Airbnb Market Analytics, Statistics and Data in Whangārei, Northland, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Whangārei? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Whangārei:
How much do Airbnb hosts make on average per month in Whangārei?
The short-term rental market in Whangārei shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,405 per month
- Strong performing properties (top 25%) make $2,348 or more
- Best-in-class properties (top 10%) achieve $3,881+ monthly
- Entry-level properties (bottom 25%) typically earn around $716
Revenue Variations by Month
Occupancy Rates Throughout the Year in Whangārei
The market in Whangārei shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Whangārei
Daily rates in Whangārei vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $80 per night
- Strong performing properties (top 25%) secure $126 or more
- Best-in-class properties (top 10%) pull in $193+ per night
- Entry-level properties (bottom 25%) earn around $57
Daily Rate Variations by Month
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Seasonality patterns in Whangārei
Peak Season (March, February, April)
- Revenue peaks at $2319.05 per month
- Occupancy rates reach 61.49%
- Daily rates average $124.00
Shoulder Season
- Revenue averages $1822.53 per month
- Occupancy maintains 48.48%
- Daily rates hold at $107.27
Low Season (July, September, August)
- Revenue drops to $1231.66 per month
- Occupancy decreases to 38.66%
- Daily rates adjust to $97.91
Is it still profitable to do Airbnb in Whangārei in 2025?
Yes! Whangārei demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and solid monthly revenue averaging $1823 and The market's 182 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Whangārei
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Tutukaka Coast | Renowned for its stunning beaches and diving opportunities, the Tutukaka Coast is a popular destination for tourists seeking adventure and natural beauty. Known for the Poor Knights Islands marine reserve, it's a top choice for outdoor enthusiasts. | Poor Knights Islands, Tutukaka Marina, Tutukaka Coastwalk, Whangaumu Bay, Ngunguru Beach |
| Whangārei Heads | A picturesque region with beautiful coastal scenery, Whangārei Heads offers stunning views, walking trails, and a laid-back vibe. Ideal for families and those looking for a peaceful getaway while still being close to the city. | Ocean Beach, Bream Head Scenic Reserve, Whangārei Heads Golf Club, Church Point, Mahurangi Island |
| Town Basin | The Town Basin is the vibrant heart of Whangārei, featuring waterfront dining, boutique shopping, and art galleries. It's a cultural hub that attracts visitors looking to experience local art and cuisine. | Whangārei Art Museum, galleries and studios, Town Basin Walkway, Claphams National Clock Museum, Whangārei Growers Market |
| Pataua North | Pataua North is known for its beautiful beaches and close-knit community. This area is perfect for those seeking a beach holiday with a relaxed atmosphere, making it a favorite among families and surf enthusiasts. | Pataua North Beach, Pataua River, Pataua South Beach, surfing spots, fishing opportunities |
| Ruakaka | A popular beach town with extensive sandy beaches, Ruakaka is ideal for sun seekers and water sports lovers. It's also conveniently located for access to the city and natural attractions. | Ruakaka Beach, Ruakaka Racecourse, sporting facilities, Bream Bay, local cafes |
| Kamo | A suburb of Whangārei that combines suburban living with access to scenic parks and walking trails. Kamo is a great choice for travelers looking for affordable stays close to the city center and local amenities. | Kamo Village, Pukekura Park, Whangārei Quarry Gardens, Kamo High School athletics grounds, local shops |
| Onerahi | Onerahi is a suburb located near Whangārei Airport, making it ideal for travelers flying in and out. It boasts beautiful waterfront views and is close to nature reserves, appealing to both short-term and long-term visitors. | Onerahi Beach, Whangārei Marina, Mount Manaia, Mair Park, Mair Park Walk |
| Ngunguru | A charming estuary village with stunning beaches and a relaxed lifestyle. Ngunguru is perfect for those looking to connect with nature and enjoy outdoor activities such as kayaking and fishing. | Ngunguru Beach, Ngunguru River, kayaking, local cafes, estuary walks |
Do you need a license for Airbnb in Whangārei?
