Mergozzo, Piedmont Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mergozzo, Piedmont? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,737 per year — at a $161 nightly rate, 42.1% occupancy, and a $69 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 56 active listings, Mergozzo is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 27.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is high and 93% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mergozzo?
In Mergozzo, the headline Airbnb metrics are $13,737 in average annual revenue,42.1% occupancy, $161 ADR, and $69 in RevPAR, and guests book about 66 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mergozzo?
Understanding the monthly revenue variations for Airbnb listings in Mergozzo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mergozzo is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mergozzo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,669+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,289 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,276 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $717, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mergozzo
What Is the Monthly Airbnb Occupancy Rate in Mergozzo?
Maximize your bookings by understanding the Mergozzo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mergozzo:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mergozzo
What Is the Average Airbnb Nightly Rate in Mergozzo?
Effective short term rental pricing strategy in Mergozzo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mergozzo typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Mergozzo
What Is the RevPAR for Airbnb in Mergozzo?
RevPAR in Mergozzo is currently $69. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $41 RevPAR.
- Typical properties (Median) generate $52 RevPAR.
- Strong performers (Top 25%) earn $80 RevPAR.
- Best-in-class (Top 10%) achieve $145 RevPAR.
Average Monthly RevPAR Trend in Mergozzo
RevPAR Insights for Mergozzo
- The average RevPAR in Mergozzo is $69. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($145) and bottom 25% ($41) is $104, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mergozzo benchmarks. If your RevPAR falls below the median of $52, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $80+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mergozzo?
Mergozzo's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $2,859 per month
- Occupancy rates average 55.6%
- Daily rates average $155
Shoulder Season
- Revenue averages $1,621 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $150
Low Season (January, February, March)
- Revenue drops to average $839 per month
- Occupancy decreases to average 21.6%
- Daily rates adjust to average $156
Seasonality Insights for Mergozzo
- Airbnb seasonality in Mergozzo is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mergozzo's highest earning potential, with monthly revenues climbing to $3,528, occupancy reaching 65.0%, and ADRs peaking at $160.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $746, occupancy could drop to 18.4%, and ADRs may adjust to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mergozzo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Mergozzo, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mergozzo, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mergozzo?
Yes, Mergozzo, Piedmont, Italy enforces high STR regulations and 93% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mergozzo to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 93% licensed listings)
What Are the Best Neighborhoods for Airbnb in Mergozzo?
Mergozzo is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lakeside Promenade | The beautiful lakeside promenade in Mergozzo offers stunning views of Lake Mergozzo and is perfect for leisurely walks. It attracts tourists looking for a peaceful and scenic getaway. | Lake Mergozzo, Lakeside cafes, Walking trails, Local markets, Scenic viewpoints |
| Old Town | The historic Old Town of Mergozzo features charming narrow streets, ancient buildings, and a rich history. It's ideal for visitors interested in culture and heritage. | Chiesa di San Giovanni, Piazza Mazzini, Castello di Mergozzo, Local artisan shops, Historical architecture |
| Vallé del Toce | This natural park area offers outdoor enthusiasts access to beautiful hiking trails, waterfalls, and nature activities, appealing to nature lovers and adventure seekers. | Toce Waterfall, Hiking trails, Nature reserves, Picnic areas, Scenic views |
| Lago di Mergozzo Beach | The beach area at Lake Mergozzo is popular for sunbathing and swimming during summer months. It attracts families and groups looking for relaxation and fun in the sun. | Swimming area, Sunbathing spots, Water sports rentals, Beachfront restaurants, Playgrounds for children |
| Cannobio | Nearby Cannobio is a picturesque town with a beautiful lakeside area, known for its charming markets and vibrant atmosphere, making it appealing to those who want to explore beyond Mergozzo. | Cannobio Church, Lakeside promenades, Weekly markets, Charming streets, Waterfront dining |
| Piedmont Alps | The nearby Piedmont Alps offer excellent options for skiing and mountain activities in the winter, attracting tourists looking for mountain escapes and winter sports. | Ski resorts, Hiking trails, Alpine villages, Winter sports activities, Scenic mountain views |
| Wine Region | Mergozzo is close to famous wine regions of Piedmont, making it attractive for wine lovers and those interested in vineyard tours and tastings. | Local wineries, Wine tasting tours, Vineyard vistas, Gastronomy experiences, Wine festivals |
| Cultural Events | Mergozzo hosts various cultural events and festivals throughout the year, making it a vibrant place for tourists who enjoy local traditions and community gatherings. | Mergozzo Festival, Local food events, Art exhibitions, Music concerts, Craft fairs |
Because Mergozzo has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Mergozzo?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mergozzo
- The Mergozzo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.6% of the 56 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mergozzo, House properties are the most common (46.4%), reflecting the local real estate landscape.
