Airbnb Market Analytics, Statistics and Data in Guarujá, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Guarujá? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Guarujá:
How much do Airbnb hosts make on average per month in Guarujá?
The short-term rental market in Guarujá shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $803 per month
- Strong performing properties (top 25%) make $1,502 or more
- Best-in-class properties (top 10%) achieve $2,471+ monthly
- Entry-level properties (bottom 25%) typically earn around $359
Revenue Variations by Month
Occupancy Rates Throughout the Year in Guarujá
The market in Guarujá shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Guarujá
Daily rates in Guarujá vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $85 per night
- Strong performing properties (top 25%) secure $136 or more
- Best-in-class properties (top 10%) pull in $221+ per night
- Entry-level properties (bottom 25%) earn around $59
Daily Rate Variations by Month
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Seasonality patterns in Guarujá
Peak Season (December, January, February)
- Revenue peaks at $1618.55 per month
- Occupancy rates reach 41.26%
- Daily rates average $138.42
Shoulder Season
- Revenue averages $1193.27 per month
- Occupancy maintains 32.59%
- Daily rates hold at $124.39
Low Season (September, July, August)
- Revenue drops to $666.27 per month
- Occupancy decreases to 19.52%
- Daily rates adjust to $104.31
Is it still profitable to do Airbnb in Guarujá in 2025?
Yes! Guarujá demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $1193 and As a mature market with 6711 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Guarujá
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia de Pitangueiras | One of the most popular beaches in Guarujá, known for its vibrant atmosphere and excellent for swimming and sunbathing. A prime location for attracting beachgoers and holiday tourists. | Pitangueiras Beach, Praia das Astúrias, forte de Touros, Guarujá Yacht Club, Shopping La Plage |
| Praia da Enseada | A long beach that is perfect for families with numerous amenities, restaurants, and water sports activities. It offers a variety of options for tourists looking for relaxation and fun. | Enseada Beach, Acqua Mundo, Aquarium of Guarujá, Shopping Enseada, Parque Municipal das Dunas |
| Praia do Tombo | Known for its beautiful scenery and excellent surfing conditions. An ideal spot for those focused on water sports and attracting a younger crowd. | Tombo Beach, Mirante do Tombo, Surf School, Caminho do Mar, Morocco Beach |
| Ilha Santo Amaro | A picturesque island that offers a slice of paradise with untouched nature and exclusive rentals. Appeals to those looking for a unique getaway experience. | Santo Amaro Island, beachfront cabins, hiking trails, snorkeling spots, tranquil beaches |
| Praia das Astúrias | A busy beach with a range of restaurants and services, popular among tourists and locals. It provides easy access to nightlife options and beach activities. | Astúrias Beach, Astúrias Handicraft Market, Seafood restaurants, Walking paths, Nightlife spots |
| Jardim Pernambuco | A charming residential neighborhood with easy access to several beaches and parks. Great for families seeking a more relaxed atmosphere while being close to attractions. | Pernambuco Beach, Park of the City, Restaurants and cafes, Art Galleries, Local Markets |
| Astúrias and Pitangueiras Shoreline | The waterfront area that connects multiple beaches and attractions, perfect for walking and beach activities. Ideal for visitors looking for a comprehensive beach experience. | Beachfront promenades, Bars and restaurants, Cottage style buildings, Water sports rental shops, Cultural events |
| Guarujá Historic Center | The cultural heart of Guarujá with colonial architecture, shops, and historical sites. Appeals to tourists interested in culture and history. | Municipal Market, Fort of Santo Amaro, Casa da Cultura, Artisan shops, Cultural festivals |
Do you need a license for Airbnb in Guarujá?
We recommend checking directly with Guarujá's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Guarujá
Lindo apartamento lado praia!
Entire Place • 2 bedrooms
Casa com piscina próximo a praia.
Entire Place • 4 bedrooms
Wonderful home sea front Enseada Guarujá
Entire Place • 4 bedrooms
Casa Pé na Areia Praia Enseada 5 Suites 14 people
Entire Place • 5 bedrooms
Casa Guarujá Praia de Pernambuco
Entire Place • 8 bedrooms
Guaruja luxury condominium comfort and leisure
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Guarujá
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Reserve Já | 18 | $934,138 | 374 | 4.09/5.0 |
| Leonardo | 35 | $559,246 | 966 | 4.79/5.0 |
| Fernando | 22 | $524,325 | 1302 | 4.55/5.0 |
| Andreia | 16 | $439,408 | 740 | 4.72/5.0 |
| M2 Hospedagem | 19 | $321,094 | 1564 | 4.66/5.0 |
| André | 28 | $311,851 | 568 | 4.39/5.0 |
| A Temporada | 11 | $270,361 | 127 | 3.11/5.0 |
| Flavio | 15 | $258,508 | 610 | 4.88/5.0 |
| Marmeu | 48 | $245,065 | 173 | 1.80/5.0 |
| Bruno | 3 | $218,427 | 171 | 4.74/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Guarujá
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95%), with apartment & condo and house properties comprising 96.2% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (3.9% combined)
Room Capacity Distribution
Analysis of 6,711 properties in Guarujá shows that 2 bedrooms properties are most prevalent, making up 33.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 63.0% of all listings.
Key Insights
- Most common: 2 bedrooms (33.4%)
- Least common: 5+ bedrooms (4.2%)
- Market concentration: 63.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 6,711 properties in Guarujá reveals that 8+ guests properties dominate the market, representing 37.4% of all listings. The average property accommodates 6.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 65.9% of the market.
Key Insights
- Most common capacity: 8+ guests (37.4% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 6.2 guests per property
- Market concentration: 65.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 6,711 properties in Guarujá, the most common availability pattern is 271-366 days (65.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.3% of properties).
Key Insights
- Most common availability window: 271-366 days (65.3%)
- Most common booking duration: 31-90 days (32.3%)
- Properties with high availability (180+ days): 86.2%
- Properties with long-term bookings (180+ days): 14.7%
Minimum Stay Distributions
1 Night
1135 listings
18.6% of total
2 Nights
2521 listings
41.3% of total
3 Nights
773 listings
12.7% of total
4-6 Nights
543 listings
8.9% of total
7-29 Nights
51 listings
0.8% of total
30+ Nights
1081 listings
17.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.9%
- Mid-length stays (4-6 nights) represent 8.9% of listings
- Monthly+ stays (17.7%) suggest a stable extended-stay market
- High market flexibility with 72.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
2 listings
0% of total
Super Strict 30 Days
27 listings
0.5% of total
Super Strict 60 Days
21 listings
0.4% of total
Refundable
4 listings
0.1% of total
Flexible
1075 listings
20.1% of total
Moderate
1345 listings
25.2% of total
Firm
1101 listings
20.6% of total
Strict
1768 listings
33.1% of total
Key Insights
- Strict is the preferred policy at 33.1% of listings
- The market shows a balanced distribution between guest-friendly (45.3%) and strict (53.7%) policies
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 50 days
- Shortest booking windows are in May, Jul, Jun, averaging 22 days
- Winter shows the longest average booking window at 49 days, while Summer has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 49 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during May-Jun when lead times are shortest
Popular Airbnb Amenities in Guarujá
Below is the distribution of amenities across listings in Guarujá:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.8%) and Argentina (0.4%)
- Portuguese is the top language at 59.7%, followed by English (25%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for São Paulo and Campinas markets
- Develop localized content for United States and Argentina
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Guarujá. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
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