What Are the Best Places to Invest in Airbnb in Turkey?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI
Updated:

The short-term rental market in Turkey spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Turkey across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Beyoğlu, Istanbul leads by market size with 3,691 active listings and $791/month revenue. Across all ranked markets, average occupancy is 27.4% with $554/month in average revenue and $128/night ADR. 1 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Top Airbnb Markets in Turkey by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Turkey attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Beyoğlu, Istanbul leads with 3,691 active short-term rental listings and $791/month in average revenue.

#MarketActive Listings (TTM)Revenue/moADROccupancyRegulation
1Beyoğlu, Istanbul3,691$791$11732.9%High
2Kaş, Antalya3,480$1,061$22732.2%High
3Fethiye, Muğla3,122$950$18832.8%High
4Fatih, Istanbul2,106$732$9535.2%High
5Muratpaşa, Antalya1,626$612$8933.3%High
6Şişli, Istanbul1,249$526$11030.9%High
7Bodrum, Muğla1,187$1,062$28629.2%High
8Sapanca, Sakarya1,174$1,309$24624.5%High
9Alanya, Antalya1,124$494$10533.4%High
10Istanbul, Istanbul1,122$597$8937.2%High
11Çeşme, Izmir1,040$799$21726.5%High
12Kadıköy, Istanbul948$817$8142.8%High
13Marmaris, Muğla684$679$16430.3%High
14Datça, Muğla664$580$13930.5%High
15Beşiktaş, Istanbul645$768$11232.8%High
16Ayvalık, Balıkesir599$575$16126.5%High
17Konyaaltı, Antalya533$565$10630.9%High
18Çankaya, Ankara474$436$7528.1%High
19Ortaca, Muğla472$751$18831.7%High
20Göreme, Nevşehir430$698$14125.2%High
21Ortahisar, Trabzon414$316$12125.1%High
22Kuşadası, Aydın405$682$16629.3%High
23Kemer, Antalya390$580$13530.5%High
24Urla, Izmir373$573$15524.5%High
25Konak, Izmir341$451$8130.3%High
26Serik, Antalya316$1,061$22530.7%High
27Esenyurt, Istanbul264$334$6031.6%High
28Milas, Muğla211$564$16630.0%High
29Seferihisar, Izmir182$467$13223.7%High
30Ula, Muğla181$752$16629.3%High
31Bozcaada, Canakkale173$415$16525.5%High
32Kartepe, Kocaeli170$992$22122.9%High
33Manavgat, Antalya162$630$12131.6%High
34Üsküdar, Istanbul162$800$10435.1%High
35Ayvacık, Canakkale161$560$17726.6%High
36Kumluca, Antalya152$449$12925.3%High
37Bağcılar, Istanbul151$273$9129.0%High
38Şile, Istanbul150$718$16922.2%High
39Çamlıhemşin, Rize147$324$14020.2%High
