Tatuí Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Tatuí in 2025? Explore comprehensive Airbnb analytics for Tatuí, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Tatuí, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 76 active listings.
Whether you're considering an Airbnb investment in Tatuí, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tatuí Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tatuí Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tatuí (2025)
Understanding the monthly revenue variations for Airbnb listings in Tatuí is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tatuí is typically December, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tatuí across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,893+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,086 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $527 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $273, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tatuí
Tatuí Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tatuí STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tatuí:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tatuí
Average Daily Rate (ADR) Airbnb Trends in Tatuí (2025)
Effective short term rental pricing strategy in Tatuí involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tatuí typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $62 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in Tatuí
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Airbnb Seasonality Analysis & Trends in Tatuí (2025)
Peak Season (December, March, January)
- Revenue averages $1,269 per month
- Occupancy rates average 41.3%
- Daily rates average $101
Shoulder Season
- Revenue averages $788 per month
- Occupancy maintains around 35.5%
- Daily rates hold near $97
Low Season (May, June, July)
- Revenue drops to average $546 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $102
Seasonality Insights for Tatuí
- The Airbnb seasonality in Tatuí shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tatuí's highest earning potential, with monthly revenues capable of climbing to $1,471, occupancy reaching a high of 45.5%, and ADRs peaking at $105.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $455, occupancy could drop to 25.1%, and ADRs may adjust down to $94.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tatuí.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tatuí seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tatuí (2025)
Exploring the top neighborhoods for short-term rentals in Tatuí? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The historic center of Tatuí, offering a rich cultural heritage and many attractions. It's ideal for guests wanting to experience the local culture and events. | Museu History of Tatuí, Praça da Matriz, Teatro Procopio Ferreira, Igreja de São Gonçalo do Amarante |
| Jardim Moderna | A family-friendly neighborhood with green spaces and parks. Great for travelers looking for a serene environment close to the city center. | Parque do Trabalhador, Pracinha do Mirante, Cultural Center of Tatuí |
| Vila Nossa Senhora de Fátima | A popular residential area close to amenities, making it convenient for visitors. It has a variety of shops and restaurants within walking distance. | Local restaurants, Cafes, Small shops |
| Lagoa | A peaceful area known for its natural beauty and lake views, perfect for nature lovers and relaxation seekers. | Lagoa de Tatuí, Nature trails, Picnic areas |
| Tatuí Velho | The older part of the city with historical charm, attracting tourists interested in architecture and history. | Historic buildings, Traditional markets, Local festivals |
| Jardim Zaira | An emerging neighborhood with new developments, appealing to younger guests and those seeking modern amenities. | Shopping areas, Community parks, New cafes |
| São Cristovão | Well-connected to the rest of Tatuí and has several local attractions, making it convenient for travelers. | Community events, Local artisans, Parks |
| Parque das Águas | A recreational area with water features and outdoor activities, perfect for families and active travelers. | Water park, Sports facilities, Walking paths |
Understanding Airbnb License Requirements & STR Laws in Tatuí (2025)
While Tatuí, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tatuí to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Tatuí (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tatuíbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Country house in a gated community
Entire Place • 6 bedrooms
Tomorrowland
Entire Place • 5 bedrooms
Casa de Campo Cond Ecopark - Km 130 Castelo Branco
Entire Place • 3 bedrooms
Beautiful Farm with pool Tatui-SP
Entire Place • 6 bedrooms
Casa de Campo Residential Ecopark Tatui-SP
Entire Place • 3 bedrooms
Farm for rent in Tatuí, SP
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tatuí (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tatuí based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniela | 1 | $32,077 | 23 | 4.70/5.0 |
| Carlos | 1 | $28,086 | 3 | 5.00/5.0 |
| Cassiano | 2 | $25,860 | 64 | 4.93/5.0 |
| Mauro | 1 | $24,476 | 36 | 4.94/5.0 |
| Elaine | 1 | $23,043 | 76 | 4.93/5.0 |
| Monique | 2 | $22,881 | 32 | 4.88/5.0 |
| Karim | 1 | $20,805 | 29 | 4.93/5.0 |
| Michelle | 1 | $16,331 | 55 | 5.00/5.0 |
| Carla | 1 | $16,243 | 21 | 5.00/5.0 |
| Lilia | 1 | $15,848 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tatuí.
Dive Deeper: Advanced Tatuí STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tatuí. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTatuí Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tatuí
- The Tatuí Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 76 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tatuí, House properties are the most common (78.9%), reflecting the local real estate landscape.
- Houses represent a significant 78.9% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique (combined 7.8%) offer potential for unique stay experiences.
Tatuí Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tatuí
- The dominant room capacity in Tatuí is 2 bedrooms listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.3% of the active Airbnb listings in Tatuí, indicating a high concentration in these sizes.
- A significant 43.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tatuí.
Tatuí Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tatuí
- The most common guest capacity trend in Tatuí vacation rentals is listings accommodating 8+ guests (48.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Tatuí STR market, accounting for 63.2% of listings.
- 65.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tatuí.
- On average, properties in Tatuí are equipped to host 5.8 guests.
Tatuí Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tatuí
- The most common availability pattern in Tatuí falls within the 271-366 days range, representing 64.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tatuí (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tatuí Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
36.8% of total
2 Nights
26 listings
34.2% of total
3 Nights
6 listings
7.9% of total
4-6 Nights
2 listings
2.6% of total
7-29 Nights
1 listings
1.3% of total
30+ Nights
13 listings
17.1% of total
Key Insights
- The most prevalent minimum stay requirement in Tatuí is 1 Night, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.0%) of the Tatuí Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.1%) caters to monthly stays (30+ nights) in Tatuí, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.8% of Tatuí hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tatuí.
Tatuí Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
33 listings
44% of total
Moderate
16 listings
21.3% of total
Firm
9 listings
12% of total
Strict
17 listings
22.7% of total
Cancellation Policy Insights for Tatuí
- The prevailing Airbnb cancellation policy trend in Tatuí is Flexible, used by 44% of listings.
- There's a relatively balanced mix between guest-friendly (65.3%) and stricter (34.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44% market standard in Tatuí.
- Regularly review your cancellation policy against competitors and market demand shifts in Tatuí.
Tatuí STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tatuí
- The overall average booking lead time for vacation rentals in Tatuí is 24 days.
- Guests book furthest in advance for stays during December (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (31 days avg.) sees the longest lead times, while Spring (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Tatuí.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Tatuí averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tatuí (2025)
Amenity Prevalence
Amenity Insights for Tatuí
- Essential amenities in Tatuí that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tatuí: Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tatuí to stay competitive.
Tatuí Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tatuí
- The typical guest profile for Airbnb in Tatuí consists of primarily domestic travelers (97%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.1% of guests.
- Key international markets include Brazil (97.1%) and United States (0.6%).
- Top languages spoken are Portuguese (47.5%) followed by English (26.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and São Carlos.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tatuí Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 142 | $1,675 | $206.29 | 32% |
| Morungaba | 29 | $1,644 | $252.76 | 30% |
| Tuiuti | 18 | $1,613 | $145.57 | 32% |
| Vargem | 46 | $1,505 | $181.73 | 33% |
| Porto Feliz | 68 | $1,372 | $258.76 | 31% |
| Campo Limpo Paulista | 48 | $1,365 | $164.87 | 33% |
| Itatiba | 172 | $1,358 | $167.30 | 33% |
| Valinhos | 60 | $1,336 | $176.35 | 35% |
| Bertioga | 4,491 | $1,272 | $182.50 | 33% |
| Igaratá | 137 | $1,229 | $191.35 | 27% |