Thong Sala, Surat Thani Province Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Thong Sala, Surat Thani Province? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,367 per year — at a $82 nightly rate, 36.6% occupancy, and a $31 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 37 active listings, Thong Sala is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 131.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Thong Sala?
In Thong Sala, the headline Airbnb metrics are $8,367 in average annual revenue,36.6% occupancy, $82 ADR, and $31 in RevPAR, and guests book about 38 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Thong Sala?
Understanding the monthly revenue variations for Airbnb listings in Thong Sala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thong Sala is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thong Sala across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,449+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,382 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $749 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $376, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thong Sala
What Is the Monthly Airbnb Occupancy Rate in Thong Sala?
Maximize your bookings by understanding the Thong Sala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thong Sala:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thong Sala
What Is the Average Airbnb Nightly Rate in Thong Sala?
Effective short term rental pricing strategy in Thong Sala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thong Sala typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $204+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $105 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Thong Sala
What Is the RevPAR for Airbnb in Thong Sala?
RevPAR in Thong Sala is currently $31. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $15 RevPAR.
- Typical properties (Median) generate $28 RevPAR.
- Strong performers (Top 25%) earn $34 RevPAR.
- Best-in-class (Top 10%) achieve $60 RevPAR.
Average Monthly RevPAR Trend in Thong Sala
RevPAR Insights for Thong Sala
- The average RevPAR in Thong Sala is $31. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($60) and bottom 25% ($15) is $45, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Thong Sala benchmarks. If your RevPAR falls below the median of $28, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $34+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Thong Sala?
Thong Sala's peak Airbnb season falls in January, February, March, while the softest stretch is June, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, March)
- Revenue averages $1,602 per month
- Occupancy rates average 48.9%
- Daily rates average $174
Shoulder Season
- Revenue averages $989 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $92
Low Season (June, October, November)
- Revenue drops to average $739 per month
- Occupancy decreases to average 34.3%
- Daily rates adjust to average $91
Seasonality Insights for Thong Sala
- Airbnb seasonality in Thong Sala is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Thong Sala's highest earning potential, with monthly revenues climbing to $1,674, occupancy reaching 54.8%, and ADRs peaking at $180.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $568, occupancy could drop to 25.3%, and ADRs may adjust to $68.
- Lower occupancy paired with meaningful seasonality means hosts in Thong Sala need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Thong Sala, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Thong Sala?
Low regulation and minimal registration activity in Thong Sala, Surat Thani Province, Thailand point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Thong Sala to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Thong Sala?
With a compact short-term rental market, Thong Sala gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Thong Sala Beach | The main hub for ferries to Koh Phangan with a vibrant atmosphere, beautiful sunsets, and proximity to dining and shopping. Ideal for tourists looking for convenience and relaxation. | Thong Sala Night Market, Thong Sala Beach, Phangan Island tours, Local shops and cafes, Beachfront bars |
| Haad Rin | Famous for the Full Moon Party, Haad Rin attracts a young, lively crowd looking for nightlife and beach parties. A lucrative spot for hosting or investing due to its popularity. | Haad Rin Beach, Full Moon Party, Bars and nightlife, Water sports activities, Beach clubs |
| Sri Thanu | Known for its laid-back vibe and wellness retreats, Sri Thanu is popular among health-conscious travelers and yogis. It offers a mix of relaxation and cultural experiences. | Yoga retreats, Cafes and wellness centers, Sri Thanu Beach, Local markets, Dharma Kaya Meditation Center |
| Bottle Beach | A hidden gem accessible by boat, Bottle Beach is idyllic and serene, attracting travelers looking for peace and quiet away from the crowds. | Bottle Beach, Snorkeling spots, Nature trails, Relaxed beach bars, Secluded atmosphere |
| Chaloklum Bay | A charming fishing village with beautiful beaches, perfect for families and those looking for a less commercialized experience. Offers a close-knit community feel. | Chaloklum Beach, Fishing village experience, Local seafood restaurants, Diving and snorkeling spots, Scenic views |
| Mae Haad | Known for its natural beauty and the famous Koh Ma sandbar, Mae Haad is a perfect location for snorkeling and beach activities. Attracts families and couples alike. | Mae Haad Beach, Koh Ma, Snorkeling, Beachfront restaurants, Scenic viewpoints |
| Wok Tum | Situated between Thong Sala and Haad Rin, Wok Tum offers a quiet atmosphere with easy access to both entertainment and relaxation, appealing to a wide range of tourists. | Wok Tum Beach, Local bars and restaurants, Yoga classes, Scenic walking paths, Sunset views |
| Ban Tai | A tranquil area known for its beautiful beaches and proximity to various local attractions, making it a great option for families and peace-seekers looking to escape the hustle. | Ban Tai Beach, Local markets, Beachfront accommodations, Nature tours, Cultural experiences |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Thong Sala offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Thong Sala?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thong Sala
- The Thong Sala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.1% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Thong Sala, Apartment/Condo properties are the most common (43.2%), reflecting the local real estate landscape.
