Urupema, Santa Catarina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Urupema, Santa Catarina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,016 per year — at a $118 nightly rate, 20.3% occupancy, and a $27 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 18 active listings, Urupema is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 12.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Urupema?
In Urupema, the headline Airbnb metrics are $3,016 in average annual revenue,20.3% occupancy, $118 ADR, and $27 in RevPAR, and guests book about 30 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Urupema?
Understanding the monthly revenue variations for Airbnb listings in Urupema is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Urupema is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Urupema across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,004+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $564 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $317 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $176, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Urupema
What Is the Monthly Airbnb Occupancy Rate in Urupema?
Maximize your bookings by understanding the Urupema STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Urupema:
- Best-in-class properties (Top 10%) achieve 40%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 25% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 15%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Urupema
What Is the Average Airbnb Nightly Rate in Urupema?
Effective short term rental pricing strategy in Urupema involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Urupema typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $172+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $93 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Urupema
What Is the RevPAR for Airbnb in Urupema?
RevPAR in Urupema is currently $27. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $10 RevPAR.
- Typical properties (Median) generate $13 RevPAR.
- Strong performers (Top 25%) earn $24 RevPAR.
- Best-in-class (Top 10%) achieve $69 RevPAR.
Average Monthly RevPAR Trend in Urupema
RevPAR Insights for Urupema
- The average RevPAR in Urupema is $27. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($69) and bottom 25% ($10) is $59, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Urupema benchmarks. If your RevPAR falls below the median of $13, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $24+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Urupema?
Urupema's peak Airbnb season falls in July, December, June, while the softest stretch is March, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, December, June)
- Revenue averages $853 per month
- Occupancy rates average 28.0%
- Daily rates average $96
Shoulder Season
- Revenue averages $367 per month
- Occupancy maintains around 19.2%
- Daily rates hold near $95
Low Season (March, September, October)
- Revenue drops to average $175 per month
- Occupancy decreases to average 10.1%
- Daily rates adjust to average $94
Seasonality Insights for Urupema
- Airbnb seasonality in Urupema is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Urupema's highest earning potential, with monthly revenues climbing to $1,090, occupancy reaching 31.1%, and ADRs peaking at $101.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $101, occupancy could drop to 7.3%, and ADRs may adjust to $90.
- Lower occupancy paired with meaningful seasonality means hosts in Urupema need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Urupema, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Urupema?
Low regulation and minimal registration activity in Urupema, Santa Catarina, Brazil point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Urupema to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Urupema?
With a compact short-term rental market, Urupema gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Urupema | The town center offers easy access to local amenities, shops, and dining options. It's an ideal spot for guests who want to experience the local culture. | Pico da Bandeira, Urupema Church, local coffee shops, URUPI Eco Park, Cascata do Avencal |
| Serra do Rio do Rastro | Famous for its breathtaking views and winding roads, ideal for nature enthusiasts and travelers looking for scenic drives and outdoor activities. | Serra do Rio do Rastro viewpoint, hiking trails, waterfalls, local artisan shops |
| Parque Nacional de São Joaquim | Known for its natural beauty and rich biodiversity, it's perfect for tourists interested in hiking, wildlife, and stunning landscapes. | Hiking trails, Canyon do Funil, Lagoa do Sossego, São Joaquim National Park, snow-capped mountains in winter |
| Lages | The largest city nearby, offering more urban attractions and a wider range of services. Great for guests who prefer city comforts while exploring the region. | Lages Cathedral, Morro da Cruz, Caminho dos Antiquários, local markets, cultural events and festivals |
| São Joaquim | Known for its apple cultivation and cooler climate, it's a charming town with local festivals and agricultural attractions. | Apple festival, São Joaquim National Park, local wineries, craft markets |
| Bela Vista | A quiet, residential area offering a relaxed atmosphere and beautiful landscapes, appealing to families and vacationers looking for peace. | scenic viewpoints, nature walks, local restaurants, community events |
| Pousadas de Montanha | A cluster of mountain lodges that provide unique accommodations in the nature-rich area, perfect for eco-tourism and adventure seekers. | private nature trails, mountain biking, birdwatching opportunities, local culinary experiences |
| Cascavel | A small town nearby known for its tranquility and natural beauty, making it a great retreat for those looking to escape city life. | local parks, hiking trails, fishing spots, rural tourism experiences |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Urupema offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Urupema?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Urupema
- The Urupema Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Urupema, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Urupema Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Urupema
- The dominant room capacity in Urupema is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.6% of the active Airbnb listings in Urupema, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Urupema.
