Itapema, Santa Catarina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Itapema, Santa Catarina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $7,230 per year — at a $122 nightly rate, 29.9% occupancy, and a $41 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Itapema's 2,022 active listings and selective demand that rewards strong listing quality and pricing strategy make it a major short-term rental market. Supply grew 89.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Itapema?
In Itapema, the headline Airbnb metrics are $7,230 in average annual revenue,29.9% occupancy, $122 ADR, and $41 in RevPAR, and guests book about 50 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Itapema?
Understanding the monthly revenue variations for Airbnb listings in Itapema is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Itapema is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Itapema across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,233+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,433 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $808 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $374, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Itapema
What Is the Monthly Airbnb Occupancy Rate in Itapema?
Maximize your bookings by understanding the Itapema STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Itapema:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Itapema
What Is the Average Airbnb Nightly Rate in Itapema?
Effective short term rental pricing strategy in Itapema involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Itapema typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $214+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Itapema
What Is the RevPAR for Airbnb in Itapema?
RevPAR in Itapema is currently $41. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $18 RevPAR.
- Typical properties (Median) generate $34 RevPAR.
- Strong performers (Top 25%) earn $55 RevPAR.
- Best-in-class (Top 10%) achieve $81 RevPAR.
Average Monthly RevPAR Trend in Itapema
RevPAR Insights for Itapema
- The average RevPAR in Itapema is $41. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($81) and bottom 25% ($18) is $62, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Itapema benchmarks. If your RevPAR falls below the median of $34, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $55+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Itapema?
Itapema's peak Airbnb season falls in January, December, February, while the softest stretch is May, June, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, February)
- Revenue averages $2,101 per month
- Occupancy rates average 44.3%
- Daily rates average $158
Shoulder Season
- Revenue averages $834 per month
- Occupancy maintains around 29.0%
- Daily rates hold near $120
Low Season (May, June, August)
- Revenue drops to average $515 per month
- Occupancy decreases to average 20.9%
- Daily rates adjust to average $112
Seasonality Insights for Itapema
- Airbnb seasonality in Itapema is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Itapema's highest earning potential, with monthly revenues climbing to $2,659, occupancy reaching 50.1%, and ADRs peaking at $168.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $453, occupancy could drop to 19.7%, and ADRs may adjust to $110.
- Lower occupancy paired with meaningful seasonality means hosts in Itapema need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Itapema, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Itapema?
Itapema, Santa Catarina, Brazil currently shows a low regulation profile despite having 2,022 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Itapema to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Itapema?
Itapema is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Itapema, Santa Catarina.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia Central | The main beach area of Itapema, known for its beautiful coastline, vibrant atmosphere, and proximity to restaurants and shops. It's a prime location for travelers looking for beach access and nightlife. | Central Beach, Itapema Boardwalk, local restaurants, bars and nightlife, water sports activities |
| Meia Praia | A popular stretch in Itapema with a family-friendly vibe, ideal for longer stays. It offers various amenities and is known for its clean and spacious beach. | Meia Praia Beach, family-friendly restaurants, shopping centers, beachfront promenade, water activities |
| Canto do Moreira | A quieter area ideal for those looking for a peaceful retreat. It offers beautiful landscapes and is suitable for families and nature lovers. | Moreira Beach, nature trails, scenic views, local artisan shops, fishing spots |
| Ilhota | Known for its stunning beaches and a slightly more secluded feel, Ilhota attracts guests looking for a more relaxed and tranquil environment while still being close to Itapema. | Ilhota Beach, eco-tourism spots, local food markets, quiet relaxation, ocean views |
| Praia do Retiro | A serene beach option for visitors seeking tranquility away from bustling tourist areas, ideal for nature lovers and those wanting a relaxing stay. | Retiro Beach, natural beauty, hiking opportunities, community events, peaceful atmosphere |
| Pontal Norte | A hidden gem featuring beautiful landscapes and fewer tourists, making it perfect for guests who want privacy and peace while enjoying nature. | Pontal Norte Beach, natural parks, wildlife observation, hiking trails, secluded spots |
| Tabuleiro | This area offers a mix of beach access and proximity to local culture, drawing in guests who appreciate both leisure and exploration. | Tabuleiro Beach, cultural events, local festivals, craft markets, scenic drives |
| Praia da Wembley | A charming beach location known for its picturesque scenery and laid-back atmosphere, ideal for guests looking for a unique and cozy stay. | Wembley Beach, local eateries, beach rentals, quaint shops, sunny relax spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Itapema offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Itapema?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Itapema
- The Itapema Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 2,022 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Itapema, Apartment/Condo properties are the most common (90.5%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 1.9%) offer potential for unique stay experiences.
Itapema Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Itapema
- The dominant room capacity in Itapema is 3 bedrooms listings, making up 41.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 75.8% of the active Airbnb listings in Itapema, indicating a high concentration in these sizes.
- A significant 51.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Itapema.
