McPherson, Kansas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in McPherson, Kansas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $18,931 per year — at a $133 nightly rate, 44.3% occupancy, and a $64 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 33 active listings, McPherson is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 94.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in McPherson?
In McPherson, the headline Airbnb metrics are $18,931 in average annual revenue,44.3% occupancy, $133 ADR, and $64 in RevPAR, and guests book about 32 days in advance.
How Much Do Airbnb Hosts Earn Monthly in McPherson?
Understanding the monthly revenue variations for Airbnb listings in McPherson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in McPherson is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in McPherson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,882+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,018 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,976 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,117, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in McPherson
What Is the Monthly Airbnb Occupancy Rate in McPherson?
Maximize your bookings by understanding the McPherson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in McPherson:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in McPherson
What Is the Average Airbnb Nightly Rate in McPherson?
Effective short term rental pricing strategy in McPherson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in McPherson typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in McPherson
What Is the RevPAR for Airbnb in McPherson?
RevPAR in McPherson is currently $64. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $38 RevPAR.
- Typical properties (Median) generate $59 RevPAR.
- Strong performers (Top 25%) earn $95 RevPAR.
- Best-in-class (Top 10%) achieve $108 RevPAR.
Average Monthly RevPAR Trend in McPherson
RevPAR Insights for McPherson
- The average RevPAR in McPherson is $64. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($108) and bottom 25% ($38) is $69, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Apr and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these McPherson benchmarks. If your RevPAR falls below the median of $59, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $95+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in McPherson?
McPherson's peak Airbnb season falls in April, October, September, while the softest stretch is January, February, July. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, October, September)
- Revenue averages $2,920 per month
- Occupancy rates average 61.9%
- Daily rates average $125
Shoulder Season
- Revenue averages $2,109 per month
- Occupancy maintains around 44.6%
- Daily rates hold near $128
Low Season (January, February, July)
- Revenue drops to average $1,569 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $127
Seasonality Insights for McPherson
- Airbnb seasonality in McPherson is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases McPherson's highest earning potential, with monthly revenues climbing to $3,344, occupancy reaching 73.6%, and ADRs peaking at $132.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,440, occupancy could drop to 34.2%, and ADRs may adjust to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in McPherson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like McPherson, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in McPherson?
Low regulation and minimal registration activity in McPherson, Kansas, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for McPherson to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in McPherson?
With a compact short-term rental market, McPherson gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown McPherson | The heart of McPherson, with a vibrant local atmosphere, shops, and restaurants. Close to major amenities and events, making it appealing for visitors and travelers. | McPherson Opera House, McPherson Museum and Arts Foundation, McPherson Water Park, Downtown Farmers Market, Historic Courthouse |
| Legacy Park | A family-friendly neighborhood with parks and recreational areas. Ideal for families and those looking for outdoor activities, making it a popular choice for family accommodations. | Legacy Park, McPherson Golf Course, McPherson Sports Complex, Walking Trails, Picnic Areas |
| West McPherson | Offers a suburban feel with closer access to residential amenities and a quiet atmosphere. It's great for guests looking for a peaceful retreat while still being near the town's attractions. | Nearby parks, Local eateries, Shopping center, Family-friendly environment |
| East McPherson | This area has a mix of residential and commercial spaces, allowing for easy access to local businesses and a comfortable stay. It has appeal for visitors looking for convenience and accessibility. | Local shops, Restaurants, Cafes, Community events |
| McPherson College Area | Close to the college, making it a prime location for visiting families and college events. The area also attracts young students and visitors, providing a vibrant atmosphere. | McPherson College, Sports events, Cultural activities, Campus facilities |
| Highway Access | Convenient for travelers passing through McPherson who need a hassle-free stay. Proximity to highway access offers convenience for short stays and road trips. | Quick access to restaurants, Gas stations, Nearby attractions |
| Historic McPherson | Rich in history and charm, featuring well-preserved architecture and local stories. Great for history lovers and those wanting a unique overnight experience. | Historic downtown buildings, Museums, Local tours, Cultural heritage activities |
| North McPherson | A quieter area that suits those looking for a relaxed stay away from the busier parts of town. Ideal for longer-term stays and family visits. | Peaceful neighborhoods, Community parks, Nature trails, Local restaurants |
With 8 distinct neighborhoods showing meaningful short-term rental activity, McPherson offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in McPherson?
