Rio Rufino, Santa Catarina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rio Rufino, Santa Catarina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $6,847 per year — at a $104 nightly rate, 24.7% occupancy, and a $27 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 30 active listings, Rio Rufino is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 76.5% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rio Rufino?
In Rio Rufino, the headline Airbnb metrics are $6,847 in average annual revenue,24.7% occupancy, $104 ADR, and $27 in RevPAR, and guests book about 30 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rio Rufino?
Understanding the monthly revenue variations for Airbnb listings in Rio Rufino is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rio Rufino is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rio Rufino across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,172+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,205 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $525 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $279, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rio Rufino
What Is the Monthly Airbnb Occupancy Rate in Rio Rufino?
Maximize your bookings by understanding the Rio Rufino STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rio Rufino:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rio Rufino
What Is the Average Airbnb Nightly Rate in Rio Rufino?
Effective short term rental pricing strategy in Rio Rufino involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rio Rufino typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $202+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Rio Rufino
What Is the RevPAR for Airbnb in Rio Rufino?
RevPAR in Rio Rufino is currently $27. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $11 RevPAR.
- Typical properties (Median) generate $18 RevPAR.
- Strong performers (Top 25%) earn $42 RevPAR.
- Best-in-class (Top 10%) achieve $59 RevPAR.
Average Monthly RevPAR Trend in Rio Rufino
RevPAR Insights for Rio Rufino
- The average RevPAR in Rio Rufino is $27. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($59) and bottom 25% ($11) is $48, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rio Rufino benchmarks. If your RevPAR falls below the median of $18, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $42+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rio Rufino?
Rio Rufino's peak Airbnb season falls in July, June, August, while the softest stretch is January, February, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $1,209 per month
- Occupancy rates average 32.4%
- Daily rates average $113
Shoulder Season
- Revenue averages $796 per month
- Occupancy maintains around 26.8%
- Daily rates hold near $104
Low Season (January, February, September)
- Revenue drops to average $639 per month
- Occupancy decreases to average 21.9%
- Daily rates adjust to average $105
Seasonality Insights for Rio Rufino
- Airbnb seasonality in Rio Rufino is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rio Rufino's highest earning potential, with monthly revenues climbing to $1,528, occupancy reaching 37.2%, and ADRs peaking at $117.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $525, occupancy could drop to 18.3%, and ADRs may adjust to $98.
- Lower occupancy paired with meaningful seasonality means hosts in Rio Rufino need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rio Rufino, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rio Rufino?
Low regulation and minimal registration activity in Rio Rufino, Santa Catarina, Brazil point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rio Rufino to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rio Rufino?
With a compact short-term rental market, Rio Rufino gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Rio Rufino | The heart of the city with access to local shops, restaurants, and cultural sites. Ideal for guests looking for convenience and a true feel of local life. | Museu de Rio Rufino, Praça Central, Igreja Matriz, Feira Municipal, Parque Natural |
| Serra do Rio Rufino | A beautiful natural area known for its stunning mountain views and outdoor activities. Perfect for nature lovers and those looking for adventure. | Caminhadas na Serra, Mirante do Rio Rufino, áreas para camping, pontos de pesca, trilhas |
| Vila Bicuíba | A charming village atmosphere with friendly locals and a community-oriented vibe. Great for guests seeking a peaceful retreat from the urban hustle. | Feira de Artesanato, Praça da Vila Bicuíba, caminhadas nas redondezas, eventos comunitários |
| Caminho dos Anjos | A scenic route popular among tourists and pilgrims, offering unique lodging opportunities for those on spiritual journeys. | Roteiro de Pilgrimage, Capela dos Anjos, pontos de vista panorâmicos, caminhadas guiadas |
| Colônia de Férias | A popular holiday colony for weekend getaways, offering leisure options and community activities. Ideal for families and relaxation. | lagoa para natação, áreas de piquenique, passeios de barco, espaços de eventos |
| Cascavel | A small town known for its agricultural landscape, appealing to visitors looking for rural experiences and connecting with nature. | feiras agrícolas, celebrações culturais, atividades ao ar livre, gastronomia local |
| Lagoa do Pereira | A picturesque lake area popular for fishing and outdoor activities, attracting visitors seeking tranquility and nature. | pesca na lagoa, caminhadas, pic-nics, eventos de esportes aquáticos |
| Fazenda Rio Rufino | Farm stays offer a unique experience in agriculture and rural lifestyle, perfect for those wanting to experience farm life and local traditions. | atividades na fazenda, gastronomia rural, trilhas de caminhada |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rio Rufino offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rio Rufino?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rio Rufino
- The Rio Rufino Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rio Rufino, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.3%) offer potential for unique stay experiences.