Itapema Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Itapema
- The most common guest capacity trend in Itapema vacation rentals is listings accommodating 8+ guests (37.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Itapema STR market, accounting for 64.9% of listings.
- 71.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Itapema.
- On average, properties in Itapema are equipped to host 6.1 guests.
How Do Listings in Itapema Compare on Quality?
Listing quality in Itapema can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Itapema
- At 29.5 photos per listing on average, Itapema hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Itapema averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Itapema?
Amenity Prevalence
Amenity Insights for Itapema
- Essential amenities in Itapema that guests expect include: Wifi, Air conditioning, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Washer, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Itapema: Wifi, Air conditioning, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Itapema to stay competitive.
Which Airbnb Amenities Boost Revenue in Itapema?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Itapema, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Babysitter recommendationsHigh opportunity | 0.4% | $25,018 | $7,160 | 249.4% |
EV chargerHigh opportunity | 0.6% | $16,156 | $7,172 | 125.3% |
Free parking on premises | 94.0% | $7,458 | $3,652 | 104.2% |
BathtubHigh opportunity | 3.0% | $14,167 | $7,014 | 102.0% |
Gym | 14.1% | $12,126 | $6,424 | 88.8% |
Sun loungers | 4.6% | $13,097 | $6,947 | 88.5% |
Cable TV | 20.4% | $10,984 | $6,267 | 75.3% |
High chair | 4.0% | $12,111 | $7,029 | 72.3% |
Hot tub | 3.1% | $12,040 | $7,076 | 70.2% |
Waterfront | 18.9% | $10,860 | $6,385 | 70.1% |
Revenue Impact Insights for Itapema
- Babysitter recommendations tops the revenue impact list with a 249.4% uplift — listings with this amenity earn $25,018 vs. $7,160 without it.
- High-opportunity amenities — Babysitter recommendations, EV charger, Bathtub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Free parking on premises — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Babysitter recommendations — it has the best combination of high revenue impact and low market saturation in Itapema.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Itapema STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Itapema. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsItapema Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Itapema
- The typical guest profile for Airbnb in Itapema consists of primarily domestic travelers (91%), often arriving from nearby Paraná, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 91.1% of guests.
- Key international markets include Brazil (91.1%) and Argentina (3.5%).
- Top languages spoken are Portuguese (53.7%) followed by English (23%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paraná and Curitiba.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Itapema?
Listings in Itapema average 4.86 out of 5 overall, with about 23.3 reviews per active listing and 34.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Itapema
- With an overall rating of 4.86, Itapema listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 34.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Itapema Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Itapema
- The most common availability pattern in Itapema falls within the 271-366 days range, representing 81.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Itapema (43.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Itapema?
Average Booking Lead Time by Month
Booking Lead Time Insights for Itapema
- The overall average booking lead time for vacation rentals in Itapema is 50 days.
- Guests book furthest in advance for stays during December (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (52 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Itapema.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Itapema averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Itapema?
Guests in Itapema stay about 5.8 nights on average, generating roughly 18,725 reservations and 9.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Itapema
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Itapema
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Dec (6.4 nights) and shorten in Jun (4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Itapema Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
252 listings
12.5% of total
2 Nights
307 listings
15.2% of total
3 Nights
199 listings
9.8% of total
4-6 Nights
346 listings
17.1% of total
7-29 Nights
64 listings
3.2% of total
30+ Nights
854 listings
42.2% of total
Key Insights
- The most prevalent minimum stay requirement in Itapema is 30+ Nights, adopted by 42.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.2%) caters to monthly stays (30+ nights) in Itapema, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.2% of Itapema hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Itapema.
Itapema Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
6 listings
0.3% of total
Limited
41 listings
2% of total
Super Strict 30 Days
23 listings
1.1% of total
Flexible
369 listings
18.3% of total
Moderate
343 listings
17% of total
Firm
972 listings
48.1% of total
Strict
265 listings
13.1% of total
Cancellation Policy Insights for Itapema
- The prevailing Airbnb cancellation policy trend in Itapema is Firm, used by 48.1% of listings.
- A majority (61.2%) of hosts in Itapema utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 48.1% market standard in Itapema.
- Using a Strict policy might deter some guests, as only 13.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Itapema.
How Much Are Airbnb Cleaning Fees in Itapema?
Cleaning fees in Itapema are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Itapema
- 90.8% of listings charge a cleaning fee, making it standard practice in Itapema. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $53 is close to the median ($55), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Itapema median of $55. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Itapema Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Itapemabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
MS1502B Modern, Spacious and Comfortable
Entire Place • 4 bedrooms
Duplex Penthouse 4 High-End Suites, Front Sea
Entire Place • 4 bedrooms
Oceanfront penthouse, BEAUTIFUL view and completely renovated
Entire Place • 5 bedrooms
Oceanfront Apartment, 4 bedrooms, half beach, impeccable
Entire Place • 4 bedrooms
Spectacular Ocean Front • 3 en-suites • Downtown
Entire Place • 3 bedrooms
Chalet House Canto da Praia | Sea View | Itapema
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Itapema?
