Whangārei Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northland, New Zealand
Is Airbnb profitable in Whangārei in 2025? Explore comprehensive Airbnb analytics for Whangārei, Northland, New Zealand to uncover income potential. This 2025 STR market report for Whangārei, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 181 active listings.
Whether you're considering an Airbnb investment in Whangārei, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Whangārei Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Whangārei Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Whangārei (2025)
Understanding the monthly revenue variations for Airbnb listings in Whangārei is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Whangārei is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Whangārei across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,696+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,298 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,357 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $680, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Whangārei
Whangārei Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Whangārei STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Whangārei:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Whangārei
Average Daily Rate (ADR) Airbnb Trends in Whangārei (2025)
Effective short term rental pricing strategy in Whangārei involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Whangārei typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $83 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Whangārei
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Airbnb Seasonality Analysis & Trends in Whangārei (2025)
Peak Season (January, April, December)
- Revenue averages $2,234 per month
- Occupancy rates average 53.6%
- Daily rates average $118
Shoulder Season
- Revenue averages $1,764 per month
- Occupancy maintains around 46.8%
- Daily rates hold near $110
Low Season (July, August, September)
- Revenue drops to average $1,342 per month
- Occupancy decreases to average 42.4%
- Daily rates adjust to average $102
Seasonality Insights for Whangārei
- The Airbnb seasonality in Whangārei shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Whangārei's highest earning potential, with monthly revenues capable of climbing to $2,327, occupancy reaching a high of 57.2%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,240, occupancy could drop to 38.6%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Whangārei.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Whangārei seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Whangārei (2025)
Exploring the top neighborhoods for short-term rentals in Whangārei? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Whangārei Heads | A stunning coastal area with beautiful beaches and scenic views, attracting tourists looking for relaxation and outdoor activities like kayaking and hiking. | Whangārei Heads Walkway, Ocean Beach, Whangārei Harbour, Parua Bay, Lighthouse, Sailing excursions |
| City Centre | The vibrant heart of Whangārei with shops, cafes, restaurants, and cultural attractions. Ideal for visitors wanting to experience local life and entertainment. | Whangārei Art Museum, Claphams National Clock Museum, Whangārei Town Basin, Cafes and restaurants, Local shops, Veteran's Memorial |
| Onerahi | A suburb located near the harbor, offering waterfront views and a relaxed atmosphere. Popular for families and those seeking proximity to nature. | Onerahi Beach, Whangārei Harbour, Nearby parks, Local cafes, Marinas, Fishing spots |
| Kamo | A family-friendly suburb known for its community feel and access to local amenities. Great for those looking for a quieter base while still being close to attractions. | Kamo Village, Local parks and playgrounds, Community events, Nearby shops, Restaurants, Kamo skatepark |
| Ngunguru | A small coastal village known for its beautiful estuary and beaches. Attracts nature lovers and those looking for a peaceful getaway. | Ngunguru Estuary, Surf beach, Kayaking and paddleboarding, Fishing spots, Nearby walking tracks, Scenic views |
| Tangowahine Valley | A rural area known for its stunning landscapes and natural beauty. Perfect for those looking for a quiet escape amid nature. | Scenic countryside, Hiking trails, Rural experiences, Wildlife watching, Farm stays, Outdoor activities |
| Maunu | A suburban area with a nice blend of residential living and access to parks and walking tracks. Ideal for families and visitors looking for tranquility. | Maunu Park, Whangārei Hospital, Nearby cafes, Walking tracks, Local shops, Community events |
| Avenue Road | Located close to the central area, it's a burgeoning spot attracting visitors due to its proximity to downtown Whangārei and cultural sites. | Nearby art galleries, Local eateries, Shopping and boutiques, Cultural events, Community parks, Historical landmarks |
Understanding Airbnb License Requirements & STR Laws in Whangārei (2025)
While Whangārei, Northland, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Whangārei to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Whangārei (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Whangāreibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Glasshouse
Entire Place • 1 bedroom
Northern Hoilday Cottage
Entire Place • 4 bedrooms
Central Villa Oasis
Entire Place • 2 bedrooms
Fairytale Treehouse
Entire Place • 1 bedroom
5-Bedroom Fully-Equipped Home in Whangarei
Entire Place • 5 bedrooms
Spacious family home with pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Whangārei (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Whangārei based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Susanne And Paul | 2 | $167,222 | 26 | 4.97/5.0 |
| Joy | 8 | $98,056 | 29 | 1.08/5.0 |
| Anne | 2 | $83,751 | 66 | 4.89/5.0 |
| William | 1 | $78,868 | 62 | 4.77/5.0 |
| Joanna | 3 | $62,369 | 15 | 3.25/5.0 |
| Leeann | 3 | $60,617 | 189 | 4.98/5.0 |
| Prestige | 1 | $58,909 | 16 | 4.88/5.0 |
| Denise | 1 | $57,437 | 411 | 4.97/5.0 |
| Sue | 1 | $55,960 | 84 | 4.93/5.0 |
| Chantelle | 1 | $52,099 | 25 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Whangārei.