Room Type Distribution
Property Type Distribution
Market Composition Insights for McPherson
- The McPherson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.8% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in McPherson, House properties are the most common (72.7%), reflecting the local real estate landscape.
- Houses represent a significant 72.7% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.0%) offer potential for unique stay experiences.
McPherson Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for McPherson
- The dominant room capacity in McPherson is 2 bedrooms listings, making up 57.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 72.8% of the active Airbnb listings in McPherson, indicating a high concentration in these sizes.
- A significant 24.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in McPherson.
McPherson Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for McPherson
- The most common guest capacity trend in McPherson vacation rentals is listings accommodating 6 guests (30.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the McPherson STR market, accounting for 57.6% of listings.
- 48.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in McPherson.
- On average, properties in McPherson are equipped to host 4.7 guests.
How Do Listings in McPherson Compare on Quality?
Listing quality in McPherson can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for McPherson
- The average of 18.6 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 27.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the McPherson averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in McPherson?
Amenity Prevalence
Amenity Insights for McPherson
- Essential amenities in McPherson that guests expect include: Air conditioning, Heating, Wifi, Hot water, Smoke alarm, TV, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dryer, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for McPherson: Air conditioning, Heating, Wifi, Hot water, Smoke alarm, TV, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Heating, Wifi, Free parking on premises.
- Consider adding popular differentiators like Dryer or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in McPherson to stay competitive.
Which Airbnb Amenities Boost Revenue in McPherson?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in McPherson, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Refrigerator | 84.8% | $21,811 | $2,804 | 677.8% |
Stove | 78.8% | $22,963 | $3,954 | 480.8% |
Microwave | 84.8% | $21,562 | $4,198 | 413.6% |
Coffee maker | 84.8% | $21,562 | $4,198 | 413.6% |
Oven | 69.7% | $24,231 | $6,741 | 259.4% |
Bed linens | 78.8% | $22,339 | $6,270 | 256.3% |
Toaster | 63.6% | $24,881 | $8,518 | 192.1% |
Extra pillows and blankets | 72.7% | $22,946 | $8,223 | 179.0% |
Dining table | 69.7% | $23,385 | $8,687 | 169.2% |
Baking sheet | 63.6% | $24,366 | $9,419 | 158.7% |
Revenue Impact Insights for McPherson
- Refrigerator tops the revenue impact list with a 677.8% uplift — listings with this amenity earn $21,811 vs. $2,804 without it.
- Refrigerator, Microwave, Coffee maker — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced McPherson STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for McPherson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMcPherson Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for McPherson
- The typical guest profile for Airbnb in McPherson consists of primarily domestic travelers (97%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and Germany (2.3%).
- Top languages spoken are English (79.6%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Denver and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in McPherson?
Listings in McPherson average 4.9 out of 5 overall, with about 80.9 reviews per active listing and 78.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for McPherson
- With an overall rating of 4.9, McPherson listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Value (4.88) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 78.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
McPherson Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for McPherson
- The most common availability pattern in McPherson falls within the 271-366 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in McPherson (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in McPherson?
Average Booking Lead Time by Month
Booking Lead Time Insights for McPherson
- The overall average booking lead time for vacation rentals in McPherson is 32 days.
- Guests book furthest in advance for stays during April (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (51 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in McPherson.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these McPherson averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in McPherson?
Guests in McPherson stay about 6.3 nights on average, generating roughly 709 reservations and 21.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in McPherson
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for McPherson
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (8.3 nights) and shorten in Jul (3.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
McPherson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
54.5% of total
2 Nights
10 listings
30.3% of total
3 Nights
1 listings
3% of total
30+ Nights
4 listings
12.1% of total
Key Insights
- The most prevalent minimum stay requirement in McPherson is 1 Night, adopted by 54.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.8%) of the McPherson Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.1%) caters to monthly stays (30+ nights) in McPherson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.5% of McPherson hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in McPherson.
McPherson Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
14 listings
42.4% of total
Moderate
11 listings
33.3% of total
Firm
8 listings
24.2% of total
Cancellation Policy Insights for McPherson
- The prevailing Airbnb cancellation policy trend in McPherson is Flexible, used by 42.4% of listings.
- The market strongly favors guest-friendly terms, with 75.7% of listings offering Flexible or Moderate policies. This suggests guests in McPherson may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.4% market standard in McPherson.