40Demre, Antalya138$348$13125.8%High
41İmbros, Canakkale131$394$11529.3%High
42Foça, Izmir131$838$17526.5%High
43Dalaman, Muğla131$399$13227.5%High
44Ardeşen, Rize129$571$13123.6%High
45Karaburun, Izmir126$499$14126.5%High
46Aksu, Antalya124$590$10929.3%High
47Didim, Aydın124$397$13627.2%High
48Dikili, Izmir124$542$16026.4%High
49Nevşehir, Nevşehir124$741$14522.7%High
50Ataşehir, Istanbul123$319$9822.7%High
51Prince Islands, Istanbul122$970$19124.4%High
52Kâğıthane, Istanbul118$332$7832.8%High
53Selçuk, Izmir118$620$11923.1%High
54Ortahisar Beldesi, Nevşehir117$912$13628.0%High
55Kepez, Antalya114$492$6935.3%High
56Bakırköy, Istanbul111$603$12427.1%High
57Sarıyer, Istanbul110$784$17829.8%High
58Tepebaşı, Eskişehir109$182$4924.1%High
59Köyceğiz, Muğla104$606$16926.4%High
60Maltepe, Istanbul100$438$6434.1%High
61Pamukkale, Denizli95$327$8920.7%High
62Seydikemer, Muğla93$646$16828.4%High
63Edremit, Balıkesir92$402$13626.1%High
64Urgup, Nevşehir90$493$13220.6%High
65Artuklu, Mardin83$429$9721.9%High
66Çaykara, Trabzon83$431$15124.6%High
67Osmangazi, Bursa78$399$12420.7%High
68Ümraniye, Istanbul77$513$9034.7%High
69Ortahisar, Nevşehir74$616$12125.7%High
70Zeytinburnu, Istanbul73$781$11432.7%High
71Arnavutköy, Istanbul71$274$8419.6%High
72Çanakkale Merkez, Canakkale70$521$9226.6%High
73Burhaniye, Balıkesir68$390$13830.3%High
74Bahçelievler, Istanbul67$174$7027.2%High
75Beylikdüzü, Istanbul65$602$12429.8%High
76Küçükçekmece, Istanbul65$272$7126.5%High
77Akçaabat, Trabzon59$381$13128.0%High
78Bornova, Izmir54$306$7831.4%High
79Nar Beldesi, Nevşehir54$644$10226.2%High
80Uçhisar Beldesi, Nevşehir52$569$14122.9%High
81Sinop, Sinop51$254$10323.0%High
82Menderes, Izmir49$543$14432.0%High
83Yıldırım, Bursa48$459$7624.6%High
84Pendik, Istanbul48$262$7522.2%High
85Kyrenia, Kyrenia47$533$9433.8%Low
86Avcılar, Istanbul46$209$6022.3%High
87Erdek, Balıkesir44$295$9124.9%High
88Nilüfer, Bursa44$486$10726.7%High
89Büyükçekmece, Istanbul44$1,086$16432.2%High
90Yenişehir, Mersin43$310$6724.7%High
91Yomra, Trabzon43$472$18026.1%High
92Amasra, Bartın42$469$11321.0%High
93Bolu, Bolu42$717$21318.5%High
94Şahinbey, Gaziantep42$205$6318.3%High
95Silifke, Mersin42$317$12823.8%High
96Eyüpsultan, Istanbul41$483$8832.2%High
97Uçhisar, Nevşehir41$432$14920.4%High
98Çayeli, Rize41$455$13322.6%High
99Odunpazarı, Eskişehir40$335$6621.4%High
100Erdemli, Mersin40$600$14123.9%High

