Santa Lucía del Camino Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oaxaca, Mexico

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Santa Lucía del Camino in 2025? Explore comprehensive Airbnb analytics for Santa Lucía del Camino, Oaxaca, Mexico to uncover income potential. This 2025 STR market report for Santa Lucía del Camino, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 141 active listings.

Whether you're considering an Airbnb investment in Santa Lucía del Camino, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Lucía del Camino Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Santa Lucía del Camino Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$51
The average rental revenue earned for an occupied room per day in Santa Lucía del Camino.
Occupancy Rate(?)
31.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$4,727
Typical annual income for an Airbnb listing in Santa Lucía del Camino. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
19.2%
Strong growth (19.2%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Santa Lucía del Camino.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Santa Lucía del Camino.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
141
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Santa Lucía del Camino (2025)

Understanding the monthly revenue variations for Airbnb listings in Santa Lucía del Camino is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Lucía del Camino is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Lucía del Camino across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,482+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $853 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $462 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $236, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Santa Lucía del Camino

Santa Lucía del Camino Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Santa Lucía del Camino STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Lucía del Camino:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Santa Lucía del Camino

Average Daily Rate (ADR) Airbnb Trends in Santa Lucía del Camino (2025)

Effective short term rental pricing strategy in Santa Lucía del Camino involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Lucía del Camino typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $84+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $54 or more.
  • Typical properties (Median) charge around $34 per night.
  • Entry-level properties (Bottom 25%) earn around $24 per night.

Average Daily Rate (ADR) Trend by Month in Santa Lucía del Camino

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Airbnb Seasonality Analysis & Trends in Santa Lucía del Camino (2025)

Peak Season (May, June, April)
  • Revenue averages $995 per month
  • Occupancy rates average 44.6%
  • Daily rates average $44
Shoulder Season
  • Revenue averages $611 per month
  • Occupancy maintains around 37.9%
  • Daily rates hold near $45
Low Season (September, October, November)
  • Revenue drops to average $472 per month
  • Occupancy decreases to average 29.9%
  • Daily rates adjust to average $44

Seasonality Insights for Santa Lucía del Camino

  • The Airbnb seasonality in Santa Lucía del Camino shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Santa Lucía del Camino's highest earning potential, with monthly revenues capable of climbing to $1,062, occupancy reaching a high of 48.4%, and ADRs peaking at $48.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $445, occupancy could drop to 28.4%, and ADRs may adjust down to $42.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Lucía del Camino.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Santa Lucía del Camino seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Santa Lucía del Camino (2025)

Exploring the top neighborhoods for short-term rentals in Santa Lucía del Camino? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centenario
A bustling area known for its vibrant community and local markets. It's a prime spot for guests looking to experience authentic Oaxacan culture and cuisine, with various restaurants and shops nearby.
Centenario Park, Local markets, Street food stalls, Artisan shops, Church of San Felipe Neri
Reformita
A growing neighborhood that offers a mix of local life and tourist attractions, making it ideal for travelers seeking convenience and accessibility to the city center.
Oaxaca Cultural Museum, Government Palace, Latuva Fashion Workshop, Teatro Macedonio Alcalá, Mercado 20 de Noviembre
Las Golondrinas
A quieter area known for its residential charm, perfect for families and long-term visitors. Offers a relaxing atmosphere with plenty of parks and green spaces.
Parque de la Novena, Nearby cycling paths, Local cafes, Artisan bakeries
Santa María del Tule
Famous for the Tree of Tule, this area attracts nature lovers and those interested in local heritage, making it a unique place for guests looking for charm and tranquility.
Tree of Tule, Archaeological ruins, Local crafts market, Historical churches, Walking trails
Oaxtepec
Known for its picturesque views and proximity to important cultural sites, this location appeals to tourists interested in exploring the rich history of Oaxaca.
Cultural heritage sites, Local vineyards, Scenic viewpoints, Nature excursions
Juchitán
An authentic area rich in indigenous culture, offering visitors a unique perspective on the Zapotec way of life. Attracts cultural tourists and those interested in traditions.
Local festivals, Indigenous markets, Cultural centers, Artisan workshops
Cerro del Fortín
A scenic and elevated area that provides breathtaking views of the city, popular with tourists looking for a peaceful retreat while still being close to urban amenities.
Fortín Hill, Panoramic viewpoints, Outdoor activities, Nature parks
San Antonio de la Cal
A suburban neighborhood offering a peaceful atmosphere and proximity to nature, beloved by those wanting a quieter stay while still being a short drive from the city.
Natural hot springs, Rural markets, Hiking trails, Local agriculture tours

Understanding Airbnb License Requirements & STR Laws in Santa Lucía del Camino (2025)

While Santa Lucía del Camino, Oaxaca, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Lucía del Camino to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Santa Lucía del Camino (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Lucía del Caminobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Reyna y Arturo

Casa Reyna y Arturo

Entire Place • 8 bedrooms

$41,304
Revenue
44.0%
Occupancy
$308.38
Daily Rate
Casa Chia, beautiful central house with garage

Casa Chia, beautiful central house with garage

Entire Place • 2 bedrooms

$24,067
Revenue
56.8%
Occupancy
$109.91
Daily Rate
Casa Del Cactus. Cultural and Convention Center

Casa Del Cactus. Cultural and Convention Center

Entire Place • 3 bedrooms

$22,567
Revenue
80.0%
Occupancy
$77.19
Daily Rate
Beautiful, comfortable and cozy small house.