Learn from the best! This table showcases top-performing Airbnb hosts in Itapema based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Felipe | 10 | $289,906 | 321 | 4.99/5.0 |
| Cristiano | 12 | $231,784 | 107 | 4.93/5.0 |
| Jarbas | 29 | $209,053 | 193 | 4.89/5.0 |
| Rangel | 19 | $170,607 | 1241 | 4.81/5.0 |
| Anfitriões De Aluguel | 15 | $169,156 | 225 | 4.73/5.0 |
| Vanessa | 18 | $141,129 | 180 | 4.86/5.0 |
| Super Vou | 5 | $125,744 | 191 | 4.87/5.0 |
| Jose Carlos | 4 | $107,290 | 285 | 4.89/5.0 |
| Adriana Antonio | 2 | $90,124 | 22 | 4.61/5.0 |
| Fausto | 1 | $89,324 | 205 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Itapema.
Who Are the Airbnb Hosts in Itapema?
Itapema has a relatively balanced host base.
Host Profile Insights for Itapema
- A 38.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 4.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 56.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Itapema averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Itapema
These are the highest-grossing professional property management operations in Itapema, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Rangel | 19 | $170,607 | $78 | 34.8% | 4.81/5 |
| Anfitriões De Aluguel | 15 | $169,156 | $112 | 37.9% | 4.73/5 |
| Super Vou | 5 | $125,744 | $152 | 43.1% | 4.87/5 |
| Seazone | 4 | $72,408 | $107 | 50.9% | 4.61/5 |
| Sabrina | 6 | $56,833 | $120 | 27.3% | 4.95/5 |
| Leonardo | 1 | $47,090 | $254 | 52.4% | 4.96/5 |
| Estadia Catarina | 2 | $38,900 | $84 | 56.9% | 4.87/5 |
| Undécimoº | 1 | $24,344 | $224 | 37.0% | 4.93/5 |
| Iolanda | 1 | $19,344 | $132 | 40.3% | 5.00/5 |
| Cristiano | 12 | $231,784 | $284 | 29.1% | 4.93/5 |
Management Company Insights for Itapema
- The leading management company, Rangel, operates 19 listings with $170,607 in gross revenue — a useful benchmark for what scale looks like in Itapema.
- Top managers average 7 properties each, suggesting professional management in Itapema still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.86/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Itapema's Airbnb Market Compare to Nearby Cities?
How does the Itapema Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Balneário Camboriú, Itapema has 4 percentage points lower occupancy and about $1 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 175 | $1,195 | $167.37 | 27% |
| Angelina | 26 | $1,134 | $117.23 | 28% |
| Rio dos Cedros | 145 | $1,000 | $148.66 | 27% |
| Alfredo Wagner | 189 | $930 | $131.71 | 24% |
| Balneário Camboriú | 4,308 | $904 | $120.97 | 34% |
| Canelinha | 11 | $888 | $171.44 | 19% |
| Massaranduba | 11 | $866 | $92.09 | 33% |
| Santo Amaro da Imperatriz | 84 | $843 | $124.98 | 27% |
| Região Geográfica Imediata de Lages | 61 | $803 | $134.34 | 26% |
| Anitápolis | 73 | $785 | $93.56 | 30% |
Frequently Asked Questions About Airbnb in Itapema
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Itapema.
How much do Airbnb hosts make in Itapema?
Itapema hosts earn about $7,230 per year on average, with an average nightly rate of $122 and RevPAR of $41. Those figures describe the typical revenue environment for active listings in Itapema, Santa Catarina, not the ceiling for the best operators. Source: AirROI 2026 data, Itapema market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Itapema?
The average Airbnb occupancy rate in Itapema is 29.9%. January is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Itapema?
Listings in Itapema average $122 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Itapema?
Itapema currently has about 2,022 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Itapema?
AirROI currently classifies the short-term rental regulation level in Itapema as Low. The dataset also shows about 0.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Itapema?
RevPAR in Itapema is about $41. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Itapema?
Occupancy of 29.9% means Itapema is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,230, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Itapema?
The average booking lead time in Itapema is about 50 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Itapema?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Itapema include Praia Central, Meia Praia, Canto do Moreira. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Itapema?
entire_home listings make up 95.7% of the active supply in Itapema. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Itapema compare to nearby Airbnb markets?
Among neighboring markets, Rancho Queimado posts $14,342 in average annual revenue with 27.4% occupancy, compared to Itapema's $7,230 and 29.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Itapema?
The average Airbnb stay length in Itapema is about 5.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Itapema?
Airbnb listings in Itapema average 4.86 out of 5 overall. About 34.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Itapema?
Babysitter recommendations and EV charger are among the strongest revenue-linked amenities in Itapema. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Itapema?
Yes. About 90.8% of active Airbnb listings in Itapema charge a cleaning fee, and the average fee is $53. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Itapema?
At 38.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.