Urupema Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Urupema
- The most common guest capacity trend in Urupema vacation rentals is listings accommodating 2 guests (38.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Urupema STR market, accounting for 66.7% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Urupema.
- On average, properties in Urupema are equipped to host 4.2 guests.
How Do Listings in Urupema Compare on Quality?
Listing quality in Urupema can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Urupema
- At 41.2 photos per listing on average, Urupema hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Urupema averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Urupema?
Amenity Prevalence
Amenity Insights for Urupema
- Essential amenities in Urupema that guests expect include: Wifi, Free parking on premises, Pets allowed. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Indoor fireplace are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Urupema: Wifi, Free parking on premises, Pets allowed.
- Prioritize adding missing essentials: Wifi, Free parking on premises.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Urupema to stay competitive.
Which Airbnb Amenities Boost Revenue in Urupema?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Urupema, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Patio or balcony | 55.6% | $3,932 | $1,872 | 110.1% |
Backyard | 55.6% | $3,679 | $2,188 | 68.2% |
Refrigerator | 61.1% | $3,515 | $2,232 | 57.5% |
Hammock | 27.8% | $4,094 | $2,602 | 57.4% |
BBQ grill | 33.3% | $3,968 | $2,540 | 56.2% |
Heating | 44.4% | $3,664 | $2,498 | 46.7% |
Barbecue utensils | 27.8% | $3,826 | $2,705 | 41.4% |
Lake access | 27.8% | $3,822 | $2,707 | 41.2% |
Outdoor furniture | 27.8% | $3,750 | $2,734 | 37.2% |
Oven | 33.3% | $3,543 | $2,753 | 28.7% |
Revenue Impact Insights for Urupema
- Patio or balcony tops the revenue impact list with a 110.1% uplift — listings with this amenity earn $3,932 vs. $1,872 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Urupema STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Urupema. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUrupema Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Urupema
- The typical guest profile for Airbnb in Urupema consists of primarily domestic travelers (97%), often arriving from nearby Florianópolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.3% of guests.
- Key international markets include Brazil (97.3%) and Italy (2.7%).
- Top languages spoken are Portuguese (62.5%) followed by English (29.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Florianópolis and São Paulo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Urupema?
Listings in Urupema average 4.96 out of 5 overall, with about 24.3 reviews per active listing and 38.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Urupema
- With an overall rating of 4.96, Urupema listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.99), while Value (4.88) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Urupema Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Urupema
- The most common availability pattern in Urupema falls within the 271-366 days range, representing 88.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Urupema (66.7%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Urupema?
Average Booking Lead Time by Month
Booking Lead Time Insights for Urupema
- The overall average booking lead time for vacation rentals in Urupema is 30 days.
- Guests book furthest in advance for stays during November (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (35 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Urupema.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Urupema averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Urupema?
Guests in Urupema stay about 3.3 nights on average, generating roughly 160 reservations and 8.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Urupema
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Urupema
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Nov (9.3 nights) and shorten in Feb (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Urupema Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
55.6% of total
2 Nights
4 listings
22.2% of total
30+ Nights
4 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Urupema is 1 Night, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.8%) of the Urupema Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Urupema, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.6% of Urupema hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Urupema.
Urupema Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
11 listings
61.1% of total
Moderate
3 listings
16.7% of total
Firm
3 listings
16.7% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Urupema
- The prevailing Airbnb cancellation policy trend in Urupema is Flexible, used by 61.1% of listings.
- The market strongly favors guest-friendly terms, with 77.8% of listings offering Flexible or Moderate policies. This suggests guests in Urupema may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 61.1% market standard in Urupema.
- Given the high prevalence of Flexible policies (61.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Urupema.
How Much Are Airbnb Cleaning Fees in Urupema?
