Airbnb Market Analytics, Statistics and Data in Tonalá, Jalisco, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tonalá? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tonalá:
How much do Airbnb hosts make on average per month in Tonalá?
The short-term rental market in Tonalá shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $543 per month
- Strong performing properties (top 25%) make $868 or more
- Best-in-class properties (top 10%) achieve $1,237+ monthly
- Entry-level properties (bottom 25%) typically earn around $272
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tonalá
The market in Tonalá shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tonalá
Daily rates in Tonalá vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $36 per night
- Strong performing properties (top 25%) secure $47 or more
- Best-in-class properties (top 10%) pull in $84+ per night
- Entry-level properties (bottom 25%) earn around $26
Daily Rate Variations by Month
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Seasonality patterns in Tonalá
Peak Season (June, March, May)
- Revenue peaks at $951.70 per month
- Occupancy rates reach 48.94%
- Daily rates average $56.15
Shoulder Season
- Revenue averages $710.80 per month
- Occupancy maintains 41.94%
- Daily rates hold at $50.80
Low Season (December, September, January)
- Revenue drops to $350.21 per month
- Occupancy decreases to 31.23%
- Daily rates adjust to $46.48
Is it still profitable to do Airbnb in Tonalá in 2025?
Yes! Tonalá demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and monthly revenue averaging $711 and The market's 110 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tonalá
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historic center of Tonalá, known for its traditional architecture, vibrant market, and cultural heritage. A great spot for tourists interested in local crafts and history. | Tonalá Market, Templo de San Pedro Apostol, Calle de los Artesanos, Galería de Arte Tonalá, Museo Nacional de la Cerámica, Plaza Principal de Tonalá |
| La Cañada | A tranquil area with beautiful natural surroundings and residential appeal. Ideal for families or travelers looking for a peaceful retreat close to nature. | Parque La Cañada, Cascada de Cola de Caballo, Sendero Ecoturístico, Cañada del Diablo, Cerro de la Pila |
| El Rosario | A suburban area that combines residential living with local attractions. Convenient for travelers and families looking for a quieter stay, yet close to the city. | Parque El Rosario, Centro Comercial Plaza del Sol, Jardín de Niños El Rosario, Cinepolis El Rosario |
| Zaragoza | A neighborhood close to Tonalá's cultural centers, popular for its artisan workshops and markets. Attracts guests looking for a more local experience. | Mercado de Artesanías, Templo de Santiago Apóstol, Casa de la Cultura, Plaza Zaragoza |
| San Andrés | An area noted for its arts and crafts community, with many opportunities for visitors to engage in local art production and workshops. | El Salón de la Fama del Jalisco, Talleres de Artesanía, Jardín de los Artistas, La Casa de Cultura |
| Santa Paula | Known for its urban vibe and proximity to local eateries and shops. It's a bustling area that attracts young travelers and food enthusiasts. | Plaza Santa Paula, Cafés y restaurantes, Parque de la Amistad, Mercado Santa Paula |
| Américas | A newer area with modern amenities and close ties to Tonalá’s entertainment sector. Suitable for guests looking for a more contemporary stay. | Cinemex Américas, Plaza Américas, Tiendas y boutiques, Restaurantes de moda |
| Tonalá Pueblo | The traditional village atmosphere with cobblestone streets and vibrant local markets. Perfect for those wanting to experience authentic Tonalá culture. | Plaza del Pueblo, Feria de Tonalá, Artesanos locales, Museo del Movimiento de la Luz |
Do you need a license for Airbnb in Tonalá?
We recommend checking directly with Tonalá's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tonalá
Cozy house with a heated pool
Entire Place • 5 bedrooms
Macasa Terrace
Entire Place • 4 bedrooms
Residencia Loma Dorada, Tonalá Jal.
