Tatuí Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Tatuí in 2025? Explore comprehensive Airbnb analytics for Tatuí, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Tatuí, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 60 active listings.
Whether you're considering an Airbnb investment in Tatuí, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tatuí Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tatuí Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tatuí (2025)
Understanding the monthly revenue variations for Airbnb listings in Tatuí is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tatuí is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tatuí across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,923+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,172 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $571 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $323, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tatuí
Tatuí Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tatuí STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tatuí:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tatuí
Average Daily Rate (ADR) Airbnb Trends in Tatuí (2025)
Effective short term rental pricing strategy in Tatuí involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tatuí typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $240+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $70 per night.
- Entry-level properties (Bottom 25%) earn around $23 per night.
Average Daily Rate (ADR) Trend by Month in Tatuí
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Airbnb Seasonality Analysis & Trends in Tatuí (2025)
Peak Season (December, April, January)
- Revenue averages $1,180 per month
- Occupancy rates average 37.5%
- Daily rates average $102
Shoulder Season
- Revenue averages $837 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $103
Low Season (February, August, September)
- Revenue drops to average $594 per month
- Occupancy decreases to average 32.7%
- Daily rates adjust to average $99
Seasonality Insights for Tatuí
- The Airbnb seasonality in Tatuí shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tatuí's highest earning potential, with monthly revenues capable of climbing to $1,472, occupancy reaching a high of 43.4%, and ADRs peaking at $106.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $577, occupancy could drop to 19.0%, and ADRs may adjust down to $91.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tatuí.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tatuí seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tatuí (2025)
Exploring the top neighborhoods for short-term rentals in Tatuí? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The historic center of Tatuí, offering a rich cultural heritage and many attractions. It's ideal for guests wanting to experience the local culture and events. | Museu History of Tatuí, Praça da Matriz, Teatro Procopio Ferreira, Igreja de São Gonçalo do Amarante |
| Jardim Moderna | A family-friendly neighborhood with green spaces and parks. Great for travelers looking for a serene environment close to the city center. | Parque do Trabalhador, Pracinha do Mirante, Cultural Center of Tatuí |
| Vila Nossa Senhora de Fátima | A popular residential area close to amenities, making it convenient for visitors. It has a variety of shops and restaurants within walking distance. | Local restaurants, Cafes, Small shops |
| Lagoa | A peaceful area known for its natural beauty and lake views, perfect for nature lovers and relaxation seekers. | Lagoa de Tatuí, Nature trails, Picnic areas |
| Tatuí Velho | The older part of the city with historical charm, attracting tourists interested in architecture and history. | Historic buildings, Traditional markets, Local festivals |
| Jardim Zaira | An emerging neighborhood with new developments, appealing to younger guests and those seeking modern amenities. | Shopping areas, Community parks, New cafes |
| São Cristovão | Well-connected to the rest of Tatuí and has several local attractions, making it convenient for travelers. | Community events, Local artisans, Parks |
| Parque das Águas | A recreational area with water features and outdoor activities, perfect for families and active travelers. | Water park, Sports facilities, Walking paths |
Understanding Airbnb License Requirements & STR Laws in Tatuí (2025)
While Tatuí, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tatuí to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tatuí (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tatuíbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa emTatuí c/ piscina e sauna
Entire Place • 2 bedrooms
Ecopark Tatui-SP Residential Country House
Entire Place • 3 bedrooms
Casa charme no Campo, 120KM from São Paulo, TATUÍ-SP
Entire Place • 5 bedrooms
Beautiful Chácara with Tatui-SP pool
Entire Place • 6 bedrooms
Casa de Campo Cond Ecopark - Km130 Castelo Branco
Entire Place • 3 bedrooms
Entire Entire Closed Condominium
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tatuí (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tatuí based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Monique | 2 | $25,900 | 26 | 4.92/5.0 |
| Patricia | 1 | $24,984 | 16 | 5.00/5.0 |
| Karim | 1 | $22,211 | 27 | 4.93/5.0 |
| Carla | 1 | $21,824 | 21 | 5.00/5.0 |
| Elaine | 1 | $20,921 | 75 | 4.93/5.0 |
| Roberta | 4 | $19,687 | 225 | 4.83/5.0 |
| Mauro | 1 | $17,184 | 31 | 4.94/5.0 |
| Cassiano | 1 | $17,044 | 48 | 4.85/5.0 |
| Michelle | 1 | $14,537 | 51 | 5.00/5.0 |
| Fernanda | 1 | $13,808 | 69 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tatuí.