Most Profitable Airbnb Markets in Turkey by Revenue

The most profitable Airbnb cities in Turkey are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Sapanca, Sakarya leads with $1,309/month at $246 ADR and 24.5% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#MarketRevenue/moActive Listings (TTM)ADROccupancyRegulation
1Sapanca, Sakarya$1,3091,174$24624.5%High
2Büyükçekmece, Istanbul$1,08644$16432.2%High
3Bodrum, Muğla$1,0621,187$28629.2%High
4Kaş, Antalya$1,0613,480$22732.2%High
5Serik, Antalya$1,061316$22530.7%High
6Kartepe, Kocaeli$992170$22122.9%High
7Prince Islands, Istanbul$970122$19124.4%High
8Fethiye, Muğla$9503,122$18832.8%High
9Ortahisar Beldesi, Nevşehir$912117$13628.0%High
10Foça, Izmir$838131$17526.5%High
11Kadıköy, Istanbul$817948$8142.8%High
12Üsküdar, Istanbul$800162$10435.1%High
13Çeşme, Izmir$7991,040$21726.5%High
14Beyoğlu, Istanbul$7913,691$11732.9%High
15Sarıyer, Istanbul$784110$17829.8%High
16Zeytinburnu, Istanbul$78173$11432.7%High
17Beşiktaş, Istanbul$768645$11232.8%High
18Ula, Muğla$752181$16629.3%High
19Ortaca, Muğla$751472$18831.7%High
20Nevşehir, Nevşehir$741124$14522.7%High
21Fatih, Istanbul$7322,106$9535.2%High
22Şile, Istanbul$718150$16922.2%High
23Bolu, Bolu$71742$21318.5%High
24Göreme, Nevşehir$698430$14125.2%High
25Kuşadası, Aydın$682405$16629.3%High
26Marmaris, Muğla$679684$16430.3%High
27Seydikemer, Muğla$64693$16828.4%High
28Nar Beldesi, Nevşehir$64454$10226.2%High
29Manavgat, Antalya$630162$12131.6%High
30Selçuk, Izmir$620118$11923.1%High
31Ortahisar, Nevşehir$61674$12125.7%High
32Muratpaşa, Antalya$6121,626$8933.3%High
33Köyceğiz, Muğla$606104$16926.4%High
34Bakırköy, Istanbul$603111$12427.1%High
35Beylikdüzü, Istanbul$60265$12429.8%High
36Erdemli, Mersin$60040$14123.9%High
37Istanbul, Istanbul$5971,122$8937.2%High
38Aksu, Antalya$590124$10929.3%High
39Kemer, Antalya$580390$13530.5%High
40Datça, Muğla$580664$13930.5%High
41Ayvalık, Balıkesir$575599$16126.5%High
42Urla, Izmir$573373$15524.5%High
43Ardeşen, Rize$571129$13123.6%High
44Uçhisar Beldesi, Nevşehir$56952$14122.9%High
45Konyaaltı, Antalya$565533$10630.9%High
46Milas, Muğla$564211$16630.0%High
47Ayvacık, Canakkale$560161$17726.6%High
48Menderes, Izmir$54349$14432.0%High
49Dikili, Izmir$542124$16026.4%High
50Kyrenia, Kyrenia$53347$9433.8%Low
51Şişli, Istanbul$5261,249$11030.9%High
52Çanakkale Merkez, Canakkale$52170$9226.6%High
53Ümraniye, Istanbul$51377$9034.7%High
54Karaburun, Izmir$499126$14126.5%High
55Alanya, Antalya$4941,124$10533.4%High
56Urgup, Nevşehir$49390$13220.6%High
57Kepez, Antalya$492114$6935.3%High
58Nilüfer, Bursa$48644$10726.7%High
59Eyüpsultan, Istanbul$48341$8832.2%High
60Yomra, Trabzon$47243$18026.1%High
61Amasra, Bartın$46942$11321.0%High
62Seferihisar, Izmir$467182$13223.7%High
63Yıldırım, Bursa$45948$7624.6%High
64Çayeli, Rize$45541$13322.6%High
65Konak, Izmir$451341$8130.3%High
66Kumluca, Antalya$449152$12925.3%High
67Maltepe, Istanbul$438100$6434.1%High
68Çankaya, Ankara$436474$7528.1%High
69Uçhisar, Nevşehir$43241$14920.4%High
70Çaykara, Trabzon$43183$15124.6%High
71Artuklu, Mardin$42983$9721.9%High
72Bozcaada, Canakkale$415173$16525.5%High
73Edremit, Balıkesir$40292$13626.1%High
74Dalaman, Muğla$399131$13227.5%High
75Osmangazi, Bursa$39978$12420.7%High
76Didim, Aydın$397124$13627.2%High
77İmbros, Canakkale$394131$11529.3%High
78Burhaniye, Balıkesir$39068$13830.3%High
79Akçaabat, Trabzon$38159$13128.0%High
80Demre, Antalya$348138$13125.8%High
81Odunpazarı, Eskişehir$33540$6621.4%High
82Esenyurt, Istanbul$334264$6031.6%High
83Kâğıthane, Istanbul$332118$7832.8%High
84Pamukkale, Denizli$32795$8920.7%High
85Çamlıhemşin, Rize$324147$14020.2%High
86Ataşehir, Istanbul$319123$9822.7%High
87Silifke, Mersin$31742$12823.8%High
88Ortahisar, Trabzon$316414$12125.1%High
89Yenişehir, Mersin$31043$6724.7%High
90Bornova, Izmir$30654$7831.4%High
91Erdek, Balıkesir$29544$9124.9%High
92Arnavutköy, Istanbul$27471$8419.6%High
93Bağcılar, Istanbul$273151$9129.0%High
94Küçükçekmece, Istanbul$27265$7126.5%High
95Pendik, Istanbul$26248$7522.2%High
96Sinop, Sinop$25451$10323.0%High
97Avcılar, Istanbul$20946$6022.3%High
98Şahinbey, Gaziantep$20542$6318.3%High
99Tepebaşı, Eskişehir$182109$4924.1%High
100Bahçelievler, Istanbul$17467$7027.2%High

