Tonalá Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jalisco, Mexico
Is Airbnb profitable in Tonalá in 2025? Explore comprehensive Airbnb analytics for Tonalá, Jalisco, Mexico to uncover income potential. This 2025 STR market report for Tonalá, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 108 active listings.
Whether you're considering an Airbnb investment in Tonalá, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tonalá Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tonalá Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tonalá (2025)
Understanding the monthly revenue variations for Airbnb listings in Tonalá is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tonalá is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tonalá across different performance tiers:
- Best-in-class properties (Top 10%) achieve $986+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $658 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $430 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $223, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tonalá
Tonalá Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tonalá STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tonalá:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tonalá
Average Daily Rate (ADR) Airbnb Trends in Tonalá (2025)
Effective short term rental pricing strategy in Tonalá involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tonalá typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $84+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $47 or more.
- Typical properties (Median) charge around $32 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Tonalá
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Airbnb Seasonality Analysis & Trends in Tonalá (2025)
Peak Season (June, May, April)
- Revenue averages $779 per month
- Occupancy rates average 40.5%
- Daily rates average $51
Shoulder Season
- Revenue averages $588 per month
- Occupancy maintains around 43.1%
- Daily rates hold near $49
Low Season (January, February, March)
- Revenue drops to average $378 per month
- Occupancy decreases to average 33.4%
- Daily rates adjust to average $44
Seasonality Insights for Tonalá
- The Airbnb seasonality in Tonalá shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tonalá's highest earning potential, with monthly revenues capable of climbing to $815, occupancy reaching a high of 48.9%, and ADRs peaking at $52.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $344, occupancy could drop to 32.3%, and ADRs may adjust down to $44.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tonalá.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tonalá seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tonalá (2025)
Exploring the top neighborhoods for short-term rentals in Tonalá? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historical center of Tonalá is known for its rich cultural heritage, artisan markets, and traditional architecture. It attracts tourists who want to experience the local culture and crafts, making it a prime location for Airbnb hosting. | Tonalá Artisan Market, Parque Nacional Cerro Viejo, Templo de San Francisco, Casa de la Cultura, Museo Nacional de la Cerámica |
| Tonalá Pueblo | This area is famous for its traditional Mexican town ambiance, offering festivals and local artisan crafts. It's ideal for visitors looking to immerse themselves in authentic Mexican traditions. | Tonalá Market, Bioparque de Tonalá, Plaza Principal, Templo de Santa María |
| Avenida 16 de Septiembre | A bustling commercial area with shops, restaurants, and local eateries. It's a great area for short-term rentals catering to business travelers and tourists alike. | Local restaurants, Shopping malls, Cafes, Street vendors |
| Jardín de Teul | A beautiful park area that provides recreational space and attracts families and tourists. Hosting an Airbnb here can attract guests looking for a peaceful retreat. | Parks, Walking trails, Outdoor markets |
| Calle del Arte | This street is lined with galleries and artisan shops, making it an attractive spot for art lovers and tourists looking to explore local creativity. | Art galleries, Craft shops, Cultural workshops |
| Av. Miguel Hidalgo | A main artery of Tonalá with easy access to public transportation and local services, making it convenient for visitors. | Transportation hubs, Local dining, Nearby markets |
| Santa Paula | A neighborhood known for its residential vibe and proximity to historical sites, ideal for guests looking for a homey experience while visiting. | Residential parks, Cultural sites, Local food |
| El Salto | Close to Tonalá and features natural attractions, making it a great spot for nature enthusiasts and visitors looking for outdoor activities. | Natural reserves, Hiking trails, Local flora and fauna |
Understanding Airbnb License Requirements & STR Laws in Tonalá (2025)
While Tonalá, Jalisco, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tonalá to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tonalá (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tonalábased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy house with a heated pool
Entire Place • 5 bedrooms
Macasa Terrace
Entire Place • 4 bedrooms
Casa de Campo/Terraza Lotelazo
Entire Place • 7 bedrooms
Residencia Loma Dorada, Tonalá Jal.