Rio Rufino Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rio Rufino
- The dominant room capacity in Rio Rufino is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Rio Rufino, indicating a high concentration in these sizes.
- A significant 26.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rio Rufino.
Rio Rufino Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rio Rufino
- The most common guest capacity trend in Rio Rufino vacation rentals is listings accommodating 8+ guests (23.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rio Rufino STR market, accounting for 43.3% of listings.
- 46.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rio Rufino.
- On average, properties in Rio Rufino are equipped to host 4.7 guests.
How Do Listings in Rio Rufino Compare on Quality?
Listing quality in Rio Rufino can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rio Rufino
- At 62.8 photos per listing on average, Rio Rufino hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 13.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rio Rufino averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rio Rufino?
Amenity Prevalence
Amenity Insights for Rio Rufino
- Essential amenities in Rio Rufino that guests expect include: Free parking on premises, Pets allowed, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Fire pit, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rio Rufino: Free parking on premises, Pets allowed, Wifi.
- Prioritize adding missing essentials: Free parking on premises, Pets allowed.
- Consider adding popular differentiators like Dishes and silverware or Fire pit to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rio Rufino to stay competitive.
Which Airbnb Amenities Boost Revenue in Rio Rufino?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rio Rufino, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Room-darkening shades | 46.7% | $11,214 | $3,026 | 270.6% |
Hammock | 43.3% | $11,510 | $3,282 | 250.7% |
Indoor fireplace | 73.3% | $8,403 | $2,568 | 227.3% |
Blender | 60.0% | $9,373 | $3,058 | 206.5% |
Microwave | 66.7% | $8,814 | $2,913 | 202.5% |
Heating | 66.7% | $8,755 | $3,031 | 188.8% |
TV | 83.3% | $7,663 | $2,766 | 177.1% |
Portable fans | 36.7% | $11,417 | $4,202 | 171.7% |
Stove | 70.0% | $8,436 | $3,140 | 168.7% |
Hot water kettle | 60.0% | $9,063 | $3,524 | 157.2% |
Revenue Impact Insights for Rio Rufino
- Room-darkening shades tops the revenue impact list with a 270.6% uplift — listings with this amenity earn $11,214 vs. $3,026 without it.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rio Rufino STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rio Rufino. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRio Rufino Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rio Rufino
- The typical guest profile for Airbnb in Rio Rufino consists of primarily domestic travelers (95%), often arriving from nearby Florianópolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.7% of guests.
- Key international markets include Brazil (94.7%) and Madagascar (1.1%).
- Top languages spoken are Portuguese (50.7%) followed by English (27.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Florianópolis and Curitiba.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rio Rufino?
Listings in Rio Rufino average 4.95 out of 5 overall, with about 31.3 reviews per active listing and 60.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rio Rufino
- With an overall rating of 4.95, Rio Rufino listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Location (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 60.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rio Rufino Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rio Rufino
- The most common availability pattern in Rio Rufino falls within the 271-366 days range, representing 80% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rio Rufino (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rio Rufino?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rio Rufino
- The overall average booking lead time for vacation rentals in Rio Rufino is 30 days.
- Guests book furthest in advance for stays during February (average 44 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (36 days avg.) sees the longest lead times, while Spring (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Rio Rufino.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 44 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Rio Rufino averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rio Rufino?
Guests in Rio Rufino stay about 2.9 nights on average, generating roughly 487 reservations and 16.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Rio Rufino
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rio Rufino
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 16.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (3.6 nights) and shorten in Aug (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rio Rufino Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
43.3% of total
2 Nights
8 listings
26.7% of total
30+ Nights
9 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Rio Rufino is 1 Night, adopted by 43.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Rio Rufino Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30%) caters to monthly stays (30+ nights) in Rio Rufino, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.3% of Rio Rufino hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rio Rufino.
Rio Rufino Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
13.3% of total
Flexible
5 listings
16.7% of total
Moderate
6 listings
20% of total
Firm
15 listings
50% of total
Cancellation Policy Insights for Rio Rufino
- The prevailing Airbnb cancellation policy trend in Rio Rufino is Firm, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (36.7%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Rio Rufino.
- Regularly review your cancellation policy against competitors and market demand shifts in Rio Rufino.
How Much Are Airbnb Cleaning Fees in Rio Rufino?
Cleaning fees in Rio Rufino are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rio Rufino
- About 53.3% of Rio Rufino listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $18 is close to the median ($18), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rio Rufino median of $18. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rio Rufino Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rio Rufinobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Romantic getaway with bathtub and mountain views
Entire Place • 2 bedrooms
Cozy Cottage, Family, Nature, and Tranquility
Entire Place • 3 bedrooms
Romantic cabin, view and bathtub for nature
Entire Place • 1 bedroom
Family Chalet/Cozy/Beautiful View
Entire Place • 2 bedrooms
Relaxing Getaway in the Mountains / Hot Tub and Peace and Quiet
Entire Place • 1 bedroom
Villa Arandú | Romantic Retreat | 2 Suites |Sauna
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rio Rufino?