Most Expensive Airbnb Markets in Turkey by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Bodrum, Muğla commands the highest Airbnb nightly rate in Turkey at $286/night, generating $1,062/month at 29.2% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#MarketADRActive Listings (TTM)Revenue/moOccupancyRegulation
1Bodrum, Muğla$2861,187$1,06229.2%High
2Sapanca, Sakarya$2461,174$1,30924.5%High
3Kaş, Antalya$2273,480$1,06132.2%High
4Serik, Antalya$225316$1,06130.7%High
5Kartepe, Kocaeli$221170$99222.9%High
6Çeşme, Izmir$2171,040$79926.5%High
7Bolu, Bolu$21342$71718.5%High
8Prince Islands, Istanbul$191122$97024.4%High
9Fethiye, Muğla$1883,122$95032.8%High
10Ortaca, Muğla$188472$75131.7%High
11Yomra, Trabzon$18043$47226.1%High
12Sarıyer, Istanbul$178110$78429.8%High
13Ayvacık, Canakkale$177161$56026.6%High
14Foça, Izmir$175131$83826.5%High
15Köyceğiz, Muğla$169104$60626.4%High
16Şile, Istanbul$169150$71822.2%High
17Seydikemer, Muğla$16893$64628.4%High
18Kuşadası, Aydın$166405$68229.3%High
19Ula, Muğla$166181$75229.3%High
20Milas, Muğla$166211$56430.0%High
21Bozcaada, Canakkale$165173$41525.5%High
22Büyükçekmece, Istanbul$16444$1,08632.2%High
23Marmaris, Muğla$164684$67930.3%High
24Ayvalık, Balıkesir$161599$57526.5%High
25Dikili, Izmir$160124$54226.4%High
26Urla, Izmir$155373$57324.5%High
27Çaykara, Trabzon$15183$43124.6%High
28Uçhisar, Nevşehir$14941$43220.4%High
29Nevşehir, Nevşehir$145124$74122.7%High
30Menderes, Izmir$14449$54332.0%High
31Erdemli, Mersin$14140$60023.9%High
32Uçhisar Beldesi, Nevşehir$14152$56922.9%High
33Karaburun, Izmir$141126$49926.5%High
34Göreme, Nevşehir$141430$69825.2%High
35Çamlıhemşin, Rize$140147$32420.2%High
36Datça, Muğla$139664$58030.5%High
37Burhaniye, Balıkesir$13868$39030.3%High
38Edremit, Balıkesir$13692$40226.1%High
39Ortahisar Beldesi, Nevşehir$136117$91228.0%High
40Didim, Aydın$136124$39727.2%High
41Kemer, Antalya$135390$58030.5%High
42Çayeli, Rize$13341$45522.6%High
43Seferihisar, Izmir$132182$46723.7%High
44Urgup, Nevşehir$13290$49320.6%High
45Dalaman, Muğla$132131$39927.5%High
46Ardeşen, Rize$131129$57123.6%High
47Demre, Antalya$131138$34825.8%High
48Akçaabat, Trabzon$13159$38128.0%High
49Kumluca, Antalya$129152$44925.3%High
50Silifke, Mersin$12842$31723.8%High
51Bakırköy, Istanbul$124111$60327.1%High
52Beylikdüzü, Istanbul$12465$60229.8%High
53Osmangazi, Bursa$12478$39920.7%High
54Ortahisar, Nevşehir$12174$61625.7%High
55Ortahisar, Trabzon$121414$31625.1%High
56Manavgat, Antalya$121162$63031.6%High
57Selçuk, Izmir$119118$62023.1%High
58Beyoğlu, Istanbul$1173,691$79132.9%High
59İmbros, Canakkale$115131$39429.3%High
60Zeytinburnu, Istanbul$11473$78132.7%High
61Amasra, Bartın$11342$46921.0%High
62Beşiktaş, Istanbul$112645$76832.8%High
63Şişli, Istanbul$1101,249$52630.9%High
64Aksu, Antalya$109124$59029.3%High
65Nilüfer, Bursa$10744$48626.7%High
66Konyaaltı, Antalya$106533$56530.9%High
67Alanya, Antalya$1051,124$49433.4%High
68Üsküdar, Istanbul$104162$80035.1%High
69Sinop, Sinop$10351$25423.0%High
70Nar Beldesi, Nevşehir$10254$64426.2%High
71Ataşehir, Istanbul$98123$31922.7%High
72Artuklu, Mardin$9783$42921.9%High
73Fatih, Istanbul$952,106$73235.2%High
74Kyrenia, Kyrenia$9447$53333.8%Low
75Çanakkale Merkez, Canakkale$9270$52126.6%High
76Erdek, Balıkesir$9144$29524.9%High
77Bağcılar, Istanbul$91151$27329.0%High
78Ümraniye, Istanbul$9077$51334.7%High
79Muratpaşa, Antalya$891,626$61233.3%High
80Istanbul, Istanbul$891,122$59737.2%High
81Pamukkale, Denizli$8995$32720.7%High
82Eyüpsultan, Istanbul$8841$48332.2%High
83Arnavutköy, Istanbul$8471$27419.6%High
84Konak, Izmir$81341$45130.3%High
85Kadıköy, Istanbul$81948$81742.8%High
86Bornova, Izmir$7854$30631.4%High
87Kâğıthane, Istanbul$78118$33232.8%High
88Yıldırım, Bursa$7648$45924.6%High
89Çankaya, Ankara$75474$43628.1%High
90Pendik, Istanbul$7548$26222.2%High
91Küçükçekmece, Istanbul$7165$27226.5%High
92Bahçelievler, Istanbul$7067$17427.2%High
93Kepez, Antalya$69114$49235.3%High
94Yenişehir, Mersin$6743$31024.7%High
95Odunpazarı, Eskişehir$6640$33521.4%High
96Maltepe, Istanbul$64100$43834.1%High
97Şahinbey, Gaziantep$6342$20518.3%High
98Avcılar, Istanbul$6046$20922.3%High
99Esenyurt, Istanbul$60264$33431.6%High
100Tepebaşı, Eskişehir$49109$18224.1%High