- Houses represent a significant 46.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.8%) offer potential for unique stay experiences.
Mergozzo Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mergozzo
- The dominant room capacity in Mergozzo is 2 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 84.0% of the active Airbnb listings in Mergozzo, indicating a high concentration in these sizes.
Mergozzo Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mergozzo
- The most common guest capacity trend in Mergozzo vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Mergozzo STR market, accounting for 44.7% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mergozzo.
- On average, properties in Mergozzo are equipped to host 4.3 guests.
How Do Listings in Mergozzo Compare on Quality?
Listing quality in Mergozzo can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mergozzo
- At 31.1 photos per listing on average, Mergozzo hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 44.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mergozzo averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mergozzo?
Amenity Prevalence
Amenity Insights for Mergozzo
- Essential amenities in Mergozzo that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Refrigerator, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mergozzo: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Refrigerator or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mergozzo to stay competitive.
Which Airbnb Amenities Boost Revenue in Mergozzo?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mergozzo, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 91.1% | $14,929 | $1,581 | 844.2% |
Bed linens | 82.1% | $15,230 | $6,874 | 121.6% |
Hair dryer | 83.9% | $15,060 | $6,833 | 120.4% |
Barbecue utensils | 19.6% | $23,411 | $11,373 | 105.9% |
Backyard | 55.4% | $17,718 | $8,802 | 101.3% |
Stove | 78.6% | $15,378 | $7,722 | 99.1% |
Books and reading material | 14.3% | $22,963 | $12,200 | 88.2% |
Toaster | 28.6% | $20,100 | $11,192 | 79.6% |
Outdoor furniture | 35.7% | $18,653 | $11,006 | 69.5% |
Free parking on premises | 57.1% | $16,660 | $9,841 | 69.3% |
Revenue Impact Insights for Mergozzo
- Wifi tops the revenue impact list with a 844.2% uplift — listings with this amenity earn $14,929 vs. $1,581 without it.
- Wifi, Bed linens, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mergozzo STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mergozzo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMergozzo Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mergozzo
- The typical guest profile for Airbnb in Mergozzo consists of predominantly international visitors (95%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 4.8% of guests.
- Key international markets include Germany (33.2%) and France (16.3%).
- Top languages spoken are English (38.7%) followed by German (24.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mergozzo?
Listings in Mergozzo average 4.75 out of 5 overall, with about 28.8 reviews per active listing and 25.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mergozzo
- An average rating of 4.75 places Mergozzo in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.82), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 25.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 25.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Mergozzo Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mergozzo
- The most common availability pattern in Mergozzo falls within the 271-366 days range, representing 60.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mergozzo (48.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mergozzo?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mergozzo
- The overall average booking lead time for vacation rentals in Mergozzo is 66 days.
- Guests book furthest in advance for stays during August (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Mergozzo.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Mergozzo averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mergozzo?
Guests in Mergozzo stay about 5.7 nights on average, generating roughly 763 reservations and 13.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Mergozzo
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mergozzo
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (7.7 nights) and shorten in Feb (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mergozzo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
3.6% of total
2 Nights
5 listings
8.9% of total
3 Nights
13 listings
23.2% of total
4-6 Nights
5 listings
8.9% of total
7-29 Nights
2 listings
3.6% of total
30+ Nights
29 listings
51.8% of total
Key Insights
- The most prevalent minimum stay requirement in Mergozzo is 30+ Nights, adopted by 51.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (51.8%) caters to monthly stays (30+ nights) in Mergozzo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 51.8% of Mergozzo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 51.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mergozzo.
Mergozzo Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
3.6% of total
Super Strict 30 Days
5 listings
8.9% of total
Flexible
16 listings
28.6% of total
Moderate
18 listings
32.1% of total
Firm
15 listings
26.8% of total
Cancellation Policy Insights for Mergozzo
- The prevailing Airbnb cancellation policy trend in Mergozzo is Moderate, used by 32.1% of listings.
- There's a relatively balanced mix between guest-friendly (60.7%) and stricter (26.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.1% market standard in Mergozzo.
- Regularly review your cancellation policy against competitors and market demand shifts in Mergozzo.
How Much Are Airbnb Cleaning Fees in Mergozzo?
Cleaning fees in Mergozzo are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mergozzo
- 76.8% of listings charge a cleaning fee, making it standard practice in Mergozzo. Guests expect it and factor it into their booking decisions.
- The gap between the average ($172) and median ($91) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mergozzo median of $91. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mergozzo Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mergozzobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Biloba
Entire Place • 3 bedrooms
The cozy house with bigpool in the center Mergozzo
Entire Place • 4 bedrooms
Stone house in the countryside
Entire Place • 2 bedrooms
Stone and wood house in the countryside
Entire Place • 1 bedroom
Villa Maya
Entire Place • 4 bedrooms
Sofia Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mergozzo?