Dive Deeper: Advanced Whangārei STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Whangārei. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWhangārei Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Whangārei
- The Whangārei Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.8% of the 181 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Whangārei, House properties are the most common (56.9%), reflecting the local real estate landscape.
- Houses represent a significant 56.9% portion, catering likely to families or larger groups.
- The presence of 17.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 2.3%) offer potential for unique stay experiences.
Whangārei Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Whangārei
- The dominant room capacity in Whangārei is 1 bedroom listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.9% of the active Airbnb listings in Whangārei, indicating a high concentration in these sizes.
- A significant 21.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Whangārei.
Whangārei Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Whangārei
- The most common guest capacity trend in Whangārei vacation rentals is listings accommodating 2 guests (35.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Whangārei STR market, accounting for 49.2% of listings.
- 21.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Whangārei.
- On average, properties in Whangārei are equipped to host 3.3 guests.
Whangārei Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Whangārei
- The most common availability pattern in Whangārei falls within the 271-366 days range, representing 35.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Whangārei (28.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Whangārei Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
69 listings
41.1% of total
2 Nights
49 listings
29.2% of total
3 Nights
13 listings
7.7% of total
4-6 Nights
3 listings
1.8% of total
7-29 Nights
2 listings
1.2% of total
30+ Nights
32 listings
19% of total
Key Insights
- The most prevalent minimum stay requirement in Whangārei is 1 Night, adopted by 41.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.3%) of the Whangārei Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19%) caters to monthly stays (30+ nights) in Whangārei, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.1% of Whangārei hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Whangārei.
Whangārei Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.6% of total
Flexible
60 listings
38.5% of total
Moderate
57 listings
36.5% of total
Firm
24 listings
15.4% of total
Strict
14 listings
9% of total
Cancellation Policy Insights for Whangārei
- The prevailing Airbnb cancellation policy trend in Whangārei is Flexible, used by 38.5% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Whangārei may expect booking flexibility.
- Strict cancellation policies are quite rare (9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.5% market standard in Whangārei.
- Using a Strict policy might deter some guests, as only 9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Whangārei.
Whangārei STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Whangārei
- The overall average booking lead time for vacation rentals in Whangārei is 49 days.
- Guests book furthest in advance for stays during February (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (62 days avg.) sees the longest lead times, while Summer (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Whangārei.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Whangārei averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Whangārei (2025)
Amenity Prevalence
Amenity Insights for Whangārei
- Essential amenities in Whangārei that guests expect include: Smoke alarm, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Whangārei: Smoke alarm, Wifi, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Free parking on premises.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Whangārei to stay competitive.
Whangārei Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Whangārei
- The typical guest profile for Airbnb in Whangārei consists of primarily domestic travelers (69%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 69.3% of guests.
- Key international markets include New Zealand (69.3%) and Australia (9.3%).
- Top languages spoken are English (65%) followed by French (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Whangārei Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,278 | $253.38 | 55% |
| Waiheke | 576 | $2,602 | $339.37 | 34% |
| Langs Beach | 22 | $2,377 | $425.95 | 32% |
| Hahei | 96 | $2,176 | $246.79 | 40% |
| Whananaki | 19 | $1,987 | $272.19 | 33% |
| Baylys Beach | 13 | $1,850 | $137.32 | 48% |
| Waipū Cove | 18 | $1,816 | $208.14 | 32% |
| Mangawhai Heads | 187 | $1,814 | $219.32 | 36% |
| Opito Bay | 13 | $1,798 | $368.21 | 27% |
| Mangawhai | 105 | $1,791 | $241.92 | 35% |