Highest Occupancy Airbnb Markets in Turkey

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Kadıköy, Istanbul leads Turkey with 42.8% occupancy, $817/month revenue, and 948 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#MarketOccupancyActive Listings (TTM)Revenue/moADRRegulation
1Kadıköy, Istanbul42.8%948$817$81High
2Istanbul, Istanbul37.2%1,122$597$89High
3Fatih, Istanbul35.2%2,106$732$95High
4Alanya, Antalya33.4%1,124$494$105High
5Muratpaşa, Antalya33.3%1,626$612$89High
6Beyoğlu, Istanbul32.9%3,691$791$117High
7Fethiye, Muğla32.8%3,122$950$188High
8Beşiktaş, Istanbul32.8%645$768$112High
9Kaş, Antalya32.2%3,480$1,061$227High
10Ortaca, Muğla31.7%472$751$188High
11Şişli, Istanbul30.9%1,249$526$110High
12Konyaaltı, Antalya30.9%533$565$106High
13Serik, Antalya30.7%316$1,061$225High
14Kemer, Antalya30.5%390$580$135High
15Datça, Muğla30.5%664$580$139High
16Konak, Izmir30.3%341$451$81High
17Marmaris, Muğla30.3%684$679$164High
18Kuşadası, Aydın29.3%405$682$166High
19Bodrum, Muğla29.2%1,187$1,062$286High
20Çankaya, Ankara28.1%474$436$75High
21Ayvalık, Balıkesir26.5%599$575$161High
22Çeşme, Izmir26.5%1,040$799$217High
23Göreme, Nevşehir25.2%430$698$141High
24Ortahisar, Trabzon25.1%414$316$121High
25Urla, Izmir24.5%373$573$155High
26Sapanca, Sakarya24.5%1,174$1,309$246High

How to Choose an Airbnb Investment Market in Turkey

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Turkey tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Turkey

Understanding the regulatory environment is critical for any Airbnb investment in Turkey. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 1 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 99 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Turkey

This page ranks Airbnb markets in Turkey across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Turkey.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

  • Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Turkey.
  • Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Turkey and projecting cash flow.
  • Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
  • Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
  • Regulation: An indicator of the local regulatory climate in Turkey, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Turkey

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Turkey.

What are the best places to invest in Airbnb in Turkey?

Beyoğlu, Istanbul leads this ranking for Turkey with 3,691 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Turkey?

Sapanca, Sakarya posts the highest average monthly revenue in this ranking at $1,309. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Turkey?

Kadıköy, Istanbul has the highest occupancy rate in this comparison at 42.8%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Turkey?

Bodrum, Muğla commands the highest average daily rate at $286 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in Turkey have the lowest regulation?

Kyrenia (Kyrenia) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Turkey in 2026?

The markets ranked here average 27.4% occupancy, and the top performer posts $1,309 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Turkey for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Turkey?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Turkey?

First-time investors in Turkey should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Turkey?

Across the markets ranked here, the average occupancy rate in Turkey is 27.4%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Turkey?

Regulation is one of the most overlooked risks in short-term rental investing. In Turkey, 1 of 100 ranked markets have low regulation, 0 have medium, and 99 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Turkey?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Turkey ranking has about 123 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Turkey?

Seasonal markets in Turkey experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-08-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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