Dive Deeper: Advanced Tatuí STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tatuí. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTatuí Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tatuí
- The Tatuí Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tatuí, House properties are the most common (88.3%), reflecting the local real estate landscape.
- Houses represent a significant 88.3% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique, outdoor/unique, others (combined 11.6%) offer potential for unique stay experiences.
Tatuí Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tatuí
- The dominant room capacity in Tatuí is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 58.3% of the active Airbnb listings in Tatuí, indicating a high concentration in these sizes.
- A significant 48.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tatuí.
Tatuí Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tatuí
- The most common guest capacity trend in Tatuí vacation rentals is listings accommodating 8+ guests (56.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Tatuí STR market, accounting for 68.4% of listings.
- 71.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tatuí.
- On average, properties in Tatuí are equipped to host 6.1 guests.
Tatuí Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tatuí
- The most common availability pattern in Tatuí falls within the 271-366 days range, representing 70% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tatuí (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tatuí Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
27.3% of total
2 Nights
26 listings
47.3% of total
3 Nights
4 listings
7.3% of total
4-6 Nights
2 listings
3.6% of total
30+ Nights
8 listings
14.5% of total
Key Insights
- The most prevalent minimum stay requirement in Tatuí is 2 Nights, adopted by 47.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.6%) of the Tatuí Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.5%) caters to monthly stays (30+ nights) in Tatuí, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.3% of Tatuí hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tatuí.
Tatuí Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
31.7% of total
Moderate
7 listings
17.1% of total
Firm
6 listings
14.6% of total
Strict
15 listings
36.6% of total
Cancellation Policy Insights for Tatuí
- The prevailing Airbnb cancellation policy trend in Tatuí is Strict, used by 36.6% of listings.
- A majority (51.2%) of hosts in Tatuí utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.6% market standard in Tatuí.
- With 36.6% using Strict terms, this is a viable option in Tatuí, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Tatuí.
Tatuí STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tatuí
- The overall average booking lead time for vacation rentals in Tatuí is 36 days.
- Guests book furthest in advance for stays during December (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (39 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Tatuí.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Tatuí averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tatuí (2025)
Amenity Prevalence
Amenity Insights for Tatuí
- Essential amenities in Tatuí that guests expect include: Kitchen, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tatuí: Kitchen, TV, Wifi.
- Prioritize adding missing essentials: TV, Wifi.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tatuí to stay competitive.
Tatuí Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tatuí
- The typical guest profile for Airbnb in Tatuí consists of primarily domestic travelers (97%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.5% of guests.
- Key international markets include Brazil (96.5%) and Chile (0.7%).
- Top languages spoken are Portuguese (52.6%) followed by English (20.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and São Carlos.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tatuí Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 137 | $1,734 | $204.10 | 32% |
| Vargem | 39 | $1,700 | $162.45 | 33% |
| Morungaba | 30 | $1,595 | $298.23 | 31% |
| Valinhos | 49 | $1,569 | $172.71 | 37% |
| Tuiuti | 18 | $1,470 | $147.47 | 33% |
| Nova Odessa | 13 | $1,459 | $123.61 | 47% |
| Igaratá | 131 | $1,439 | $191.89 | 29% |
| Tietê | 15 | $1,394 | $310.64 | 28% |
| Ribeirão Pires | 17 | $1,376 | $145.19 | 31% |
| Itatiba | 171 | $1,352 | $183.57 | 34% |