3% of listings.
  • 32.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hopkinsville.
  • On average, properties in Hopkinsville are equipped to host 4.1 guests.

How Do Listings in Hopkinsville Compare on Quality?

Listing quality in Hopkinsville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
16.7
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
2.3
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
20.4%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Hopkinsville

  • The average of 16.7 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
  • 20.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Hopkinsville averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Hopkinsville?

Amenity Prevalence

Amenity Insights for Hopkinsville

  • Essential amenities in Hopkinsville that guests expect include: Wifi, Air conditioning, Free parking on premises, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dishes and silverware, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Hopkinsville: Wifi, Air conditioning, Free parking on premises, Kitchen, Smoke alarm.
  • Prioritize adding missing essentials: Wifi, Free parking on premises, Kitchen, Smoke alarm.
  • Consider adding popular differentiators like Dishes and silverware or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Hopkinsville to stay competitive.

Which Airbnb Amenities Boost Revenue in Hopkinsville?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hopkinsville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Outdoor dining area
12.2%$20,850$9,069129.9%
Dining table
49.0%$14,434$6,747113.9%
Cleaning products
28.6%$16,945$7,939113.4%
Fire pit
14.3%$19,226$9,060112.2%
Outdoor furniture
14.3%$18,757$9,138105.3%
Conditioner
18.4%$17,158$9,01790.3%
BBQ grill
16.3%$17,331$9,18188.8%
Baking sheet
36.7%$14,546$8,17078.1%
Coffee
42.9%$14,007$7,89177.5%
Clothing storage
40.8%$14,059$8,06674.3%

Revenue Impact Insights for Hopkinsville

  • Outdoor dining area tops the revenue impact list with a 129.9% uplift — listings with this amenity earn $20,850 vs. $9,069 without it.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Hopkinsville STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hopkinsville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hopkinsville Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hopkinsville

  • The typical guest profile for Airbnb in Hopkinsville consists of primarily domestic travelers (98%), often arriving from nearby Hopkinsville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.2% of guests.
  • Key international markets include United States (98.2%) and Brazil (0.4%).
  • Top languages spoken are English (74.6%) followed by Spanish (11%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Hopkinsville and Perry.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Hopkinsville?

Listings in Hopkinsville average 4.69 out of 5 overall, with about 90.3 reviews per active listing and 28.6% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Hopkinsville

  • An average rating of 4.69 places Hopkinsville in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
  • The strongest subcategory is Check-in (4.85), while Location (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 28.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
  • With only 28.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Hopkinsville Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hopkinsville

  • The most common availability pattern in Hopkinsville falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Hopkinsville (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Hopkinsville?

Average Booking Lead Time by Month

Booking Lead Time Insights for Hopkinsville

  • The overall average booking lead time for vacation rentals in Hopkinsville is 24 days.
  • Guests book furthest in advance for stays during November (average 64 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (45 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Hopkinsville.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 45 days) to capture early planners.
  • Monitor your own booking lead times against these Hopkinsville averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Hopkinsville?

Guests in Hopkinsville stay about 6.2 nights on average, generating roughly 819 reservations and 16.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Hopkinsville

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Hopkinsville

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • 16.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
  • Stay lengths peak in Oct (7.4 nights) and shorten in Nov (4.2 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Hopkinsville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (81.6%)

1 Night

40 listings

81.6% of total

2 Nights (16.3%)

2 Nights

8 listings

16.3% of total

30+ Nights (2%)

30+ Nights

1 listings

2% of total

Key Insights

  • The most prevalent minimum stay requirement in Hopkinsville is 1 Night, adopted by 81.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (97.9%) of the Hopkinsville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (2%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 81.6% of Hopkinsville hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hopkinsville.

Hopkinsville Airbnb Cancellation Policy Trends Analysis (2026)

Limited

1 listings

2% of total

Flexible (16.3%)

Flexible

8 listings

16.3% of total

Moderate (18.4%)

Moderate

9 listings

18.4% of total

Firm (10.2%)

Firm

5 listings

10.2% of total

Strict (53.1%)

Strict

26 listings

53.1% of total

Cancellation Policy Insights for Hopkinsville

  • The prevailing Airbnb cancellation policy trend in Hopkinsville is Strict, used by 53.1% of listings.
  • A majority (63.3%) of hosts in Hopkinsville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 53.1% market standard in Hopkinsville.
  • With 53.1% using Strict terms, this is a viable option in Hopkinsville, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hopkinsville.

How Much Are Airbnb Cleaning Fees in Hopkinsville?

Cleaning fees in Hopkinsville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$64
Median Cleaning Fee
$50
Listings Charging a Fee
81.6%
Fee as Revenue Share
10.3%

Cleaning Fee Insights for Hopkinsville

  • 81.6% of listings charge a cleaning fee, making it standard practice in Hopkinsville. Guests expect it and factor it into their booking decisions.
  • The average cleaning fee of $64 is close to the median ($50), suggesting a relatively consistent fee structure across the market.
  • Cleaning fees represent 10.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Hopkinsville median of $50. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Hopkinsville Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Hopkinsvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Becky's Place, Hopkinsville!

Becky's Place, Hopkinsville!