Learn from the best! This table showcases top-performing Airbnb hosts in Mergozzo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lena - Interhome | 8 | $108,911 | 59 | 4.46/5.0 |
| Lake And Italy Prestige Rental | 3 | $70,200 | 27 | 4.72/5.0 |
| Annarosa | 2 | $68,439 | 291 | 4.89/5.0 |
| Lago Maggiore | 4 | $60,111 | 29 | 4.92/5.0 |
| Cristina | 1 | $56,771 | 106 | 5.00/5.0 |
| Vitaly | 1 | $56,103 | 80 | 4.94/5.0 |
| Lauretta, Carmina | 7 | $51,380 | 221 | 4.62/5.0 |
| Pierina | 3 | $44,712 | 87 | 4.88/5.0 |
| La Tua Casa | 3 | $31,086 | 38 | 4.54/5.0 |
| Patrizia | 1 | $26,707 | 31 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mergozzo.
Who Are the Airbnb Hosts in Mergozzo?
Mergozzo leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Mergozzo
- Only 21.4% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 32.1% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 14.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 55.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Mergozzo averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Mergozzo
These are the highest-grossing professional property management operations in Mergozzo, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Lena - Interhome | 8 | $108,911 | $123 | 50.2% | 4.46/5 |
| Lake And Italy Prestige Rental | 3 | $70,200 | $232 | 42.2% | 4.72/5 |
| Lago Maggiore | 4 | $60,111 | $266 | 33.4% | 4.92/5 |
| Ivan | 2 | $10,711 | $162 | 28.4% | 4.67/5 |
| Lena - Interhome | 1 | $5,297 | $83 | 36.2% | N/A |
Management Company Insights for Mergozzo
- The leading management company, Lena - Interhome, operates 8 listings with $108,911 in gross revenue — a useful benchmark for what scale looks like in Mergozzo.
- Top managers average 4 properties each, suggesting professional management in Mergozzo still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.69/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Mergozzo's Airbnb Market Compare to Nearby Cities?
How does the Mergozzo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Brienzwiler, Mergozzo has 18 percentage points lower occupancy and about $306 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brienzwiler | 11 | $7,716 | $466.58 | 60% |
| Niederried bei Interlaken | 18 | $6,704 | $589.09 | 44% |
| Wengen | 11 | $6,403 | $617.20 | 45% |
| Lauterbrunnen | 538 | $6,264 | $492.54 | 52% |
| Matten bei Interlaken | 64 | $5,682 | $344.21 | 59% |
| Grindelwald | 507 | $5,642 | $411.13 | 56% |
| Monteu Roero | 11 | $5,593 | $442.87 | 41% |
| Ranco | 12 | $5,410 | $544.46 | 39% |
| Oberhofen am Thunersee | 25 | $5,181 | $344.37 | 53% |
| Zermatt | 785 | $5,135 | $523.55 | 45% |
Frequently Asked Questions About Airbnb in Mergozzo
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mergozzo.
How much do Airbnb hosts make in Mergozzo?
Mergozzo hosts earn about $13,737 per year on average, with an average nightly rate of $161 and RevPAR of $69. Those figures describe the typical revenue environment for active listings in Mergozzo, Piedmont, not the ceiling for the best operators. Source: AirROI 2026 data, Mergozzo market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mergozzo?
The average Airbnb occupancy rate in Mergozzo is 42.1%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mergozzo?
Listings in Mergozzo average $161 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mergozzo?
Mergozzo currently has about 56 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mergozzo?
AirROI currently classifies the short-term rental regulation level in Mergozzo as High. The dataset also shows about 92.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mergozzo?
RevPAR in Mergozzo is about $69. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mergozzo?
At 42.1% occupancy, Mergozzo can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $13,737, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mergozzo?
The average booking lead time in Mergozzo is about 66 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mergozzo?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mergozzo include Lakeside Promenade, Old Town, Vallé del Toce. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mergozzo?
entire_home listings make up 94.6% of the active supply in Mergozzo. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mergozzo compare to nearby Airbnb markets?
Among neighboring markets, Brienzwiler posts $92,589 in average annual revenue with 60.4% occupancy, compared to Mergozzo's $13,737 and 42.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mergozzo?
The average Airbnb stay length in Mergozzo is about 5.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mergozzo?
Airbnb listings in Mergozzo average 4.75 out of 5 overall. About 25.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mergozzo?
Wifi and Bed linens are among the strongest revenue-linked amenities in Mergozzo. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mergozzo?
Yes. About 76.8% of active Airbnb listings in Mergozzo charge a cleaning fee, and the average fee is $172. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mergozzo?
At 21.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.