- Houses represent a significant 43.2% portion, catering likely to families or larger groups.
- The presence of 13.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Thong Sala Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thong Sala
- The dominant room capacity in Thong Sala is 1 bedroom listings, making up 81.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 94.6% of the active Airbnb listings in Thong Sala, indicating a high concentration in these sizes.
- With over half the market (81.1%) consisting of studios or 1-bedroom units, Thong Sala is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (2.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Thong Sala.
Thong Sala Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thong Sala
- The most common guest capacity trend in Thong Sala vacation rentals is listings accommodating 2 guests (70.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Thong Sala STR market, accounting for 89.2% of listings.
- A significant 73.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Thong Sala.
- Listings for large groups (6+ guests) are relatively rare (2.7%), potentially indicating an opportunity for hosts targeting this segment in Thong Sala.
- On average, properties in Thong Sala are equipped to host 2.5 guests.
How Do Listings in Thong Sala Compare on Quality?
Listing quality in Thong Sala can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Thong Sala
- At 21.4 photos per listing on average, Thong Sala hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Thong Sala averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Thong Sala?
Amenity Prevalence
Amenity Insights for Thong Sala
- Essential amenities in Thong Sala that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thong Sala: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thong Sala to stay competitive.
Which Airbnb Amenities Boost Revenue in Thong Sala?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Thong Sala, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wine glasses | 16.2% | $23,659 | $5,408 | 337.5% |
Hot water kettle | 24.3% | $19,776 | $4,700 | 320.7% |
Portable fans | 18.9% | $21,697 | $5,257 | 312.7% |
Dining table | 24.3% | $18,530 | $5,101 | 263.3% |
Blender | 18.9% | $20,226 | $5,600 | 261.2% |
Cleaning products | 21.6% | $19,295 | $5,353 | 260.5% |
Cooking basics | 29.7% | $16,986 | $4,721 | 259.8% |
Stove | 29.7% | $16,986 | $4,721 | 259.8% |
Dishes and silverware | 32.4% | $15,633 | $4,880 | 220.3% |
Microwave | 16.2% | $19,128 | $6,285 | 204.3% |
Revenue Impact Insights for Thong Sala
- Wine glasses tops the revenue impact list with a 337.5% uplift — listings with this amenity earn $23,659 vs. $5,408 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Thong Sala STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thong Sala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThong Sala Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Thong Sala
- The typical guest profile for Airbnb in Thong Sala consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.8% of guests.
- Key international markets include Germany (31.9%) and United Kingdom (12.6%).
- Top languages spoken are English (43.1%) followed by German (14.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Thong Sala?
Listings in Thong Sala average 4.69 out of 5 overall, with about 27.5 reviews per active listing and 16.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Thong Sala
- An average rating of 4.69 places Thong Sala in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.8), while Value (4.59) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 16.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 16.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Thong Sala Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thong Sala
- The most common availability pattern in Thong Sala falls within the 271-366 days range, representing 62.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Thong Sala (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Thong Sala?
Average Booking Lead Time by Month
Booking Lead Time Insights for Thong Sala
- The overall average booking lead time for vacation rentals in Thong Sala is 38 days.
- Guests book furthest in advance for stays during December (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (49 days avg.) sees the longest lead times, while Spring (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Thong Sala.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Thong Sala averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Thong Sala?
Guests in Thong Sala stay about 6.6 nights on average, generating roughly 495 reservations and 13.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Thong Sala
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Thong Sala
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (9.5 nights) and shorten in Jun (4.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Thong Sala Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
32.4% of total
2 Nights
14 listings
37.8% of total
3 Nights
1 listings
2.7% of total
4-6 Nights
2 listings
5.4% of total
30+ Nights
8 listings
21.6% of total
Key Insights
- The most prevalent minimum stay requirement in Thong Sala is 2 Nights, adopted by 37.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.2%) of the Thong Sala Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.6%) caters to monthly stays (30+ nights) in Thong Sala, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.8% of Thong Sala hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thong Sala.
Thong Sala Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
2 listings
5.4% of total
Moderate
5 listings
13.5% of total
Firm
17 listings
45.9% of total
Strict
13 listings
35.1% of total
Cancellation Policy Insights for Thong Sala
- The prevailing Airbnb cancellation policy trend in Thong Sala is Firm, used by 45.9% of listings.
- A majority (81.0%) of hosts in Thong Sala utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.9% market standard in Thong Sala.