Entire Place • 5 bedrooms

$40,276
Revenue
33.6%
Occupancy
$330.71
Daily Rate
Hopkinsville’s 5 star retreat

Hopkinsville’s 5 star retreat

Entire Place • 3 bedrooms

$30,377
Revenue
58.2%
Occupancy
$155.49
Daily Rate
Peaceful, Romantic Getaway in Nature

Peaceful, Romantic Getaway in Nature

Entire Place • 1 bedroom

$29,566
Revenue
37.1%
Occupancy
$217.91
Daily Rate
Quiet country setting.

Quiet country setting.

Entire Place • 4 bedrooms

$26,580
Revenue
61.5%
Occupancy
$113.94
Daily Rate
Quiet 3 bedroom home in Hopkinsville, Ky

Quiet 3 bedroom home in Hopkinsville, Ky

Entire Place • 3 bedrooms

$25,225
Revenue
51.8%
Occupancy
$123.53
Daily Rate
Hopkinsville Home: Walk to Downtown!

Hopkinsville Home: Walk to Downtown!

Entire Place • 4 bedrooms

$23,767
Revenue
36.0%
Occupancy
$224.50
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Hopkinsville?

Learn from the best! This table showcases top-performing Airbnb hosts in Hopkinsville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Hopkinsville by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Heritage Bay22$123,41928384.57/5.0
Sands4$67,7162044.83/5.0
Katie2$50,2692535.00/5.0
Kelly1$40,276335.00/5.0
Evolve3$36,132364.36/5.0
Andrew Troche Thompson3$32,8912194.80/5.0
Deborah2$32,681644.98/5.0
George4$29,412684.62/5.0
Cory1$26,5801434.85/5.0
Kerry1$23,6943024.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hopkinsville.

Who Are the Airbnb Hosts in Hopkinsville?

Hopkinsville has a relatively balanced host base.

Superhosts
40.8%
Professional Management
6.1%
Cohosted Listings
63.3%
Instant Book Enabled
4.1%
Simplified Pricing
75.5%

Host Profile Insights for Hopkinsville

  • A 40.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
  • 6.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 4.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 75.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 63.3% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Hopkinsville averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Hopkinsville

These are the highest-grossing professional property management operations in Hopkinsville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Hopkinsville
CompanyListingsRevenueADROcc.Rating
Evolve3$36,132$17926.0%4.36/5

Management Company Insights for Hopkinsville

  • The leading management company, Evolve, operates 3 listings with $36,132 in gross revenue — a useful benchmark for what scale looks like in Hopkinsville.
  • Top managers average 3 properties each, suggesting professional management in Hopkinsville still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.36/5 in guest ratings — suggesting room for quality improvement even among larger operators.

Recommendations

  • With only 6.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Hopkinsville's Airbnb Market Compare to Nearby Cities?

How does the Hopkinsville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Franklin, Hopkinsville has 9 percentage points lower occupancy and about $192 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Hopkinsville — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Brentwood14$4,775$615.9347%
Berry Hill137$4,287$342.6844%
Nashville-Davidson6,010$3,863$336.9844%
Franklin399$3,827$307.4748%
Thompson's Station33$3,768$332.5442%
Bee Spring12$3,711$484.1640%
Pegram18$3,690$268.0545%
Pleasant View15$3,616$322.7638%
Nashville2,100$3,533$345.3443%
Mt. Juliet55$3,530$321.2843%

Frequently Asked Questions About Airbnb in Hopkinsville

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hopkinsville.

How much do Airbnb hosts make in Hopkinsville?

Hopkinsville hosts earn about $10,512 per year on average, with an average nightly rate of $115 and RevPAR of $43. Those figures describe the typical revenue environment for active listings in Hopkinsville, Kentucky, not the ceiling for the best operators. Source: AirROI 2026 data, Hopkinsville market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Hopkinsville?

The average Airbnb occupancy rate in Hopkinsville is 38.8%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Hopkinsville?

Listings in Hopkinsville average $115 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Hopkinsville?

Hopkinsville currently has about 49 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Hopkinsville?

AirROI currently classifies the short-term rental regulation level in Hopkinsville as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Hopkinsville?

RevPAR in Hopkinsville is about $43. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Hopkinsville?

Occupancy of 38.8% means Hopkinsville is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,512, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Hopkinsville?

The average booking lead time in Hopkinsville is about 24 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Hopkinsville?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hopkinsville include Downtown Hopkinsville, Lake Barkley, Cadiz. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Hopkinsville?

entire_home listings make up 98.0% of the active supply in Hopkinsville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Hopkinsville compare to nearby Airbnb markets?

Among neighboring markets, Brentwood posts $57,300 in average annual revenue with 47.1% occupancy, compared to Hopkinsville's $10,512 and 38.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Hopkinsville?

The average Airbnb stay length in Hopkinsville is about 6.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Hopkinsville?

Airbnb listings in Hopkinsville average 4.69 out of 5 overall. About 28.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Hopkinsville?

Outdoor dining area and Dining table are among the strongest revenue-linked amenities in Hopkinsville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Hopkinsville?

Yes. About 81.6% of active Airbnb listings in Hopkinsville charge a cleaning fee, and the average fee is $64. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Hopkinsville?

A 40.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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