Guarujá Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Guarujá in 2025? Explore comprehensive Airbnb analytics for Guarujá, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Guarujá, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 6,521 active listings.
Whether you're considering an Airbnb investment in Guarujá, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Guarujá Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Guarujá Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Guarujá (2025)
Understanding the monthly revenue variations for Airbnb listings in Guarujá is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Guarujá is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Guarujá across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,288+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,355 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $709 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $319, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Guarujá
Guarujá Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Guarujá STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Guarujá:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Guarujá
Average Daily Rate (ADR) Airbnb Trends in Guarujá (2025)
Effective short term rental pricing strategy in Guarujá involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Guarujá typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $221+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Guarujá
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Airbnb Seasonality Analysis & Trends in Guarujá (2025)
Peak Season (December, January, April)
- Revenue averages $1,600 per month
- Occupancy rates average 39.3%
- Daily rates average $129
Shoulder Season
- Revenue averages $990 per month
- Occupancy maintains around 30.3%
- Daily rates hold near $120
Low Season (July, August, September)
- Revenue drops to average $723 per month
- Occupancy decreases to average 27.7%
- Daily rates adjust to average $126
Seasonality Insights for Guarujá
- The Airbnb seasonality in Guarujá shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Guarujá's highest earning potential, with monthly revenues capable of climbing to $1,737, occupancy reaching a high of 45.6%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $633, occupancy could drop to 19.6%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Guarujá.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Guarujá seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Guarujá (2025)
Exploring the top neighborhoods for short-term rentals in Guarujá? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia de Pitangueiras | One of the most popular and busy beaches in Guarujá, known for its urban infrastructure and proximity to restaurants, shops, and entertainment options. Great for tourists looking for convenience and vibrant beach life. | Pitangueiras Beach, Aquário Acqua Mundo, Mirante do Morro da Campina, Shopping La Plage, Balsa para Santos |
| Praia da Enseada | A family-friendly beach with a long stretch of sand and many local eateries. Ideal for families and individuals looking for a more laid-back beach atmosphere. | Enseada Beach, Parque Ecológico do Guarujá, Acqua Mundo, Shopping Center La Plage, The Beach |
| Praia do Tombo | Known for its beautiful landscape and surfing conditions, this beach attracts sports enthusiasts and people looking for a more relaxed beach vibe away from the crowded areas. | Tombo Beach, Praia das Astúrias, Mirante do Tombo, Surf schools, Local surf shops |
| Astúrias | A quieter beach area that is still close to urban amenities. Perfect for those looking for a peaceful retreat without being too far from the action. | Astúrias Beach, Praia Brava, Local dining spots, Beach bars, Water sports activities |
| Jardim Praia | A neighborhood close to the beach with a range of accommodations. Offers a balance of residential atmosphere and tourist-friendly features. | Nearby beaches, Parks and green areas, Family-oriented activities, Local shops, Nearby eateries |
| Guarujá Center | The commercial heart of Guarujá with easy access to transportation, restaurants, and nightlife. Attracts guests looking for convenience and urban amenities. | Shopping Jequiti, Cinemas, Local markets, Nightlife venues, Cultural events |
| Perequê | A less crowded beach area, known for its charm and local community feel. Ideal for guests looking for authenticity and a more relaxed environment. | Perequê Beach, Local cafes, Fishing and boating opportunities, Community events, Nearby nature trails |
| Boraceia | A serene beach locale that offers a peaceful retreat with natural beauty. Great for those who seek relaxation in a beautiful beachfront setting. | Boraceia Beach, Scenic nature walks, Wildlife watching, Quiet bars and restaurants, Beachfront rentals |
Understanding Airbnb License Requirements & STR Laws in Guarujá (2025)
While Guarujá, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Guarujá to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Guarujá (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Guarujábased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lindo apartamento lado praia!
Entire Place • 2 bedrooms
Casa com piscina próximo a praia.
