São Roque, Azores Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in São Roque, Azores? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $25,973 per year — at a $224 nightly rate, 48.5% occupancy, and a $120 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 23 active listings, São Roque is a micro-market where moderate demand with room for well-positioned listings to outperform.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in São Roque?
In São Roque, the headline Airbnb metrics are $25,973 in average annual revenue,48.5% occupancy, $224 ADR, and $120 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in São Roque?
Understanding the monthly revenue variations for Airbnb listings in São Roque is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São Roque is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São Roque across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,461+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,015 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,433 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,298, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São Roque
What Is the Monthly Airbnb Occupancy Rate in São Roque?
Maximize your bookings by understanding the São Roque STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São Roque:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São Roque
What Is the Average Airbnb Nightly Rate in São Roque?
Effective short term rental pricing strategy in São Roque involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São Roque typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $389+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $241 or more.
- Typical properties (Median) charge around $177 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in São Roque
What Is the RevPAR for Airbnb in São Roque?
RevPAR in São Roque is currently $120. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $64 RevPAR.
- Typical properties (Median) generate $121 RevPAR.
- Strong performers (Top 25%) earn $154 RevPAR.
- Best-in-class (Top 10%) achieve $209 RevPAR.
Average Monthly RevPAR Trend in São Roque
RevPAR Insights for São Roque
- The average RevPAR in São Roque is $120. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($209) and bottom 25% ($64) is $145, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Dec, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these São Roque benchmarks. If your RevPAR falls below the median of $121, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $154+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in São Roque?
São Roque's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $7,307 per month
- Occupancy rates average 70.4%
- Daily rates average $230
Shoulder Season
- Revenue averages $3,468 per month
- Occupancy maintains around 51.6%
- Daily rates hold near $221
Low Season (January, February, December)
- Revenue drops to average $1,373 per month
- Occupancy decreases to average 32.7%
- Daily rates adjust to average $177
Seasonality Insights for São Roque
- Airbnb seasonality in São Roque is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases São Roque's highest earning potential, with monthly revenues climbing to $9,076, occupancy reaching 78.6%, and ADRs peaking at $292.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,062, occupancy could drop to 27.3%, and ADRs may adjust to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São Roque.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like São Roque, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like São Roque, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in São Roque?
Yes, São Roque, Azores, Portugal enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for São Roque to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in São Roque?
With a compact short-term rental market, São Roque gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ponta Delgada | The capital of São Miguel Island, Ponta Delgada is the largest city in the Azores and serves as a cultural and economic hub. It's popular among tourists due to its beautiful architecture and proximity to various attractions. | São Miguel Island, Portas da Cidade, Botanical Garden, Fort of São Brás, Pineapple Plantation |
| Lagoa do Fogo | A stunning natural site offering beautiful hiking trails and breathtaking views. Ideal for nature lovers and those looking for outdoor activities, making it a hit among tourists. | Lagoa do Fogo, Hiking Trails, Natural Reserves, Scenic Viewpoints |
| Sete Cidades | Famous for its twin lakes set in a volcanic crater, Sete Cidades is a scenic paradise attracting photographers and nature enthusiasts. A prime location for eco-friendly hosting. | Sete Cidades Lakes, Vista do Rei viewpoint, Hiking trails, Canyoning, Kayaking |
| Ribeira Grande | The second-largest city in the Azores, known for its natural beauty and vibrant local culture. Its rich history and beautiful landscapes attract both tourists and investors. | Ribeira Grande Beach, Centrinho da Ribeira, Teatro Ribeiragrandense, Cascata do Pomar |
| Furnas | A unique area famous for hot springs and volcanic activity. The rich geothermal landscape attracts wellness tourists looking for relaxation and natural treatments. | Hot Springs, Terra Nostra Park, Furnas Lake, Natural Spa |
| Capelas | A picturesque parish near Ponta Delgada known for its beautiful coastline and authentic Portuguese culture. Offers a more tranquil experience away from the bustling city. | Coastline Views, Beach Areas, Local Markets, Trails |
| Vila Franca do Campo | A charming town known for its islet and stunning beaches. It's attractive for tourists looking for water activities and peaceful retreats. | Islet of Vila Franca, Beaches, Local Fish Market, Historical Sites |
| Nordeste | Renowned for its natural beauty and dramatic landscapes, Nordeste is perfect for those seeking peace, nature, and outdoor activities. A hidden gem in the Azores. | Natural Parks, Scenic Viewpoints, Hiking Trails, Waterfalls |
Because São Roque has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in São Roque?
Room Type Distribution
Property Type Distribution
Market Composition Insights for São Roque
- The São Roque Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in São Roque, House properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 52.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others (combined 8.6%) offer potential for unique stay experiences.
São Roque Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São Roque
- The dominant room capacity in São Roque is 1 bedroom listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 73.9% of the active Airbnb listings in São Roque, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in São Roque.