- Regularly review your cancellation policy against competitors and market demand shifts in McPherson.
How Much Are Airbnb Cleaning Fees in McPherson?
Cleaning fees in McPherson are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for McPherson
- About 63.6% of McPherson listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $51 is close to the median ($50), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the McPherson median of $50. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in McPherson Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in McPhersonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cute Central McPherson Bungalow
Entire Place • 2 bedrooms
Immaculate 4 Bedroom Home Centrally Located
Entire Place • 4 bedrooms
Central Kansas home away from home
Entire Place • 4 bedrooms
MAC House (Renovated Home w/Backyard Spa & Dining)
Entire Place • 3 bedrooms
Oats & Mo's Place
Entire Place • 4 bedrooms
The Maxwell House No cleaning fees
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in McPherson?
Learn from the best! This table showcases top-performing Airbnb hosts in McPherson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Denise | 5 | $129,614 | 302 | 4.85/5.0 |
| Cassie | 4 | $103,934 | 272 | 4.87/5.0 |
| Jodi | 2 | $51,335 | 128 | 4.90/5.0 |
| Todd | 1 | $40,325 | 50 | 4.98/5.0 |
| Dana | 1 | $39,273 | 128 | 4.98/5.0 |
| Jeff | 1 | $37,947 | 66 | 4.97/5.0 |
| Kendyll | 1 | $35,736 | 74 | 5.00/5.0 |
| Stephen | 1 | $34,772 | 92 | 4.93/5.0 |
| Brian Michael | 2 | $28,819 | 100 | 4.96/5.0 |
| Dallas | 1 | $22,159 | 658 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in McPherson.
Who Are the Airbnb Hosts in McPherson?
McPherson is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for McPherson
- With 81.8% Superhosts, McPherson has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 84.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 45.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these McPherson averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does McPherson's Airbnb Market Compare to Nearby Cities?
How does the McPherson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Winfield, McPherson has 4 percentage points lower occupancy and about $36 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bel Aire | 10 | $2,638 | $237.10 | 41% |
| Andover | 10 | $2,534 | $234.74 | 42% |
| Council Grove | 11 | $2,516 | $243.62 | 40% |
| Lindsborg | 26 | $2,122 | $177.27 | 46% |
| Winfield | 18 | $1,982 | $169.11 | 48% |
| Augusta | 13 | $1,981 | $140.31 | 48% |
| Manhattan | 294 | $1,950 | $196.03 | 40% |
| Cottonwood Falls | 18 | $1,904 | $248.40 | 27% |
| Junction City | 16 | $1,847 | $168.48 | 45% |
| Salina | 59 | $1,818 | $152.64 | 45% |
Frequently Asked Questions About Airbnb in McPherson
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for McPherson.
How much do Airbnb hosts make in McPherson?
McPherson hosts earn about $18,931 per year on average, with an average nightly rate of $133 and RevPAR of $64. Those figures describe the typical revenue environment for active listings in McPherson, Kansas, not the ceiling for the best operators. Source: AirROI 2026 data, McPherson market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in McPherson?
The average Airbnb occupancy rate in McPherson is 44.3%. April is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in McPherson?
Listings in McPherson average $133 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in McPherson?
McPherson currently has about 33 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in McPherson?
AirROI currently classifies the short-term rental regulation level in McPherson as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in McPherson?
RevPAR in McPherson is about $64. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in McPherson?
At 44.3% occupancy, McPherson can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $18,931, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in McPherson?
The average booking lead time in McPherson is about 32 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in McPherson?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in McPherson include Downtown McPherson, Legacy Park, West McPherson. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in McPherson?
entire_home listings make up 84.8% of the active supply in McPherson. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does McPherson compare to nearby Airbnb markets?
Among neighboring markets, Bel Aire posts $31,650 in average annual revenue with 41.4% occupancy, compared to McPherson's $18,931 and 44.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in McPherson?
The average Airbnb stay length in McPherson is about 6.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in McPherson?
Airbnb listings in McPherson average 4.9 out of 5 overall. About 78.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in McPherson?
Refrigerator and Stove are among the strongest revenue-linked amenities in McPherson. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in McPherson?
Yes. About 63.6% of active Airbnb listings in McPherson charge a cleaning fee, and the average fee is $51. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in McPherson?
A 81.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.