Entire Place • 4 bedrooms
Beautiful house close to downtown Tonala
Entire Place • 3 bedrooms
Bugambilias House - Heart of Tonala Downtown
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tonalá (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tonalá based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rocio | 2 | $71,873 | 175 | 4.87/5.0 |
| Juan Miguel | 4 | $59,897 | 138 | 4.58/5.0 |
| Gilberto | 3 | $43,931 | 18 | 4.54/5.0 |
| Joey Alx | 6 | $28,999 | 644 | 4.65/5.0 |
| Cuatro | 4 | $24,326 | 104 | 4.85/5.0 |
| Marisela | 5 | $23,138 | 337 | 4.86/5.0 |
| Esmeralda | 8 | $19,502 | 85 | 3.85/5.0 |
| Laura Guadalupe | 1 | $19,154 | 33 | 4.55/5.0 |
| Nohemi | 1 | $16,223 | 65 | 4.74/5.0 |
| Hilda | 4 | $14,668 | 72 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tonalá.
Dive Deeper: Advanced Tonalá STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tonalá. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTonalá Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tonalá
- The Tonalá Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.8% of the 108 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tonalá, Apartment/Condo properties are the most common (49.1%), reflecting the local real estate landscape.
- Houses represent a significant 45.4% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Tonalá Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tonalá
- The dominant room capacity in Tonalá is 2 bedrooms listings, making up 48.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.5% of the active Airbnb listings in Tonalá, indicating a high concentration in these sizes.
- A significant 26.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tonalá.
Tonalá Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tonalá
- The most common guest capacity trend in Tonalá vacation rentals is listings accommodating 4 guests (26.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Tonalá STR market, accounting for 50.0% of listings.
- 42.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tonalá.
- On average, properties in Tonalá are equipped to host 4.8 guests.
Tonalá Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tonalá
- The most common availability pattern in Tonalá falls within the 181-270 days range, representing 39.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tonalá (39.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tonalá Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
45.2% of total
2 Nights
42 listings
40.4% of total
3 Nights
6 listings
5.8% of total
4-6 Nights
2 listings
1.9% of total
30+ Nights
7 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Tonalá is 1 Night, adopted by 45.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.6%) of the Tonalá Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.2% of Tonalá hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tonalá.
Tonalá Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
50 listings
50.5% of total
Moderate
8 listings
8.1% of total
Firm
14 listings
14.1% of total
Strict
27 listings
27.3% of total
Cancellation Policy Insights for Tonalá
- The prevailing Airbnb cancellation policy trend in Tonalá is Flexible, used by 50.5% of listings.
- There's a relatively balanced mix between guest-friendly (58.6%) and stricter (41.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50.5% market standard in Tonalá.
- Given the high prevalence of Flexible policies (50.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Tonalá.
Tonalá STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tonalá
- The overall average booking lead time for vacation rentals in Tonalá is 29 days.
- Guests book furthest in advance for stays during November (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (32 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Tonalá.
- Target marketing efforts for the Summer season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Tonalá averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tonalá (2025)
Amenity Prevalence
Amenity Insights for Tonalá
- Essential amenities in Tonalá that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tonalá: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tonalá to stay competitive.
Tonalá Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tonalá
- The typical guest profile for Airbnb in Tonalá consists of primarily domestic travelers (84%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 84.0% of guests.
- Key international markets include Mexico (84%) and United States (14.3%).
- Top languages spoken are Spanish (62.8%) followed by English (30.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Guadalajara.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tonalá Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Juan Cosalá | 85 | $2,496 | $248.48 | 30% |
| San Pedro Tesistán | 12 | $2,180 | $296.56 | 22% |
| Cajititlán | 23 | $2,128 | $229.48 | 29% |
| San Francisco | 492 | $1,890 | $210.29 | 40% |
| Puerto de las Cuevas | 21 | $1,674 | $131.86 | 37% |
| San Luis Soyatlán | 23 | $1,630 | $174.84 | 25% |
| La Calera | 22 | $1,526 | $204.35 | 27% |
| La Huerta | 271 | $1,470 | $264.59 | 28% |
| San Miguel | 34 | $1,468 | $243.20 | 27% |
| La Laguna | 32 | $1,427 | $176.17 | 31% |