- With 35.1% using Strict terms, this is a viable option in Thong Sala, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Thong Sala.
How Much Are Airbnb Cleaning Fees in Thong Sala?
Cleaning fees in Thong Sala are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Thong Sala
- About 56.8% of Thong Sala listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $19 is close to the median ($9), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Thong Sala median of $9. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Thong Sala Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thong Salabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Thiti Private Pool Villa
Entire Place • 2 bedrooms
Cozy Home in a Lush Garden
Entire Place • 2 bedrooms
Tropical Cozy Home with Porch & Fish Pond
Entire Place • 2 bedrooms
Casa Eden • Double King Bed • Heart of Thong Sala
Entire Place • 2 bedrooms
Modern Seaview 1BR Retreat w/ Free Coworking
Entire Place • 1 bedroom
Baan Sawng2 Tropical Studio in Thong Sala
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Thong Sala?
Learn from the best! This table showcases top-performing Airbnb hosts in Thong Sala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Barry | 6 | $62,742 | 138 | 4.64/5.0 |
| Pantaree | 1 | $56,994 | 28 | 5.00/5.0 |
| Clothilde | 3 | $53,855 | 118 | 4.82/5.0 |
| Julia | 6 | $27,510 | 309 | 4.94/5.0 |
| Akaris Property Co, LTD | 1 | $21,876 | 19 | 4.89/5.0 |
| Ilia | 2 | $18,226 | 36 | 4.64/5.0 |
| Sunshine | 3 | $11,046 | 100 | 4.54/5.0 |
| Sofia | 1 | $11,012 | 34 | 4.59/5.0 |
| Mimi | 5 | $10,960 | 112 | 4.60/5.0 |
| Mary | 1 | $9,227 | 17 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thong Sala.
Who Are the Airbnb Hosts in Thong Sala?
Thong Sala has a relatively balanced host base.
Host Profile Insights for Thong Sala
- Only 29.7% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 2.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 43.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Thong Sala averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Thong Sala's Airbnb Market Compare to Nearby Cities?
How does the Thong Sala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Baan Chaweng Noi, Thong Sala has 6 percentage points lower occupancy and about $214 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ban Khao Pi Lai | 10 | $5,232 | $1697.74 | 22% |
| Pa Khlok | 71 | $4,921 | $876.21 | 29% |
| Baan Thong Krut | 29 | $4,248 | $650.24 | 40% |
| Baan Thong Po | 134 | $3,696 | $389.50 | 42% |
| Baan Taling Ngam | 37 | $3,315 | $404.32 | 36% |
| Tong Yang | 53 | $3,302 | $653.82 | 30% |
| Baan Chaweng Noi | 324 | $3,012 | $296.02 | 43% |
| Ko Samui | 855 | $2,993 | $349.10 | 41% |
| Ban Bang Khao | 53 | $2,867 | $431.16 | 32% |
| Ban Khlong Son | 25 | $2,858 | $339.55 | 42% |
Frequently Asked Questions About Airbnb in Thong Sala
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Thong Sala.
How much do Airbnb hosts make in Thong Sala?
Thong Sala hosts earn about $8,367 per year on average, with an average nightly rate of $82 and RevPAR of $31. Those figures describe the typical revenue environment for active listings in Thong Sala, Surat Thani Province, not the ceiling for the best operators. Source: AirROI 2026 data, Thong Sala market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Thong Sala?
The average Airbnb occupancy rate in Thong Sala is 36.6%. January is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Thong Sala?
Listings in Thong Sala average $82 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Thong Sala?
Thong Sala currently has about 37 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Thong Sala?
AirROI currently classifies the short-term rental regulation level in Thong Sala as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Thong Sala?
RevPAR in Thong Sala is about $31. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Thong Sala?
Occupancy of 36.6% means Thong Sala is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,367, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Thong Sala?
The average booking lead time in Thong Sala is about 38 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Thong Sala?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Thong Sala include Thong Sala Beach, Haad Rin, Sri Thanu. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Thong Sala?
entire_home listings make up 81.1% of the active supply in Thong Sala. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Thong Sala compare to nearby Airbnb markets?
Among neighboring markets, Ban Khao Pi Lai posts $62,781 in average annual revenue with 21.9% occupancy, compared to Thong Sala's $8,367 and 36.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Thong Sala?
The average Airbnb stay length in Thong Sala is about 6.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Thong Sala?
Airbnb listings in Thong Sala average 4.69 out of 5 overall. About 16.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Thong Sala?
Wine glasses and Hot water kettle are among the strongest revenue-linked amenities in Thong Sala. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Thong Sala?
Yes. About 56.8% of active Airbnb listings in Thong Sala charge a cleaning fee, and the average fee is $19. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Thong Sala?
At 29.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.