São Roque Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São Roque
- The most common guest capacity trend in São Roque vacation rentals is listings accommodating 4 guests (39.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the São Roque STR market, accounting for 69.5% of listings.
- 34.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São Roque.
- On average, properties in São Roque are equipped to host 4.4 guests.
How Do Listings in São Roque Compare on Quality?
Listing quality in São Roque can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for São Roque
- At 33.3 photos per listing on average, São Roque hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 56.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the São Roque averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in São Roque?
Amenity Prevalence
Amenity Insights for São Roque
- Essential amenities in São Roque that guests expect include: Wifi, TV, Bed linens, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Fire extinguisher, First aid kit are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São Roque: Wifi, TV, Bed linens, Hair dryer.
- Prioritize adding missing essentials: Wifi, Bed linens, Hair dryer.
- Consider adding popular differentiators like Coffee maker or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São Roque to stay competitive.
Which Airbnb Amenities Boost Revenue in São Roque?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in São Roque, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Beach access | 39.1% | $41,071 | $16,267 | 152.5% |
Heating | 43.5% | $38,953 | $15,988 | 143.6% |
Clothing storage | 60.9% | $33,712 | $13,936 | 141.9% |
Self check-in | 43.5% | $36,592 | $17,805 | 105.5% |
Extra pillows and blankets | 65.2% | $31,161 | $16,246 | 91.8% |
Room-darkening shades | 52.2% | $33,680 | $17,566 | 91.7% |
Dining table | 60.9% | $31,873 | $16,796 | 89.8% |
Dishwasher | 39.1% | $36,218 | $19,387 | 86.8% |
Waterfront | 30.4% | $37,856 | $20,774 | 82.2% |
Washer | 73.9% | $29,173 | $16,907 | 72.6% |
Revenue Impact Insights for São Roque
- Beach access tops the revenue impact list with a 152.5% uplift — listings with this amenity earn $41,071 vs. $16,267 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced São Roque STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São Roque. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão Roque Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for São Roque
- The typical guest profile for Airbnb in São Roque consists of predominantly international visitors (95%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 5.1% of guests.
- Key international markets include United States (27.5%) and Canada (15.2%).
- Top languages spoken are English (40.8%) followed by French (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in São Roque?
Listings in São Roque average 4.85 out of 5 overall, with about 12.4 reviews per active listing and 47.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for São Roque
- With an overall rating of 4.85, São Roque listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.91), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 47.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
São Roque Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São Roque
- The most common availability pattern in São Roque falls within the 271-366 days range, representing 56.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in São Roque (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in São Roque?
Average Booking Lead Time by Month
Booking Lead Time Insights for São Roque
- The overall average booking lead time for vacation rentals in São Roque is 44 days.
- Guests book furthest in advance for stays during June (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (56 days avg.) sees the longest lead times, while Fall (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in São Roque.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these São Roque averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in São Roque?
Guests in São Roque stay about 6 nights on average, generating roughly 373 reservations and 17 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in São Roque
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for São Roque
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (9 nights) and shorten in Jan (4.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
São Roque Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
17.4% of total
3 Nights
2 listings
8.7% of total
4-6 Nights
6 listings
26.1% of total
30+ Nights
11 listings
47.8% of total
Key Insights
- The most prevalent minimum stay requirement in São Roque is 30+ Nights, adopted by 47.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.4%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (47.8%) caters to monthly stays (30+ nights) in São Roque, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.8% of São Roque hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 47.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São Roque.
São Roque Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.3% of total
Super Strict 30 Days
1 listings
4.3% of total
Flexible
3 listings
13% of total
Moderate
7 listings
30.4% of total
Firm
10 listings
43.5% of total
Strict
1 listings
4.3% of total
Cancellation Policy Insights for São Roque
- The prevailing Airbnb cancellation policy trend in São Roque is Firm, used by 43.5% of listings.
- There's a relatively balanced mix between guest-friendly (43.4%) and stricter (47.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.5% market standard in São Roque.
- Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in São Roque.
How Much Are Airbnb Cleaning Fees in São Roque?
Cleaning fees in São Roque are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for São Roque
- 78.3% of listings charge a cleaning fee, making it standard practice in São Roque. Guests expect it and factor it into their booking decisions.
- The gap between the average ($135) and median ($85) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the São Roque median of $85. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in São Roque Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in São Roquebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa São Roque - Cocoon by the sea
Entire Place • 3 bedrooms
![Casa A Rocha de São Roque [São Roque Rock House]](https://a0.muscache.com/im/pictures/miso/Hosting-1338204993342712234/original/c478222c-548a-447a-8b2e-c89d91e9f078.jpeg?im_w=480&im_format=avif)
Casa A Rocha de São Roque [São Roque Rock House]
Entire Place • 3 bedrooms
Roque Ocean House - Atlantic Serenity Escape
Entire Place • 2 bedrooms
4BR - Garden & BBQ - 5 min to Beach | Casa Yucca
Entire Place • 4 bedrooms
Oasis House: Coral Apartment | Seaside Retreat
Entire Place • 1 bedroom
Oasis House: Pearl Apartment | Refúgio à beira-mar
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in São Roque?