We recommend checking directly with Whangārei's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Whangārei
The Glasshouse
Entire Place • 1 bedroom
Northern Hoilday Cottage
Entire Place • 4 bedrooms
Central Villa Oasis
Entire Place • 2 bedrooms
Large family home in Maunu *close to hospital*
Entire Place • 4 bedrooms
Fairytale Treehouse
Entire Place • 1 bedroom
Spacious family home with pool
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Whangārei
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Susanne And Paul | 2 | $100,408 | 26 | 4.97/5.0 |
| Joy | 8 | $92,219 | 29 | 1.08/5.0 |
| William | 1 | $84,467 | 62 | 4.77/5.0 |
| Anne | 2 | $72,989 | 66 | 4.89/5.0 |
| Prestige | 1 | $68,842 | 16 | 4.88/5.0 |
| Chantelle | 1 | $63,133 | 25 | 5.00/5.0 |
| Leeann | 3 | $61,489 | 189 | 4.98/5.0 |
| Joanna | 3 | $59,800 | 15 | 3.25/5.0 |
| Denise | 1 | $59,211 | 411 | 4.97/5.0 |
| Sue | 1 | $56,830 | 84 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Whangārei
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.4%), with house and boutique & hotels properties comprising 73.6% of inventory
- Strong specialty sector (18.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays segments (2.1% combined)
Room Capacity Distribution
Analysis of 182 properties in Whangārei shows that 1 bedroom properties are most prevalent, making up 41.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.0% of all listings.
Key Insights
- Most common: 1 bedroom (41.2%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 61.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 182 properties in Whangārei reveals that 2 guests properties dominate the market, representing 35.7% of all listings. The average property accommodates 3.4 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 49.5% of the market.
Key Insights
- Most common capacity: 2 guests (35.7% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 49.5% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 182 properties in Whangārei, the most common availability pattern is 271-366 days (35.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (25.8% of properties).
Key Insights
- Most common availability window: 271-366 days (35.2%)
- Most common booking duration: 181-270 days (25.8%)
- Properties with high availability (180+ days): 58.2%
- Properties with long-term bookings (180+ days): 42.3%
Minimum Stay Distributions
1 Night
75 listings
44.9% of total
2 Nights
56 listings
33.5% of total
3 Nights
17 listings
10.2% of total
4-6 Nights
4 listings
2.4% of total
7-29 Nights
2 listings
1.2% of total
30+ Nights
13 listings
7.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.4%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (7.8%) suggest a stable extended-stay market
- High market flexibility with 88.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.6% of total
Flexible
60 listings
38% of total
Moderate
57 listings
36.1% of total
Firm
25 listings
15.8% of total
Strict
15 listings
9.5% of total
Key Insights
- Flexible is the preferred policy at 38.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 74.1% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Jun, averaging 58 days
- Shortest booking windows are in Sep, Jul, Aug, averaging 33 days
- Winter shows the longest average booking window at 56 days, while Summer has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 56 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Whangārei
Below is the distribution of amenities across listings in Whangārei:
Traveler Demographics
Key Insights
- Domestic travelers make up 68.3% of total guests, indicating a significant local market share.
- Primary international markets: Australia (9.3%) and United States (6.4%)
- English is the top language at 73.6%, followed by German (8.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for Australia and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Whangārei. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,324 | $248.67 | 55% |
| Waiheke | 604 | $2,530 | $330.64 | 35% |
| Pataua North | 14 | $2,165 | $280.42 | 38% |
| Langs Beach | 24 | $2,060 | $416.12 | 32% |
| Baylys Beach | 13 | $2,021 | $135.50 | 49% |
| Whananaki | 20 | $2,019 | $260.32 | 34% |
| Opito Bay | 13 | $2,019 | $368.30 | 30% |
| Hahei | 100 | $1,984 | $245.08 | 38% |
| Mangawhai | 107 | $1,870 | $226.70 | 36% |
| Tutukaka | 38 | $1,797 | $178.34 | 36% |
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