Beautiful, comfortable and cozy small house.

Entire Place • 1 bedroom

$22,444
Revenue
64.6%
Occupancy
$95.52
Daily Rate
“Casa Daniela” for 6 people

“Casa Daniela” for 6 people

Entire Place • 3 bedrooms

$22,014
Revenue
43.6%
Occupancy
$101.77
Daily Rate
Eighth of orchids - House with parking

Eighth of orchids - House with parking

Entire Place • 3 bedrooms

$21,725
Revenue
87.2%
Occupancy
$65.69
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Santa Lucía del Camino (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Santa Lucía del Camino based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Claudia3$55,247324.61/5.0
Olga Olivia1$41,30455.00/5.0
Francisco2$40,8721724.77/5.0
Diego De Jesus2$29,6383444.91/5.0
Elda Yuriria4$26,9682884.97/5.0
Arlet6$24,5912844.39/5.0
Marina Luz1$22,5671324.92/5.0
Maria Claudina1$22,444824.91/5.0
Anahitzin4$18,883534.88/5.0
Yolanda2$18,8582304.78/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Lucía del Camino.

Dive Deeper: Advanced Santa Lucía del Camino STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Lucía del Camino. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Santa Lucía del Camino Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Santa Lucía del Camino

  • The Santa Lucía del Camino Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66% of the 141 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Santa Lucía del Camino, Apartment/Condo properties are the most common (51.1%), reflecting the local real estate landscape.
  • Houses represent a significant 38.3% portion, catering likely to families or larger groups.
  • The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 3.5%) offer potential for unique stay experiences.

Santa Lucía del Camino Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Santa Lucía del Camino

  • The dominant room capacity in Santa Lucía del Camino is 1 bedroom listings, making up 38.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 68.1% of the active Airbnb listings in Santa Lucía del Camino, indicating a high concentration in these sizes.

Santa Lucía del Camino Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Santa Lucía del Camino

  • The most common guest capacity trend in Santa Lucía del Camino vacation rentals is listings accommodating 2 guests (24.1%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Santa Lucía del Camino STR market, accounting for 42.5% of listings.
  • 22.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Lucía del Camino.
  • On average, properties in Santa Lucía del Camino are equipped to host 3.2 guests.

Santa Lucía del Camino Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Santa Lucía del Camino

  • The most common availability pattern in Santa Lucía del Camino falls within the 271-366 days range, representing 59.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Santa Lucía del Camino (34%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Santa Lucía del Camino Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (34.1%)

1 Night

43 listings

34.1% of total

2 Nights (46%)

2 Nights

58 listings

46% of total

3 Nights (6.3%)

3 Nights

8 listings

6.3% of total

4-6 Nights (4%)

4-6 Nights

5 listings

4% of total

7-29 Nights (1.6%)

7-29 Nights

2 listings

1.6% of total

30+ Nights (7.9%)

30+ Nights

10 listings

7.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Santa Lucía del Camino is 2 Nights, adopted by 46% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (80.1%) of the Santa Lucía del Camino Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 46% of Santa Lucía del Camino hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Lucía del Camino.

Santa Lucía del Camino Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (50%)

Flexible

56 listings

50% of total

Moderate (26.8%)

Moderate

30 listings

26.8% of total

Firm (8.9%)

Firm

10 listings

8.9% of total

Strict (14.3%)

Strict

16 listings

14.3% of total

Cancellation Policy Insights for Santa Lucía del Camino

  • The prevailing Airbnb cancellation policy trend in Santa Lucía del Camino is Flexible, used by 50% of listings.
  • The market strongly favors guest-friendly terms, with 76.8% of listings offering Flexible or Moderate policies. This suggests guests in Santa Lucía del Camino may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 50% market standard in Santa Lucía del Camino.
  • Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Santa Lucía del Camino.

Santa Lucía del Camino STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Santa Lucía del Camino

  • The overall average booking lead time for vacation rentals in Santa Lucía del Camino is 41 days.
  • Guests book furthest in advance for stays during October (average 59 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (46 days avg.) sees the longest lead times, while Spring (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Santa Lucía del Camino.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 46 days) to capture early planners.
  • Monitor your own booking lead times against these Santa Lucía del Camino averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Santa Lucía del Camino (2025)

Amenity Prevalence

Amenity Insights for Santa Lucía del Camino

  • Essential amenities in Santa Lucía del Camino that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Hot water, TV, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Santa Lucía del Camino: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Hot water or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Santa Lucía del Camino to stay competitive.

Santa Lucía del Camino Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Santa Lucía del Camino

  • The typical guest profile for Airbnb in Santa Lucía del Camino consists of primarily domestic travelers (81%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 80.7% of guests.
  • Key international markets include Mexico (80.7%) and United States (9.2%).
  • Top languages spoken are Spanish (52%) followed by English (34%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mexico City and Oaxaca.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Santa Lucía del Camino Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Oaxaca City3,247$899$89.7037%
Alvarado20$873$136.3229%
San Francisco Tutla21$858$107.0825%
San José del Pacífico86$786$105.9627%
Paraje el Ciruelar12$658$124.6832%
San Agustín Yatareni15$638$120.7721%
Santa Cruz Etla25$590$115.0925%
Tlalixtac de Cabrera42$586$95.8323%
San Francisco Lachigoló16$565$86.4822%
San Sebastián Río Hondo11$528$68.9336%

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