Entire Place • 4 bedrooms
Casa de Campo/Terraza Lotelazo
Entire Place • 7 bedrooms
Beautiful house close to downtown Tonala
Entire Place • 3 bedrooms
Bugambilias House - Heart of Tonala Downtown
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Tonalá
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rocio | 2 | $75,923 | 175 | 4.87/5.0 |
| Juan Miguel | 4 | $62,313 | 138 | 4.58/5.0 |
| Gilberto | 3 | $49,538 | 18 | 4.54/5.0 |
| Joey Alx | 7 | $33,763 | 808 | 4.68/5.0 |
| Esmeralda | 8 | $33,680 | 85 | 3.85/5.0 |
| Cuatro | 4 | $29,399 | 104 | 4.85/5.0 |
| Laura Guadalupe | 1 | $27,651 | 33 | 4.55/5.0 |
| Marisela | 5 | $27,377 | 337 | 4.86/5.0 |
| Hilda | 4 | $17,977 | 72 | 4.81/5.0 |
| Nohemi | 1 | $15,060 | 65 | 4.74/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tonalá
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.1%), with apartment & condo and house properties comprising 92.7% of inventory
- Untapped potential in others segments (0.9% combined)
Room Capacity Distribution
Analysis of 110 properties in Tonalá shows that 2 bedrooms properties are most prevalent, making up 47.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 67.3% of all listings.
Key Insights
- Most common: 2 bedrooms (47.3%)
- Least common: 4 bedrooms (4.5%)
- Market concentration: 67.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 110 properties in Tonalá reveals that 4 guests properties dominate the market, representing 26.4% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 49.1% of the market.
Key Insights
- Most common capacity: 4 guests (26.4% of market)
- Least common capacity: 7 guests (1.8% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 49.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 110 properties in Tonalá, the most common availability pattern is 181-270 days (41.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (42.7% of properties).
Key Insights
- Most common availability window: 181-270 days (41.8%)
- Most common booking duration: 91-180 days (42.7%)
- Properties with high availability (180+ days): 73.6%
- Properties with long-term bookings (180+ days): 28.2%
Minimum Stay Distributions
1 Night
49 listings
47.6% of total
2 Nights
43 listings
41.7% of total
3 Nights
6 listings
5.8% of total
4-6 Nights
2 listings
1.9% of total
30+ Nights
3 listings
2.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.3%
- Mid-length stays (4-6 nights) represent 1.9% of listings
- Monthly+ stays (2.9%) suggest a stable extended-stay market
- High market flexibility with 95.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
52 listings
51% of total
Moderate
8 listings
7.8% of total
Firm
14 listings
13.7% of total
Strict
28 listings
27.5% of total
Key Insights
- Flexible is the preferred policy at 51.0% of listings
- The market shows a balanced distribution between guest-friendly (58.8%) and strict (41.2%) policies
- Strong market consensus around Flexible policies
- Moderate policies are least common at 7.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Aug, Jun, averaging 37 days
- Shortest booking windows are in Oct, Sep, Mar, averaging 23 days
- Summer shows the longest average booking window at 32 days, while Winter has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 32 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Mar when lead times are shortest
Popular Airbnb Amenities in Tonalá
Below is the distribution of amenities across listings in Tonalá:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (13.8%) and Canada (0.4%)
- Spanish is the top language at 65.3%, followed by English (30.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for Mexico City and Guadalajara markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tonalá. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Juan Cosalá | 85 | $2,611 | $238.66 | 32% |
| Cajititlán | 23 | $2,408 | $230.21 | 30% |
| San Pedro Tesistán | 12 | $2,356 | $288.71 | 24% |
| Puerto de las Cuevas | 21 | $1,911 | $132.63 | 39% |
| San Francisco | 506 | $1,885 | $212.83 | 40% |
| San Luis Soyatlán | 23 | $1,771 | $175.75 | 26% |
| La Calera | 23 | $1,553 | $220.94 | 27% |
| La Huerta | 278 | $1,528 | $260.59 | 30% |
| La Laguna | 32 | $1,506 | $175.95 | 32% |
| Los Espinos | 12 | $1,496 | $157.14 | 32% |
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