Learn from the best! This table showcases top-performing Airbnb hosts in Rio Rufino based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cristiane | 3 | $54,532 | 229 | 4.99/5.0 |
| Alessandra De Bona Sartor | 2 | $52,744 | 122 | 4.97/5.0 |
| Alcides | 4 | $21,832 | 49 | 4.97/5.0 |
| Villa Arandú | 1 | $13,306 | 37 | 4.86/5.0 |
| Jodineia Orben Bussolo | 1 | $11,525 | 43 | 5.00/5.0 |
| Cris | 2 | $9,149 | 80 | 4.93/5.0 |
| Karla | 1 | $9,066 | 3 | 5.00/5.0 |
| Vera | 4 | $6,394 | 79 | 4.87/5.0 |
| Marayse | 2 | $4,788 | 44 | 5.00/5.0 |
| Elenir | 1 | $4,654 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rio Rufino.
Who Are the Airbnb Hosts in Rio Rufino?
Rio Rufino is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Rio Rufino
- With 53.3% Superhosts, Rio Rufino has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 23.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rio Rufino averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rio Rufino
These are the highest-grossing professional property management operations in Rio Rufino, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Roberta Muniz | 1 | $4,033 | $80 | 27.9% | 4.85/5 |
Management Company Insights for Rio Rufino
- The leading management company, Roberta Muniz, operates 1 listings with $4,033 in gross revenue — a useful benchmark for what scale looks like in Rio Rufino.
- Top managers average 1 properties each, suggesting professional management in Rio Rufino still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rio Rufino's Airbnb Market Compare to Nearby Cities?
How does the Rio Rufino Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Balneário Camboriú, Rio Rufino has 9 percentage points lower occupancy and about $17 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 175 | $1,195 | $167.37 | 27% |
| Angelina | 26 | $1,134 | $117.23 | 28% |
| Rio dos Cedros | 145 | $1,000 | $148.66 | 27% |
| Alfredo Wagner | 189 | $930 | $131.71 | 24% |
| Balneário Camboriú | 4,308 | $904 | $120.97 | 34% |
| Canelinha | 11 | $888 | $171.44 | 19% |
| Massaranduba | 11 | $866 | $92.09 | 33% |
| Santo Amaro da Imperatriz | 84 | $843 | $124.98 | 27% |
| Região Geográfica Imediata de Lages | 61 | $803 | $134.34 | 26% |
| Anitápolis | 73 | $785 | $93.56 | 30% |
Frequently Asked Questions About Airbnb in Rio Rufino
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rio Rufino.
How much do Airbnb hosts make in Rio Rufino?
Rio Rufino hosts earn about $6,847 per year on average, with an average nightly rate of $104 and RevPAR of $27. Those figures describe the typical revenue environment for active listings in Rio Rufino, Santa Catarina, not the ceiling for the best operators. Source: AirROI 2026 data, Rio Rufino market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rio Rufino?
The average Airbnb occupancy rate in Rio Rufino is 24.7%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rio Rufino?
Listings in Rio Rufino average $104 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rio Rufino?
Rio Rufino currently has about 30 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rio Rufino?
AirROI currently classifies the short-term rental regulation level in Rio Rufino as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rio Rufino?
RevPAR in Rio Rufino is about $27. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rio Rufino?
Occupancy of 24.7% means Rio Rufino is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $6,847, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rio Rufino?
The average booking lead time in Rio Rufino is about 30 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rio Rufino?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rio Rufino include Centro de Rio Rufino, Serra do Rio Rufino, Vila Bicuíba. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rio Rufino?
entire_home listings make up 96.7% of the active supply in Rio Rufino. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rio Rufino compare to nearby Airbnb markets?
Among neighboring markets, Rancho Queimado posts $14,342 in average annual revenue with 27.4% occupancy, compared to Rio Rufino's $6,847 and 24.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rio Rufino?
The average Airbnb stay length in Rio Rufino is about 2.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rio Rufino?
Airbnb listings in Rio Rufino average 4.95 out of 5 overall. About 60.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rio Rufino?
Room-darkening shades and Hammock are among the strongest revenue-linked amenities in Rio Rufino. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rio Rufino?
Yes. About 53.3% of active Airbnb listings in Rio Rufino charge a cleaning fee, and the average fee is $18. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rio Rufino?
A 53.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.