Learn from the best! This table showcases top-performing Airbnb hosts in São Roque based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Teresa | 3 | $205,824 | 33 | 5.00/5.0 |
| Rene | 1 | $53,422 | 13 | 4.85/5.0 |
| Nuno | 1 | $52,619 | 35 | 4.97/5.0 |
| Ines | 1 | $48,931 | 13 | 4.92/5.0 |
| Holidu | 2 | $44,703 | 12 | 4.45/5.0 |
| Francisco | 1 | $37,546 | 15 | 5.00/5.0 |
| Azorean Butler | 1 | $26,007 | 11 | 4.64/5.0 |
| Green | 1 | $18,461 | 4 | 5.00/5.0 |
| Bruno | 1 | $18,397 | 19 | 4.68/5.0 |
| Elena | 1 | $16,158 | 11 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São Roque.
Who Are the Airbnb Hosts in São Roque?
São Roque is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for São Roque
- With 52.2% Superhosts, São Roque has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 26.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 26.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 87.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 34.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these São Roque averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in São Roque
These are the highest-grossing professional property management operations in São Roque, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Holidu | 2 | $44,703 | $451 | 33.5% | 4.45/5 |
| Green | 1 | $18,461 | $153 | 65.8% | 5.00/5 |
| Elena | 1 | $16,158 | $204 | 47.4% | 5.00/5 |
| Leonor | 1 | $12,732 | $317 | 42.6% | 4.89/5 |
| GuestReady | 1 | $5,784 | $153 | 25.5% | 4.47/5 |
Management Company Insights for São Roque
- The leading management company, Holidu, operates 2 listings with $44,703 in gross revenue — a useful benchmark for what scale looks like in São Roque.
- Top managers average 1 properties each, suggesting professional management in São Roque still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.76/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does São Roque's Airbnb Market Compare to Nearby Cities?
How does the São Roque Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ribeira Grande (Matriz), São Roque has 7 percentage points lower occupancy and about $39 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Calhetas | 17 | $2,635 | $236.40 | 49% |
| Lagoa (Nossa Senhora do Rosário) | 71 | $2,557 | $200.75 | 54% |
| Água de Pau | 43 | $2,475 | $246.27 | 48% |
| Ribeira Grande (Matriz) | 48 | $2,353 | $184.30 | 55% |
| Ribeira Seca | 25 | $2,342 | $164.17 | 55% |
| Lagoa (Santa Cruz) | 33 | $2,281 | $206.41 | 48% |
| Santo António de Nordestinho | 13 | $2,234 | $152.56 | 50% |
| Porto Formoso | 35 | $2,170 | $196.38 | 53% |
| Vila Franca do Campo | 181 | $2,114 | $215.76 | 49% |
| Povoação | 188 | $2,052 | $197.20 | 44% |
Frequently Asked Questions About Airbnb in São Roque
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for São Roque.
How much do Airbnb hosts make in São Roque?
São Roque hosts earn about $25,973 per year on average, with an average nightly rate of $224 and RevPAR of $120. Those figures describe the typical revenue environment for active listings in São Roque, Azores, not the ceiling for the best operators. Source: AirROI 2026 data, São Roque market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in São Roque?
The average Airbnb occupancy rate in São Roque is 48.5%. August is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in São Roque?
Listings in São Roque average $224 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in São Roque?
São Roque currently has about 23 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in São Roque?
AirROI currently classifies the short-term rental regulation level in São Roque as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in São Roque?
RevPAR in São Roque is about $120. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in São Roque?
At 48.5% occupancy, São Roque can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $25,973, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in São Roque?
The average booking lead time in São Roque is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in São Roque?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in São Roque include Ponta Delgada, Lagoa do Fogo, Sete Cidades. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in São Roque?
entire_home listings make up 95.7% of the active supply in São Roque. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does São Roque compare to nearby Airbnb markets?
Among neighboring markets, Calhetas posts $31,626 in average annual revenue with 49.3% occupancy, compared to São Roque's $25,973 and 48.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in São Roque?
The average Airbnb stay length in São Roque is about 6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in São Roque?
Airbnb listings in São Roque average 4.85 out of 5 overall. About 47.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in São Roque?
Beach access and Heating are among the strongest revenue-linked amenities in São Roque. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in São Roque?
Yes. About 78.3% of active Airbnb listings in São Roque charge a cleaning fee, and the average fee is $135. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in São Roque?
A 52.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.