Cleaning fees in Urupema are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Urupema
- Only 33.3% of listings charge a cleaning fee, suggesting that most hosts in Urupema bundle cleaning costs into the nightly rate.
- The gap between the average ($31) and median ($9) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Urupema median of $9. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Urupema Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Urupemabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rota das Araucárias Site
Entire Place • 3 bedrooms
Exclusive Manor in the Serra Catarinense
Entire Place • 5 bedrooms
Pousada Villa Santana
Entire Place • 4 bedrooms
Chalet Rota das Cachoeiras (View of the Waterfall)
Entire Place • 1 bedroom
Moonlight
Private Room • 3 bedrooms
Refúgio das Águas Chalet
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Urupema?
Learn from the best! This table showcases top-performing Airbnb hosts in Urupema based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juliano | 3 | $9,456 | 138 | 4.93/5.0 |
| Margarete | 1 | $8,581 | 46 | 4.96/5.0 |
| Winni | 1 | $5,809 | 1 | Not Rated |
| Miriele | 1 | $5,574 | 68 | 4.96/5.0 |
| Katia Fonseca | 1 | $4,446 | 9 | 5.00/5.0 |
| Camila | 1 | $4,433 | 34 | 5.00/5.0 |
| Felipe | 1 | $3,819 | 1 | Not Rated |
| Edinei | 1 | $3,477 | 3 | 5.00/5.0 |
| Solange | 1 | $1,876 | 25 | 4.96/5.0 |
| Passo Do Tatu | 1 | $1,559 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Urupema.
Who Are the Airbnb Hosts in Urupema?
Urupema is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Urupema
- With 50.0% Superhosts, Urupema has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 50.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 11.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Urupema averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Urupema's Airbnb Market Compare to Nearby Cities?
How does the Urupema Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Gramado, Urupema has 15 percentage points lower occupancy and about $20 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 175 | $1,195 | $167.37 | 27% |
| Angelina | 26 | $1,134 | $117.23 | 28% |
| Alfredo Wagner | 189 | $930 | $131.71 | 24% |
| Canelinha | 11 | $888 | $171.44 | 19% |
| Santo Amaro da Imperatriz | 84 | $843 | $124.98 | 27% |
| Gramado | 3,131 | $808 | $98.10 | 35% |
| Região Geográfica Imediata de Lages | 61 | $803 | $134.34 | 26% |
| Anitápolis | 73 | $785 | $93.56 | 30% |
| Região Geográfica Imediata de Florianópolis | 21 | $779 | $125.89 | 22% |
| Antônio Carlos | 38 | $759 | $116.67 | 25% |
Frequently Asked Questions About Airbnb in Urupema
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Urupema.
How much do Airbnb hosts make in Urupema?
Urupema hosts earn about $3,016 per year on average, with an average nightly rate of $118 and RevPAR of $27. Those figures describe the typical revenue environment for active listings in Urupema, Santa Catarina, not the ceiling for the best operators. Source: AirROI 2026 data, Urupema market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Urupema?
The average Airbnb occupancy rate in Urupema is 20.3%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Urupema?
Listings in Urupema average $118 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Urupema?
Urupema currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Urupema?
AirROI currently classifies the short-term rental regulation level in Urupema as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Urupema?
RevPAR in Urupema is about $27. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Urupema?
Occupancy of 20.3% means Urupema is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,016, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Urupema?
The average booking lead time in Urupema is about 30 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Urupema?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Urupema include Centro de Urupema, Serra do Rio do Rastro, Parque Nacional de São Joaquim. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Urupema?
entire_home listings make up 88.9% of the active supply in Urupema. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Urupema compare to nearby Airbnb markets?
Among neighboring markets, Rancho Queimado posts $14,342 in average annual revenue with 27.4% occupancy, compared to Urupema's $3,016 and 20.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Urupema?
The average Airbnb stay length in Urupema is about 3.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Urupema?
Airbnb listings in Urupema average 4.96 out of 5 overall. About 38.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Urupema?
Patio or balcony and Backyard are among the strongest revenue-linked amenities in Urupema. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Urupema?
Yes. About 33.3% of active Airbnb listings in Urupema charge a cleaning fee, and the average fee is $31. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Urupema?
A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.