Entire Place • 4 bedrooms
Wonderful home sea front Enseada Guarujá
Entire Place • 4 bedrooms
Casa Pé na Areia Praia Enseada 5 Suites 14 people
Entire Place • 5 bedrooms
Casa Guarujá Praia de Pernambuco
Entire Place • 8 bedrooms
Casa condominium São Pedro Praia e Piscina Heated
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Guarujá (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Guarujá based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fernando | 25 | $548,956 | 1379 | 4.58/5.0 |
| Leonardo | 34 | $509,535 | 949 | 4.79/5.0 |
| Reserve Já | 18 | $502,724 | 374 | 4.09/5.0 |
| Andreia | 16 | $380,678 | 740 | 4.72/5.0 |
| M2 Hospedagem | 19 | $313,655 | 1564 | 4.66/5.0 |
| André | 28 | $295,348 | 568 | 4.39/5.0 |
| A Temporada | 11 | $289,797 | 127 | 3.11/5.0 |
| Flavio | 19 | $263,515 | 650 | 4.64/5.0 |
| Marmeu | 48 | $255,206 | 173 | 1.80/5.0 |
| Bruno | 3 | $250,764 | 171 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Guarujá.
Dive Deeper: Advanced Guarujá STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Guarujá. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGuarujá Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Guarujá
- The Guarujá Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 6,521 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Guarujá, Apartment/Condo properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 16.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 3.8%) offer potential for unique stay experiences.
Guarujá Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Guarujá
- The dominant room capacity in Guarujá is 2 bedrooms listings, making up 33.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.9% of the active Airbnb listings in Guarujá, indicating a high concentration in these sizes.
- A significant 43.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Guarujá.
Guarujá Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Guarujá
- The most common guest capacity trend in Guarujá vacation rentals is listings accommodating 8+ guests (37.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Guarujá STR market, accounting for 65.6% of listings.
- 71.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Guarujá.
- On average, properties in Guarujá are equipped to host 6.2 guests.
Guarujá Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Guarujá
- The most common availability pattern in Guarujá falls within the 271-366 days range, representing 66.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Guarujá (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Guarujá Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1050 listings
17.1% of total
2 Nights
2355 listings
38.5% of total
3 Nights
462 listings
7.5% of total
4-6 Nights
220 listings
3.6% of total
7-29 Nights
32 listings
0.5% of total
30+ Nights
2004 listings
32.7% of total
Key Insights
- The most prevalent minimum stay requirement in Guarujá is 2 Nights, adopted by 38.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (32.7%) caters to monthly stays (30+ nights) in Guarujá, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.5% of Guarujá hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.1% currently do.
- A 2-night minimum appears standard (38.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 32.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Guarujá.
Guarujá Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
0% of total
Super Strict 30 Days
27 listings
0.5% of total
Super Strict 60 Days
21 listings
0.4% of total
Refundable
6 listings
0.1% of total
Flexible
1042 listings
19.8% of total
Moderate
1327 listings
25.2% of total
Firm
1095 listings
20.8% of total
Strict
1741 listings
33.1% of total
Cancellation Policy Insights for Guarujá
- The prevailing Airbnb cancellation policy trend in Guarujá is Strict, used by 33.1% of listings.
- A majority (53.9%) of hosts in Guarujá utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.1% market standard in Guarujá.
- With 33.1% using Strict terms, this is a viable option in Guarujá, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Guarujá.
Guarujá STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Guarujá
- The overall average booking lead time for vacation rentals in Guarujá is 42 days.
- Guests book furthest in advance for stays during December (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (47 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Guarujá.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Guarujá averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Guarujá (2025)
Amenity Prevalence
Amenity Insights for Guarujá
- Essential amenities in Guarujá that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Guarujá: TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Guarujá to stay competitive.
Guarujá Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Guarujá
- The typical guest profile for Airbnb in Guarujá consists of primarily domestic travelers (96%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.3% of guests.
- Key international markets include Brazil (96.3%) and United States (0.9%).
- Top languages spoken are Portuguese (58.3%) followed by English (24.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Campinas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Guarujá Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 137 | $1,734 | $204.10 | 32% |
| Vargem | 39 | $1,700 | $162.45 | 33% |
| Morungaba | 30 | $1,595 | $298.23 | 31% |
| Valinhos | 49 | $1,569 | $172.71 | 37% |
| Tuiuti | 18 | $1,470 | $147.47 | 33% |
| Nova Odessa | 13 | $1,459 | $123.61 | 47% |
| Igaratá | 131 | $1,439 | $191.89 | 29% |
| Tietê | 15 | $1,394 | $310.64 | 28% |
| Ribeirão Pires | 17 | $1,376 | $145.19 | 31% |
| Brazópolis | 16 | $1,366 | $150.74 | 33% |